Heroes Of The Cloud – Part 5

Heroes Of The Cloud – Part 5

Heroes Of The Cloud – Part 5

sales-force-marc

Marc Benioff has been called a pioneering “guerrilla marketer” of Software as a Service. USAToday credits him with “turning the software industry on its head” as he used the Internet to “revamp the way software programs are designed and distributed”.

Salesforce.com

Benioff grew up in San Francisco, and joined Oracle soon after graduating from USC in 1986. Unlike so many of the Silicon Valley legends, Benioff’s educational background was not in computers, but in Business Administration, although he did have a computer background as a kid. He was named Rookie of the Year at Oracle, and within three years became the company’s youngest Vice President. In March 1999, he helped to found salesforce.com, and became a leading evangelist for Software as a Service.

Salesforce.com started in a small San Francisco apartment with a stated mission of “The End Of Software”. The software/hardware debate goes back to the earliest days of personal computing and the Menlo Park Homebrew Computer Club where Steve Jobs and Steve Wozniak got their start. Software is the heart of the giant Microsoft as well as many other notable tech firms.

When Benioff calls for the death of software, what he means is the end of buying software and putting it on your own computer. Salesforce.com was developed on the model of Software as a Service (SaaS), where the software a business uses is accessed through the Internet on a Cloud application. Benioff’s partners in salesforce.com had previously worked on Clarify, and developed a sales automation software.

Considered a leader in enterprise cloud computing, CRM, Customer Relationship Management is the heart of salesforce.com. Their products include the Sales Cloud, the Service Cloud, the Force.com platform, Chatter, Wor.com, AppExchange, and other services.

The cloud used by salesforce.com is hosted by Oracle. In fact since leaving the company to form salesforce.com, Benioff has maintained close ties to his mentors at Oracle, but as the importance of Cloud Computing increases, the two companies find themselves as competitors, often not friendly competitors. Salesforce.com is increasing its commitment to the open-source database PostgreSQL. PostgreSQL is seen as a threat to Oracle’s core database offering.

By Peter Knight

Sorry, comments are closed for this post.

Do Not Rely On Passwords To Protect Your Online Information

Do Not Rely On Passwords To Protect Your Online Information

Password Challenges  Simple passwords are no longer safe to use online. John Barco, vice president of Global Product Marketing at ForgeRock, explains why it’s time the industry embraced more advanced identity-centric solutions that improve the customer experience while also providing stronger security. Since the beginning of logins, consumers have used a simple username and password to…

The Fully Aware, Hybrid-Cloud Approach

The Fully Aware, Hybrid-Cloud Approach

Hybrid-Cloud Approach For over 20 years, organizations have been attempting to secure their networks and protect their data. However, have any of their efforts really improved security? Today we hear journalists and industry experts talk about the erosion of the perimeter. Some say it’s squishy, others say it’s spongy, and yet another claims it crunchy.…

Your Biggest Data Security Threat Could Be….

Your Biggest Data Security Threat Could Be….

Paying Attention To Data Security Your biggest data security threat could be sitting next to you… Data security is a big concern for businesses. The repercussions of a data security breach ranges from embarrassment, to costly lawsuits and clean-up jobs – particularly when confidential client information is involved. But although more and more businesses are…

Cloud Native Trends Picking Up – Legacy Security Losing Ground

Cloud Native Trends Picking Up – Legacy Security Losing Ground

Cloud Native Trends Once upon a time, only a select few companies like Google and Salesforce possessed the knowledge and expertise to operate efficient cloud infrastructure and applications. Organizations patronizing those companies benefitted with apps that offered new benefits in flexibility, scalability and cost effectiveness. These days, the sharp division between cloud and on-premises infrastructure…

The Security Gap: What Is Your Core Strength?

The Security Gap: What Is Your Core Strength?

The Security Gap You’re out of your mind if you think blocking access to file sharing services is filling a security gap. You’re out of your mind if you think making people jump through hoops like Citrix and VPNs to get at content is secure. You’re out of your mind if you think putting your…

Why Security Practitioners Need To Apply The 80-20 Rules To Data Security

Why Security Practitioners Need To Apply The 80-20 Rules To Data Security

The 80-20 Rule For Security Practitioners  Everyday we learn about yet another egregious data security breach, exposure of customer data or misuse of data. It begs the question why in this 21st century, as a security industry we cannot seem to secure our most valuable data assets when technology has surpassed our expectations in other regards.…

How The CFAA Ruling Affects Individuals And Password-Sharing

How The CFAA Ruling Affects Individuals And Password-Sharing

Individuals and Password-Sharing With the 1980s came the explosion of computing. In 1980, the Commodore ushered in the advent of home computing. Time magazine declared 1982 was “The Year of the Computer.” By 1983, there were an estimated 10 million personal computers in the United States alone. As soon as computers became popular, the federal government…

The Importance of Cloud Backups: Guarding Your Data Against Hackers

The Importance of Cloud Backups: Guarding Your Data Against Hackers

The Importance of Cloud Backups Cloud platforms have become a necessary part of modern business with the benefits far outweighing the risks. However, the risks are real and account for billions of dollars in losses across the globe per year. If you’ve been hacked, you’re not alone. Here are some other companies in the past…