Top 25 European Rising Stars 2012: Nektoon AG

Top 25 European Rising Stars 2012 – Nektoon AG

……Nektoon AG: The Take-it-all Elastic Notebook?

Nekton AG is a Swiss startup that operates under its trademark of the Memonic website. Its repertoire of products combines note taking-based and bookmarking-formulated software, syncing all into a cloud environment. The program helps to attach, mark, clip and save pictures, wordings, passages and edits on any authorized piece of literature or art on the web. It might sound an easy account but it takes a bookmarking wizard to isolate the mumbo-jumbo that the World Wide Web serves its surfers, everyday. One also needs high cognitive ability to select sources, remind oneself of these through bookmarking and also find means of sharing with pals, besides finding elastic storage (cloud perhaps) to help keep the note-taking projects securely.

The Background

Nektoon AG has its base in Zurich and has been in operation for slightly over two years, and thus qualifies as a candidate for the Top 25 European Rising Stars. It proclaims its products as savvy for enterprises, as well as, “publishers.”  It also vaunts an open source application platform that helps it to acclimatize editing tasks to any operating system or device. Some of its supported platforms include Microsoft’s systems and the iOS.

How Elastic?

It gains elasticity by combining forces with Salesforce and Evernote. This helps to create a perpetual diary that has no storage limitations for the enterprising person who needs space, and plenty of it, to increase leverage of any clippings, documentation work, or web diary on their blogs. The fact that it has tapped into the resourcefulness of Salesforce, aids in enhancing collaboration between departmental heads and other staff. This might be limiting to the individual who does not have any business links with a group but all the same, it can help to improve the stakes of a team that has little to spare in terms of CPU space, as well as, installation of custom sketching clipping and note-taking software. However, individuals who are disadvantaged for being in a business-style ecosystem like that of Salesforce can take advantage of Evernote to scale up their social collaboration interfaces. In fact, they can spread the net wider through social bookmarking.

Social bookmarking, according to Nektoon AG’s Memonic software is at the end of the finger tips for the social animal who only has to tap into the organizing interface of the product. Like traditional services of a similar scope, this provision comes with categories for storing content, tagging aids and working groups. Thus, instead of sending a tweet of an URL to a friend to view the superb content there, it would just take a tagged link to one’s note-taking page to help the pal digest the otherwise raw information of the URL. The organizational scope of Memonic is highly technical, too, considering the fact that it cuts across a plethora of gadgets: there are computer shortcuts, as well as, agile printing icons on the screen that one can take advantage of to realize their goals.

Another aspect of elasticity for Nektoon AG is the fact that it is an open source clipper. If one tags a video on YouTube, chances are that one will not be able to play it on other video-streaming sites if one’s machine is not up-to-date with flash technology. With this offering, however, “clients share”  a similar background, meaning that one does not have to set up any new program in order to synchronize passages, images and videos across platforms.

Perhaps the best winning capability for the Memonic software is that it can concentrate diverse interests that one is working on at the same time on the screen. How does this happen? According to the developers, there is the Gathering Mode provision that enhances the fruition of long reconnaissance work that requires extra organizational skills. It also implies that one can be able to conserve all screenshots in various formats, ranging from pictorial to textual and keep them on the desktop or on a web based mail.

The only curtailing factor, considering the fact that normal web mails can take in 25 MB worth of a single attachment, is the limiting size for the unsubscribed that can only remit 2MB worth of note capacity at a time. However, there is compensation in the fact that the startup follows the bureaucracy of most cloud firms, with extraordinary offerings, by extending a hundred free notes worth of a trial period’s dispensation. One can also collaborate with a limited group of three during the trial duration. For the subscribed, there is a $28 per annum charge which will bring the user to a limitless share of notes and groups and at a bulk attachment package of 20 megabytes per single remittance.

In summation, it is fair to say that Nektoon AG qualifies for the Top 25 European Rising Stars from the fact that it is able to provide a seamless experience for note takers. It is ardent in experiential approach, through its Gathering Mode, helping the user to delve deep into the core of pictures, text and other interesting content from the Internet.

By John Omwamba

About John

John posses over five years experience in professional writing; with special interests in business, technology and general media. Driven by passion and 'glowing' enthusiasm, he has covered topics cutting across diverse industries with key target audiences including corporates, marketing executives, researchers and global business leaders. John currently freelances for CloudTweaks as a frequent writer.

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