Big Data Analytics For Small Businesses

Big Data Analytics For Small Businesses

Big Data Analytics for Small Businesses

The ever expanding internet data coupled with social and mobile infrastructure expansion has made big data analytics a buzz word, especially looking at the fact that ninety percent of the world’s internet data is created in the last couple of years. However Big Data is the name of a problem, not a solution. The solution is the advanced algorithms running on large platforms crunching data and numbers to generate useful information. It could be termed as data recycling to obtain packets of information from a dense knowledge and data clouds. Naturally, most solutions involving big data are based on huge processing clusters to handle the load of processing bulk information making it prohibitive for small and medium level business which cannot cope with the barrier of entry investment. In the last few years, large enterprises have invested their resources to generate analytics and harvested tremendous gains in business by streamlining marketing and streamlining products to user needs. However cloud computing platforms have opened this market for small and medium sized business that can now leverage the available processing power of the cloud to dive into the immense analytics market. There are numerous lucrative opportunities in commercial transaction systems, website traffic monitoring and social media analytics besides others that are waiting to be explored.

Most experts have learned over time that taking scratch notes or relying on excel sheets alone will not make them competitive. They have to take advantage of systematic skills in data management with advanced technologies which can process large amounts of data and make sense from it. The pay as you go model in cloud platforms is ideal for small companies that can pay little, especially in terms of infrastructure and human resource overheads. The time savings and quick testing also makes sense for companies that wish to touch the base before diving full throttle. Hence the availability of cloud resources is opening new venues of business expansion for small companies that can quickly take up a specialized analytics opportunity to improve internal business or provide reporting to other enterprises. At the same time, small companies can take advantage from new cloud-computing based tools that are already leveraging new techniques to mine analytics and generate trend reports. These tools can capture behavior and impressions of prospective and previous customers to produce predictive models and forecast future actions. By spending small sums on these reports, some time just a few hundred dollars, a small company can get a grasp of user needs or information and technology flow. However, the overwhelming information can be a pitfall for small companies that may collect more than they need. Hence it is crucial to decide on the factors that value your business the most as well as concentrating on fewer but complete tools to achieve better accuracy and convergence.

By Salam UI Haq

Follow Us!

CloudTweaks

Established in 2009, CloudTweaks.com is recognized as one of the leading authorities in cloud computing information. Most of the excellent CloudTweaks articles are provided by our own paid writers, with a small percentage provided by guest authors from around the globe, including CEOs, CIOs, Technology bloggers and Cloud enthusiasts. Our goal is to continue to build a growing community offering the best in-depth articles, interviews, event listings, whitepapers, infographics and much more...
Follow Us!

3 Responses to Big Data Analytics For Small Businesses

  1. Salman nice article. Cloud computing is driving a new wave of innovation in the area of big data. The open source solution from HPCC Systems provides a single platform that is easy to install, manage and code. Designed by data scientists, HPCC Systems is a data intensive supercomputer that has evolved for more than a decade, with enterprise customers who need to process large volumes of data in a 24/7 environment. Its Thor Data Refinery Cluster, which is responsible for ingesting vast amounts of data, transforming, linking and indexing that data, and its Roxie Data Delivery Cluster are now offered on the Amazon Web Services (AWS) platform. Taking advantage of HPCC Systems in the cloud provides a powerful combination designed to make Big Data Analytics computing easier for developers and can be launched and configured with the click of a button through their Instant Cloud solution. More at http://hpccsystems.com/

  2. An excellent solution to the big data problem is a cloud based text analytics API from Semantria. I registered with them last week to run sentiment analysis on customer reviews. It processed everything in under a minute into a nice colour coded worksheet in Excel. They let you run 10,000 documents for free  after you register on the website. I’ve tried other sentiment softwares and they were a little wishy washy. Two highlights for this API = Speed & Accuracy

  3. The term ‘Big Data’ is so misused in fact it is being use to identify large amount data. I do believe that we need to keep it simple because in reality there no such thing as ‘Big Data’. It ether a data processing installation have large amount data to store, retrieve and/or query to produce reports to make sound managerial-decisions or they do not.

    We need to do better analysis of our requirements as they relate to our technological infrastructure that is required to support our business processes. It is almost as the need for technology specialist with a full range of business expertise or business analyst with a full range technological expertise. Hence, we can come up with the best technological infrastructure to support the most diverse business processes and stop coming up new terms for old script-down idea.

Recent

Wearable Tech Jobs Of The Future

Wearable Tech Jobs Of The Future

Wearable Tech Jobs Wearable Technology is a very exciting industry and the sky’s the limit with new possibilities for businesses and consumers. The new technologies will make our lives easier in terms of convenience, while in other ways more complicated due to learning curve of each new product. Lets take a look at wearable tech in…

How M2M Differs From IoT Internet of Things

How M2M Differs From IoT Internet of Things

What Is M2M Machine To Machine? When it comes to communications between machines, the terms Machine to Machine (M2M) and the Internet of Things (IoT) are seemingly similar to each other. In fact, there is a very strong connection between both terms which is why they are often used as the same. However, that is…

Cloud Infographic – Top Vulnerable Applications

Cloud Infographic – Top Vulnerable Applications

Top Vulnerable Applications  As you use the Internet on a daily basis, you probably come across cyber security topics, but rarely glance at them twice. After all, cyber security threats don’t concern you, right? Well, that’s not exactly true. Cyber attacks are more widespread than you can imagine and they may be targeting your devices as…

Popular Archives

The Industries That The Cloud Will Change The Most

The Industries That The Cloud Will Change The Most

The Industries That The Cloud Will Change The Most Cloud computing is rapidly revolutionizing the way we do business. Instead of being a blurry buzzword, it has become a facet of everyday life. Most people may not quite understand how the cloud works, but electricity is quite difficult to fathom as well. Anyway, regardless of…

How The Cloud Is Changing Disaster Recovery

How The Cloud Is Changing Disaster Recovery

How the Cloud is Changing Disaster Recovery Anyone who is a regular reader of this site will know about the cloud’s numerous benefits. Using the cloud can provide businesses with cost-effective resource usage, rapid provisioning, easy scalability and flexible elasticity – benefits that simply don’t exist when using local on-site servers and services. One of…

Sponsors

The Many Hats Of Today’s IT Managers

The Many Hats Of Today’s IT Managers

The Many Hats of IT Managers In years past, the IT department of most large organizations was much like a version of Middle Earth: a mysterious nether world where people who seemed infinitely smarter than the rest of us bustled around, speaking and typing languages that appeared indecipherable, yet, which made our world work. They…

Selling Your Business To Your Employees

Selling Your Business To Your Employees

Mobility For Your Employees It may seem a radical notion, the idea of selling your business to the people who work for you, but this is the era in which we now work. Employees of all levels are all incredibly aware of their options when it comes to mobility and employability. This doesn’t mean that…

Established in 2009

CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

CloudTweaks Comic Library

Advertising