Mobile Cloud: Why SMB’s Have No Time To Spare On Their Conversion To Mobile

Mobile Cloud: Why SMB’s Have No Time To Spare On Their Conversion To Mobile

Why SMB’s Have No Time To Spare On Their Conversion To Mobile

4, 64 and 689 billion. Small business owners should take these numbers into careful consideration when determining where to focus their web presence and marketing efforts.

4 is the statistic that four out of five consumers are now using their smart phones for shopping.

64 is the percentage of app users who prefer brands with mobile apps.

689 billion is the estimated increase that shopping via smart phone will add to retail sales by 2016.

In fact, mobile is already the next huge wave in national and international marketing, and companies are scrambling to keep up. Just as cloud computing allows us to take our data with us wherever we go, people are now shopping from anywhere (and some prefer the simplicity of using their phone or device to make purchases, even when a computer is available).

The good news is that even one-person small business owners can take advantage of this new mobile cloud economy and stand out from larger competitors with some simple solutions.

Building your mobile presenceMobile Cloud

According to Google’s published research, “75% of people prefer a mobile-friendly site, and 61% will turn to another site if they don’t find what they’re looking for quickly.

Whether or not you have a website, if that site isn’t easily navigable from a smart phone, chances are you’re losing customers without even knowing it.

What makes a mobile-friendly site stand out from a standard website?

  • The ease with which people can read it without zooming in
  • How quickly they can find what they’re looking for

If you’re curious how your website appears on smart phones, Google offers a free viewer called GoMo (www.howtogomo.com) that comes with a report and personalized recommendations. And if your site seems awkward and hard to navigate, there are several platforms online that can help you convert your website to mobile cloud for little to no cost:
gomo-test

Mofuse: Starting at about $8 a month, Mofuse offers the option of building a mobile site yourself or having one custom built. Options range from social sharing to store locators, mobile optimization and analytics, Google and design tools and custom integration. The platform has been used by such companies as HarperCollins and the United States Department of State.

Mippin: Along with making your website mobile-ready, you can take your business one step further by creating your own business app with sites such as Mippin. For approximately $100 a year, Mippin can help you set up your mobile website as well as apps for iPhone and Android. And according to their website, they can help you create an app in about five minutes.

Mobify: If you’re looking for a higher-end mobile conversion experience, Mobify has been the go-to for companies such as the New Yorker, Starbucks and Men’s Health. Starting around $250 a month, Mobify can handle the creation and maintenance of your mobile site with testing, integration and launching all taken care of.

bMobilized: Though this site offers a free trial, the do-it-yourself version of bMobilized runs about $9 a month and comes with the option of installing more than 30 plug-ins along with homepage and mobile synching, content analytics, and content customization. If you don’t have the time to build a site, bMobilized also offers a we-do-it-for-you service for a $199 one-time fee.

DudaMobile: For a quick, down and dirty conversion for free, DudaMobile offers conversion tools, analytics and desktop to mobile sync. If you’re thinking about expanding, the premium plan runs around $9 a month.

Once your site is up and ready, there are several viewers available that allow you to check out how your mobile site appears on different devices. Apart from Google’s GoMo, sites such as iPad Peek allow you to see how the site looks to iPad users. MobiReady will check your site for common errors and rate different aspects on a scale of one to five. A more in-depth analysis is available with a subscription.

As more and more customers move toward making their purchasing decisions via mobile devices, creating a mobile version of your company website should be near the top of your marketing priorities.

Have you created a mobile version of your website or do you think your standard website is sufficient? Why? What conversion services would you recommend or advice against?

By Allison Rice

Allison Rice is the Marketing Director for Amsterdam Printing, a leading provider of custom promotional pens and other promotional products to grow your business and thank customers. Allison regularly contributes to the Promo & Marketing Wall blog, where she provides actionable business tips.

Follow Us!

CloudTweaks

Established in 2009, CloudTweaks.com is recognized as one of the leading authorities in cloud computing information. Most of the excellent CloudTweaks articles are provided by our own paid writers, with a small percentage provided by guest authors from around the globe, including CEOs, CIOs, Technology bloggers and Cloud enthusiasts. Our goal is to continue to build a growing community offering the best in-depth articles, interviews, event listings, whitepapers, infographics and much more...
Follow Us!

Sorry, comments are closed for this post.


CloudTweaks Sponsors - Find out more!

Popular

Top Viral Impact

Cloud Infographic: Cloud Public, Private & Hybrid Differences

Cloud Infographic: Cloud Public, Private & Hybrid Differences

Many people have heard of cloud computing. There is however a tremendous number of people who still cannot differentiate between Public, Private & Hybrid cloud offerings.  Here is an excellent infographic provided by the group at iWeb which goes into greater detail on this subject. Infographic source: iWeb About Latest Posts Follow Us!CloudTweaksEstablished in 2009,…

Cloud Infographic – Monetizing Internet Of Things

Cloud Infographic – Monetizing Internet Of Things

Cloud Infographic – Monetizing Internet Of Things There are many interesting ways in which companies are looking to connect devices to the cloud. From the vehicles to kitchen appliances the internet of things is already a $1.9 trillion dollar market based on research estimates from IDC. Included is a fascinating infographic provided by AriaSystems which shows us some…

Cloud Infographic – Cloud Fast Facts

Cloud Infographic – Cloud Fast Facts

Cloud Infographic – Cloud Fast Facts It’s no secret that Cloud Computing is more than just a buzz term as that ship has sailed off a long time ago. More and more companies are adopting the uses and benefits of cloud computing while aggressively factoring cloud services spending into their budget. Included is an excellent…

Cloud Infographic – The Power Of Cloud Disaster Recovery

Cloud Infographic – The Power Of Cloud Disaster Recovery

Cloud Infographic – The Power Of Cloud Disaster Recovery Preventing a Cloud Disaster is one thing. Recovering from a disaster is a whole other area of concern. Today’s infographic provided by CloudVelox outlines some best practices and safeguards in order to help your business make more informed decisions. About Latest Posts Follow Us!CloudTweaksEstablished in 2009,…

Technology Advice Report: 2014 Business Intelligence Buying Trends

Technology Advice Report: 2014 Business Intelligence Buying Trends

Technology Advice Report: 2014 Business Intelligence Buying Trends For nearly every business, the concept of business intelligence is nothing new. Ambitious organizations have been searching for any type of data-driven advantage for some time now – perhaps for as long as they’ve existed. However, the historical use of competitive intelligence pales in comparison to the…


Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

You can help continue to support our community by social sharing, sponsoring, partnering or contributing to this great educational resource.

Contact

CloudTweaks Media
Phone: 1 (212) 763-0021
contact@cloudtweaks.com

Join our newsletter