Cloud Startup: Nexmo
Nexmo: Gain Masterly of all Phone Preferences via One Rest API on the Cloud
In the current era of instantaneous communication, SMS has found a home in the cloud. How better than to get all notifications or inversely send alerts via a cloud-based dashboard! This reduces costs for many because it dispenses with the middlemen, other than the network provider. In some instances, this can even lead to greater savings and more efficiency than before when using the services of Rest APIs. This is a long-winded introduction to the current champion of SMS, as well as, message-to-text communiqué, Nexmo.
Nexmo started in the UK, but now has bases on both sides of the Atlantic. It struts between London and San Francisco. The company began in 2010 and now has a plethora of top-notch clientele, mainly from the telecoms arena. The following is a dissection of what exactly makes the company a leader in its niche.
Dynamism of REST API
If conducting bulk messaging or creating preferences for voice calls, while roaming seamlessly in a number of countries is one’s idea of communication freedom, then Nexmo’s Application Programming Interface has got the goods. Here are the stats:
- What they consider their ‘priority no. 1’ is that of giving the client the chance of concentrating on building a personal app. This makes their business a backend-oriented cloud service. They provide every kind of service an international phone entity would do: switch-boarding and rerouting calls.
- Making the pathway straightforward/direct. One possibility of emancipating traffic from a lot of derails is connecting with the source directly. This may be difficult in a world full of interconnecting switchboards. This is where, apparently, Nexmo comes in, by giving the client access to the main server directly. The recourse brings down latency problems and networking backlogs.
- Another command of this company is to reroute calls whenever they falter. This is quite convenient for the roaming client that experiences either a drop of the network company’s frequency, or has to switch to another provider. The agility of the Nexmo’s REST API is the secret behind rerouting faltering lines, automatically, through efficient detection technology.
In the current times where the cloud provides a multi-functional environment for diverse, accessible software, it is not hard to find a phone analytics technology that helps phone networks or individual clients to analyze their networks. For instance, Nexmo offers a quality benchmark that provides statistics through standard parameters. One such parameter is that of time, where one can analyze, for instance, the number of internal subscribers, each month, as opposed to the same statistics in the international market.
It is also possible to determine and ascertain the foundering levels of traffic by revision of previous charts in the records that the REST API saves, if the client always keys in this information. For example, if there are diminished numbers of users in a period, one has only to revisit the timesheets and download them piecemeal, to analyze the possible cause of the failures. Apparently, Nexmo has it that this shifting of searchable records onto the cloud brings down troubleshooting costs.
While it is unforgivable to some entities, working closely with major rivals is a healthy business, if Nexmo’s partnership with Twilio, another niche-based provider, is anything to go by. The latter company offers its API for appropriating voice-based activities for Nexmo. This means that the latter startup concentrates mainly on its messaging offering.
It suffices to say that the pricing details of Nexmo are as much as using the Software as a Service (SaaS) platform. This means that the costs are per use, and thus justifiable. The general pricing plan, however, is perhaps better than that of competitors, for the company extends a wholesale cost strategy. This means billing is multiplied across various services including voice and SMS rather than each docket apiece.
The fact that Nexmo, in its 3-year presence, has already built a network in 200 nations on the planet shows that it might be braced for bigger projects in the future. Important, too, is that it helps developers focus on apps as they enjoy use of seamless phone communication. For this reason, the entity deserves a place in the top European cloud startups.
By John Omwamba