Startup Brings Wine To The Cloud Cellar

Startup Brings wine to the Cloud Cellar

They say that wine gets better with age. This is only true, however, when it is under slow fermentation in a cellar, and at that, a cloud-based dungeon, if the following news-making transition by a US company is anything to go by. The startup has already transferred all sales, marketing and distribution constituents of its brewery to the Infrastructure as a Service (IaaS) framework. One only has to make a request, and voila, the bottle is at the table, abroad.

There are some worthy additions, however, that make this more than mere email marketing or even traditional commodity shipping. The automated sales platform of the company is tracking down its growing list of prime tasters, now numbering 100, by suggesting improvements to their cellars. Market information shows that it can construe persuasive marketing to such personal quips as, one’s store is half full and it needs a refill, or one’s stock of the foregoing week remains untouched, despite having changed hands, and maybe the wine connoisseur needs a new brand from the same company.

The move to the cloud by this company by man and wife, who come from different fields, one in vintage wine and the other finance, has attracted rave press on the web. The primary point of lauding is the revolution they are making to customer relationship. It is now even possible to orientate the pricing to much cheaper value than that of a physical store. The upshot of this is that a bottle can go for as little as $130, a difference that halves the price of the same quantity, the previous year. The reason for this is simple: the cloud has a centralized and commodity-savvy system that reduces expenses of equipment. Storage is pay-as-you-use and the applications are at throw away prices, should one make the necessity of availing them.

There are already big names in the celebrity rooster that have joined the century-odd prime wine tasters, for the US startup. These include the cinema star, Harrison Ford, who is apparently enjoying the break from the conventional location-based wine shop.

The startup also vaunts a consortium of bright lights in their fields that are helping the husband-and-wife team to run the company on the public cloud. One of these is a partner with a tech establishment, while the other works with the World Economic Forum. This gives but a hint of how business and finance go hand-in-hand with technology.

Apparently, the company whose physical offices are in St. Helena says that its appellation, Soutirage, derives from a French word that means culling of lees at the bottom of the drink, from pure wine. Thus, it may look, from the outset, like a pure offering for the elite through the cloud computing conduit.

In denouement, it suffices to say that these wine revolutionists are not using cloud computing in the traditional way to reach consumers. Albeit, they approach digital marketing as gentlemen who do not lure their clients by a fusillade of email lists. There are no Press Releases, either. Rather, they use individual quips to poke the ribs of each of the prime clients and thus have them take another bottle off the soft rack. There is also the appendage of advisory communiqués on what wine in the market, currently lifts one’s spirit best. To do this work, the team passes the information to the select customers on a regular basis, via, as one may have guessed, technological outlets. To this end, the consumers have the luck of getting microscopic updates about their latest wine bottles, in their cloud ‘cellars.’

By John Omwamba

John

John posses over five years experience in professional writing; with special interests in business, technology and general media. Driven by passion and 'glowing' enthusiasm, he has covered topics cutting across diverse industries with key target audiences including corporates, marketing executives, researchers and global business leaders. John currently freelances for CloudTweaks as a frequent writer.

Latest posts by John (see all)

Sorry, comments are closed for this post.

Comics

At CloudTweaks, we're plugged into the cloud, the internet of things and all that the web has to offer. From wearable technology, to mobile computing, cloud computing and big data, CloudTweaks is your source for updates and news on the most innovative technology.

Popular

Top Viral Impact

Five Signs The Internet of Things Is About To Explode

Five Signs The Internet of Things Is About To Explode

The Internet of Things Is About To Explode By 2020, Gartner estimates that the Internet of Things (IoT) will generate incremental revenue exceeding $300 billion worldwide. It’s an astoundingly large figure given that the sector barely existed three years ago. We are now rapidly evolving toward a world in which just about everything will become…

Technology Advice Report: 2014 Business Intelligence Buying Trends

Technology Advice Report: 2014 Business Intelligence Buying Trends

Technology Advice Report: 2014 Business Intelligence Buying Trends For nearly every business, the concept of business intelligence is nothing new. Ambitious organizations have been searching for any type of data-driven advantage for some time now – perhaps for as long as they’ve existed. However, the historical use of competitive intelligence pales in comparison to the…

Cloud Infographic: Disaster Recovery

Cloud Infographic: Disaster Recovery

Cloud Infographic: Disaster Recovery  Business downtime can be detrimental without a proper disaster recovery plan in place. Only 6% of businesses that experience downtime without a plan will survive long term. Less than half of all businesses that experience a disaster are likely to reopen their doors. There are many causes of data loss and…

The Lighter Side Of The Cloud – Holiday Photos

The Lighter Side Of The Cloud – Holiday Photos

The Lighter Side Of The Cloud – Holiday Photos Enjoy our weekly comics provided by our talented cartoonists. By David Fletcher About Latest Posts JohnJohn posses over five years experience in professional writing; with special interests in business, technology and general media. Driven by passion and ‘glowing’ enthusiasm, he has covered topics cutting across diverse…

Featured Sponsors

The Internet of Everything Opens Up The World

The Internet of Everything Opens Up The World

Shaping The World With New Technologies As a connected collection of intelligent objects, the Internet of Everything promises to open up those areas of the world hardest hit by economic, political and agricultural blights. Relatively inexpensive devices, paired with revolutionary energy sources and unprecedented access to information offer great promise to farmers and workers in…

Moving From Email Into The Cloud

Moving From Email Into The Cloud

Mobile Collaboration In The Cloud Imagine that you, as a manager, are told by the powers that be that you have to find “efficiencies” within your department that will result in one million dollars of savings annually. You struggle with this. You send an email to everyone on your senior team. “Where can we save…

Sponsors

Moving To The Cloud: A Smart Move Or Proceed With Caution?

Moving To The Cloud: A Smart Move Or Proceed With Caution?

Moving To The Cloud: A Smart Move Or Proceed With Caution? You hear it over and over again: The future of computing is in the cloud. Businesses should be moving to the cloud. If you’re not in the cloud, you’re behind the times. But trusting your essential data to a cloud may sound like a…

Placement Opportunities - Find Out!

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

You can help continue to support our community by social sharing, sponsoring, partnering or contributing to this great educational resource.

Contact

CloudTweaks Media
Phone: 1 (212) 763-0021

Join Our Newsletter