(Smart) Phone Your Way To Success

(Smart) Phone Your Way To Success

Today, I am going to talk about that one thing we use most in our lives – our smartphones. Recently, I came across an article that mentioned that of all the cell phones purchased in the US, 40% are smartphones. That got me thinking about these incredible devices’ increasing importance in our lives.

Wikipedia defines a smartphone as “a mobile phone built on a mobile computing platform, with more advanced computing ability and connectivity than a feature phone.” However, with smartphones becoming smarter by the day, not to mention cheaper, soon enough the only cell phone you will be able to buy will be a smartphone. In other words, the smartphone will become the default phone, with its predecessors relegated to quaint symbols of a bygone era.

What’s the rationale behind this explosive growth of smartphones? Consider the typical user of a smartphone – me. I wake up in the morning courtesy the iPhone’s Alarm function, quickly check my mail on the in-built Safari browser, browse through the day’s appointments in the Reminders section, use the pre-loaded Newsstand to browse the day’s headlines, look up the outside temperature on Weather, listen to music on iTunes and if stuck in traffic, look up alternate routes with the Maps app. And I haven’t gotten to the downloaded apps yet.

I extensively use the Priceline app to plan my travels, the RunKeeper app to keep track of my workouts, the Dropbox app to sync my files and the Stanza app to read books on flight delays. As a matter of interest, all the apps I mentioned are free. Of course, I do use the in-built camera for the occasional photograph and video.

And it’s not only in our personal lives that smartphones are having an impact; smartphones and their relatives, tablets, have already made significant inroads into the corporate world. According to a recent survey by information security major Symantec, 59% of the 6,275 respondents said that their organizations are opening up line-of-business applications to mobile access.

It’s not difficult to understand why the corporate world is embracing mobile technologies. From ease of access to the ability to work on the move, from flex-work that improves employee morale to faster responses that reduce waste, from cost optimization to operating efficiencies, mobile technologies can affect both the top line and the bottom line of an organization’s income statement.

However, there are some important issues to be addressed, mainly regarding security, integration and interoperability. Not only will the right technologies have to be used, the right policies will have to be written and enforced. As a leader in this space, Citrix is asking the right questions and has created a growing community of mobility enthusiasts who converge on Mobile Enterprise 360 to share a wealth of information. If you’re interested in mobility in the workplace (and how can you not be?), you should definitely check it out.

Today, mobility is a necessity for success, both in the workplace and at home. Citrix can show you how to do it better.

By Sourya Biswas

This post is brought to you by the Mobile Enterprise 360 Community and Citrix

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