Google Cloud Platform – Cloud Services To Go One Up Against AWS

Google Cloud Platform – Cloud Services To Go One Up Against AWS

Google unveiled its Google Cloud Platform and Google Compute Engine at I/O Conference in San Francisco to take on Microsoft’s Azure and Amazon’s AWS in the cloud platform.

Google said that it has been working on global-scale services for more than fourteen years and launching cloud services is just another step in that direction. Google said that the prime motive behind improvising their cloud services was to open up infrastructure for SMEs and enthusiastic developers.

Google’s new Compute Engine provides a sophisticated, highly powerful environment for running virtual machines. Previously, only those users who had Google Gold support could only access the cloud services. However, Google has scrapped that constraint and opened the infrastructure for everyone. Any user can now access the Google Compute Engine by going to cloud.google.com.

In a glimpse, here’s what the new Google Compute Engine has to offer:google

  • Sub-hour billing: Billing would now be done in small one-minute increments with a ten-minute-minimum rule. That means you have to pay only for the computation minutes you use. No fluffy charges. This makes Google Compute Services economical, especially for start-ups and SMEs.
  • Shared-core instances for low-intensity workloads.
  • Advanced Routing Features allow you to create gateways and VPN servers, thereby allowing you to create networks that span across your local network and Google’s Cloud network.
  • Large persistent disks that support 10 TB per volume, way above the current industry standards.
  • A new Cloud Datastore service that offers automatic scalability, high availability and allows users to fire queries and maintain indexes just like SQL.
  • Google’s App Engine (GAE) now supports PHP apps. GAE currently supports languages like Python, Java and Google’s Go. Google, however, included PHP so that developers could integrate open-source programs like WordPress on its cloud platform.

Google weighs the importance of Cloud technology in the current era and the recent modifications give a glimpse of what more is in store. It clearly wants to dethrone AWS, which has a very strong foothold in the cloud realm. Google has the potential of going one up but it’s easier said than done.

Amazon has been providing top-notch services to its existing customers by handling critical workloads and is revered for its top-notch customer support. It’s currently roping in thousands of consulting and technology firms in a major push to expand its cloud business. Big companies might favour Amazon as they have been around for around five years and have experience in dealing with enterprise demands.

Google, perhaps, might have some catching up to do but it is up for the challenge. Google’s director of global sales for the Google Cloud Platform, Daniel Powers, made the following points on Google’s future strategy on improving their services:

  • Google’s enterprise team, which works on Google Apps, Chrome and Chromebooks, would be handling the sales department.
  • Google would be participating actively with big players like SAP, Oracle and Microsoft.
  • Large enterprises would be serviced by Google’s large client unit- the same unit that handles Fortune 500 companies.

Google’s Compute Engine is a threat to AWS and every other cloud service provider. Existing players would have to re-assess their pricing model and would have to provide cost-effective solutions. In these competitive times, when enterprises have demanding data-needs, reliability and performance would also play a crucial factor in deciding which way the balance shifts.

In the longer run, however, it would shift towards the side that balances cost, performance, scalability and reliability.

By Walter Bailey

Sorry, comments are closed for this post.

Comic
The Lighter Side Of The Cloud – Data Merge

The Lighter Side Of The Cloud – Data Merge

By Christian Mirra Please feel free to share our comics via social media networks such as Twitter, Facebook, LinkedIn, Instagram, Pinterest. Clear attribution (Twitter example: via @cloudtweaks) to our original comic sources is greatly appreciated.

The Rise Of Threat Intelligence Sharing

The Rise Of Threat Intelligence Sharing

Threat Intelligence Sharing  Security has been discussed often on CloudTweaks and for good reason. It is one of the most sought after topics of information in the technology industry.  It is virtually impossible to wake up and not read a headline that involves the words “Breached, Hacked, Compromised or Extorted (Ransomware)“. Included (below) is an…

Moving Your Email To The Cloud? Beware Of Unintentional Data Spoliation!

Moving Your Email To The Cloud? Beware Of Unintentional Data Spoliation!

Cloud Email Migration In today’s litigious society, preserving your company’s data is a must if you (and your legal team) want to avoid hefty fines for data spoliation. But what about when you move to the cloud? Of course, you’ve probably thought of this already. You’ll have a migration strategy in place and you’ll carefully…

Higher Education Institutions Increasing Cloud Use In Next 5 Years

Higher Education Institutions Increasing Cloud Use In Next 5 Years

Cloud Computing Advancing Edtech In a new research study by ResearchMoz it’s predicted that the global cloud computing market in higher education will grow steadily at a CAGR of 24.57% over the period 2016 to 2020. Making use of computing resources connected by either public or private networks provides the benefits of scalable infrastructure, greater…

Big Data and AI Hold Greatest Promise For Healthcare Technologies

Big Data and AI Hold Greatest Promise For Healthcare Technologies

Digital Healthcare Executives and Investors Addressed Opportunities and Challenges Facing the Industry New York City – September 21, 2016 – According to a survey of 122 founders, executives and investors in health-tech companies released today by Silicon Valley Bank, big data and artificial intelligence will have the greatest impact on the industry in the year ahead. Healthcare…

Get Ready For Virtual Reality and the Cloud

Get Ready For Virtual Reality and the Cloud

Virtual Reality Cloud We’re lucky to live in an era where virtual reality is no longer relegated to the confines of a sci-fi movie universe. Thanks to technology introduced by products like Oculus Rift, consumers now have access to virtual environments with fully immersive graphic capabilities. As a result, companies have only just begun to…

Achieving Network Security In The IoT

Achieving Network Security In The IoT

Security In The IoT The network security market is experiencing a pressing and transformative change, especially around access control and orchestration. Although it has been mature for decades, the network security market had to transform rapidly with the advent of the BYOD trend and emergence of the cloud, which swept enterprises a few years ago.…

LAVABIT, EDWARD SNOWDEN, AND THE LEGAL BATTLE FOR PRIVACY

LAVABIT, EDWARD SNOWDEN, AND THE LEGAL BATTLE FOR PRIVACY

The Legal Battle For Privacy In early June 2013, Edward Snowden made headlines around the world when he leaked information about the National Security Agency (NSA) collecting the phone records of tens of millions of Americans. It was a dramatic story. Snowden flew to Hong Kong and then Russia to avoid deportation to the US,…

HOW THE CFAA RULING AFFECTS INDIVIDUALS AND PASSWORD-SHARING

HOW THE CFAA RULING AFFECTS INDIVIDUALS AND PASSWORD-SHARING

Individuals and Password-Sharing With the 1980s came the explosion of computing. In 1980, the Commodore ushered in the advent of home computing. Time magazine declared 1982 was “The Year of the Computer.” By 1983, there were an estimated 10 million personal computers in the United States alone. As soon as computers became popular, the federal government…

Multi-Cloud Integration Has Arrived

Multi-Cloud Integration Has Arrived

Multi-Cloud Integration Speed, flexibility, and innovation require multiple cloud services As businesses seek new paths to innovation, racing to market with new features and products, cloud services continue to grow in popularity. According to Gartner, 88% of total compute will be cloud-based by 2020, leaving just 12% on premise. Flexibility remains a key consideration, and…

12 Promising Business Intelligence (BI) Services For Your Company

12 Promising Business Intelligence (BI) Services For Your Company

12 Promising Business Intelligence (BI) Services Business Intelligence (BI) services have recently seen an explosion of innovation and choices for business owners and entrepreneurs. So many choices, in fact, that many companies aren’t sure which business intelligence company to use. To help offer you a solution, we’ve compiled a list of 12 Business Intelligence companies…

Report: Enterprise Cloud Computing Moves Into Mature Growth Phase

Report: Enterprise Cloud Computing Moves Into Mature Growth Phase

Verizon Cloud Report Enterprises using the cloud, even for mission-critical projects, is no longer new or unusual. It’s now firmly established as a reliable workhorse for an organization and one that can deliver great value and drive transformation. That’s according to a new report from Verizon entitled “State of the Market: Enterprise Cloud 2016.” which…

Cloud Infographic – Interesting Big Data Facts

Cloud Infographic – Interesting Big Data Facts

Big Data Facts You Didn’t Know The term Big Data has been buzzing around tech circles for a few years now. Forrester has defined big data as “Technologies and techniques that make capturing value from data at an extreme scale economical.” The key word here is economical. If the costs of extracting, processing, and making use…

Cloud Infographic – The Future (IoT)

Cloud Infographic – The Future (IoT)

The Future (IoT) By the year 2020, it is being predicted that 40 to 80 billion connected devices will be in use. The Internet of Things or IoT will transform your business and home in many truly unbelievable ways. The types of products and services that we can expect to see in the next decade…

The Internet of Things Lifts Off To The Cloud

The Internet of Things Lifts Off To The Cloud

The Staggering Size And Potential Of The Internet of Things Here’s a quick statistic that will blow your mind and give you a glimpse into the future. When you break that down, it translates to 127 new devices online every second. In only a decade from now, every single vehicle on earth will be connected…

Why Cloud Compliance Doesn’t Need To Be So Overly Complicated

Why Cloud Compliance Doesn’t Need To Be So Overly Complicated

Cloud Compliance  Regulatory compliance is an issue that has not only weighed heavily on the minds of executives, security and audit teams, but also today, even end users. Public cloud adds more complexity when varying degrees of infrastructure (depending on the cloud model) and data fall out of the hands of the company and into…