Top 5 Reasons To Rename DROPBOX

Top 5 Reasons To Rename DROPBOX

#5: Too cutesy and meaningful.

A lot of research has been done proving that names with hard consonant sounds that mean nothing and are easy to pronounce are winners. How do you think Google has made it this far? Dropbox contains ALL soft sounds, it actually means something, and it’s just too cute. They should have just figured out the phonetic equivalent of a cat coughing up a hairball and gone with that. Creccqt works for me…”I didn’t email it, the file was way too big. I put it in your Creccqt instead.”

#4: The word “box” gives a false sense of security.

You put something in a box and close the lid—voila! It has suddenly and mystically been transformed into a hidden object of mystery. Boxes are not transparent. When they are, they’re called cases. Unfortunately, Drop Case sounds like something lawyers do when they don’t want to work too hard.

#3: The word ‘box’ makes you think of pizza. Or Christmas.

Maybe it’s a personal thing, but I don’t equate box with anything digital. I’ve bought plenty of computers—those came in a box—but giving a cloud-based application a name with “box” in it seems counter-intuitive. I’ve never found a pizza or a Christmas present in my Dropbox, just more work to do, stuff to read, etc. Maybe BuzzKillBox would be more appropriate.

#2: The cloud is overhead, not under your feet.

Thanks to Isaac Newton, the term “drop” implies something falling toward earth. The last time I checked, nothing that I dropped floated upward. Looks like Anti-GravityBox or You’re on GlueBox could be in the running.

#1: Too many negative connotations.

In a world where everyone seems to feel a need for a constant flow of happy peppy positives, the word “drop” just doesn’t seem to cut it. He dropped the ball, drop dead, eye drops, drop your drawers—you get the picture. Maybe Upbox would be a better fit. Then again, that name could conjure up some pretty derogatory applications as well. Ultimately, the best name is just an ethereal, innocuous humming sound. mmmmmBox.

By Mark Astle

About CloudTweaks

Established in 2009, CloudTweaks is recognized as one of the leading authorities in connected technology information and services.

We embrace and instill thought leadership insights, relevant and timely news related stories, unbiased benchmark reporting as well as offer green/cleantech learning and consultive services around the world.

Our vision is to create awareness and to help find innovative ways to connect our planet in a positive eco-friendly manner.

In the meantime, you may connect with CloudTweaks by following and sharing our resources.

View All Articles

Sorry, comments are closed for this post.

How The CFAA Ruling Affects Individuals And Password-Sharing

How The CFAA Ruling Affects Individuals And Password-Sharing

Individuals and Password-Sharing With the 1980s came the explosion of computing. In 1980, the Commodore ushered in the advent of home computing. Time magazine declared 1982 was “The Year of the Computer.” By 1983, there were an estimated 10 million personal computers in the United States alone. As soon as computers became popular, the federal government…

Cost of the Cloud: Is It Really Worth It?

Cost of the Cloud: Is It Really Worth It?

Cost of the Cloud Cloud computing is more than just another storage tier. Imagine if you’re able to scale up 10x just to handle seasonal volumes or rely on a true disaster-recovery solution without upfront capital. Although the pay-as-you-go pricing model of cloud computing makes it a noticeable expense, it’s the only solution for many…

Cloud Security Risks: The Top 8 According To ENISA

Cloud Security Risks: The Top 8 According To ENISA

Cloud Security Risks Does cloud security risks ever bother you? It would be weird if it didn’t. Cloud computing has a lot of benefits, but also a lot of risks if done in the wrong way. So what are the most important risks? The European Network Information Security Agency did extensive research on that, and…

7 Common Cloud Security Missteps

7 Common Cloud Security Missteps

Cloud Security Missteps Cloud computing remains shrouded in mystery for the average American. The most common sentiment is, “It’s not secure.” Few realize how many cloud applications they access every day: Facebook, Gmail, Uber, Evernote, Venmo, and the list goes on and on… People flock to cloud services for convenient solutions to everyday tasks. They…

Lavabit, Edward Snowden and the Legal Battle For Privacy

Lavabit, Edward Snowden and the Legal Battle For Privacy

The Legal Battle For Privacy In early June 2013, Edward Snowden made headlines around the world when he leaked information about the National Security Agency (NSA) collecting the phone records of tens of millions of Americans. It was a dramatic story. Snowden flew to Hong Kong and then Russia to avoid deportation to the US,…

Don’t Be Intimidated By Data Governance

Don’t Be Intimidated By Data Governance

Data Governance Data governance, the understanding of the raw data of an organization is an area IT departments have historically viewed as a lose-lose proposition. Not doing anything means organizations run the risk of data loss, data breaches and data anarchy – no control, no oversight – the Wild West with IT is just hoping…

Adopting A Cohesive GRC Mindset For Cloud Security

Adopting A Cohesive GRC Mindset For Cloud Security

Cloud Security Mindset Businesses are becoming wise to the compelling benefits of cloud computing. When adopting cloud, they need a high level of confidence in how it will be risk-managed and controlled, to preserve the security of their information and integrity of their operations. Cloud implementation is sometimes built up over time in a business,…

Virtual Immersion And The Extension/Expansion Of Virtual Reality

Virtual Immersion And The Extension/Expansion Of Virtual Reality

Virtual Immersion And Virtual Reality This is a term I created (Virtual Immersion). Ah…the sweet smell of Virtual Immersion Success! Virtual Immersion© (VI) an extension/expansion of Virtual Reality to include the senses beyond visual and auditory. Years ago there was a television commercial for a bathing product called Calgon. The tagline of the commercial was Calgon…