TV Goes Original On Xbox One Cloud Platform

TV Goes Original On Xbox One Cloud Platform


There are two influences that have made the new gaming console, Xbox One, to go to traditional media to succor its audiences:

  1. Cloud computing has made it possible to relay a number of media from one station, in either live relay, playback streaming or as content with ads.

  2. The gaming realm has recently moved from consoles to more accessible and portable devices like mobile devices. This has necessitated Microsoft to appropriate new content for its console rather than mere games.

Cloud Computing, TV and Xbox One

There is nothing that compares to creating original programs that audiences have never had time to tire of. This is why Xbox One is beginning its own Halo TV. One of the programs is rooted in high movie creations for it is in the hands of legendary sci-fi blockbuster producer, Steven Spielberg. In May of the year, the crème de la crème of Microsoft told a top UK newspaper that this series is on its way in and will mesmerize audiences, but without much disclosure on how the plan will work out.

Cloud computing will prove its worth in this new idea, on a gaming console, in the following manner: firstly, there will be retail access of web-to-TV devices, including set-top boxes. These will be available at fairly low prices, which will improve the way people always related to traditional television. Secondly, it will also be possible to create content that can stream in related gadgets, including smartphones, right from the cloud epicenter. Thirdly, using the multiple, cheaply available software online, it will be possible to tune on and off live and playback content in favor of other content, and even record the same, or watch simultaneously.

New Content: TV

The vogue of the mobile device has ensured the death of many a gaming console. In an age where the simplest gadget can be able to stream a game online, consoles have received a mortal wound which would otherwise be irreparable were it not for the salvation of other media to consort. Through the streaming background of cloud infrastructure, Microsoft has bought rights to programs, as well as, created new ones. This will make its Xbox One a competitive device from which much of fresh television productions will emanate.

However, the company has to appropriate its entry into the new realm with consideration of the protocols that already exist in the TV commercial world. For example, it will not do away with the existing pay-television sources. Instead, it will use its HDMI feature to gain unilateral entry into the commercial world of television devoid of necessarily negotiating concessions with every other TV agency. More so, because the cloud is an associational platform, it is without doubt that the company may already be using some of the technologies existing providers are also using, thus displacing the need for side agreements.

Thus, as Xbox One goes online, it will be with a thrust indeed. It will bury deep in the cloud offering, while making use of existing media, television not being the least of these. Many are asking whether this move will improve gaming content but observers have relegated this question to the current aplomb about the cloud computing capabilities of the console. What is positive for now is that a console that will feature videos and no other content is not in the offing soon. It is also certain that Sunset Overdrive, the conversation mode for gaming enthusiasts and providers, will also be available on the console.

By John Omwamba

(Image Source: Shutterstock)

About John

John posses over five years experience in professional writing; with special interests in business, technology and general media. Driven by passion and 'glowing' enthusiasm, he has covered topics cutting across diverse industries with key target audiences including corporates, marketing executives, researchers and global business leaders. John currently freelances for CloudTweaks as a frequent writer.

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