Heroes Of The Cloud – Part 5

Heroes Of The Cloud – Part 5

Heroes Of The Cloud – Part 5

sales-force-marc

Marc Benioff has been called a pioneering “guerrilla marketer” of Software as a Service. USAToday credits him with “turning the software industry on its head” as he used the Internet to “revamp the way software programs are designed and distributed”.

Salesforce.com

Benioff grew up in San Francisco, and joined Oracle soon after graduating from USC in 1986. Unlike so many of the Silicon Valley legends, Benioff’s educational background was not in computers, but in Business Administration, although he did have a computer background as a kid. He was named Rookie of the Year at Oracle, and within three years became the company’s youngest Vice President. In March 1999, he helped to found salesforce.com, and became a leading evangelist for Software as a Service.

Salesforce.com started in a small San Francisco apartment with a stated mission of “The End Of Software”. The software/hardware debate goes back to the earliest days of personal computing and the Menlo Park Homebrew Computer Club where Steve Jobs and Steve Wozniak got their start. Software is the heart of the giant Microsoft as well as many other notable tech firms.

When Benioff calls for the death of software, what he means is the end of buying software and putting it on your own computer. Salesforce.com was developed on the model of Software as a Service (SaaS), where the software a business uses is accessed through the Internet on a Cloud application. Benioff’s partners in salesforce.com had previously worked on Clarify, and developed a sales automation software.

Considered a leader in enterprise cloud computing, CRM, Customer Relationship Management is the heart of salesforce.com. Their products include the Sales Cloud, the Service Cloud, the Force.com platform, Chatter, Wor.com, AppExchange, and other services.

The cloud used by salesforce.com is hosted by Oracle. In fact since leaving the company to form salesforce.com, Benioff has maintained close ties to his mentors at Oracle, but as the importance of Cloud Computing increases, the two companies find themselves as competitors, often not friendly competitors. Salesforce.com is increasing its commitment to the open-source database PostgreSQL. PostgreSQL is seen as a threat to Oracle’s core database offering.

By Peter Knight

Sorry, comments are closed for this post.

It’s Not Delivery, Its Cloud

It’s Not Delivery, Its Cloud

It’s Not Delivery, Its Cloud Earlier in the month I talked about Bouillabaisse a fish stew or as I called it Cloud Bouillabaisse both are heavily reliant on what you put in it. Building on that food theme (I have to stop writing these blogs at dinner time…) I would like to talk about cloud…

Cost of the Cloud: Is It Really Worth It?

Cost of the Cloud: Is It Really Worth It?

Cost of the Cloud Cloud computing is more than just another storage tier. Imagine if you’re able to scale up 10x just to handle seasonal volumes or rely on a true disaster-recovery solution without upfront capital. Although the pay-as-you-go pricing model of cloud computing makes it a noticeable expense, it’s the only solution for many…

The Cloud Is Not Enough! Why Businesses Need Hybrid Solutions

The Cloud Is Not Enough! Why Businesses Need Hybrid Solutions

Why Businesses Need Hybrid Solutions Running a cloud server is no longer the novel trend it once was. Now, the cloud is a necessary data tier that allows employees to access vital company data and maintain productivity from anywhere in the world. But it isn’t a perfect system — security and performance issues can quickly…

5 Things A Cloud Provider Should Offer – Part II

5 Things A Cloud Provider Should Offer – Part II

5 Things A Cloud Provider Should Offer Part II I recently posted an article for the CloudTweaks community on “Cloud-Enabled Managed Hosting: 5 Things a Cloud Provider Should Offer” and many readers have since asked me to expand upon this list. So, as a sequel to my first article, here are another five things I…

From Illusion To Reality: Up Personal On Cloud Computing Privacy

From Illusion To Reality: Up Personal On Cloud Computing Privacy

Cloud Computing Privacy We are under an illusion around the cloud computing. Without a doubt the benefits are incredible. However, cloud impacts personal user privacy and potentially exposes their private data in ways they may not have anticipated. Given that users don’t usually read the terms of service and privacy policies, it is unclear how…

Cloud Computing – A Requirement For Greater Innovation

Cloud Computing – A Requirement For Greater Innovation

Cloud Computing Innovation Sao Paulo, Brazil has had trouble with both energy and water supplies as of late. Despite it is the rainy period. Unfortunately Sao Paulo is very dependent on its rain as a majority of its power is generated from large dams. No water, no energy. Difficult situation for a city of some…

Even Companies With A “Cloud First” Strategy Have Lingering Security Concerns

Even Companies With A “Cloud First” Strategy Have Lingering Security Concerns

Lingering Security Concerns Considering the cost and time-to-market advantages of SaaS applications in particular, it’s no surprise that companies are looking to the cloud to meet their business objectives. But what happens when a ‘cloud first’ company must also put security and compliance first? In a recent Bitglass survey report from a cloud access security…

CloudTweaks is recognized as one of the leading influencers in cloud computing, infosec, big data and the internet of things (IoT) information. Our goal is to continue to build our growing information portal by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

Sponsor