Maximize Your IT And VMWorld: A Hybrid Approach To A New Chapter In IT

Maximize Your IT And VMWorld: A Hybrid Approach To A New Chapter In IT

Maximize Your IT and VMWorld: a hybrid approach to a new chapter in IT

One of the most fascinating elements of the new chapter in IT history that virtualization represents is the degree to which companies who are essentially competitors, or who have long-held alliances with others, actually work together in an open forum somewhat reminiscent of the open-source code communities that gave birth to products like Linux. There is no naiveté in that statement; obviously, every company is in it to make money for its shareholders, investors and employees, however the degree of collaboration demonstrated by many of the industry’s biggest players is impressive.

This is something that Chris Carrier, Director, Alliance Machris-vmwarerketing at VMWare, understands well. He is involved with, a joint venture between Hitachi Data Systems (HDS), Intel and VMWare, intended to help companies and organizations understand the ideas behind the Software Defined Data Center and Intelligent Storage; in other words, to help prepare them for transition to the private cloud.

The goal of, he says is twofold: first to generate awareness and comfort with the concepts of cloud and virtualization, and second to obviously demonstrate the capacity of its three founding companies to assist and oversee their clients’ transition, and to ease that transition from the traditional “building block approach.”

He has always been impressed, for example by the capacity of HDS to support its powerful assertion of 100 percent uptime. “HDS was very insightful when they built their service line, and now they have a product that supports the statement of 100 percent uptime.” He adds, “many companies are tentative about making a statement like that, but They do not regret putting that out there.”

It is this type of innovation and initiative that seems to attract proactive companies, whether as co-developers of a solution, or as clients. “We do get partners that step up and bring a lot to the table,” he says, “there is a culture of encouraging initiative.” In other words, Carrier states, “companies are betting their future on the products of other companies.”

CloudTweaks asked Chris for a short state-of-the-union summary; where are we right now, and where are we going with all this technology? He responded, “we have finally crossed the threshold where cloud is a reality. The majority of companies see it as a reality.” What he sees as the next chapter basically involve more steps towards making infrastructure invisible. He uses the phone as an example. In the days of the rotary phone, everything was visible. For example making a long distance call involved the assistance of an operator who set up the call, and in some cases scheduled it for a later time. Now, he points out, we have become so comfortable with picking up a smartphone and stating, ‘call Jimmy’ that most of us have forgotten about the infrastructure underneath, to the point that we seldom even memorize phone numbers anymore.

Carrier sees this new chapter as being rife with healthy challenges. Numerous add-in companies, for example, experts in security, or compliance, will work with clients in a more open way to help them to prove they are compliant and ready for business. There is a tangible sense of overall collaboration; even vendors that compete are working together to push innovation further.

Naturally, in line with his role at VMWare, Carrier is very pleased with this year’s event. It is seeing representation from all segments of the economy and many areas of the world. “People are paying the attendance fees because they are seeing the value of the event.” Indeed this is corroborated by any random sampling of tweets sent by attendees – VMWorld 2013 has provided a great deal of practical knowledge for IT people to chew on and learn from, rather than just product displays. “People,” he says, “are talking tech.”

CloudTweaks asked Chris about the 90-10 ratio of male to female conference attendees as an index of gender representation in the IT world. He recognizes that there is a significant imbalance, but has seen, in his years both at VMWorld and previously, a slow change as more women enter into the industry.

Carrier is interested to see how the VMWorld Conference in Barcelona will compare in terms of acceptance and innovation in the “old world.” He says that this event, as well as the regional events held in the South East Asian/Pacific rim areas will help demonstrate to those organizations that are still on the fence that virtualization and cloud technology is now a true reality.

The VMWorld2013 San Francisco event runs through August 29, and the Barcelona event runs October 15-17. Both events can be followed through the hashtags #VMWorld and #VMWorld2013.

By Steve Prentice

Post is sponsored by Hitachi and

Follow us

Steve Prentice

Steve Prentice is a project manager, writer, speaker and expert on productivity in the workplace, specifically the juncture where people and technology intersect. He is a senior writer for CloudTweaks.
Follow us

Latest posts by Steve Prentice (see all)

Sorry, comments are closed for this post.

CloudTweaks Sponsors - Find out more!


Top Viral Impact

Cloud Infographic: Disaster Recovery

Cloud Infographic: Disaster Recovery

Cloud Infographic: Disaster Recovery  Business downtime can be detrimental without a proper disaster recovery plan in place. Only 6% of businesses that experience downtime without a plan will survive long term. Less than half of all businesses that experience a disaster are likely to reopen their doors. There are many causes of data loss and…

Using Big Data To Make Cities Smarter

Using Big Data To Make Cities Smarter

Using Big Data To Make Cities Smarter The city of the future is impeccably documented. Sensors are used to measure air quality, traffic patterns, and crowd movement. Emerging neighborhoods are quickly recognized, public safety threats are found via social networks, and emergencies are dealt with quicklier. Crowdsourcing reduces commuting times, provides people with better transportation…

Cloud Infographic: Cloud Computing Growth

Cloud Infographic: Cloud Computing Growth

An excellent infographic provided by AwesomeCloud which predicts a continued high level of growth in the cloud computing industry. Potentially staggering numbers for Public Cloud IT Services of $100 Billion by 2016. Infographic Source: AwesomeCloud About Latest Posts Follow usSteve PrenticeSteve Prentice is a project manager, writer, speaker and expert on productivity in the workplace, specifically the juncture…

Cloud Infographic – The Power Of Cloud Disaster Recovery

Cloud Infographic – The Power Of Cloud Disaster Recovery

Cloud Infographic – The Power Of Cloud Disaster Recovery Preventing a Cloud Disaster is one thing. Recovering from a disaster is a whole other area of concern. Today’s infographic provided by CloudVelox outlines some best practices and safeguards in order to help your business make more informed decisions. About Latest Posts Follow usSteve PrenticeSteve Prentice…

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

You can help continue to support our community by social sharing, sponsoring, partnering or contributing to this great educational resource.


CloudTweaks Media
Phone: 1 (212) 763-0021

Join our newsletter