Gartner Cloud Prediction Places US Top In Public Deployment

Gartner Cloud Prediction Places US Top in Public Deployment

Trying to predict the cloud market can easily be likened to attempting to look for sufficient, clean drinking water in the Atacama Desert. All the same Gartner tries its best to tear through the numbers and somehow comes up with facts and figures that shape up the kind of predictions that business professionals and leaders can rely on to position their strategies.

For 2013, Gartner has come out, this time round focusing its lofty analytical eyes on the public cloud segment and concluding that it will scale up with a growth rate that will not miss the 18.5 percentage figure by any wide margin. The market will predictably hit $131 billion by 2017, a climb of some $20 billion from the 2012 figures which were quoted at $111 billion.

Some of the areas that Gartner considers under the public cloud include Infrastructure as a Service (IaaS), and other cloud services based on the likes of OpenStack. IaaS, file and storage are quickly emerging as the cheetahs of public cloud, growing at a near 50 percent rate of 42.4 percent through 2012 to hit $6.1 billion. If the growth of 2012 is shocking, 2013 will burst it all out with the predicted growth forgiving the 50 percent mark by less than three points to rest at 47.3 percent, representing $9 billion by the close of 2013.


Cloud-driven advertising The phenomenon of cloud-driven advertising has also sneaked into Gartner’s 2013 predictions. Suspects like Salesforce will no doubt have a good share of whatever loot comes out of this dimensions that are now finding a way into the online advertising industry. In its characteristic style of not leaving any stone unturned, Gartner has attempted to define cloud advertising terming it a collection of processes that support the selection, transaction, and delivery of advertising and ad-related data where content and price are determined at the time of end user access, usually by an auction mechanism that matches bidders and impressions as they become available.” The data cruncher (Gartner) also gives a list of what it calls relevant vendors, again featuring familiar suspects including Apple, AOL, Facebook, Google, Baidu, Microsoft, Yahoo, OpenX, and AppNexus.

Among all regions under Gartner’s ‘cloud-scope’, North America sticks out its neck as the most exciting consumer of public cloud services, expected to generate 59 percent of all the money that will be spent in the larger public cloud service segment right from 2013 all the way to 2016. This is not to say that Western Europe, a region equally known to understand the importance of cloud computing has been left behind, only that its predicted percentage consumption is way below that demonstrated by North America. All the same Eastern Europe manages to pull a spirited fight that makes up for 24 percent of the overall spending, placing it right behind North America.

Emerging markets? This is where the fastest growth will be seen shooting up, particularly in China, India and Indonesia where the vast populations will unquestionably have something to do with any upset that may be witnessed in these figures come the next Gartner release.

By John Omwamba

About John

John posses over five years experience in professional writing; with special interests in business, technology and general media. Driven by passion and 'glowing' enthusiasm, he has covered topics cutting across diverse industries with key target audiences including corporates, marketing executives, researchers and global business leaders. John currently freelances for CloudTweaks as a frequent writer.

View All Articles

Sorry, comments are closed for this post.

Insider Threats and Sensitive Data in the Cloud

Insider Threats and Sensitive Data in the Cloud

The Age of Sensitive Data in the Cloud A recent survey report conducted by the Cloud Security Alliance (CSA) revealed that cloud security had reached a tipping point: 64.9% of respondents (which included IT security professionals from enterprises across all industries and regions) believed that the cloud was as secure or more secure than their…

The Cloud Showdown: How To Determine The Best Cloud Solution For Your Business

The Cloud Showdown: How To Determine The Best Cloud Solution For Your Business

The Cloud Showdown For small and medium businesses (SMB) seeking to grow in 2016, options for increasing efficiency abound. The Cloud offers many benefits for businesses, including slashing IT expenses, providing a more efficient and reliable way to store and back up data, and facilitating collaboration among employees. In fact, 39 percent of SMBs claim…

The Modular Drone Concept In Action

The Modular Drone Concept In Action

The Modular Drone Concept As the Internet of Things (IoT) world explodes around us, it is interesting to think about new ways of solving old problems. For example, drones allow for a potential solutions to a number of long-standing problems. Aerial drones that can carry modules are appearing. These new modular drones have a number…

Personal Space And The Internet of Things (IoT)

Personal Space And The Internet of Things (IoT)

The Internet of Things (IoT) There is a long time concept of the personal area network or PAN. For all intent and purposes this is the maximum distance a Bluetooth device can move away from the host and still be functional. As I read the many wonderful pieces on the explosion of IoT and wearable…

How Your Business Can Overcome Its Fear of BYOD

How Your Business Can Overcome Its Fear of BYOD

Overcoming BYOD Fear While the popularity of the remote workforce has been on the rise, more and more people are returning to the office to work out of fear that their business data isn’t secure, according to a Neustar report. A whopping 83 percent of respondents are worried about the security of their files, and 27…

Does Slack Live Up To The Hype?

Does Slack Live Up To The Hype?

Does Slack Live Up to the Hype? Slack’s the definition of a business success story. In just a couple years, it’s evolved from a gaming company’s internal communication tool to a globally used platform that was last valued at $2.8 billion. The popular collaboration tool, dubbed “social media for business,” first made an appearance on…

IoT (Internet of Things) – Don’t Forget The Milk

IoT (Internet of Things) – Don’t Forget The Milk

Don’t Forget The Milk More on the Internet of Bling and some thoughts on the IoT of tomorrow… Last month I talked about the wearable IoT concept of the Internet of Bling. So what is more fashionable than an LED that blinks different colors based on the ambient temperature of the room? Blue when the…

CloudTweaks is recognized as one of the leading influencers in cloud computing, infosec, big data and the internet of things (IoT) information. Our goal is to continue to build our growing information portal by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

Advertising