Bridging Distances Through Video Conferencing

Bridging Distances Through Video Conferencing

Bridging Distances Through Video Conferencing

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Distance, they say, makes the heart grow fonder, but it’s definitely not good for business. However, with globalization, geographical dispersion is a fact of life. Without the intimacy of in-person interaction, conducting negotiations and engaging in discussions become tedious. Yes, telephones can help, but considering that experts say most communication is non-verbal through gestures and facial expressions, lack of visual input is a major shortcoming. That’s where video conferencing comes in. Frost-Sullivan

According to recent Frost & Sullivan research, the market for video conferencing systems and services stands at $3.2 billion today and is forecast to almost double to $6.3 billion by 2016. Today, with the aid of two white papers, we look at two companies who are leading providers in this space.

White PaperFrost & Sullivan 2013 Global Video Conferencing Technology Leadership Award

Company: Vidyo

As the title says, the first paper covers a major industry award in the field of video conferencing technology. What I really liked about this paper is that it clearly lays down the criteria on which award contenders are evaluated and the methodology employed to rank them. While this paper is obviously meant to promote a specific company and its products, inclusion of the award specifics does lend it to an air of credibility.

The paper considers four important criteria for video conferencing technology leadership – development of new technologies, leverage of new technologies, brand perception and customer value –  and provides extensive details where Vidyo stands. While it doesn’t explicitly mention the other contenders, from a reading of the entire paper they appear to be Cisco and Polycom.

Overall, I found this paper to be an enlightening read. It does not merely look like a Vidyo puff-piece but offers genuine insights into video conferencing.

White PaperGetting Started with Telepresence

Company: Cisco 

I mentioned Cisco as one possible competitor to Vidyo, and this paper looks at what the industry leader offers in this space. This is an excellent document that looks at the benefits of video conferencing from multiple points of view. I especially liked the fact that in addition to generic business benefits, it mentioned specifics from various stakeholder and industry perspectives like Executive, Sales & Marketing, HR, Healthcare, Education, etc.

The paper offers useful suggestions on how to select a video conferencing vendor and a suitable deployment model, emphatically pointing out that one size does NOT fit all. The fact that it quantifies the benefits that have been experienced by actual Cisco customers like Vodafone and Tommy Hilfiger makes this white paper a must-read in my book.

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By Sourya Biswas


Sourya Biswas is a former risk analyst who has worked with several financial organizations of international repute, besides being a freelance journalist with several articles published online. After 6 years of work, he has decided to pursue further studies at the University of Notre Dame, where he has completed his MBA. He holds a Bachelors in Engineering from the Indian Institute of Information Technology. He is also a member of high-IQ organizations Mensa and Triple Nine Society and has been a prolific writer to CloudTweaks over the years...

One Response to Bridging Distances Through Video Conferencing

  1. Video
    conferencing helps businesses in marketing and showcasing their products
    online with reduced costs and greater client visibility. One can make use of
    one such online video conferencing appliance known as RHUB appliances. It
    helps conducting 15 way video conferencing.

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