The Lighter Side Of The Cloud – 100 Lines
The Lighter Side Of The Cloud – Bullseye
The Lighter Side Of The Cloud – The Concept Department

Cloud-Washing – Do Not Get Fooled

Cloud-Washing – Do Not Get Fooled

Cloud-washing is a term used for the act of labeling or advertising a service as a cloud computing service even when it truly isn’t one. This is nothing new, especially not around the internet. It’s the same as those ordinary companies during the early boom of the internet that attached the word “web” to their marketing campaigns and spontaneously became dot-com players. Now it’s happening again as many web service companies are erasing the word “web” and replacing it with “cloud”. They are making use of the people’s inability to distinguish real cloud computing to what looks like cloud computing, mainly due to the vagueness and complexity of cloud computing’s definition.


Because of cloud computing’s definition it can be argued that any web-based subscription site is a basic example of SaaS. But what really matters is not the method of delivery or the pricing scheme but the value proposition being offered by the service which makes it a true cloud computing service or a cloud-washed one. A pay-per-use model does not mean that a vendor’s supposedly SaaS offering is actual cloud computing. This is because a subscription model does not guarantee elasticity and automated recovery, two very important cloud computing characteristics. Some vendors might advertise that they have a cloud service which may suggest that they offer elasticity and automated recovery even when they don’t. Do not get fooled.

But there are different types of elasticity. A vendor may claim they offer it, but you have to be sure how elastic their service can get. For example, they may be referring to elasticity in their virtualization layer. So for an IaaS vendor, they can provision you VMs with a gigabyte of memory and promise that they can provide you more if you need it. But this is somewhat limited depending on the availability and usage among all of the users after all the hardware resource is finite. This is just limited elasticity. But in order to provide real cloud elasticity, that sense of infinite resource, a vendor must do more. The vendor must be able to provision and “deprovision” instances quickly and automatically, whatever resource you need be it in the form of RAM, CPU, storage, or VMs. These resources are taken from other subscribers who may not be using it at the moment. This cloud elasticity is horizontal and may be straightforward for IaaS vendors, but we cannot say the same for SaaS and PaaS. Cloud elasticity would be somewhat problematic for them. For example if a software instance demands 24/7 constant connection, then it cannot be deprovisioned, making it inherently partition intolerant, and so cloud elasticity cannot be achieved through this method.

It is not that easy to determine whether your provider is offering the full cloud experience or not and in most cases the providers themselves may not realize that what they are offering is not true cloud computing, but something very close. But for some, that is quite enough to satisfy their needs.

By Abdul Salam

Abdul

Abdul Salam is IT professional and an accomplished technical writer with CloudTweaks. He earned his undergraduate degree in Information Technology followed by a postgraduate degree in Business Informatics. Abdul possess over 3 years’ experience in technical & business writing with deep knowledge in Cloud Computing, VMware,Oracle, Oracle ERP, Cloud ERP, Microsoft Technologies and Network Communications (Cisco, Juniper). Visit his LinkedIn profile at: http://linkd.in/TtFu7X

Sorry, comments are closed for this post.

Popular Archives

2014 Future Of Cloud Computing Survey Results

2014 Future Of Cloud Computing Survey Results

Engine Yard Joins North Bridge Venture Partners, Gigaom Research and Industry Collaborators to Unveil 2014 Future of Cloud Computing Survey Results SAN FRANCISCO, CA–(Marketwired – Jun 25, 2014) – Engine Yard, the leading cloud application management platform, today announced its role as a collaborator in releasing the results of the fourth annual Future of Cloud Computing Survey,…

5 Considerations You Need To Review Before Investing In Data Analytics

5 Considerations You Need To Review Before Investing In Data Analytics

Review Before Investing In Data Analytics Big data, when handled properly, can lead to big change. Companies in a wide variety of industries are partnering with data analytics companies to increase operational efficiency and make evidence-based business decisions. From Kraft Foods using business intelligence (BI) to cut customer satisfaction analysis time in half, to a…

PaaS vs Docker – why is it such a heated debate?

PaaS vs Docker – why is it such a heated debate?

PaaS vs Docker Docker started as just a software container on top of a Linux operating system which seemed like a simple optimization for a fat hypervisor. Its disruptive force however comes from the fact that it does force us to rethink many of the layers of the cloud stack. Starting from the way we…

Cloud-Based VOIP – 4 Alternatives To Skype

Cloud-Based VOIP – 4 Alternatives To Skype

Cloud-Based VOIP – 4 Alternatives To Skype Skype is the most popular cloud-based VOIP service. Since being bought out by Microsoft for $8.5 billion in 2011 the company has grown to more than 300 million users and now accounts for 34% of all international calls. Some people don’t want to use Skype though. Reports of…

Five Cloud Questions Every CIO Needs To Know How To Answer

Five Cloud Questions Every CIO Needs To Know How To Answer

The Hot Seat Five cloud questions every CIO needs to know how to answer The cloud is a powerful thing, but here in the CloudTweaks community, we already know that. The challenge we have is validating the value it brings to today’s enterprise. Below, let’s review five questions we need to be ready to address…

Recent

Digital Transformation: Miracle and Wonder

Digital Transformation: Miracle and Wonder

Digital Transformation These are the days of miracle and wonder. I’ve been leading a small, global research team at the Tau Institute for the past few years to examine the dynamics of IT adoption in more than 100 countries throughout the world. We’ve developed several indices that show how well these nations are doing on a relative basis. We ranked the nations…

Cloud Security Hottest Issue At RSA

Cloud Security Hottest Issue At RSA

Cloud Security Hottest Issue The integral integration of cyber security and cloud technology seemed to be the hottest issue at the busy RSA 2015 Conference in San Francisco. Interested parties packed security and cloud service booths for the duration of the conference. Several prominent publications covered the increased importance of securing their private information that’s…

Imperfect Security: The RSA Conference And The Illusion Of Safety

Imperfect Security: The RSA Conference And The Illusion Of Safety

The RSA Conference And The Illusion Of Safety This year’s 2015 RSA Conference is taking place from April 20th to 24th, in San Francisco, California. Here, security leaders from across the vast expanse of tech, politics, and more will gather to discuss the past, present, and future of security. From application security to technology infrastructure,…

Contact Us

Sending

Technology Sponsors

hp Logo CityCloud-PoweredByOpenstack-Bluesquare_logo_100x100-01
cisco_logo_100x100 vmware citrix100
Site 24x7 200px-KPMG

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

CloudTweaks Comic Library

Advertising