State Of The Cloud Market

State Of The Cloud Market

State Of The Cloud Market

Because the Cloud Computing market is inherently business-oriented, it has not gained as much traction or even just publicity compared to the consumer electronics market. The term “Cloud Computing” has not yet become a household name and a great majority of people, may have heard, but still have no idea what it is much else where to get it. Even though a lot of people are now using Cloud backup storage services like Dropbox, Google Drive, and the Box in their computers and mobile devices, they really have no clue as to how it works and simply believes that it is just the internet at work and still consider that the storage space may run out one day. Undoubtedly there will be those that know about it, especially those that make their living in and around it, but a good majority of the consumer population will be oblivious to the market.

(Image Source: Shutterstock)cloud-storage

But it is a totally different story in the business world. Cloud Computing has been making waves since it got here, especially for the underdogs as it allows them to compete with the industry giants, at least in terms of technical capabilities. Cloud Computing’s low barrier to entry means that it can easily be adopted, especially with newer and small businesses whose data, applications and infrastructure have not yet grown roots in the enterprise data center. It is simply just easier and more hassle free for them to make the jump and they also have less to lose and everything to gain. And with each new service that makes the Cloud easier to handle and more secure, more and more businesses are looking at the option of going cloud.

The steadily increasing rate of adoption is having a somewhat negative effect on the market as a lot of startups are looking at selling Cloud services and becoming the next giant. But this only serves to saturate the market and confuse people, not to mention that startups that fail will only lower the credibility of the market. The reason why smaller companies are hard pressed at delivering a superb cloud service is because a very large capital is required for the expert manpower and infrastructure which small companies do not have, and there is an emphasis on the expert manpower above the others as this gives customers a peace of mind. Because of this, the smaller companies have resorted to “white label branding” the services of bigger providers like Citrix. The big provider gives out the resources needed and the smaller provider distributes it to their customers under their own brand, features, and policies. But the problem here is that if the pillar provider ever takes a hit, everyone falls down with him in a big avalanche. This also serves to confuse customers who do not know of their partnership as they would be essentially getting the same car no matter what color they choose. But perhaps the actual customer service and support part will be different, may even be better.

By Abdul Salam

About Abdul

Abdul is a senior consultant with Energy Services, and author of numerous blogs, books, white papers, and tutorials on cloud computing and accomplished technical writer with CloudTweaks. He earned his bachelor’s degree in Information Technology, followed by an MBA-IT degree and certifications by Cisco and Juniper Networks.

He has recently co-authored: Deploying and Managing a Cloud Infrastructure: Real-World Skills for the CompTIA Cloud+ Certification (Wiley).

View All Articles

Sorry, comments are closed for this post.

Increasing Efficiency and Reducing Cost with Managed Printing Services

Increasing Efficiency and Reducing Cost with Managed Printing Services

Managed Printing Services This is a sponsored post written on behalf of HP MPS.  Today’s business leaders recognize the value of shared services, significantly providing a wide range of enterprises with the sophisticated tools they need to compete with big business, while additionally driving costs down. But an area often overlooked in our tech-savvy world…

Curing Cancer With Big Data

Curing Cancer With Big Data

Cancer & Big Data The fight against cancer has been going on for centuries. Many leaders have tried and failed to bring about change to cancer treatment. Richard Nixon famously declared a War on Cancer with the National Cancer Act of 1971, and while the Nixon administration certainly increased research funding, they ultimately fell short…

IoT & Predictive Analytics In Healthcare

IoT & Predictive Analytics In Healthcare

IoT & Predictive Analytics In a report by Grand View Research Inc., it’s predicted that the global Internet of Things (IoT) healthcare market will reach nearly $410 billion by 2022, with mobile penetration, software automation, and innovation medical devices promising rapid testing, greater accuracy, portability, and user-friendliness. Chronic diseases such as obesity, diabetes, heart failure,…

What Do You Do With A Drunken Sailor? Look To The Cloud

What Do You Do With A Drunken Sailor? Look To The Cloud

Saferide App Petty officer Michael Daigle of the US Navy has rolled out an app to curb drunken driving in the Navy ranks. His Saferide ride-sharing service runs on Voxox’s Cloud Phone service which costs just $15 a month and is popular among US Service members abroad, where mobile phones are not permitted for use…

Red Hat Offers Container Native Persistent Storage for Linux Containers

Red Hat Offers Container Native Persistent Storage for Linux Containers

Red Hat Offers Container Storage Latest Red Hat Gluster Storage release enables greater agility and efficiency for OpenShift developers deploying application containers in production SAN FRANCISCO – RED HAT SUMMIT – June 28, 2016 – Red Hat, Inc. (NYSE: RHT), the world’s leading provider of open source solutions, today announced new storage innovations designed to enable developers to…

15 Cloud Data Performance Monitoring Companies

15 Cloud Data Performance Monitoring Companies

Cloud Data Performance Monitoring Companies (Updated: Originally Published Feb 9th, 2015) We have decided to put together a small list of some of our favorite cloud performance monitoring services. In this day and age it is extremely important to stay on top of critical issues as they arise. These services will accompany you in monitoring…

4 Different Types of Attacks – Understanding the “Insider Threat”

4 Different Types of Attacks – Understanding the “Insider Threat”

Understanding the “Insider Threat”  The revelations that last month’s Sony hack was likely caused by a disgruntled former employee have put a renewed spotlight on the insider threat. The insider threat first received attention after Edward Snowden began to release all sorts of confidential information regarding national security. While many called him a hero, what…

Big Data and Financial Services – Security Threat or Massive Opportunity?

Big Data and Financial Services – Security Threat or Massive Opportunity?

Big Data and Financial Services Cloud Banking Insights Series focuses on big data in the financial services industry and whether it is a security threat or actually a massive opportunity. How does big data fit into an overall cloud strategy? Most FI’s have a positive mind-set towards cloud IT consumption as it not only enables…

Teach Yourself The Cloud: Cloud Computing Knowledge In 5 Easy Steps

Teach Yourself The Cloud: Cloud Computing Knowledge In 5 Easy Steps

Teach Yourself The Cloud Learn how to get to grips with cloud computing in business  Struggling to get your head around the Cloud? Here are five easy ways you can improve your cloud knowledge and perhaps even introduce cloud systems into your business.  Any new technology can appear daunting, and cloud computing is no exception.…

Will Your Internet of Things Device Testify Against You?

Will Your Internet of Things Device Testify Against You?

Will Your Internet of Things Device Testify Imagine this:  Your wearable device is subpoenaed to testify against you.  You were driving when you were over the legal alcohol limit and data from a smart Breathalyzer device is used against you. Some might argue that such a use case could potentially safeguard society. However, it poses…

How Data Science And Machine Learning Is Enabling Cloud Threat Protection

How Data Science And Machine Learning Is Enabling Cloud Threat Protection

Data Science and Machine Learning Security breaches have been consistently rising in the past few years. Just In 2015, companies detected 38 percent more security breaches than in the previous year, according to PwC’s Global State of Information Security Survey 2016. Those breaches are a major expense — an average of $3.79 million per company,…