Two Mega Cloud Conferences: What Google I/O and GigaOM Pro each had to Offer
The cloud has finally settled after the weekend’s dual momentous occasions. Google I/O, the yearly gathering of tech heads on the West Coast of the US is finally over, with lauding and misgivings, alike. On the fringes was also a cloud computing platform that seeks similar, albeit more academic, answers than those of the former conference: GigaOM Pro’s conference. Here is an analysis of what the two disparate approaches to the fundamental world of the Internet, applications and the cloud, in general, had to offer the 2013 infrastructure as a Service (IaaS) enthusiast.
Google I/O: The Event
From the hailing of Larry Page, as a speech maker par excellence, to getting down to business with the newest update to the emailing wing of the company’s cannon of services, Google I/O was equally a success and a failure. Analysts now discuss, with fervor, how Gmail has a quicker interface after its godfather improved on its storage dispensation. Right now, the unofficial storage interplay between the more cloud-oriented Drive and the web-mail is an official fact, according to the briefing over this conference. Users of the mailing service will now utilize more real-time reply technology, courtesy of a fresh button that will automatically launch for a fast answer to a query, next to the inbox, meaning that users will utilize it to affirm or deny a request in straightforward and handy epithets like, yes or no.
The shortcoming of the conference, however, was its lack of giving sufficient attention to the business side of things. The company’s collaboration technology, for the business cloud, did not receive mention overnight, although there have been related improvements on the social dispensation. For instance, Google Hangout has welcomed a remote application from one’s desktop, meaning working from the PC, and not necessarily online, to talk one-on-one with worldly pals. This real-time technology will see its success tag mostly to the user-friendly interface that it will bring when it focuses its drive on the ‘home’ screen, or rather desktop.
Company’s Chief Executive Officer, Larry Page, was instrumental on making all the company’s provisions meet the unified cloud dispensation. For this to happen, the service must strive to be integral, and consequently, some now-popular enterprise tools, like G+ must join the cloud side of Google. That is, users of the social networking offering will now turn more business out of it, following its upgrading at this yearly conference, where it has moved a step up into becoming part of the Apps. Indeed, this social network has never counted among the engine’s official applications. If it joins the apps dispensation, then it will enhance the cloud needs of users, including storage, improved real-time correspondence with member business outfits, and enhanced placement of remote pals on the Big Spider that is the web.
GigaOM Pro’s Answer
While Google I/O was busily upgrading its cloud, popular services’ and apps’ departments, GigaOM Pro was digging deep into matters cloud as it relates to social networking at business. According to Stowe Boyd, there is an analogy between Margaret Mead and the current spate of social media that can or cannot help business process. In lieu of destroying entrepreneurial process when trying hard to make them more scalable, social media, should, instead, be a relegation, or part of a diverse cultural plan, that every enterprise should study, in its own niche, to suit its social work. In other words, it will be no longer, ‘this store provides’ or ‘this vendor has the best option,’ but a concrete report of the enterprise culture, around, and integrating it as a formula, into the social scene of the industry. Thus, apps, social media tools and other offerings that suit the company, or its larger industry, will be the only things that will matter, other than select vendors, when using Twitter or Facebook at work. To do this, companies will have to comb diverse cloud apps and social widgets to come up with an optimal one for their business models.
Rivaling Google I/O’s three-and-a-half speech-making tech crusade, GigaOM Pro was on the sidelines, with as much time, to let its team explain why implementing the cloud at work is not a straightforward but hobnobbed plan. Indeed, one has to study architecture of various resources, because no one road suits all cloud infrastructures for all entities. This means giving time, patience and resources, to analyze what various cloud services are providing, and inherently, cutting out the leading vendors in the given niche. The only remaining parts, before implementing, are the possible advantages, for the business, on the select cloud model.
Thus, two conferences came up on the fringes of the third week of May 2013, with diverse and constructive results. When a similar time next year one will be speaking about the Google I/O, may be it will not be on an upgrade of services or apps, but the mushrooming further of its integral cloud engine with all services therein. The Pro, on the other hand, perhaps will be seeking answers in uncharted seas of the big data boom of 2014.
By John Omwamba