The Ways Cloud Is Powering Call Center Innovation

The Ways Cloud Is Powering Call Center Innovation

The Ways Cloud Is Powering Call Center Innovation

For any business owner, one of the biggest challenges associated with running a company is handling all of your communication needs. It can require a great deal of manpower to actually handle the inbound and outbound communications of your clients and also other businesses. If you aren’t equipped to handle these incoming calls, then it can reflect poorly on your business as a whole and it can cost you money that might have come about as the result of some sales. On the flip side, coming up with a plan to handle outbound marketing and communications is just as important, because it gives your company a face.

The big question then becomes, what is the most efficient way for a business owner to handle these communications needs? Since efficiency is the thing that will define the bottom line for any business, it’s imperative to handle communications in a way that saves the company money and gives the company an opportunity to handle things without issue. Cloud therefore is the answer.

One of the ways that business owners are making this happen is by using call centers to handle both their inbound and their outbound needs. Though you might not realize it, call centers actually offer quite a few different services for business owners, beyond the typical answering of telephones. So what are these services?

call-center

Direct response call handling

The cornerstone of any communications handling system is direct response. This type of call handling will help a company maximize their business’s economic capability by dealing directly with customers when they call. If people are calling, then they have immediate needs that need to be handled.

Cloud based tools

Cloud is something that no company can ignore any longer. It’s an important factor because it lowers costs, is safer to use and can allow for more flexibility. Tools which can be a great cloud addition as it helps the customer with their service needs as well as showing analytics for the call center. Many of the tools  in the cloud will guide users step by step with the help they need, in real time until their task is complete.

Order taking

How efficiently you take orders will define how many things you can sell. If people are interesting in buying a hot product that you’ve advertised, then it is in your best interest to have a call center take these orders for you.

Customer service

Employing a whole team of customer service reps for your own company can be costly, which is why many people are using call centers to handle their customer service. These call centers have people who are trained to handle customer needs and they will make sure that your clients are handled in a way that makes them remain their clients. Since it’s on the cloud, t means that the software can be accessed anywhere and this can mean lower costs.

Telemarketing and Telesales services

Getting out the message about your company is something that you have to be willing to do, but this can take a lot of time and it’s something that not everyone is comfortable doing. For that reason, one of the best outbound communications services offered by call centers is telemarketing and telesales. They will paint your business in a positive light, while giving potential customers the chance to consider what you’re selling.

Marketing research

Call centers do more than just handle the direct communication with your customers. In fact, they can often help with the big things like market research. The call centers can go out and gather the information that you need in order to determine costs, advertising needs, pricing requirements, and really anything else that falls under the scope of marketing.

The combination of qualifying outbound communications and inbound communications is what makes using a call center a good idea for companies that value efficiency and the bottom line. How you perform this seemingly simple task of customer support is the question.

By Stefanie Amini

Stefanie Amini is the Marketing Director and Specialist in Customer Success at WalkMe, the world’s first interactive online guidance system.  She is chief writer and editor of I want it now, a blog for Customer Service Experts. Follow her @StefWalkMe

(Image Source: Shutterstock)

About CloudTweaks

Established in 2009, CloudTweaks is recognized as one of the leading authorities in connected technology information and services.

We embrace and instill thought leadership insights, relevant and timely news related stories, unbiased benchmark reporting as well as offer green/cleantech learning and consultive services around the world.

Our vision is to create awareness and to help find innovative ways to connect our planet in a positive eco-friendly manner.

In the meantime, you may connect with CloudTweaks by following and sharing our resources.

View All Articles

Sorry, comments are closed for this post.

Lavabit, Edward Snowden and the Legal Battle For Privacy

Lavabit, Edward Snowden and the Legal Battle For Privacy

The Legal Battle For Privacy In early June 2013, Edward Snowden made headlines around the world when he leaked information about the National Security Agency (NSA) collecting the phone records of tens of millions of Americans. It was a dramatic story. Snowden flew to Hong Kong and then Russia to avoid deportation to the US,…

Data Breaches: Incident Response Planning – Part 1

Data Breaches: Incident Response Planning – Part 1

Incident Response Planning – Part 1 The topic of cybersecurity has become part of the boardroom agendas in the last couple of years, and not surprisingly — these days, it’s almost impossible to read news headlines without noticing yet another story about a data breach. As cybersecurity shifts from being a strictly IT issue to…

Is Machine Learning Making Your Data Scientists Obsolete?

Is Machine Learning Making Your Data Scientists Obsolete?

Machine Learning and Data Scientists In a recent study, almost all the businesses surveyed stated that big data analytics were fundamental to their business strategies. Although the field of computer and information research scientists is growing faster than any other occupation, the increasing applicability of data science across business sectors is leading to an exponential…

Three Factors For Choosing Your Long-term Cloud Strategy

Three Factors For Choosing Your Long-term Cloud Strategy

Choosing Your Long-term Cloud Strategy A few weeks ago I visited the global headquarters of a large multi-national company to discuss cloud strategy with the CIO. I arrived 30 minutes early and took a tour of the area where the marketing team showcased their award winning brands. I was impressed by the digital marketing strategy…

Three Reasons Cloud Adoption Can Close The Federal Government’s Tech Gap

Three Reasons Cloud Adoption Can Close The Federal Government’s Tech Gap

Federal Government Cloud Adoption No one has ever accused the U.S. government of being technologically savvy. Aging software, systems and processes, internal politics, restricted budgets and a cultural resistance to change have set the federal sector years behind its private sector counterparts. Data and information security concerns have also been a major contributing factor inhibiting the…

Don’t Be Intimidated By Data Governance

Don’t Be Intimidated By Data Governance

Data Governance Data governance, the understanding of the raw data of an organization is an area IT departments have historically viewed as a lose-lose proposition. Not doing anything means organizations run the risk of data loss, data breaches and data anarchy – no control, no oversight – the Wild West with IT is just hoping…

Cloud-Based Services vs. On-Premises: It’s About More Than Just Dollars

Cloud-Based Services vs. On-Premises: It’s About More Than Just Dollars

Cloud-Based Services vs. On-Premises The surface costs might give you pause, but the cost of diminishing your differentiators is far greater. Will a shift to the cloud save you money? Potential savings are historically the main business driver cited when companies move to the cloud, but it shouldn’t be viewed as a cost-saving exercise. There…

Disaster Recovery – A Thing Of The Past!

Disaster Recovery – A Thing Of The Past!

Disaster Recovery  Ok, ok – I understand most of you are saying disaster recovery (DR) is still a critical aspect of running any type of operations. After all – we need to secure our future operations in case of disaster. Sure – that is still the case but things are changing – fast. There are…

Four Recurring Revenue Imperatives

Four Recurring Revenue Imperatives

Revenue Imperatives “Follow the money” is always a good piece of advice, but in today’s recurring revenue-driven market, “follow the customer” may be more powerful. Two recurring revenue imperatives highlight the importance of responding to, and cherishing customer interactions. Technology and competitive advantage influence the final two. If you’re part of the movement towards recurring…