Google Cloud Platform – Cloud Services To Go One Up Against AWS

Google Cloud Platform – Cloud Services To Go One Up Against AWS

Google unveiled its Google Cloud Platform and Google Compute Engine at I/O Conference in San Francisco to take on Microsoft’s Azure and Amazon’s AWS in the cloud platform.

Google said that it has been working on global-scale services for more than fourteen years and launching cloud services is just another step in that direction. Google said that the prime motive behind improvising their cloud services was to open up infrastructure for SMEs and enthusiastic developers.

Google’s new Compute Engine provides a sophisticated, highly powerful environment for running virtual machines. Previously, only those users who had Google Gold support could only access the cloud services. However, Google has scrapped that constraint and opened the infrastructure for everyone. Any user can now access the Google Compute Engine by going to cloud.google.com.

In a glimpse, here’s what the new Google Compute Engine has to offer:google

  • Sub-hour billing: Billing would now be done in small one-minute increments with a ten-minute-minimum rule. That means you have to pay only for the computation minutes you use. No fluffy charges. This makes Google Compute Services economical, especially for start-ups and SMEs.
  • Shared-core instances for low-intensity workloads.
  • Advanced Routing Features allow you to create gateways and VPN servers, thereby allowing you to create networks that span across your local network and Google’s Cloud network.
  • Large persistent disks that support 10 TB per volume, way above the current industry standards.
  • A new Cloud Datastore service that offers automatic scalability, high availability and allows users to fire queries and maintain indexes just like SQL.
  • Google’s App Engine (GAE) now supports PHP apps. GAE currently supports languages like Python, Java and Google’s Go. Google, however, included PHP so that developers could integrate open-source programs like WordPress on its cloud platform.

Google weighs the importance of Cloud technology in the current era and the recent modifications give a glimpse of what more is in store. It clearly wants to dethrone AWS, which has a very strong foothold in the cloud realm. Google has the potential of going one up but it’s easier said than done.

Amazon has been providing top-notch services to its existing customers by handling critical workloads and is revered for its top-notch customer support. It’s currently roping in thousands of consulting and technology firms in a major push to expand its cloud business. Big companies might favour Amazon as they have been around for around five years and have experience in dealing with enterprise demands.

Google, perhaps, might have some catching up to do but it is up for the challenge. Google’s director of global sales for the Google Cloud Platform, Daniel Powers, made the following points on Google’s future strategy on improving their services:

  • Google’s enterprise team, which works on Google Apps, Chrome and Chromebooks, would be handling the sales department.
  • Google would be participating actively with big players like SAP, Oracle and Microsoft.
  • Large enterprises would be serviced by Google’s large client unit- the same unit that handles Fortune 500 companies.

Google’s Compute Engine is a threat to AWS and every other cloud service provider. Existing players would have to re-assess their pricing model and would have to provide cost-effective solutions. In these competitive times, when enterprises have demanding data-needs, reliability and performance would also play a crucial factor in deciding which way the balance shifts.

In the longer run, however, it would shift towards the side that balances cost, performance, scalability and reliability.

By Walter Bailey

Sorry, comments are closed for this post.

Connecting With Customers In The Cloud

Connecting With Customers In The Cloud

Customers in the Cloud Global enterprises in every industry are increasingly turning to cloud-based innovators like Salesforce, ServiceNow, WorkDay and Aria, to handle critical systems like billing, IT services, HCM and CRM. One need look no further than Salesforce’s and Amazon’s most recent earnings report, to see this indeed is not a passing fad, but…

Staying on Top of Your Infrastructure-as-a-Service Security Responsibilities

Staying on Top of Your Infrastructure-as-a-Service Security Responsibilities

Infrastructure-as-a-Service Security It’s no secret many organizations rely on popular cloud providers like Amazon and Microsoft for access to computing infrastructure. The many perks of cloud services, such as the ability to quickly scale resources without the upfront cost of buying physical servers, have helped build a multibillion-dollar cloud industry that continues to grow each…

Maintaining Network Performance And Security In Hybrid Cloud Environments

Maintaining Network Performance And Security In Hybrid Cloud Environments

Hybrid Cloud Environments After several years of steady cloud adoption in the enterprise, an interesting trend has emerged: More companies are retaining their existing, on-premise IT infrastructures while also embracing the latest cloud technologies. In fact, IDC predicts markets for such hybrid cloud environments will grow from the over $25 billion global market we saw…

Virtual Immersion And The Extension/Expansion Of Virtual Reality

Virtual Immersion And The Extension/Expansion Of Virtual Reality

Virtual Immersion And Virtual Reality This is a term I created (Virtual Immersion). Ah…the sweet smell of Virtual Immersion Success! Virtual Immersion© (VI) an extension/expansion of Virtual Reality to include the senses beyond visual and auditory. Years ago there was a television commercial for a bathing product called Calgon. The tagline of the commercial was Calgon…

How Formal Verification Can Thwart Change-Induced Network Outages and Breaches

How Formal Verification Can Thwart Change-Induced Network Outages and Breaches

How Formal Verification Can Thwart  Breaches Formal verification is not a new concept. In a nutshell, the process uses sophisticated math to prove or disprove whether a system achieves its desired functional specifications. It is employed by organizations that build products that absolutely cannot fail. One of the reasons NASA rovers are still roaming Mars…

What the Dyn DDoS Attacks Taught Us About Cloud-Only EFSS

What the Dyn DDoS Attacks Taught Us About Cloud-Only EFSS

DDoS Attacks October 21st, 2016 went into the annals of Internet history for the large scale Distributed Denial of Service (DDoS) attacks that made popular Internet properties like Twitter, SoundCloud, Spotify and Box inaccessible to many users in the US. The DDoS attack happened in three waves targeting DNS service provider Dyn, resulting in a total of about…

Cloud-Based or On-Premise ERP Deployment? Find Out

Cloud-Based or On-Premise ERP Deployment? Find Out

ERP Deployment You know how ERP deployment can improve processes within your supply chain, and the things to keep in mind when implementing an ERP system. But do you know if cloud-based or on-premise ERP deployment is better for your company or industry? While cloud computing is becoming more and more popular, it is worth…

The Fully Aware, Hybrid-Cloud Approach

The Fully Aware, Hybrid-Cloud Approach

Hybrid-Cloud Approach For over 20 years, organizations have been attempting to secure their networks and protect their data. However, have any of their efforts really improved security? Today we hear journalists and industry experts talk about the erosion of the perimeter. Some say it’s squishy, others say it’s spongy, and yet another claims it crunchy.…

Three Reasons Cloud Adoption Can Close The Federal Government’s Tech Gap

Three Reasons Cloud Adoption Can Close The Federal Government’s Tech Gap

Federal Government Cloud Adoption No one has ever accused the U.S. government of being technologically savvy. Aging software, systems and processes, internal politics, restricted budgets and a cultural resistance to change have set the federal sector years behind its private sector counterparts. Data and information security concerns have also been a major contributing factor inhibiting the…