Cloud Infographic: New Customer Connection

Cloud Infographic: New Customer Connection

The New Customer Connection

Loyalty attrition is always a considerable problem when dealing with long term customer engagement. Costly and labor-intensive efforts to keep customers engaged are wasted due to the exponential deterioration of consumer interest.

The idea of customer loyalty being a static state-of-mind has become obsolete. Now, customers demand constant participation, interaction and attention from and with the brand itself.

But omnichannel loyalty (OCL) engages customers through a variety of ways. From various points of sale to social media, a company connects with its customers throughout different areas of the customer life cycle. If executed properly, OCL can have stronger long-term influence on a customer’s lifecycle value (CLV).

Unfortunately, OCL is harder to implement due to the amount of moving parts required to be effective. 90% of Big Data collated from OCL initiatives become missed opportunities to truly engage the customer. However, technology allows brands to engage customers real-time. These “Always Addressable” customers, who spend a majority of their time online, have the potential of interacting with the brand in an increasing number of ways. Unsurprisingly, 60% of these customers are between 23 to 31 years of age.

By infusing OCL strategy and technology with actual business processes, companies can engage customers more effectively, strategically and personally than ever before.

Omnichannel-bigdata

Infographic Source: Kobie

By Zig Roberts

About CloudBuzz

Discover some of the top aggregated and curated technology news stories from around the world under the CloudBuzz authorship.

Catchup on trending stories related to Big Data, Cloud Computing, Wearable Technology, Internet of Things, Virtual Reality, Mobile Technologies and much more from some of the top information sources.

Find out more
View All Articles

Sorry, comments are closed for this post.

Utilizing Software Defined Networking (SDN)

Utilizing Software Defined Networking (SDN)

Software Defined Networking Winding down this year, we only have a couple of topics left: SDNs and SDI. Although SDNs are part of a solid SDI, we want to talk directly about it now. Many cloud management tools have the ability to create a virtual network. But creating a true VXLAN would require support of…

Cloud Computing: On The Fringe or Mainstream?

Cloud Computing: On The Fringe or Mainstream?

Cloud Computing Revenue Numbers Imagine that your viewpoint is shared by 5% of people. You’d be in a fringe political party, perhaps, or share a fondness for some obscure sport or hobby. Or you’d be a proponent of Cloud Computing. Because the reality is that after many years of technical development, entrepreneurial freneticism, and big-company marketing,…

Are You SURE You Are Ready For The Cloud?: Security of Business

Are You SURE You Are Ready For The Cloud?: Security of Business

Cloud Business Security Last month I went into the financial side of moving to the cloud. This month I am going to focus on the other main reason I have seen customers migrate to the cloud: Security of business. When I say security, I do not mean username and passwords, but a stability of the environment…

Where Is The Tipping Point For The Flying Drone Market?

Where Is The Tipping Point For The Flying Drone Market?

The Flying Drone Market In the past year I have written a number of articles here on CloudTweaks about Drones. I enjoy flying drones. One thing I’ve used my drone for is proving I didn’t need to do the worst fall maintenance job ever. Cleaning the gutters of the house by flying the drone around…

How Data Science And Machine Learning Is Enabling Cloud Threat Protection

How Data Science And Machine Learning Is Enabling Cloud Threat Protection

Data Science and Machine Learning Security breaches have been consistently rising in the past few years. Just In 2015, companies detected 38 percent more security breaches than in the previous year, according to PwC’s Global State of Information Security Survey 2016. Those breaches are a major expense — an average of $3.79 million per company,…

New Smartphones From Apple, Samsung and HTC Promise To Light Up 2016

New Smartphones From Apple, Samsung and HTC Promise To Light Up 2016

New Smartphones from Apple, Samsung and HTC (Sponsored post courtesy of Verizon Wireless) The launch of the Galaxy S7 Edge at the Mobile World Congress in Barcelona during February was the first shot in a vintage year for mobile phones. The S7 is an incredible piece of hardware, but launches from HTC and Apple later in the…

Featured Sponsored Articles
How Successful Businesses Ensure Quality Team Communication

How Successful Businesses Ensure Quality Team Communication

Quality Team Communication  (Sponsored post courtesy of Hubgets) Successful team communication and collaboration are as vital to project and overall business success as the quality of products and services an organization develops. We rely on a host of business tools to ensure appropriate customer interactions, sound product manufacturing, and smooth back-end operations. However, the interpersonal relationships…

Featured Sponsored Articles
How To Develop A Business Continuity Plan Using Internet Performance Management

How To Develop A Business Continuity Plan Using Internet Performance Management

Internet Performance Management Planning CDN Performance Series Provided By Dyn In our previous post, we laid out the problems of business continuity and Internet Performance Management in today’s online environment.  In this article, we will take a look at some of the ways you can use traffic steering capabilities to execute business continuity planning and…

Featured Sponsored Articles

CloudTweaks is recognized as one of the leading influencers in cloud computing, infosec, big data and the internet of things (IoT) information. Our goal is to continue to build our growing information portal by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

Sponsor