VMWorld: How Openness Becomes The New Normal

VMWorld: How Openness Becomes The New Normal

VMWorld: How Openness Becomes The New Normal

Seated high above the sleek yet carnival-like atmosphere of the VMWorld Exhibition Hall, Hubert Yoshida, Chief Technology Officer of Hitachi, watches over his suppliers, his customers and his competitors, all occupying neighboring parts of expansive show floor.

Hitachi is one of those names everyone knows. It has been around since 1910 and is widely diversified. Its name conjures up images of very physical objects, excavators, televisions and computer components, and its physicality remains front and center even as it moves into a virtual future.Yoshida

Much of the conversation at VMWorld has been about the virtual and the scalable, with VMWare’s NSX platform taking center stage as the obvious go-to tool for network virtualization, and Yoshida is proud of this. He points out that VMWare is owned by EMC, essentially a competitor to Hitachi, but that by taking a proactive lead in terms of openness and availability, they have helped create a world where advances in scalability and reliability can truly happen for all suppliers and their customers.

In old days, he recalls, people tried to consolidate applications. Servers and applications had to hook into the existing operating system. But “what VMWare did was brilliant.” By creating a space where operating systems and applications can be stacked up, rackspaces started shrinking. Cost savings were being realized while their information and usage opportunities grew. “The space problem,” he says, “is going away.

But virtualization doesn’t happen just by itself, he cautions. Intelligence applies to hardware as much as it does to the applications that now float above it. In other words, “there must be integration between hardware and software – hardware does not become just a commodity. It must integrate in order to set policy.” He specifically points out the versatility of the VMWare vCenter interface as an example of this efficient integration effort. “We do not have any ego,” he says. “There is a philosophy that exists among the key players of the industry just to ‘make it available.’”

Yoshida advises CEOs and decision-makers to observe and participate in the inevitable movement of vital information from the traditional data centre to the private cloud. He says this should be done in steps: First, virtualization, which leads to consolidation, which in turn gets rid of underused resources. This means virtualization of storage, network, each component in turn. The next step, he says, is automation. The virtualized world is one that relies on dynamic and automatic maintenance and oversight. It would be a misunderstanding, he says, to believe that software defined storage equals a commodity. There needs to be more intelligence built into the system.

You cannot take a 1960’s Mini Cooper and make it perform like a Porsche,” Yoshida said. “Hardware must have the intelligence to meet the service requirements of the software.

Recalling techniques of the past, where, for example, new storage devices had to be plugged in and formatted by the admin, redundancies created, unit numbers logged, LUN ownership assigned and volumes mapped, all of this can and must now be automated, based upon policies defined by the software.

“C-level decision-makers, he says, are buying into software, but are often ignoring the importance of the hardware. Don’t ignore the importance of the hardware.”

It’s one thing,” he adds, to build a cloud, but quite another thing to be able to scale it. The must exist an ability to refresh the hardware so as to not have to bring systems down. And this is what virtualization should be able to do: Virtualization should be able to bring in a new box, virtualize the new box, bring data across, and then drop the old box without anything going down. You cannot take things down when you’re in the online business,”he states. “It’s what is called non-disruptive migration.”

Returning to the idea of openness, Yoshida points out that Hitachi has an open approach to virtualization, just like VMWare. “For example,” he says, “most people redefine LUNS into virtual LUNS. We don’t do that. We don’t have to do anything unnatural to help make you virtual. We do not want to make anyone change. Openness is the key, as people move into private cloud, hybrid cloud and progressive automation of the procedures. This, he says, will allow security and failsafe redundancy to be better integrated into the whole. It must start within the box,” he says, “safety cannot be layered on the top as an afterthought.

By Steve Prentice

Post is sponsored by Hitachi and MaximizeYourIT.com

About Steve Prentice

Steve Prentice is a project manager, writer, speaker and expert on productivity in the workplace, specifically the juncture where people and technology intersect. He is a senior writer for CloudTweaks.

Find out more
View All Articles

Sorry, comments are closed for this post.

Are You SURE You Are Ready For The Cloud?: Financial

Are You SURE You Are Ready For The Cloud?: Financial

Are You Cloud Ready: Financial In my previous article, I discussed several different points about moving to the cloud. A lot of companies do it for many reasons, but the majority of them in my experience normally come down to two major reasons: 1) Financial 2) Security of business. The security tab isn’t the same…

Hot Emerging Trends – The Pizza Delivery Drone

Hot Emerging Trends – The Pizza Delivery Drone

The Pizza Delivery Drone Recently, drone delivery systems have been discussed as future state plans for many vendors. I personally think the traceable IoT-based pizza delivery drone is the next big thing. If you think about it, your pizza makes it to your house much faster. Since the drone carries both a temperature and a…

5 Tips For Building A High Growth IT Platform

5 Tips For Building A High Growth IT Platform

5 Tips For Building a High Growth IT Platform Building and maintaining today’s enterprise computing platforms is a lot more challenging than it was in the past. The competitive and fast moving nature of business requires a corporate network capable of meeting a company’s ever changing needs and requirements. For IT, this poses difficult challenges…

How IRM Makes Cloud-Based File Collaboration “Security-Aware”

How IRM Makes Cloud-Based File Collaboration “Security-Aware”

IRM Cloud-Based File Collaboration  Data breaches and data loss due to insider threats, including malicious insiders stealing, manipulating or destroying data, are the fastest-growing risks that keep managers up at night, according to new research by Ernst & Young. How can we ensure that the right people in an organization have the right access to…

What Should SMEs Do To Prevent Common Mistakes?

What Should SMEs Do To Prevent Common Mistakes?

Spending And Planning Wisely Overview – Billions of pounds from valuable IT and communication (ICT) budgets are wasted each year due to common mistakes in the market. These are some of the pitfalls you should avoid. With small businesses (especially start-ups with online ambitions) relying more and more on their understanding and utilisation of ICT, it’s…

How Successful Businesses Ensure Quality Team Communication

How Successful Businesses Ensure Quality Team Communication

Quality Team Communication  (Sponsored post courtesy of Hubgets) Successful team communication and collaboration are as vital to project and overall business success as the quality of products and services an organization develops. We rely on a host of business tools to ensure appropriate customer interactions, sound product manufacturing, and smooth back-end operations. However, the interpersonal relationships…

Featured Sponsored Articles
How To Develop A Business Continuity Plan Using Internet Performance Management

How To Develop A Business Continuity Plan Using Internet Performance Management

Internet Performance Management Planning CDN Performance Series Provided By Dyn In our previous post, we laid out the problems of business continuity and Internet Performance Management in today’s online environment.  In this article, we will take a look at some of the ways you can use traffic steering capabilities to execute business continuity planning and…

Featured Sponsored Articles
Optimizing Digital Marketing Through Accessibility & Aesthetics

Optimizing Digital Marketing Through Accessibility & Aesthetics

Optimizing Digital Marketing In The Cloud Marketers are constantly looking for better ways to tantalize and engage customers, and there’s no space more competitive than the digital universe. Deliberating over pleasing layouts, effective calls to action, site responsiveness, and much more, digital marketers have more than enough to keep themselves busy without understanding the intricacies…

Featured Sponsored Articles

CloudTweaks is recognized as one of the leading influencers in cloud computing, infosec, big data and the internet of things (IoT) information. Our goal is to continue to build our growing information portal by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

Sponsor