Mobile Cloud: Why SMB’s Have No Time To Spare On Their Conversion To Mobile

Mobile Cloud: Why SMB’s Have No Time To Spare On Their Conversion To Mobile

Why SMB’s Have No Time To Spare On Their Conversion To Mobile

4, 64 and 689 billion. Small business owners should take these numbers into careful consideration when determining where to focus their web presence and marketing efforts.

4 is the statistic that four out of five consumers are now using their smart phones for shopping.

64 is the percentage of app users who prefer brands with mobile apps.

689 billion is the estimated increase that shopping via smart phone will add to retail sales by 2016.

In fact, mobile is already the next huge wave in national and international marketing, and companies are scrambling to keep up. Just as cloud computing allows us to take our data with us wherever we go, people are now shopping from anywhere (and some prefer the simplicity of using their phone or device to make purchases, even when a computer is available).

The good news is that even one-person small business owners can take advantage of this new mobile cloud economy and stand out from larger competitors with some simple solutions.

Building your mobile presenceMobile Cloud

According to Google’s published research, “75% of people prefer a mobile-friendly site, and 61% will turn to another site if they don’t find what they’re looking for quickly.

Whether or not you have a website, if that site isn’t easily navigable from a smart phone, chances are you’re losing customers without even knowing it.

What makes a mobile-friendly site stand out from a standard website?

  • The ease with which people can read it without zooming in
  • How quickly they can find what they’re looking for

If you’re curious how your website appears on smart phones, Google offers a free viewer called GoMo (www.howtogomo.com) that comes with a report and personalized recommendations. And if your site seems awkward and hard to navigate, there are several platforms online that can help you convert your website to mobile cloud for little to no cost:
gomo-test

Mofuse: Starting at about $8 a month, Mofuse offers the option of building a mobile site yourself or having one custom built. Options range from social sharing to store locators, mobile optimization and analytics, Google and design tools and custom integration. The platform has been used by such companies as HarperCollins and the United States Department of State.

Mippin: Along with making your website mobile-ready, you can take your business one step further by creating your own business app with sites such as Mippin. For approximately $100 a year, Mippin can help you set up your mobile website as well as apps for iPhone and Android. And according to their website, they can help you create an app in about five minutes.

Mobify: If you’re looking for a higher-end mobile conversion experience, Mobify has been the go-to for companies such as the New Yorker, Starbucks and Men’s Health. Starting around $250 a month, Mobify can handle the creation and maintenance of your mobile site with testing, integration and launching all taken care of.

bMobilized: Though this site offers a free trial, the do-it-yourself version of bMobilized runs about $9 a month and comes with the option of installing more than 30 plug-ins along with homepage and mobile synching, content analytics, and content customization. If you don’t have the time to build a site, bMobilized also offers a we-do-it-for-you service for a $199 one-time fee.

DudaMobile: For a quick, down and dirty conversion for free, DudaMobile offers conversion tools, analytics and desktop to mobile sync. If you’re thinking about expanding, the premium plan runs around $9 a month.

Once your site is up and ready, there are several viewers available that allow you to check out how your mobile site appears on different devices. Apart from Google’s GoMo, sites such as iPad Peek allow you to see how the site looks to iPad users. MobiReady will check your site for common errors and rate different aspects on a scale of one to five. A more in-depth analysis is available with a subscription.

As more and more customers move toward making their purchasing decisions via mobile devices, creating a mobile version of your company website should be near the top of your marketing priorities.

Have you created a mobile version of your website or do you think your standard website is sufficient? Why? What conversion services would you recommend or advice against?

By Allison Rice

Allison Rice is the Marketing Director for Amsterdam Printing, a leading provider of custom promotional pens and other promotional products to grow your business and thank customers. Allison regularly contributes to the Promo & Marketing Wall blog, where she provides actionable business tips.

Follow Us!

CloudTweaks

Established in 2009, CloudTweaks.com is recognized as one of the leading authorities in cloud computing information. Most of the excellent CloudTweaks articles are provided by our own paid writers, with a small percentage provided by guest authors from around the globe, including CEOs, CIOs, Technology bloggers and Cloud enthusiasts. Our goal is to continue to build a growing community offering the best in-depth articles, interviews, event listings, whitepapers, infographics and much more...
Follow Us!
FacebookTwitterLinkedInGoogle+Share

Sorry, comments are closed for this post.

Join Our Newsletter

Receive updates each week on news, tips, events, comics and much more...

Advertising Programs

Click To Find Out!

Sponsored Posts

Sponsored Posts

CloudTweaks has enjoyed a great relationship with many businesses, influencers and readers over the years, and it is one that we are interested in continuing. When we meet up with prospective clients, our intent is to establish a more solid relationship in which our clients invest in a campaign that consists of a number of

Popular

Top Viral Impact

Cloud Infographic – The Future Of Big Data

Cloud Infographic – The Future Of Big Data

Cloud Infographic – The Future Of Big Data Big Data is BIG business and will continue to be one of the more predominant areas of focus in the coming years from small startups to large scale corporations. We’ve already covered on CloudTweaks how Big Data can be utilized in a number of interesting ways from preventing world hunger to

Cloud Computing Adoption Continues

Cloud Computing Adoption Continues

Cloud Computing Adoption Continues Nowadays, many companies are changing their overall information technology strategies to embrace cloud computing in order to open up business opportunities.  There are numerous definitions of cloud computing. Simply speaking, the term “cloud computing” comes from network diagrams in which cloud shapes are  used to describe certain types of networks. All

Cloud Infographic – The Power Of Cloud Disaster Recovery

Cloud Infographic – The Power Of Cloud Disaster Recovery

Cloud Infographic – The Power Of Cloud Disaster Recovery Preventing a Cloud Disaster is one thing. Recovering from a disaster is a whole other area of concern. Today’s infographic provided by CloudVelox outlines some best practices and safeguards in order to help your business make more informed decisions. About Latest Posts Follow Us!CloudTweaksEstablished in 2009,

Can I Contribute To CloudTweaks?

Yes, much of our focus in 2015 will be on working with other influencers in a collaborative manner. If you're a technology influencer looking to collaborate long term with CloudTweaks – a globally recognized leader in cloud computing information – drop us an email with “tech influencer” in the subject line.

Please review the guidelines before applying.

Whitepapers

Top Research Assets

HP OpenStack® Technology Breaking the Enterprise Barrier

HP OpenStack® Technology Breaking the Enterprise Barrier

Explore how cloud computing is a solution to the problems facing data centers today and highlights the cutting-edge technology (including OpenStack cloud computing) that HP is bringing to the current stage. If you are a CTO, data center administrator, systems architect, or an IT professional looking for an enterprise-grade, hybrid delivery cloud computing solution that’s open,

Public Cloud Flexibility, Private Cloud Security

Public Cloud Flexibility, Private Cloud Security

Public Cloud Flexibility, Private Cloud Security Cloud applications are a priority for every business – the technology is flexible, easy-to-use, and offers compelling economic benefits to the enterprise. The challenge is that cloud applications increase the potential for corporate data to leak, raising compliance and security concerns for IT. A primary security concern facing organizations moving