The Lighter Side Of The Cloud – No More Worries
The Lighter Side Of The Cloud – Fathers Day
The Lighter Side Of The Cloud – K.I.S.S
The Lighter Side Of The Cloud – Smoke

Understanding Cloud Washing & Its Tricks

Understanding Cloud Washing & Its Tricks

It is particularly common in our society that imitators try to make the most of popular products/services by any means possible. There are many vendors and producers of IT equipment and software tools across the globe –many of these vendors do not have a satisfactory reputation and look for any way possible to exploit the ill-informed. Many of these so called “Cloud” vendors are simply imitators that try to make the most of the catchphrase “The Cloud”.

Normally, these imitators and sometimes, a few reputed companies can also be swayed by the attraction of profits and subsequently they start polishing up their old or low grade equipment under the buzzword and sell it for good margins. The act of these vendors and marketers is called cloud washing. Cloud washing today is prevalent because it is immensely lucrative due to the popularity of the phrase ‘the cloud’.

These vendors, developers and marketers use cloud washing for their old or low standard products to sell at exceedingly high prices. It is a similar concept to that of green washing, which has been popular in the industry due to environment affiliation.

It is imperative for the people involved in IT and related fields to have a clear understanding about both the cloud and the cloud washing to avoid any trick played by these kinds of vendors. Cloud Computing services and systems are capable of following functions and features.

  • Capability of Virtualized infrastructure
  • Billing on the basis of Pay-as-you-use
  • The capability of being a multi – tenant architecture
  • Linear and Modular Capability for Scaling up or scaling down
  • Ability of user self provisioning
  • Easy and Secure Management Tools etc.

These capacities are normally associated with the cloud services or the products – any kind of mismatch with above mentioned services should be doubted to avoid any kind of trick played by the imitators or the extra grabbers.

As you know, the market of cloud computing based services and products is getting more and more popular; and hundreds of new providers and operators are emerging in the domain of the cloud market – they are offering different kinds of services and products with the help of cloud-washing disguises. It is highly recommended to follow the guidelines provided in this article before purchasing any kind of services or products related to cloud computing or saas related technology.

By Walter Bailey

Walter

Walter has been a technology freelance writer for several years. His focus is on Cloud Computing and Big Data.

Sorry, comments are closed for this post.

Popular Archives

Cloud Infographic – The Future (IoT)

Cloud Infographic – The Future (IoT)

The Future (IoT) By the year 2020, it is being predicted that 40 to 80 billion connected devices will be in use. The Internet of Things or IoT will transform your business and home in many truly unbelievable ways. The types of products and services that we can expect to see in the next decade…

Internet Of Things – Industrial Robots And Virtual Monitoring

Internet Of Things – Industrial Robots And Virtual Monitoring

Internet Of Things – Industrial Robots And Virtual Monitoring One of the hottest topics in Information and Communication Technology (ICT) is the Internet of Things (IOT). According to the report of International Telecommunication Union (2012), “the Internet of things can be perceived as a vision with technological and societal implications. It is considered as a…

Recent

Churning It Up In The Cloud

Churning It Up In The Cloud

Churning The Corner With SaaS Applications There’s plenty of research that backs up our reasoning for a move to the cloud. Forrester Research claims that the public cloud computing market will reach $191bn in 2020 (everyone else is doing it); Peer1Hosting claims that 49% of IT decision makers are doing it to reduce costs (everyone…

The Growth Of Rampant Digital Diseases

The Growth Of Rampant Digital Diseases

Rampant Digital Diseases Keeping ‘Rombertik’ at Bay – The New Malware that Destroys Hard-Drives A new form of malware is still on the loose, and this one takes malicious to a whole new level. Nicknamed ‘Rombertik’ by Cisco Systems, the malware attempts to infiltrate the victim’s browser to procure confidential information; fairly standard operating procedure…

Will Your Internet of Things Device Testify Against You?

Will Your Internet of Things Device Testify Against You?

Will Your Internet of Things Device Testify Imagine this:  Your wearable device is subpoenaed to testify against you.  You were driving when you were over the legal alcohol limit and data from a smart Breathalyzer device is used against you. Some might argue that such a use case could potentially safeguard society. However, it poses…

The Many Hats Of Today’s IT Managers

The Many Hats Of Today’s IT Managers

The Many Hats of IT Managers In years past, the IT department of most large organizations was much like a version of Middle Earth: a mysterious nether world where people who seemed infinitely smarter than the rest of us bustled around, speaking and typing languages that appeared indecipherable, yet, which made our world work. They…

Selling Your Business To Your Employees

Selling Your Business To Your Employees

Mobility For Your Employees It may seem a radical notion, the idea of selling your business to the people who work for you, but this is the era in which we now work. Employees of all levels are all incredibly aware of their options when it comes to mobility and employability. This doesn’t mean that…

Technology Sponsors

hp Logo CityCloud-PoweredByOpenstack-Bluesquare_logo_100x100-01
cisco_logo_100x100 vmware citrix100
Site 24x7 200px-KPMG

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

CloudTweaks Comic Library

Advertising