State Of The Cloud Market
Because the Cloud Computing market is inherently business-oriented, it has not gained as much traction or even just publicity compared to the consumer electronics market. The term “Cloud Computing” has not yet become a household name and a great majority of people, may have heard, but still have no idea what it is much else where to get it. Even though a lot of people are now using Cloud backup storage services like Dropbox, Google Drive, and the Box in their computers and mobile devices, they really have no clue as to how it works and simply believes that it is just the internet at work and still consider that the storage space may run out one day. Undoubtedly there will be those that know about it, especially those that make their living in and around it, but a good majority of the consumer population will be oblivious to the market.
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But it is a totally different story in the business world. Cloud Computing has been making waves since it got here, especially for the underdogs as it allows them to compete with the industry giants, at least in terms of technical capabilities. Cloud Computing’s low barrier to entry means that it can easily be adopted, especially with newer and small businesses whose data, applications and infrastructure have not yet grown roots in the enterprise data center. It is simply just easier and more hassle free for them to make the jump and they also have less to lose and everything to gain. And with each new service that makes the Cloud easier to handle and more secure, more and more businesses are looking at the option of going cloud.
The steadily increasing rate of adoption is having a somewhat negative effect on the market as a lot of startups are looking at selling Cloud services and becoming the next giant. But this only serves to saturate the market and confuse people, not to mention that startups that fail will only lower the credibility of the market. The reason why smaller companies are hard pressed at delivering a superb cloud service is because a very large capital is required for the expert manpower and infrastructure which small companies do not have, and there is an emphasis on the expert manpower above the others as this gives customers a peace of mind. Because of this, the smaller companies have resorted to “white label branding” the services of bigger providers like Citrix. The big provider gives out the resources needed and the smaller provider distributes it to their customers under their own brand, features, and policies. But the problem here is that if the pillar provider ever takes a hit, everyone falls down with him in a big avalanche. This also serves to confuse customers who do not know of their partnership as they would be essentially getting the same car no matter what color they choose. But perhaps the actual customer service and support part will be different, may even be better.
By Abdul Salam
He has recently co-authored: Deploying and Managing a Cloud Infrastructure: Real-World Skills for the CompTIA Cloud+ Certification (Wiley).