Gartner Cloud Prediction Places US Top In Public Deployment

Gartner Cloud Prediction Places US Top in Public Deployment

Trying to predict the cloud market can easily be likened to attempting to look for sufficient, clean drinking water in the Atacama Desert. All the same Gartner tries its best to tear through the numbers and somehow comes up with facts and figures that shape up the kind of predictions that business professionals and leaders can rely on to position their strategies.

For 2013, Gartner has come out, this time round focusing its lofty analytical eyes on the public cloud segment and concluding that it will scale up with a growth rate that will not miss the 18.5 percentage figure by any wide margin. The market will predictably hit $131 billion by 2017, a climb of some $20 billion from the 2012 figures which were quoted at $111 billion.

Some of the areas that Gartner considers under the public cloud include Infrastructure as a Service (IaaS), and other cloud services based on the likes of OpenStack. IaaS, file and storage are quickly emerging as the cheetahs of public cloud, growing at a near 50 percent rate of 42.4 percent through 2012 to hit $6.1 billion. If the growth of 2012 is shocking, 2013 will burst it all out with the predicted growth forgiving the 50 percent mark by less than three points to rest at 47.3 percent, representing $9 billion by the close of 2013.


Cloud-driven advertising The phenomenon of cloud-driven advertising has also sneaked into Gartner’s 2013 predictions. Suspects like Salesforce will no doubt have a good share of whatever loot comes out of this dimensions that are now finding a way into the online advertising industry. In its characteristic style of not leaving any stone unturned, Gartner has attempted to define cloud advertising terming it a collection of processes that support the selection, transaction, and delivery of advertising and ad-related data where content and price are determined at the time of end user access, usually by an auction mechanism that matches bidders and impressions as they become available.” The data cruncher (Gartner) also gives a list of what it calls relevant vendors, again featuring familiar suspects including Apple, AOL, Facebook, Google, Baidu, Microsoft, Yahoo, OpenX, and AppNexus.

Among all regions under Gartner’s ‘cloud-scope’, North America sticks out its neck as the most exciting consumer of public cloud services, expected to generate 59 percent of all the money that will be spent in the larger public cloud service segment right from 2013 all the way to 2016. This is not to say that Western Europe, a region equally known to understand the importance of cloud computing has been left behind, only that its predicted percentage consumption is way below that demonstrated by North America. All the same Eastern Europe manages to pull a spirited fight that makes up for 24 percent of the overall spending, placing it right behind North America.

Emerging markets? This is where the fastest growth will be seen shooting up, particularly in China, India and Indonesia where the vast populations will unquestionably have something to do with any upset that may be witnessed in these figures come the next Gartner release.

By John Omwamba

About John

John posses over five years experience in professional writing; with special interests in business, technology and general media. Driven by passion and 'glowing' enthusiasm, he has covered topics cutting across diverse industries with key target audiences including corporates, marketing executives, researchers and global business leaders. John currently freelances for CloudTweaks as a frequent writer.

View All Articles

Sorry, comments are closed for this post.

Comic
Investing In The Future With The Introduction of Sage Cloud

Investing In The Future With The Introduction of Sage Cloud

CHICAGO, IL–(Marketwired – Jul 26, 2016) – Sage, a market leader in cloud accounting software, announced today at Sage Summit 2016 its strong commitment to future technologies, with a focus on new and existing partnerships that power business growth. Revealed during CEO Stephen Kelly’s keynote address, which opened the world’s largest gathering of entrepreneurs and…

2016 Tour de France: Racing With Big Data

2016 Tour de France: Racing With Big Data

2016 Tour de France The 2016 Tour de France has just concluded, with Chris Froome (SKY) taking his third overall win. Not the kind of event we often focus on here at CloudTweaks, but Dimension Data has put its analytics technology to use tracking the journeys of each rider across all 21 stages, and their…

Ransomware: A Digital Pandemic – Is There A Cure?

Ransomware: A Digital Pandemic – Is There A Cure?

The Rise Of Ransomware You can imagine the scene: you’ve just completed that business plan and a set of accounts. Finally, it’s done and saved, ready for a final read through and to be sent out to your contact list. And right when you’re ready to click “Send”, the next thing you see on the…

Martech In A Content Crazed World

Martech In A Content Crazed World

Content Crazed World Everywhere you look there are pop-up ads and offers, at times it can feel like overload. What used to be a few online ads on websites has now grown into a wild world of offers that consume your every device. These advancements in marketing technology can not only be overwhelming to the…

Hubgets – Advanced Collaboration, Enriched Communication

Hubgets – Advanced Collaboration, Enriched Communication

Advanced Collaboration Tool Sponsored series provided in collaboration with Hubgets Collaboration tools have advanced leaps and bounds with the advent of cloud technology, and the services available are only getting better. Promising features such as sophisticated group communication, productive management of tasks and meetings, and the ultimate dream, working remotely from some gorgeous island destination, innovative collaboration…

Virtual Immersion And The Extension/Expansion Of Virtual Reality

Virtual Immersion And The Extension/Expansion Of Virtual Reality

Virtual Immersion And Virtual Reality This is a term I created (Virtual Immersion). Ah…the sweet smell of Virtual Immersion Success! Virtual Immersion© (VI) an extension/expansion of Virtual Reality to include the senses beyond visual and auditory. Years ago there was a television commercial for a bathing product called Calgon. The tagline of the commercial was Calgon…

Despite Record Breaches, Secure Third Party Access Still Not An IT Priority

Despite Record Breaches, Secure Third Party Access Still Not An IT Priority

Secure Third Party Access Still Not An IT Priority Research has revealed that third parties cause 63 percent of all data breaches. From HVAC contractors, to IT consultants, to supply chain analysts and beyond, the threats posed by third parties are real and growing. Deloitte, in its Global Survey 2016 of third party risk, reported…

Cloud Services Providers – Learning To Keep The Lights On

Cloud Services Providers – Learning To Keep The Lights On

The True Meaning of Availability What is real availability? In our line of work, cloud service providers approach availability from the inside out. And in many cases, some never make it past their own front door given how challenging it is to keep the lights on at home let alone factors that are out of…

Choosing IaaS or a Cloud-Enabled Managed Hosting Provider?

Choosing IaaS or a Cloud-Enabled Managed Hosting Provider?

There is a Difference – So Stop Comparing We are all familiar with the old saying “That’s like comparing apples to oranges” and though we learned this lesson during our early years we somehow seem to discount this idiom when discussing the Cloud. Specifically, IT buyers often feel justified when comparing the cost of a…

Why Small Businesses Need A Business Intelligence Dashboard

Why Small Businesses Need A Business Intelligence Dashboard

The Business Intelligence Dashboard As a small business owner you would certainly know the importance of collecting and analyzing data pertaining to your business and transactions. Business Intelligence dashboards allow not only experts but you also to access information generated by analysis of data through a convenient display. Anyone in the company can have access…

Is The Fintech Industry The Next Tech Bubble?

Is The Fintech Industry The Next Tech Bubble?

The Fintech Industry Banks offered a wide variety of services such as payments, money transfers, wealth management, selling insurance, etc. over the years. While banks have expanded the number of services they offer, their core still remains credit and interest. Many experts believe that since banks offered such a wide multitude of services, they have…

10 Trending US Cities For Tech Jobs And Startups

10 Trending US Cities For Tech Jobs And Startups

10 Trending US Cities For Tech Jobs And Startups Traditionally actors headed for Hollywood while techies made a beeline for Silicon Valley. But times are changing, and with technological job opportunities expanding (Infographic), new hotspots are emerging that offer fantastic opportunities for tech jobs and startup companies in the industry. ZipRecruiter, an online recruitment and job…

The Internet of Things Lifts Off To The Cloud

The Internet of Things Lifts Off To The Cloud

The Staggering Size And Potential Of The Internet of Things Here’s a quick statistic that will blow your mind and give you a glimpse into the future. When you break that down, it translates to 127 new devices online every second. In only a decade from now, every single vehicle on earth will be connected…

Cloud Computing – The Game Changer

Cloud Computing – The Game Changer

Global Cloud Index In October, Cisco released its Global Cloud Index (GCI) report for 2014-2019, projecting a near 3-fold growth of global data center traffic, with predictions that this traffic will reach 8.6 zettabytes (cloud data center traffic) and 10.4 zettabytes (total data center traffic) per year in 2019 and 80% of it will come…

Cloud Computing Checklist For Startups

Cloud Computing Checklist For Startups

Checklist For Startups  There are many people who aspire to do great things in this world and see new technologies such as Cloud computing and Internet of Things as a tremendous offering to help bridge and showcase their ideas. The Time Is Now This is a perfect time for highly ambitious startups to make some…