Making Virtualization Tangible: The CDW Bus

Making Virtualization Tangible: The CDW Bus

Making Virtualization Tangible: The CDW Bus

bus2

The VMWorld Convention, currently underway in San Francisco has brought 22,000 IT professionals face to face with the future. From the opening presentation, which included mini-keynotes from industry heavyweights to the dizzying selection of breakouts and events, through to an exhibit floor larger (seemingly) than many actual countries, this extremely well-run multi-day extravaganza is helping drive home the awareness that we live in a new age, where virtualization of information technology rules.

As Iddo Kadim, Director of Datacenter Technologies for Intel points out, this is not a reinvention of the wheel. The current infrastructure of servers, hardware and software has run out of places to grow, and the new era of virtualization stands to usher in new and remarkable advancements in speed, storage and throughput.

bus

Which is why it is such a pleasure to hang out in the CDW bus. CDW is a problem-solving company that helps consolidate all of the key elements of maintaining a modern-day data presence, including, mobility, networking, cloud computing and more.

Whereas all of the other vendors at the convention use sophisticated graphics and animations to illustrate their virtual product, CDW decided to put it all inside a vintage GM FutureLiner (The concept of a Futureliner), and take it out on the road. As their Lead Solutions Architect, Dan Vargas explains, the bus was first produced in the late 1940’s, and early 1950’s to address the postwar appetite for the new and futuristic. What better way is there, he says, to demonstrate the new and futuristic vision of cloud and virtualization than to package it inside a really retro-cool looking vehicle.

Although the bus is somewhat dwarfed by the enormous space of the Moscone Center, Vargas tells CloudTweaks that they drive the vehicle to all kinds of events including tailgate parties. Inside, carefully constructed display cases show off racks of servers and machines from all of the major players, highlighted in sleek red lighting.

The bus is no power-lightweight. It currently draws 100 amps and talks to its own cloud. There are plans to create an entire SDN network inside for a future tour.

Although some might categorize this as a simple marketing ploy, the bus helps create an image of high technology combined with tangibility, allowing curious potential customers to “kick the tires” of the technology in their own parking lot. And that’s a tangible advantage in a virtual world.

By Steve Prentice

About Steve Prentice

Steve Prentice is a project manager, writer, speaker and expert on productivity in the workplace, specifically the juncture where people and technology intersect. He is a senior writer for CloudTweaks.

Find out more
View All Articles

Sorry, comments are closed for this post.

Comic
Cukes and the Cloud

Cukes and the Cloud

The Cloud, through bringing vast processing power to bear inexpensively, is enabling artificial intelligence. But, don’t think Skynet and the Terminator. Think cucumbers! Artificial Intelligence (A.I.) conjures up the images of vast cool intellects bent on our destruction or at best ignoring us the way we ignore ants. Reality is a lot different and much…

Ransomware’s Great Lessons

Ransomware’s Great Lessons

Ransomware The vision is chilling. It’s another busy day. An employee arrives and logs on to the network only to be confronted by a locked screen displaying a simple message: “Your files have been captured and encrypted. To release them, you must pay.” Ransomware has grown recently to become one of the primary threats to…

InformationWeek Reveals Top 125 Vendors Taking the Technology Industry by Storm

InformationWeek Reveals Top 125 Vendors Taking the Technology Industry by Storm

InformationWeek Reveals Top 125 Vendors Five-part series details companies to watch across five essential technology sectors SAN FRANCISCO, Sept. 27, 2016 /PRNewswire/ — InformationWeek released its list of “125 Vendors to Watch” in 2017. Selected by InformationWeek’s expert editorial team, the companies listed fall into one of five key themes: infrastructure, security, cloud, data management and…

Part 1 – Connected Vehicles: Paving The Way For IoT On Wheels

Part 1 – Connected Vehicles: Paving The Way For IoT On Wheels

Connected Vehicles From cars to combines, the IoT market potential of connected vehicles is so expansive that it will even eclipse that of the mobile phone. Connected personal vehicles will be the final link in a fully connected IoT ecosystem. This is an incredibly important moment to capitalize on given how much time people spend…

Embedded Sensors and the Wearable Personal Cloud

Embedded Sensors and the Wearable Personal Cloud

The Wearable Personal Cloud Wearable tech is one avenue of technology that’s encouraging cloud connections and getting us all onto interconnected networks, and with the continued miniaturization and advancement of computing the types of wearable tech are always expanding and providing us with new opportunities. A few years ago, smartwatches were rather clunky devices with…

The Rise Of BI Data And How To Use It Effectively

The Rise Of BI Data And How To Use It Effectively

The Rise of BI Data Every few years, a new concept or technological development is introduced that drastically improves the business world as a whole. In 1983, the first commercially handheld mobile phone debuted and provided workers with an unprecedented amount of availability, leading to more productivity and profits. More recently, the Cloud has taken…

Three Ways To Secure The Enterprise Cloud

Three Ways To Secure The Enterprise Cloud

Secure The Enterprise Cloud Data is moving to the cloud. It is moving quickly and in enormous volumes. As this trend continues, more enterprise data will reside in the cloud and organizations will be faced with the challenge of entrusting even their most sensitive and critical data to a different security environment that comes with using…

LAVABIT, EDWARD SNOWDEN, AND THE LEGAL BATTLE FOR PRIVACY

LAVABIT, EDWARD SNOWDEN, AND THE LEGAL BATTLE FOR PRIVACY

The Legal Battle For Privacy In early June 2013, Edward Snowden made headlines around the world when he leaked information about the National Security Agency (NSA) collecting the phone records of tens of millions of Americans. It was a dramatic story. Snowden flew to Hong Kong and then Russia to avoid deportation to the US,…

Are CEO’s Missing Out On Big Data’s Big Picture?

Are CEO’s Missing Out On Big Data’s Big Picture?

Big Data’s Big Picture Big data allows marketing and production strategists to see where their efforts are succeeding and where they need some work. With big data analytics, every move you make for your company can be backed by data and analytics. While every business venture involves some level of risk, with big data, that risk…

4 Different Types of Attacks – Understanding the “Insider Threat”

4 Different Types of Attacks – Understanding the “Insider Threat”

Understanding the “Insider Threat”  The revelations that last month’s Sony hack was likely caused by a disgruntled former employee have put a renewed spotlight on the insider threat. The insider threat first received attention after Edward Snowden began to release all sorts of confidential information regarding national security. While many called him a hero, what…

10 Trending US Cities For Tech Jobs And Startups

10 Trending US Cities For Tech Jobs And Startups

10 Trending US Cities For Tech Jobs And Startups Traditionally actors headed for Hollywood while techies made a beeline for Silicon Valley. But times are changing, and with technological job opportunities expanding (Infographic), new hotspots are emerging that offer fantastic opportunities for tech jobs and startup companies in the industry. ZipRecruiter, an online recruitment and job…

What Top SaaS Vendors Do To Ensure Successful Onboarding

What Top SaaS Vendors Do To Ensure Successful Onboarding

What Top SaaS Vendors Do I am not going to mention names in this article, but if you want to be the best, you must look at what the best do – and do it better. The importance of investing in SaaS onboarding can be easily overlooked in favor of designing efficient and powerful software…

Cloud Computing Services Perfect For Your Startup

Cloud Computing Services Perfect For Your Startup

Cloud Computing Services Chances are if you’re working for a startup or smaller company, you don’t have a robust IT department. You’d be lucky to even have a couple IT specialists. It’s not that smaller companies are ignoring the value and importance of IT, but with limited resources, they can’t afford to focus on anything…

Cloud Infographic – Guide To Small Business Cloud Computing

Cloud Infographic – Guide To Small Business Cloud Computing

Small Business Cloud Computing Trepidation is inherently attached to anything that involves change and especially if it involves new technologies. SMBs are incredibly vulnerable to this fear and rightfully so. The wrong security breach can incapacitate a small startup for good whereas larger enterprises can reboot their operations due to the financial stability of shareholders. Gordon Tan contributed an…

The Questions of Privacy In The Internet of Things Revolution

The Questions of Privacy In The Internet of Things Revolution

Privacy in the Internet of Things Revolution The Internet of Things (IoT) has been promising a lot to consumers for a few years and now we’re really starting to see some of the big ideas come to fruition, which means an ever-growing conversation around data security and privacy. Big data comes with big responsibilities and…