The Lighter Side Of The Cloud – Progress
The Lighter Side Of The Cloud – Recovery Backup
The Lighter Side Of The Cloud – Falling Behind
Wake Up! The Speed Of Business Is In Milliseconds!

Wake Up! The Speed Of Business Is In Milliseconds!

Wake up! The Speed of Business is in Milliseconds!

Back in the mid 1980’s a ground-breaking television series called Max Headroom heralded the high-speed, media-saturated age in which we now live. In addition to the acerbic title character, the show’s protagonists were journalists, working for a television network whose commercials, called “blipverts,” were merely seconds long. The executives who ran the network sat perpetually around a boardroom table, watching real-time graphics of audience viewership-by-the-second, and they fine-tuned the intensity and volume of the commercials immediately in response to those numbers.Maxheadroom

As business moves toward a full or partial embrace of the cloud, the Max Headroom “blipvert analytics factor” is becoming a reality, and one of the people who knows this best is Rob Malnati, VP of Marketing Cedexis.

His company is a specialist in performance measurement on the cloud, and it exists in part because the cloud continues to grow on a daily basis, but also because the cloud isn’t one cloud at all, but is an interconnected series of cloud providers, each with different standards, protocols and subscribers. As companies seek to serve their global or regional marketplaces, they may not realize that there’s more than just one cloud up there – there’s actually an entire weather system.

Malnati points out that for an end user, whether a client company, or an individual looking to buy a spoon collection on Amazon, the websites and supporting channels that assist in the transaction can run into trouble in a number of ways. These challenges include different browsers and operating systems, different software versions, different devices and different connection types. When it comes to satisfying people, time is truly the enemy.

Publicly available reports (available on the Cedexis website) demonstrate some fascinating facts about time and patience online. For example:

  • 81% of Internet users will abandon a page if the video fails to load immediately

  • 4.9% of sales on Yahoo can be attributed to a 400ms delay in page load time

  • Amazon can experience a 1% drop in sales when a 100 ms slowdown occurs

Bottom line, things move fast and people expect it to stay that way.

In the age old tradition of building a better mousetrap, Malnati and his team at Cedexis created Cedexis Radar to help alleviate lost opportunity from these micro-downtimes by measuring cloud performance worldwide, and helping organizations bounce between clouds in a way that best serves their traffic demands. They provide a sophisticated approach to connecting to new resources on demand. As Malnati states, “organizations have always been focused on redundancy, superfast servers, and high-speed dedicated resources. But this is going away as people migrate toward cloud, where things are much more out of control. Audiences are becoming more demanding, more global.”

The Cedexis Radar community collects performance data from all over the world – one billion measurements per day from over 34,000 network systems, actually. Malnati points out that some of the fastest growing business markets, such as Brazil, China and Indonesia do not or cannot always provide best-in-class networks. For example, trying to reach someone on a WiFi 3G connection in a developing economy can cost significantly.

Cedexis Radar tries to help orchestrate and simplify the use of new cloud-based tools by providing a single global platform for measuring performance and automating the use of them.

He says the number one issue is the need for more visibility in performance. Companies need to know if – or how well – they are delivering to their end customer. They need to understand who is else serving their customers well and who isn`t. They also need to compare objective data to assess the performance potential between Cloud A and Cloud B. Once this data is compiled, Cedexis Radar finds ways to create optimized content delivery strategies and then measure their effectiveness.

The Cedexis Radar community, now in its fourth year of operation, constantly tests platforms and systems to observe their performance, and it provides much of its computing intelligence in the form of free collaboration between the “amazons” of the world.

One technique, for example, is its Radar Tag – a line of code embedded on a web page, which assesses how the page was served. Once the page is downloaded, Cedexis can pull data from existing cloud vendors in terms of how they could have maximized their services through more access.

This means that not only does the Cedexis Radar system assess what has happened, it looks at what could have happened, through what-if simulations, to ensure that in the future its clients will be able to proactively route data through the global cloud structure, based on a wealth of both existing and theory-driven scenarios.

All this intelligence isn’t presented only on a large scale formalized platform; it is available in very simple, straightforward interface, even as as an app for Windows 8, and is very hands-on, for example, a user can drag a line across a territory map, and observe immediately where service is good and where it deteriorates. “The Cedexis Radar app is a great example of how Windows 8 puts business intelligence at the fingertips of business professionals, and adds value to the data through compelling interactivity and visualization,” said John Richards, senior director of Windows App Marketing for Microsoft Corp.

Of course Cedexis also offers a value-added paid service called OpenMix, which takes Radar data and combines it – basically performing load balancing magic to identify best routes for traffic. Malnati adds, “this lets the customer define their own app to do things like using the Radar centre to identify the best [cloud] center, but let’s handicap any overloaded center  to avoid bursting charges.”

These types of advantages lead to reduced bounce rates – where people go to a web page and then abandon it in a couple of seconds; it also means lower latency: more people are staying on a website and for longer periods.

Business today is done by the millisecond. Malnati states that today’s CIO or CTO  should be redefining themselves as the leader of a strategy focused on end-user experience, and this can only be done through the agility drawn from real-time data. As Marty Kagan Co-Founder of Cedexis adds, “the new Windows 8 app provides IT decision makers with quicker access to the performance data of both existing and potential providers, so they can make well-informed decisions, in real time.

By Steve Prentice

Follow us

Steve Prentice

Steve Prentice is a project manager, writer, speaker and expert on productivity in the workplace, specifically the juncture where people and technology intersect. He is a senior writer for CloudTweaks.
Follow us

Sorry, comments are closed for this post.

Popular

The Cloud In 2015: Eight Trends To Look For

The Cloud In 2015: Eight Trends To Look For

The Cloud In 2015 For organizations of all sizes, in 2014 the cloud emerged as a critical part of the default consideration set when implementing any new application – in large part due to the cloud’s proven ability to handle data storage and processing demands in an elastic manner, improved verifiable standards around data security and…

12 Promising Business Intelligence (BI) Services For Your Company

12 Promising Business Intelligence (BI) Services For Your Company

12 Promising Business Intelligence (BI) Services Business Intelligence (BI) services have recently seen an explosion of innovation and choices for business owners and entrepreneurs. So many choices, in fact, that many companies aren’t sure which business intelligence company to use. To help offer you a solution, we’ve compiled a list of 12 Business Intelligence companies…

Forrester Releases Its “15 Emerging Technologies To Watch Before 2020” Report

Forrester Releases Its “15 Emerging Technologies To Watch Before 2020” Report

15 Emerging Technologies To Watch Before 2020 The cloud, big data, the internet of things, and wearable technology have all featured heavily in Forrester’s latest list of fifteen technologies to watch before 2020. It is becoming a reality for businesses that they need to adapt and change to an increasingly technologically-minded customer base. Traditional marketing…

Three Factors for Choosing Your Long-term Cloud Strategy

Three Factors for Choosing Your Long-term Cloud Strategy

Choosing Your Long-term Cloud Strategy A few weeks ago I visited the global headquarters of a large multi-national company to discuss cloud strategy with the CIO. I arrived 30 minutes early and took a tour of the area where the marketing team showcased their award winning brands. I was impressed by the digital marketing strategy…

The Cloud Above Our Home

The Cloud Above Our Home

Our Home – Moving All Things Into The Cloud The promise of a smart home had excited the imagination of the movie makers long ago. If you have seen any TV shows in the nineties or before, the interpretation presented itself to us as a computerized personal assistant or a robot housekeeper. It was smart,…

Recent

Cloud Infographic: Backing Up And Storing Your Data Is No Joke

Cloud Infographic: Backing Up And Storing Your Data Is No Joke

Backing Up And Storing Your Data Is No Joke When was the last time you backed up any of your precious documents on your hard drive? March 31st was the annual “World Backup Day” which helps create awareness of the importance of backing up your files.  Tech professionals and consumers alike can benefit from backing up.…

The Many Hats Of Today’s IT Managers

The Many Hats Of Today’s IT Managers

The Many Hats of IT Managers In years past, the IT department of most large organizations was much like a version of Middle Earth: a mysterious nether world where people who seemed infinitely smarter than the rest of us bustled around, speaking and typing languages that appeared indecipherable, yet, which made our world work. They…

Savvy Businesses Leverage Enterprise Cloud PaaS

Savvy Businesses Leverage Enterprise Cloud PaaS

Savvy Businesses Leverage Enterprise Cloud PaaS Imagine a workshop full of tools: hammers, wrenches and screwdrivers. These simple tools can be used on a variety of materials: wood, brick, polymer and so on. But are these basic tools the best and enough for all materials and all projects? No, some projects require more specialized tools.…

Sponsored Posts

Moving From Email Into The Cloud

Moving From Email Into The Cloud

Mobile Collaboration In The Cloud Imagine that you, as a manager, are told by the powers that be that you have to find “efficiencies” within your department that will result in one million dollars of savings annually. You struggle with this. You send an email to everyone on your senior team. “Where can we save…

Cloud Logo Sponsors

hp Logo CityCloud-PoweredByOpenstack-Bluesquare_logo_100x100-01
cisco_logo_100x100 vmware citrix100
Site 24x7


Contributor Spotlight

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

Branded Content Programs

Advertising