Two Mega Cloud Conferences: What Google I/O And GigaOM Pro Each Had To Offer

Two Mega Cloud Conferences: What Google I/O and GigaOM Pro each had to Offer

The cloud has finally settled after the weekend’s dual momentous occasions. Google I/O, the yearly gathering of tech heads on the West Coast of the US is finally over, with lauding and misgivings, alike. On the fringes was also a cloud computing platform that seeks similar, albeit more academic, answers than those of the former conference: GigaOM Pro’s conference. Here is an analysis of what the two disparate approaches to the fundamental world of the Internet, applications and the cloud, in general, had to offer the 2013 infrastructure as a Service (IaaS) enthusiast.

Google I/O: The Event

From the hailing of Larry Page, as a speech maker par excellence, to getting down to business with the newest update to the emailing wing of the company’s cannon of services, Google I/O was equally a success and a failure. Analysts now discuss, with fervor, how Gmail has a quicker interface after its godfather improved on its storage dispensation. Right now, the unofficial storage interplay between the more cloud-oriented Drive and the web-mail is an official fact, according to the briefing over this conference. Users of the mailing service will now utilize more real-time reply technology, courtesy of a fresh button that will automatically launch for a fast answer to a query, next to the inbox, meaning that users will utilize it to affirm or deny a request in straightforward and handy epithets like, yes or no.

The shortcoming of the conference, however, was its lack of giving sufficient attention to the business side of things. The company’s collaboration technology, for the business cloud, did not receive mention overnight, although there have been related improvements on the social dispensation. For instance, Google Hangout has welcomed a remote application from one’s desktop, meaning working from the PC, and not necessarily online, to talk one-on-one with worldly pals. This real-time technology will see its success tag mostly to the user-friendly interface that it will bring when it focuses its drive on the ‘home’ screen, or rather desktop.

Company’s Chief Executive Officer, Larry Page, was instrumental on making all the company’s provisions meet the unified cloud dispensation. For this to happen, the service must strive to be integral, and consequently, some now-popular enterprise tools, like G+ must join the cloud side of Google. That is, users of the social networking offering will now turn more business out of it, following its upgrading at this yearly conference, where it has moved a step up into becoming part of the Apps. Indeed, this social network has never counted among the engine’s official applications. If it joins the apps dispensation, then it will enhance the cloud needs of users, including storage, improved real-time correspondence with member business outfits, and enhanced placement of remote pals on the Big Spider that is the web.

GigaOM Pro’s Answer

While Google I/O was busily upgrading its cloud, popular services’ and apps’ departments, GigaOM Pro was digging deep into matters cloud as it relates to social networking at business. According to Stowe Boyd, there is an analogy between Margaret Mead and the current spate of social media that can or cannot help business process. In lieu of destroying entrepreneurial process when trying hard to make them more scalable, social media, should, instead, be a relegation, or part of a diverse cultural plan, that every enterprise should study, in its own niche, to suit its social work. In other words, it will be no longer, ‘this store provides’ or ‘this vendor has the best option,’ but a concrete report of the enterprise culture, around, and integrating it as a formula, into the social scene of the industry. Thus, apps, social media tools and other offerings that suit the company, or its larger industry, will be the only things that will matter, other than select vendors, when using Twitter or Facebook at work. To do this, companies will have to comb diverse cloud apps and social widgets to come up with an optimal one for their business models.

Rivaling Google I/O’s three-and-a-half speech-making tech crusade, GigaOM Pro was on the sidelines, with as much time, to let its team explain why implementing the cloud at work is not a straightforward but hobnobbed plan. Indeed, one has to study architecture of various resources, because no one road suits all cloud infrastructures for all entities. This means giving time, patience and resources, to analyze what various cloud services are providing, and inherently, cutting out the leading vendors in the given niche. The only remaining parts, before implementing, are the possible advantages, for the business, on the select cloud model.

Thus, two conferences came up on the fringes of the third week of May 2013, with diverse and constructive results. When a similar time next year one will be speaking about the Google I/O, may be it will not be on an upgrade of services or apps, but the mushrooming further of its integral cloud engine with all services therein. The Pro, on the other hand, perhaps will be seeking answers in uncharted seas of the big data boom of 2014.

By John Omwamba

About John

John posses over five years experience in professional writing; with special interests in business, technology and general media. Driven by passion and 'glowing' enthusiasm, he has covered topics cutting across diverse industries with key target audiences including corporates, marketing executives, researchers and global business leaders. John currently freelances for CloudTweaks as a frequent writer.

View All Articles

Sorry, comments are closed for this post.

Comic
Fully Autonomous Cars: How’s It REALLY Going To Work?

Fully Autonomous Cars: How’s It REALLY Going To Work?

Pros and Cons and What the Experts Think Science fiction meets reality, and modern civilization is excitedly looking forward to the ubiquity of self-driving cars. However, an omnipresence of fully autonomous cars won’t happen as quickly as even some hopeful experts anticipate. While the autonomous car pros versus the cons race (See infographic discovered via…

The Lighter Side Of The Cloud – Bottlenecking

The Lighter Side Of The Cloud – Bottlenecking

By David Fletcher Please feel free to share our comics via social media networks such as Twitter, Facebook, LinkedIn, Instagram, Pinterest. Clear attribution (Twitter example: via @cloudtweaks) to our original comic sources is greatly appreciated.

Recent Articles - Posted by
Fintech Systems, Advancements and Investments

Fintech Systems, Advancements and Investments

Fintech Growth According to a recent report, global investment in fintech companies including both venture-backed and non-venture-backed businesses reached $9.4 billion in the second quarter of 2016; investment in venture capital-backed fintech startups, however, fell by 49%. Nevertheless, the Pulse of Fintech, published jointly by KPMG International and CB Insights, suggests venture capital investment in…

How Identity Governance Can Secure The Cloud Enterprise

How Identity Governance Can Secure The Cloud Enterprise

Securing The Cloud Enterprise Cloud adoption is accelerating for most enterprises, and cloud computing is becoming an integral part of enterprise IT and security infrastructure. Based on current adoption trends, it’s clear that the vast majority of new applications purchased by organizations will be SaaS applications. The allure is evident, from cost savings to speed…

Multi-Cloud Integration Has Arrived

Multi-Cloud Integration Has Arrived

Multi-Cloud Integration Speed, flexibility, and innovation require multiple cloud services As businesses seek new paths to innovation, racing to market with new features and products, cloud services continue to grow in popularity. According to Gartner, 88% of total compute will be cloud-based by 2020, leaving just 12% on premise. Flexibility remains a key consideration, and…

Ending The Great Enterprise Disconnect

Ending The Great Enterprise Disconnect

Five Requirements for Supporting a Connected Workforce It used to be that enterprises dictated how workers spent their day: stuck in a cubicle, tied to an enterprise-mandated computer, an enterprise-mandated desk phone with mysterious buttons, and perhaps an enterprise-mandated mobile phone if they traveled. All that is history. Today, a modern workforce is dictating how…

The Fully Aware, Hybrid-Cloud Approach

The Fully Aware, Hybrid-Cloud Approach

Hybrid-Cloud Approach For over 20 years, organizations have been attempting to secure their networks and protect their data. However, have any of their efforts really improved security? Today we hear journalists and industry experts talk about the erosion of the perimeter. Some say it’s squishy, others say it’s spongy, and yet another claims it crunchy.…

Are CEO’s Missing Out On Big Data’s Big Picture?

Are CEO’s Missing Out On Big Data’s Big Picture?

Big Data’s Big Picture Big data allows marketing and production strategists to see where their efforts are succeeding and where they need some work. With big data analytics, every move you make for your company can be backed by data and analytics. While every business venture involves some level of risk, with big data, that risk…

Choosing IaaS or a Cloud-Enabled Managed Hosting Provider?

Choosing IaaS or a Cloud-Enabled Managed Hosting Provider?

There is a Difference – So Stop Comparing We are all familiar with the old saying “That’s like comparing apples to oranges” and though we learned this lesson during our early years we somehow seem to discount this idiom when discussing the Cloud. Specifically, IT buyers often feel justified when comparing the cost of a…

Protecting Your Web Applications In A Hybrid Cloud Environment

Protecting Your Web Applications In A Hybrid Cloud Environment

Protecting Your Web Applications It’s no secret that organizations are embracing the cloud and all the benefits that it entails. Whether its cost savings, increased flexibility or enhanced productivity – businesses around the world are leveraging the cloud to scale their business and better serve their customers. They are using a variety of cloud solutions…

Surprising Facts and Stats About The Big Data Industry

Surprising Facts and Stats About The Big Data Industry

Facts and Stats About The Big Data Industry If you start talking about big data to someone who is not in the industry, they immediately conjure up images of giant warehouses full of servers, staff poring over page after page of numbers and statistics, and some big brother-esque official sat in a huge government building…

How Data Science And Machine Learning Is Enabling Cloud Threat Protection

How Data Science And Machine Learning Is Enabling Cloud Threat Protection

Data Science and Machine Learning Security breaches have been consistently rising in the past few years. Just In 2015, companies detected 38 percent more security breaches than in the previous year, according to PwC’s Global State of Information Security Survey 2016. Those breaches are a major expense — an average of $3.79 million per company,…

Cloud Computing – The Game Changer

Cloud Computing – The Game Changer

Global Cloud Index In October, Cisco released its Global Cloud Index (GCI) report for 2014-2019, projecting a near 3-fold growth of global data center traffic, with predictions that this traffic will reach 8.6 zettabytes (cloud data center traffic) and 10.4 zettabytes (total data center traffic) per year in 2019 and 80% of it will come…

Cloud Infographic – Big Data Analytics Trends

Cloud Infographic – Big Data Analytics Trends

Big Data Analytics Trends As data information and cloud computing continues to work together, the need for data analytics continues to grow. Many tech firms predict that big data volume will grow steadily 40% per year and in 2020, will grow up to 50 times that. This growth will also bring a number of cost…

The Business of Security: Avoiding Risks

The Business of Security: Avoiding Risks

The Business of Security Security is one of those IT concerns that aren’t problematic until disaster strikes. It might be tomorrow, it could be next week or next year. The fact is that poor security leaves businesses wide open for data loss and theft. News outlets just skim the surface, but hackers cost business up…