Sprinkling the Social Web of Companies with The Management Tool of Sprinklr
It is not often that formality plays second fiddle to casual playfulness. If making each business day in the office a ‘casual Friday,’ as the startup under the spotlight puts it, is one’s idea of stress-free work, then existing in a world dominated by social networking, even for a corporate entity is a necessity. Indeed, Sprinklr, a cloud and social media management startup from the Big Apple has brought relevancy to the above opening statements. There is now the ability to prefer the following alternatives to traditional communication channels from one dashboard and still gain success as a corporate entity:
The Social Platform over the Landline
The telephone has often been the means of enforcing stringent communication protocols. However, majority of people often use the Internet, particularly the social media to communicate because the latter is flexible. Perhaps this explains why Sprinklr has brought about this social media management application to ensure that large entities do not lose majority of their clientele who most probably prefer to employ networking to an SMS or a voice call.
Short but constant Makes Sense
This New York startup has it that few-worded messages, like a tweet, occurring on a constant basis, can create relevance and even a breakthrough for a company. This is because instead of sending them in the manner of a phone push notification, one waits an opportune moment for consumers to start commenting and then forges ahead with the messages. The social way is persuasive because it is clear, popular and relevant.
Adapting to the Social Web
This cloud startup comprehends that switching gears to the informal communication mode that is social networking is a thorn in the side of many entities. This is why it wants to change their attitude. The site offers the epiphany of the revolution of this informal communication in that people no longer keep their photos in shelves but as Instagrams, or any other soft repository. Another cautious way that Sprinklr recommends is to jump the adaption stage but instead forge ahead into ‘thriving’ in the social media. According to the company, becoming a part of the social fabric rather than wasting time trying to adapt is only possible through flexible engagements with the clientele.
The only way to thrive in the social media is by being variable and attentive to how consumers like to engage with an entity. A bonus to this assumption is that Sprinklr, while doing so, ensures that the mission of the brand will never go down the drain in order to fit into the customer’s shoes. Rather, it is only for strengthening the vision and objectives through a nearer path to the customers, the social media, than before, that the company will make its marketing work.
This is why the startup vaunts that it wants to work with the globe’s biggest businesses through its Socail@Scale tag. This tag is for scaling the operations of these organizations through this social-based communication method. For its four years of existence, the company has managed to bring to the fold what it bluntly calls the leading entities in the following niches:
A trio of the leading ten technology giants on the globe.
A single leader among the planet’s foremost quintet of automobile companies
A trio of the five leading retailing companies per given time and a major clothing company.
Clear favorites include Dell, Timberland and Intel.
Beginnings to the Present
Sprinklr began operations at the turn of the last decade, 2009 to be precise, in New York. Its premise was to provide a social media management platform where the global community of entities, particularly the large ones, could acclimatize easily into the new communication craze for business: tweeting and the like. Other services in the company’s portfolio include offering mobile applications, analytics’ services and community management. Pinpoint solutions, usually on a real-time basis, include managing events, managing crises and also providing customer-related advice. This is one of the reasons the company deserves a place among the top-notch North American cloud startups.
By John Omwamba