Google Cloud Platform – Cloud Services To Go One Up Against AWS

Google Cloud Platform – Cloud Services To Go One Up Against AWS

Google unveiled its Google Cloud Platform and Google Compute Engine at I/O Conference in San Francisco to take on Microsoft’s Azure and Amazon’s AWS in the cloud platform.

Google said that it has been working on global-scale services for more than fourteen years and launching cloud services is just another step in that direction. Google said that the prime motive behind improvising their cloud services was to open up infrastructure for SMEs and enthusiastic developers.

Google’s new Compute Engine provides a sophisticated, highly powerful environment for running virtual machines. Previously, only those users who had Google Gold support could only access the cloud services. However, Google has scrapped that constraint and opened the infrastructure for everyone. Any user can now access the Google Compute Engine by going to cloud.google.com.

In a glimpse, here’s what the new Google Compute Engine has to offer:google

  • Sub-hour billing: Billing would now be done in small one-minute increments with a ten-minute-minimum rule. That means you have to pay only for the computation minutes you use. No fluffy charges. This makes Google Compute Services economical, especially for start-ups and SMEs.
  • Shared-core instances for low-intensity workloads.
  • Advanced Routing Features allow you to create gateways and VPN servers, thereby allowing you to create networks that span across your local network and Google’s Cloud network.
  • Large persistent disks that support 10 TB per volume, way above the current industry standards.
  • A new Cloud Datastore service that offers automatic scalability, high availability and allows users to fire queries and maintain indexes just like SQL.
  • Google’s App Engine (GAE) now supports PHP apps. GAE currently supports languages like Python, Java and Google’s Go. Google, however, included PHP so that developers could integrate open-source programs like WordPress on its cloud platform.

Google weighs the importance of Cloud technology in the current era and the recent modifications give a glimpse of what more is in store. It clearly wants to dethrone AWS, which has a very strong foothold in the cloud realm. Google has the potential of going one up but it’s easier said than done.

Amazon has been providing top-notch services to its existing customers by handling critical workloads and is revered for its top-notch customer support. It’s currently roping in thousands of consulting and technology firms in a major push to expand its cloud business. Big companies might favour Amazon as they have been around for around five years and have experience in dealing with enterprise demands.

Google, perhaps, might have some catching up to do but it is up for the challenge. Google’s director of global sales for the Google Cloud Platform, Daniel Powers, made the following points on Google’s future strategy on improving their services:

  • Google’s enterprise team, which works on Google Apps, Chrome and Chromebooks, would be handling the sales department.
  • Google would be participating actively with big players like SAP, Oracle and Microsoft.
  • Large enterprises would be serviced by Google’s large client unit- the same unit that handles Fortune 500 companies.

Google’s Compute Engine is a threat to AWS and every other cloud service provider. Existing players would have to re-assess their pricing model and would have to provide cost-effective solutions. In these competitive times, when enterprises have demanding data-needs, reliability and performance would also play a crucial factor in deciding which way the balance shifts.

In the longer run, however, it would shift towards the side that balances cost, performance, scalability and reliability.

By Walter Bailey

Walter

Walter has been a technology freelance writer for several years. His focus is on Cloud Computing and Big Data.
FacebookTwitterLinkedInGoogle+Share

Sorry, comments are closed for this post.

Join Our Newsletter

Receive updates each week on news, tips, events, comics and much more...

Advertising Programs

Click To Find Out!

Sponsored Posts

Sponsored Posts

CloudTweaks has enjoyed a great relationship with many businesses, influencers and readers over the years, and it is one that we are interested in continuing. When we meet up with prospective clients, our intent is to establish a more solid relationship in which our clients invest in a campaign that consists of a number of

Popular

Top Viral Impact

5 Ways The Internet of Things Will Drive Cloud Growth

5 Ways The Internet of Things Will Drive Cloud Growth

5 Ways The Internet of Things Will Drive Cloud Growth The Internet of Things is the latest term to describe the interconnectivity of all our devices and home appliances. The goal of the internet of things is to create universal applications that are connected to all of the lights, TVs, door locks, air conditioning, and

Cloud Infographic – Big Data Survey: What Are The Trends?

Cloud Infographic – Big Data Survey: What Are The Trends?

Jaspersoft Big Data Survey Shows Rise in Commitment to Projects and Decline in Confusion Nearly 1,600 Jaspersoft Community Members Participate in Second Jaspersoft Big Data Survey San Francisco, February 4, 2014 – Jaspersoft, the Intelligence Inside applications and business processes, today shared results from its Big Data Survey. Nearly 1,600 Jaspersoft community members responded to

Can I Contribute To CloudTweaks?

Yes, much of our focus in 2015 will be on working with other influencers in a collaborative manner. If you're a technology influencer looking to collaborate long term with CloudTweaks – a globally recognized leader in cloud computing information – drop us an email with “tech influencer” in the subject line.

Please review the guidelines before applying.

Whitepapers

Top Research Assets

HP OpenStack® Technology Breaking the Enterprise Barrier

HP OpenStack® Technology Breaking the Enterprise Barrier

Explore how cloud computing is a solution to the problems facing data centers today and highlights the cutting-edge technology (including OpenStack cloud computing) that HP is bringing to the current stage. If you are a CTO, data center administrator, systems architect, or an IT professional looking for an enterprise-grade, hybrid delivery cloud computing solution that’s open,

Public Cloud Flexibility, Private Cloud Security

Public Cloud Flexibility, Private Cloud Security

Public Cloud Flexibility, Private Cloud Security Cloud applications are a priority for every business – the technology is flexible, easy-to-use, and offers compelling economic benefits to the enterprise. The challenge is that cloud applications increase the potential for corporate data to leak, raising compliance and security concerns for IT. A primary security concern facing organizations moving