Netflix: Plumbers Of The Cloud

Netflix: Plumbers Of The Cloud

Netflix: Plumbers of the Cloud

Although much was made in the blogosphere of the Amazon cloud service outage on Christmas Eve — the one that brought Netflix’s video streaming grinding to a halt — cloud media proponents should actually take heart in the news.

An interruption of cloud service being so widely referred to as an “outage” means, if nothing else, that the notion of video-on-demand (and with it, cloud computing in general) has achieved an important step toward banality; no one even thinks about a home’s plumbing until the water stops pouring from the tap, and everyone’s got a tap.Netflix_logo

And just as, in that modern, first-world home, no one walks to the village well at their specified time for water, events suggest viewers are growing increasingly tired of waiting for their media to be delivered at its network-appointed hour. Except in the most ritualistic, “let’s go out to the movies” sense generated by a premiere or other special event, traditional cable television is being treated these days as just one more in a hundred sources of information and entertainment consumers must work into their day. You’ve got to compete to be seen, and offering a single showtime is just the kind of inflexibility that can sour the deal.

Netflix, of course, has been a revolutionary since it sent its first return-postage-paid DVD in the mail, spotting changes in viewing trends before the next guy and adjusting its business model appropriately. It’s therefore about as surprising as sunrise that they’re positioned so well with a cloud-based model, just at the time that such a model is seen as the survival solution for an industry increasingly at risk of losing its “attention share.”

When Porsche contemplated building the Cayenne, it’s first-ever SUV, they did so because a room full of marketing experts in Leipzig convinced them there was a willing market in the U.S. just ready-and-waiting to buy a Porsche-tagged sport utility (they were right). Almost a decade later, Netflix CEO Reed Hasting abandoned those sorts of experts in favor of an analytics model that told him a TV series with a certain set of characteristics would sell well, based on what the model knew about his subscribers. It was right, too; “House of Cards,” Netflix’s foray into original programming, has been immensely successful, not just because it was a good show, or was well-done, but because big data said it would be.

Hasting, of course, took things to the next level, and offered the entire first season — 13 episodes — at once, ready to stream from the cloud at the viewer’s convenience. In retrospect, again, success should have been as surprising as sunrise.

By Robb Magley

Follow Us!

CloudTweaks

Established in 2009, CloudTweaks.com is recognized as one of the leading authorities in cloud computing information. Most of the excellent CloudTweaks articles are provided by our own paid writers, with a small percentage provided by guest authors from around the globe, including CEOs, CIOs, Technology bloggers and Cloud enthusiasts. Our goal is to continue to build a growing community offering the best in-depth articles, interviews, event listings, whitepapers, infographics and much more...
Follow Us!

Sorry, comments are closed for this post.

Comics

At CloudTweaks, we're plugged into the cloud, the internet of things and all that the web has to offer. From wearable technology, to mobile computing, cloud computing and big data, CloudTweaks is your source for updates and news on the most innovative technology.

Popular

Top Viral Impact

Cloud Infographic: Cloud Computing Growth

Cloud Infographic: Cloud Computing Growth

An excellent infographic provided by AwesomeCloud which predicts a continued high level of growth in the cloud computing industry. Potentially staggering numbers for Public Cloud IT Services of $100 Billion by 2016. Infographic Source: AwesomeCloud About Latest Posts Follow Us!CloudTweaksEstablished in 2009, CloudTweaks.com is recognized as one of the leading authorities in cloud computing information. Most of the…

Cloud Infographic: Most Used Cloud Apps

Cloud Infographic: Most Used Cloud Apps

Cloud app and analytics company, Netskope released its quarterly Cloud Report. The new report reveals that enterprise employees are using an average of 397 different cloud apps (most of which are unsanctioned), when IT estimated they have 40-50 — that’s a tenfold underestimation. Below is an infographic provided courtesy of the group at Netskope which goes into further detail.…

Are Cloud Servers The Right Choice For Your Business?

Are Cloud Servers The Right Choice For Your Business?

Cloud servers offer power, flexibility, reliability, and client friendly hosting for small and medium businesses that have outgrown shared hosting. New business hosting clients are bombarded with an incredible diversity of different choices for their site’s hosting. It can be a challenge to negotiate the range of platforms and the marketing hype that many hosting…

Cloud Infographic – Monetizing Internet Of Things

Cloud Infographic – Monetizing Internet Of Things

Cloud Infographic – Monetizing Internet Of Things There are many interesting ways in which companies are looking to connect devices to the cloud. From the vehicles to kitchen appliances the internet of things is already a $1.9 trillion dollar market based on research estimates from IDC. Included is a fascinating infographic provided by AriaSystems which shows us some…

Featured Sponsors

The Internet of Everything Opens Up The World

The Internet of Everything Opens Up The World

Shaping The World With New Technologies As a connected collection of intelligent objects, the Internet of Everything promises to open up those areas of the world hardest hit by economic, political and agricultural blights. Relatively inexpensive devices, paired with revolutionary energy sources and unprecedented access to information offer great promise to farmers and workers in…

Sponsors

Can You Run Your Business Entirely From A Mobile Device?

Can You Run Your Business Entirely From A Mobile Device?

Can You Run Your Business Entirely From A Mobile Device? You know the feeling. It’s 8:00 a.m. Your bus is stuck in traffic, so you pull out your phone and start answering work emails. While you may rely on your mobile device’s apps for everything from an alarm clock to a fitness tracker to a…

Placement Opportunities - Find Out!

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

You can help continue to support our community by social sharing, sponsoring, partnering or contributing to this great educational resource.

Contact

CloudTweaks Media
Phone: 1 (212) 763-0021

Join Our Newsletter