Maximize Your IT And VMWorld: A Hybrid Approach To A New Chapter In IT

Maximize Your IT And VMWorld: A Hybrid Approach To A New Chapter In IT

Maximize Your IT and VMWorld: a hybrid approach to a new chapter in IT

One of the most fascinating elements of the new chapter in IT history that virtualization represents is the degree to which companies who are essentially competitors, or who have long-held alliances with others, actually work together in an open forum somewhat reminiscent of the open-source code communities that gave birth to products like Linux. There is no naiveté in that statement; obviously, every company is in it to make money for its shareholders, investors and employees, however the degree of collaboration demonstrated by many of the industry’s biggest players is impressive.

This is something that Chris Carrier, Director, Alliance Machris-vmwarerketing at VMWare, understands well. He is involved with maximizeyourit.com, a joint venture between Hitachi Data Systems (HDS), Intel and VMWare, intended to help companies and organizations understand the ideas behind the Software Defined Data Center and Intelligent Storage; in other words, to help prepare them for transition to the private cloud.

The goal of maximizeyourit.com, he says is twofold: first to generate awareness and comfort with the concepts of cloud and virtualization, and second to obviously demonstrate the capacity of its three founding companies to assist and oversee their clients’ transition, and to ease that transition from the traditional “building block approach.”

He has always been impressed, for example by the capacity of HDS to support its powerful assertion of 100 percent uptime. “HDS was very insightful when they built their service line, and now they have a product that supports the statement of 100 percent uptime.” He adds, “many companies are tentative about making a statement like that, but They do not regret putting that out there.”

It is this type of innovation and initiative that seems to attract proactive companies, whether as co-developers of a solution, or as clients. “We do get partners that step up and bring a lot to the table,” he says, “there is a culture of encouraging initiative.” In other words, Carrier states, “companies are betting their future on the products of other companies.”

CloudTweaks asked Chris for a short state-of-the-union summary; where are we right now, and where are we going with all this technology? He responded, “we have finally crossed the threshold where cloud is a reality. The majority of companies see it as a reality.” What he sees as the next chapter basically involve more steps towards making infrastructure invisible. He uses the phone as an example. In the days of the rotary phone, everything was visible. For example making a long distance call involved the assistance of an operator who set up the call, and in some cases scheduled it for a later time. Now, he points out, we have become so comfortable with picking up a smartphone and stating, ‘call Jimmy’ that most of us have forgotten about the infrastructure underneath, to the point that we seldom even memorize phone numbers anymore.

Carrier sees this new chapter as being rife with healthy challenges. Numerous add-in companies, for example, experts in security, or compliance, will work with clients in a more open way to help them to prove they are compliant and ready for business. There is a tangible sense of overall collaboration; even vendors that compete are working together to push innovation further.

Naturally, in line with his role at VMWare, Carrier is very pleased with this year’s event. It is seeing representation from all segments of the economy and many areas of the world. “People are paying the attendance fees because they are seeing the value of the event.” Indeed this is corroborated by any random sampling of tweets sent by attendees – VMWorld 2013 has provided a great deal of practical knowledge for IT people to chew on and learn from, rather than just product displays. “People,” he says, “are talking tech.”

CloudTweaks asked Chris about the 90-10 ratio of male to female conference attendees as an index of gender representation in the IT world. He recognizes that there is a significant imbalance, but has seen, in his years both at VMWorld and previously, a slow change as more women enter into the industry.

Carrier is interested to see how the VMWorld Conference in Barcelona will compare in terms of acceptance and innovation in the “old world.” He says that this event, as well as the regional events held in the South East Asian/Pacific rim areas will help demonstrate to those organizations that are still on the fence that virtualization and cloud technology is now a true reality.

The VMWorld2013 San Francisco event runs through August 29, and the Barcelona event runs October 15-17. Both events can be followed through the hashtags #VMWorld and #VMWorld2013.

By Steve Prentice

Post is sponsored by Hitachi and MaximizeYourIT.com

About Steve Prentice

Steve Prentice is a project manager, writer, speaker and expert on productivity in the workplace, specifically the juncture where people and technology intersect. He is a senior writer for CloudTweaks.

Find out more
View All Articles

Sorry, comments are closed for this post.

Comic
Security: Avoiding A Hatton Garden-Style Data Center Heist

Security: Avoiding A Hatton Garden-Style Data Center Heist

Data Center Protection In April 2015, one of the world’s biggest jewelry heists occurred at the Hatton Garden Safe Deposit Company in London. Posing as workmen, the criminals entered the building through a lift shaft and cut through a 50cm-thick concrete wall with an industrial power drill. Once inside, the criminals had free and unlimited…

The Lighter Side Of The Cloud – Data Merge

The Lighter Side Of The Cloud – Data Merge

By Christian Mirra Please feel free to share our comics via social media networks such as Twitter, Facebook, LinkedIn, Instagram, Pinterest. Clear attribution (Twitter example: via @cloudtweaks) to our original comic sources is greatly appreciated.

The Rise Of Threat Intelligence Sharing

The Rise Of Threat Intelligence Sharing

Threat Intelligence Sharing  Security has been discussed often on CloudTweaks and for good reason. It is one of the most sought after topics of information in the technology industry.  It is virtually impossible to wake up and not read a headline that involves the words “Breached, Hacked, Compromised or Extorted (Ransomware)“. Included (below) is an…

Moving Your Email To The Cloud? Beware Of Unintentional Data Spoliation!

Moving Your Email To The Cloud? Beware Of Unintentional Data Spoliation!

Cloud Email Migration In today’s litigious society, preserving your company’s data is a must if you (and your legal team) want to avoid hefty fines for data spoliation. But what about when you move to the cloud? Of course, you’ve probably thought of this already. You’ll have a migration strategy in place and you’ll carefully…

Higher Education Institutions Increasing Cloud Use In Next 5 Years

Higher Education Institutions Increasing Cloud Use In Next 5 Years

Cloud Computing Advancing Edtech In a new research study by ResearchMoz it’s predicted that the global cloud computing market in higher education will grow steadily at a CAGR of 24.57% over the period 2016 to 2020. Making use of computing resources connected by either public or private networks provides the benefits of scalable infrastructure, greater…

Staying on Top of Your Infrastructure-as-a-Service Security Responsibilities

Staying on Top of Your Infrastructure-as-a-Service Security Responsibilities

Infrastructure-as-a-Service Security It’s no secret many organizations rely on popular cloud providers like Amazon and Microsoft for access to computing infrastructure. The many perks of cloud services, such as the ability to quickly scale resources without the upfront cost of buying physical servers, have helped build a multibillion-dollar cloud industry that continues to grow each…

Having Your Cybersecurity And Eating It Too

Having Your Cybersecurity And Eating It Too

The Catch 22 The very same year Marc Andreessen famously said that software was eating the world, the Chief Information Officer of the United States was announcing a major Cloud First goal. That was 2011. Five years later, as both the private and public sectors continue to adopt cloud-based software services, we’re interested in this…

Maintaining Network Performance And Security In Hybrid Cloud Environments

Maintaining Network Performance And Security In Hybrid Cloud Environments

Hybrid Cloud Environments After several years of steady cloud adoption in the enterprise, an interesting trend has emerged: More companies are retaining their existing, on-premise IT infrastructures while also embracing the latest cloud technologies. In fact, IDC predicts markets for such hybrid cloud environments will grow from the over $25 billion global market we saw…

Don’t Be Intimidated By Data Governance

Don’t Be Intimidated By Data Governance

Data Governance Data governance, the understanding of the raw data of an organization is an area IT departments have historically viewed as a lose-lose proposition. Not doing anything means organizations run the risk of data loss, data breaches and data anarchy – no control, no oversight – the Wild West with IT is just hoping…

Do Not Rely On Passwords To Protect Your Online Information

Do Not Rely On Passwords To Protect Your Online Information

Password Challenges  Simple passwords are no longer safe to use online. John Barco, vice president of Global Product Marketing at ForgeRock, explains why it’s time the industry embraced more advanced identity-centric solutions that improve the customer experience while also providing stronger security. Since the beginning of logins, consumers have used a simple username and password to…

Report: Enterprise Cloud Computing Moves Into Mature Growth Phase

Report: Enterprise Cloud Computing Moves Into Mature Growth Phase

Verizon Cloud Report Enterprises using the cloud, even for mission-critical projects, is no longer new or unusual. It’s now firmly established as a reliable workhorse for an organization and one that can deliver great value and drive transformation. That’s according to a new report from Verizon entitled “State of the Market: Enterprise Cloud 2016.” which…

M2M, IoT and Wearable Technology: Where To Next?

M2M, IoT and Wearable Technology: Where To Next?

M2M, IoT and Wearable Technology Profiling 600 companies and including 553 supporting tables and figures, recent reports into the M2M, IoT and Wearable Technology ecosystems forecast opportunities, challenges, strategies, and industry verticals for the sectors from 2015 to 2030. With many service providers looking for new ways to fit wearable technology with their M2M offerings…

SaaS And The Cloud Are Still Going Strong

SaaS And The Cloud Are Still Going Strong

SaaS And The Cloud With the results of Cisco Global Could Index: 2013-2018 and Hosting and Cloud Study 2014, predictions for the future of cloud computing are notable. Forbes reported that spending on infrastructure-related services has increased as public cloud computing uptake spreads, and reflected on Gartner’s Public Cloud Services Forecast. The public cloud service…

Cloud Infographic – Big Data Analytics Trends

Cloud Infographic – Big Data Analytics Trends

Big Data Analytics Trends As data information and cloud computing continues to work together, the need for data analytics continues to grow. Many tech firms predict that big data volume will grow steadily 40% per year and in 2020, will grow up to 50 times that. This growth will also bring a number of cost…

The Internet of Things – Redefining The Digital World As We Know It

The Internet of Things – Redefining The Digital World As We Know It

Redefining The Digital World According to Internet World Stats (June 30th, 2015), no fewer than 3.2 billion people across the world now use the internet in one way or another. This means an incredible amount of data sharing through the utilization of API’s, Cloud platforms and inevitably the world of connected Things. The Internet of Things is a…