What Service Providers Are Doing To Penetrate The Enterprise Market

Cloud Business Integration: What Service Providers are Doing to Penetrate the Enterprise Market

A lot of cloud services began their lives in the consumer market and offered services for the individual rather than the Enterprise business. They offer free subscriptions and use for certain small amounts of resources as a preview of their capabilities. But the problem is that most individual users do not really need a lot of resources from the cloud unless they are running their own business online and so may need more. But the truth is no matter how big the consumer market is, and hence the number of potential customers, the real money is in the enterprise market. This is where all the big resource consumers are residing and so this should be one of the main target markets for any cloud service provider.

But sometimes a cloud service becomes so useful for an individual that it becomes indispensable even at work. This person would use a service or application that he likes instead of using those provided by the IT department of his company. This brings a lot of problems and opens up a slew of security concerns, not to mention creates nightmares for IT to deal with in the event that permission is given to use the non-regulation app or service. IT will have to find ways to make that cloud service secure and costs valuable time and money better spent for some bigger problem. One very common cloud service that IT encounters that users utilize instead of those provided are online backup services.

So for a service provider who is already being patronized by the individual user, whose notoriety is being spread through word of mouth, it is best to target that person’s workplace as well. The service has to expand and cater to the enterprise. This is where the sure source of money is from contracts made with large businesses. The best way to do this is to reshape the nature of their service in order for it to comply with security protocols being used in the enterprise. They must make sure that their service can adapt and mold to existing systems within the company in order for it to be integrated as one of the productivity tools being used in that company. It must provide the ones who can actually make a strong recommendation for its use –the IT department. The service must provide consoles and administrator –level interfaces which allows administrators to take full control of the application being used by individual users in order for it to comply with the company’s data control standards.

By allowing remote management, security and authentication processes and data control, cloud service providers can penetrate the enterprise market. And who knows, maybe someday the lack of security myth of cloud computing will disappear.

By Abdul Salam

About Abdul

Abdul is a senior consultant with Energy Services, and author of numerous blogs, books, white papers, and tutorials on cloud computing and accomplished technical writer with CloudTweaks. He earned his bachelor’s degree in Information Technology, followed by an MBA-IT degree and certifications by Cisco and Juniper Networks.

He has recently co-authored: Deploying and Managing a Cloud Infrastructure: Real-World Skills for the CompTIA Cloud+ Certification (Wiley).

View All Articles

Sorry, comments are closed for this post.

Cloud-Enabled Managed Hosting: 5 Things A Cloud Provider Should Offer

Cloud-Enabled Managed Hosting: 5 Things A Cloud Provider Should Offer

Cloud-Enabled Managed Hosting The IT industry moves at light speed fueled by constant change and advancement. No area of IT has been affected more by this change than the hosting and managed service space. Advancement in the cloud and its delivery models of IaaS and SaaS have caused a monumental shift in the way IT…

Is Fear Holding Back a Next Generation of Cyber Security Approaches?

Is Fear Holding Back a Next Generation of Cyber Security Approaches?

Next Generation of Cyber Security As I walked through RSA last week, I was struck by the usual fear laden messages “You’re not safe and never will be but I (vendor) have a silver bullet that will protect you.” And, I wondered if this fear-based approach is deterring a badly needed next generation of cyber…

Managed Services Providers (MSPs) – Urged To Embrace The Cloud

Managed Services Providers (MSPs) – Urged To Embrace The Cloud

Managed Services Providers (MSPs)  If you’ve been observant of the MSP industry over the last two years, you’ve no doubt noticed that it has had significant difficulty expanding its service capabilities and growing its revenue stream around cloud computing. At least that was the analysis of recent market research studies assessing the status of cloud…

Personal Space And The Internet of Things (IoT)

Personal Space And The Internet of Things (IoT)

The Internet of Things (IoT) There is a long time concept of the personal area network or PAN. For all intent and purposes this is the maximum distance a Bluetooth device can move away from the host and still be functional. As I read the many wonderful pieces on the explosion of IoT and wearable…

The Internet of Things And The Knowledge Revolution

The Internet of Things And The Knowledge Revolution

The Knowledge Revolution Think about a few things in your life right now. It really doesn’t matter what they are, as long as you interact with them daily. They could be your phone, your shoes, your watch, your car, your refrigerator, your garage door opener…you get the idea. What do all of these things have…

Cloud Service Provider Selection Considerations

Cloud Service Provider Selection Considerations

Why Cloud Brokers Make Sense Different workloads perform differently on different cloud service providers. Enough so that it is prudent in planning to consider the optimal configuration and the optimal CSP for your solution. Consider this old word problem from years ago. One person can carry two buckets of water. It takes 5 minutes to…

5 Tips For Building A High Growth IT Platform

5 Tips For Building A High Growth IT Platform

5 Tips For Building a High Growth IT Platform Building and maintaining today’s enterprise computing platforms is a lot more challenging than it was in the past. The competitive and fast moving nature of business requires a corporate network capable of meeting a company’s ever changing needs and requirements. For IT, this poses difficult challenges…

CloudTweaks is recognized as one of the leading influencers in cloud computing, infosec, big data and the internet of things (IoT) information. Our goal is to continue to build our growing information portal by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

Advertising