Potential Powerful Pitfalls – Big Data, Big Trouble

Potential Powerful Pitfalls – Big Data, Big Trouble

Potential Powerful Pitfalls – Big Data, Big Trouble

Information has always been a great source of power. Kingdoms were often won and lost through scout reports, misinformation and treachery. Even now we fear those that hold too much of it and often cry foul in the name of privacy. But if you asked me, as a collective social generation, we have forsaken our privacy willingly so we should all just calm down about it.

Data Breach Comic

Traditionally, we have collected only relevant data and stored those according to some form of sorting process so that we can make sense of all of them. For example if we wanted to know how many babies are born in Manhattan in a day we would only need to collect data from hospitals and clinics within Manhattan. This is the traditional way of collecting data because of the limited capacities of our data systems. But Big Data aims to change all of that, it is not about just collecting specific data like the number of births in Manhattan, but rather it wants to collect from each hospital from each state and the whole world as well, and not just regarding births. This can provide us with any information we need and allow us to predict future trends more accurately, or so we thought.

But Big Data is prone to some very powerful pitfalls. One is called the ‘lottery paradox,’ here we tend to give emphasis on something that is very improbable to happen to us simply because of the payoff just like in a lottery. There will always be a winner, and though chances are 175,000,000 to 1, we still hold on to the chance that we get to be that “1”. How this applies to big data is simple: the larger the data sets are the smaller the chance it is to find that piece of important information that gives out the biggest payoff. These small gems within the vast sea of data increases in number but does not increase in frequency, we simply find more of them the more data we have. So we then invest more in finding these gems, these “outrageous events”, and when we fail to find what we expect, we simply wonder if it was all worth the effort and money.

Another pitfall according to ZapThink is the ‘more is better’ paradox which is the assumption that if a certain quantity of data is good, then more of it is better. But this is not necessarily true as we might simply be encouraging the collection of more irrelevant and redundant data. Then we rely on services like Hadoop to make sense of all that chaff. But the truth is no process or software is ever capable of making sense of everything. Big Data is not about being selective in the collection process, a very big downside if you ask me.

By Abdul Salam

About Abdul

Abdul is a senior consultant with Energy Services, and author of numerous blogs, books, white papers, and tutorials on cloud computing and accomplished technical writer with CloudTweaks. He earned his bachelor’s degree in Information Technology, followed by an MBA-IT degree and certifications by Cisco and Juniper Networks.

He has recently co-authored: Deploying and Managing a Cloud Infrastructure: Real-World Skills for the CompTIA Cloud+ Certification (Wiley).

View All Articles

Sorry, comments are closed for this post.

How IRM Makes Cloud-Based File Collaboration “Security-Aware”

How IRM Makes Cloud-Based File Collaboration “Security-Aware”

IRM Cloud-Based File Collaboration  Data breaches and data loss due to insider threats, including malicious insiders stealing, manipulating or destroying data, are the fastest-growing risks that keep managers up at night, according to new research by Ernst & Young. How can we ensure that the right people in an organization have the right access to…

Eventually Everything Will Wind Up In The Public Cloud

Eventually Everything Will Wind Up In The Public Cloud

The Public Cloud “Eventually everything will wind up in the public cloud.” Diane Greene, Google’s New Cloud Chief, May 6, 2016 “Private cloud is what most companies are adopting.” “No, public cloud is better and will dominate in the end.” “Nonsense, hybrid cloud is the way to go.” Need an answer? It’s in Manitoba! CIOs…

5 Basic Safety Tips For Cloud Backups

5 Basic Safety Tips For Cloud Backups

Basic Cloud Backup Tips If you’re worried about the security of your data when it comes to cloud computing adoption, you’re not the only one. Industry experts claim that cloud computing data security is becoming an increasingly critical component in the data transmission process. And current mainstream services like Amazon’s EC2 just aren’t well-equipped enough…

Driving Success: 6 Key Metrics For Every Recurring Revenue Business

Driving Success: 6 Key Metrics For Every Recurring Revenue Business

Recurring Revenue Business Metrics Recurring revenue is the secret sauce behind the explosive growth of powerhouses like Netflix and Uber. Unsurprisingly, recurring revenue is also quickly gaining ground in more traditional industries like healthcare and the automotive business. In fact, nearly half of U.S. businesses have adopted or are planning to adopt a recurring revenue model,…

Transforming Traditional DevOps To A Modern Cloud-Centric Operation

Transforming Traditional DevOps To A Modern Cloud-Centric Operation

Transforming Traditional DevOps Over the last year, I’ve been hearing about more and more instances of companies asking the question that the title suggests – how do you transform a DevOPs process into a more cloud-centric operation? To start, we must all assume that there is some notion of a traditional DevOPs process built into…

New Smartphones From Apple, Samsung and HTC Promise To Light Up 2016

New Smartphones From Apple, Samsung and HTC Promise To Light Up 2016

New Smartphones from Apple, Samsung and HTC (Sponsored post courtesy of Verizon Wireless) The launch of the Galaxy S7 Edge at the Mobile World Congress in Barcelona during February was the first shot in a vintage year for mobile phones. The S7 is an incredible piece of hardware, but launches from HTC and Apple later in the…

Featured Sponsored Articles
How Successful Businesses Ensure Quality Team Communication

How Successful Businesses Ensure Quality Team Communication

Quality Team Communication  (Sponsored post courtesy of Hubgets) Successful team communication and collaboration are as vital to project and overall business success as the quality of products and services an organization develops. We rely on a host of business tools to ensure appropriate customer interactions, sound product manufacturing, and smooth back-end operations. However, the interpersonal relationships…

Featured Sponsored Articles
How To Develop A Business Continuity Plan Using Internet Performance Management

How To Develop A Business Continuity Plan Using Internet Performance Management

Internet Performance Management Planning CDN Performance Series Provided By Dyn In our previous post, we laid out the problems of business continuity and Internet Performance Management in today’s online environment.  In this article, we will take a look at some of the ways you can use traffic steering capabilities to execute business continuity planning and…

Featured Sponsored Articles

CloudTweaks is recognized as one of the leading influencers in cloud computing, infosec, big data and the internet of things (IoT) information. Our goal is to continue to build our growing information portal by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

Sponsor