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Gartner Cloud Prediction Places US Top in Public Deployment
Trying to predict the cloud market can easily be likened to attempting to look for sufficient, clean drinking water in the Atacama Desert. All the same Gartner tries its best to tear through the numbers and somehow comes up with facts and figures that shape up the kind of predictions that business professionals and leaders can rely on to position their strategies.
For 2013, Gartner has come out, this time round focusing its lofty analytical eyes on the public cloud segment and concluding that it will scale up with a growth rate that will not miss the 18.5 percentage figure by any wide margin. The market will predictably hit $131 billion by 2017, a climb of some $20 billion from the 2012 figures which were quoted at $111 billion.
Some of the areas that Gartner considers under the public cloud include Infrastructure as a Service (IaaS), and other cloud services based on the likes of OpenStack. IaaS, file and storage are quickly emerging as the cheetahs of public cloud, growing at a near 50 percent rate of 42.4 percent through 2012 to hit $6.1 billion. If the growth of 2012 is shocking, 2013 will burst it all out with the predicted growth forgiving the 50 percent mark by less than three points to rest at 47.3 percent, representing $9 billion by the close of 2013.
Cloud-driven advertising The phenomenon of cloud-driven advertising has also sneaked into Gartner’s 2013 predictions. Suspects like Salesforce will no doubt have a good share of whatever loot comes out of this dimensions that are now finding a way into the online advertising industry. In its characteristic style of not leaving any stone unturned, Gartner has attempted to define cloud advertising terming it a collection of processes that support the selection, transaction, and delivery of advertising and ad-related data where content and price are determined at the time of end user access, usually by an auction mechanism that matches bidders and impressions as they become available.” The data cruncher (Gartner) also gives a list of what it calls relevant vendors, again featuring familiar suspects including Apple, AOL, Facebook, Google, Baidu, Microsoft, Yahoo, OpenX, and AppNexus.
Among all regions under Gartner’s ‘cloud-scope’, North America sticks out its neck as the most exciting consumer of public cloud services, expected to generate 59 percent of all the money that will be spent in the larger public cloud service segment right from 2013 all the way to 2016. This is not to say that Western Europe, a region equally known to understand the importance of cloud computing has been left behind, only that its predicted percentage consumption is way below that demonstrated by North America. All the same Eastern Europe manages to pull a spirited fight that makes up for 24 percent of the overall spending, placing it right behind North America.
Emerging markets? This is where the fastest growth will be seen shooting up, particularly in China, India and Indonesia where the vast populations will unquestionably have something to do with any upset that may be witnessed in these figures come the next Gartner release.
By John Omwamba