Top 5 Reasons To Rename DROPBOX

Top 5 Reasons To Rename DROPBOX

#5: Too cutesy and meaningful.

A lot of research has been done proving that names with hard consonant sounds that mean nothing and are easy to pronounce are winners. How do you think Google has made it this far? Dropbox contains ALL soft sounds, it actually means something, and it’s just too cute. They should have just figured out the phonetic equivalent of a cat coughing up a hairball and gone with that. Creccqt works for me…”I didn’t email it, the file was way too big. I put it in your Creccqt instead.”

#4: The word “box” gives a false sense of security.

You put something in a box and close the lid—voila! It has suddenly and mystically been transformed into a hidden object of mystery. Boxes are not transparent. When they are, they’re called cases. Unfortunately, Drop Case sounds like something lawyers do when they don’t want to work too hard.

#3: The word ‘box’ makes you think of pizza. Or Christmas.

Maybe it’s a personal thing, but I don’t equate box with anything digital. I’ve bought plenty of computers—those came in a box—but giving a cloud-based application a name with “box” in it seems counter-intuitive. I’ve never found a pizza or a Christmas present in my Dropbox, just more work to do, stuff to read, etc. Maybe BuzzKillBox would be more appropriate.

#2: The cloud is overhead, not under your feet.

Thanks to Isaac Newton, the term “drop” implies something falling toward earth. The last time I checked, nothing that I dropped floated upward. Looks like Anti-GravityBox or You’re on GlueBox could be in the running.

#1: Too many negative connotations.

In a world where everyone seems to feel a need for a constant flow of happy peppy positives, the word “drop” just doesn’t seem to cut it. He dropped the ball, drop dead, eye drops, drop your drawers—you get the picture. Maybe Upbox would be a better fit. Then again, that name could conjure up some pretty derogatory applications as well. Ultimately, the best name is just an ethereal, innocuous humming sound. mmmmmBox.

By Mark Astle

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