Cloud Startup: Message Bus

Cloud Startup: Message Bus

Cloud Startup: Message Bus

Message Bus: Secure Cloud-based Messaging Service for Scaling Business Correspondence

logo-message-bus

Once in a while, a giant comes from the gamut of reigning monsters of technology. One such entity is Message Bus, a cloud startup that has taken North America by storm in 2013. The messaging company emerged as one of this year’s top nominees in the cloud category by a leading journal in the United States. Its glory lies in the ability to offer clients messaging freedom over a range of platforms, ranging from the basic email to tablet and phone clients. Its features include web protocols that improve communication over secure infrastructure. The following is a display of the features and other characteristics that define the startup.

Relay Format: SDK, SMTP or REST API?

There are three protocol standards that Message Bus employs when transferring information between the various servers it has to pass, per the client’s request. One of these is Software Development Kit (SDK) where the business or client appropriates messaging to pass through paths that the client can validate locally. It provides nodes and programming languages, such as, Java that the message will use when it is transferring to recipients over the secure SDK path.

The SMTP standard, on the other hand, acts as the universal transfer tool for most of the emails that the company remits on behalf of the users. Its security lies in the fact that it is compatible with most protocols in use in the world today. This is because it was one of the first to set messaging standards, dating back to the early 1980s. However, it acts as a relay or go-between from the source to the client’s server before it can reach the recipient, which adds a level of encryption.

SDK-SMTP

The third way is to use the Rest API relay which is open source and conforms to most protocols on devices today. It is also great because of its integrity with many applications, where the message needs to penetrate different software clients.

The Scaling Premise

If the merit of a cloud service lies in its ability to attract more customers for a company, then Message Bus is the knight in shining armor for users. It features a scaling provision on the number of messages that the clientele can remit. If its word is anything to go by, the cloud startup offers “endless capacity, 70% cheaper.” This is when it commits to a comparison with existing rivals.

Scaling can also mean to improve the way one monitors missives as they transit through the cloud infrastructure. For this, the company provides diverse metrics that can assist to track down which area needs scaling. One of these is showing the real response of the fan base through its instantaneous feedback, if any. Another way is using all departments of a business and assessing how each is performing in the messaging dispensation before increasing its output, thereof. In this way, users can easily create parts to an email that is outbound by any of the metrics above.

Native to the Cloud

Another qualification that makes Message Bus an attractive prospect for delivery of missives through the web or on devices is the fact that it is one of the few such providers that did not start in the traditional emailing niche. Rather, it is native to the cloud. This means that the features of its messaging technology are meant to operate inside huge relay environments like that of the cloud rather than merely the web where the email transits.

An attestation to the above assessment is that the level of privacy is enhanced when using Message Bus because of its ISP conformance. The company asserts that its novel set of apps can stem any brand disrepute that emanates from email interception. The company employs dedicated Internet Protocol with all relevant encryption details.

The Pricing

The basic structure of pricing for Message Bus is rather simple. It has these three ingredients:

  • 10 to 100 million messages each 30 days attract $1000 and an extra fee of $0.10, per copy.
  • 100 to a billion messages include the same details as above with half the fee, per copy, as the above figures.
  • Messages that have hit the 1-billion mark attract $1000 and a $0.03 fee.

Whether that meets the pricing standards of the niche or not is up to the client but one thing is for sure: there is unlimited scalability. The higher the message count, the lower the fee per copy. There is also the assurance that the pricing is 70 percent below that of the market.

In short, Message Bus has come strong as one of the truly native startups in the cloud niche providing messaging support. From API-based communication to SDK relays and from cross-platform compatibility involving mobile devices and computers to secure communication, this company has it all. This is why it manages to be one of the top North American cloud startups for the current year.

By John Omwamba

About John

John posses over five years experience in professional writing; with special interests in business, technology and general media. Driven by passion and 'glowing' enthusiasm, he has covered topics cutting across diverse industries with key target audiences including corporates, marketing executives, researchers and global business leaders. John currently freelances for CloudTweaks as a frequent writer.

View All Articles

Sorry, comments are closed for this post.

Comic
The Annual Compliance & Ethics Institute:  Hot Topics – Cyber Security, Big Data, Privacy Breach Response

The Annual Compliance & Ethics Institute: Hot Topics – Cyber Security, Big Data, Privacy Breach Response

Cyber Security, Big Data, Privacy Breach Response MINNEAPOLIS, Aug. 30, 2016 /PRNewswire-USNewswire/ — Cyber security, social media, modern slavery, anti-corruption, export controls and sanctions, and privacy top the list of “Hot Issues” compliance and ethics professionals face each day. These and many other compliance and ethics concerns will be addressed at the 2016 Compliance & Ethics…

Top 5 Digital Health Trends

Top 5 Digital Health Trends

Digital Health Trends It is very important to keep up with the changing technology. However, it is also just as important to advance the consumer experience, care delivery methods and create opportunities for career development for the healthcare workforce. Five trends that are proven to be effective in winning in the digital age have been…

Technological Advances In The Healthcare Industry

Technological Advances In The Healthcare Industry

The Healthcare Industry The use of smart devices in healthcare is expanding, and according to a report by Technavio the global smart wearable healthcare device and services market will show a compounded annual growth rate of over 18%. Thanks to modern medicine, lifespans are increasing, resulting in aging populations and a higher frequency of chronic…

How Secure Is Your School Campus Network?

How Secure Is Your School Campus Network?

School Networks School related networks are one of the most attacked sectors today, coming in third worldwide to healthcare and retail. Because of the ever growing threat of cybercrime, IT professionals everywhere aren’t thinking in terms of “what if our network gets attacked?” Now, they think in terms of “when will our network be attacked?”…

IBM and VMware Expand Partnership to Enable Easy Hybrid Cloud Adoption

IBM and VMware Expand Partnership to Enable Easy Hybrid Cloud Adoption

IBM and VMware Expand Partnership More than 500 new clients, including Marriott International are now running VMware software on IBM Cloud since the strategic cloud partnership was announced;Introduction of VMware Cloud Foundation on IBM Cloud helps move existing apps to the cloud within hours; More than 4,000 IBM service professionals trained to help organizations extend…

Cloud-based GRC Intelligence Supports Better Business Performance

Cloud-based GRC Intelligence Supports Better Business Performance

Cloud-based GRC Intelligence All businesses need a strategy and processes for governance, risk and compliance (GRC). Many still view GRC activity as a burdensome ‘must-do,’ approaching it reactively and managing it with non-specialized tools. GRC is a necessary business endeavor but it can be elevated from a cost drain to a value-add activity. By integrating…

Digital Transformation: Not Just For Large Enterprises Anymore

Digital Transformation: Not Just For Large Enterprises Anymore

Digital Transformation Digital transformation is the acceleration of business activities, processes, and operational models to fully embrace the changes and opportunities of digital technologies. The concept is not new; we’ve been talking about it in one way or another for decades: paperless office, BYOD, user experience, consumerization of IT – all of these were stepping…

Maintaining Network Performance And Security In Hybrid Cloud Environments

Maintaining Network Performance And Security In Hybrid Cloud Environments

Hybrid Cloud Environments After several years of steady cloud adoption in the enterprise, an interesting trend has emerged: More companies are retaining their existing, on-premise IT infrastructures while also embracing the latest cloud technologies. In fact, IDC predicts markets for such hybrid cloud environments will grow from the over $25 billion global market we saw…

The Rise Of BI Data And How To Use It Effectively

The Rise Of BI Data And How To Use It Effectively

The Rise of BI Data Every few years, a new concept or technological development is introduced that drastically improves the business world as a whole. In 1983, the first commercially handheld mobile phone debuted and provided workers with an unprecedented amount of availability, leading to more productivity and profits. More recently, the Cloud has taken…

The Age of Data: The Era of Homo Digitus

The Age of Data: The Era of Homo Digitus

The Age of Data In our digital era data deluge – soaring amounts of data, is an overriding feature. That’s why it’s fitting to focus on the concept of Homo Digitus, which I first learned about about in“The creative destruction of medicine: How the digital revolution will create better health care,” by Eric Topol, and…

SaaS And The Cloud Are Still Going Strong

SaaS And The Cloud Are Still Going Strong

SaaS And The Cloud With the results of Cisco Global Could Index: 2013-2018 and Hosting and Cloud Study 2014, predictions for the future of cloud computing are notable. Forbes reported that spending on infrastructure-related services has increased as public cloud computing uptake spreads, and reflected on Gartner’s Public Cloud Services Forecast. The public cloud service…

Cloud Infographic: The Explosive Growth Of The Cloud

Cloud Infographic: The Explosive Growth Of The Cloud

The Explosive Growth Of The Cloud We’ve been covering cloud computing extensively over the past number of years on CloudTweaks and have truly enjoyed watching the adoption and growth of it. Many novices are still trying to wrap their mind around what the cloud it is and what it does, while others such as thought…

How Big Data Is Influencing Web Design

How Big Data Is Influencing Web Design

How Big Data Is Influencing Web Design For all you non-techies… You’re probably wondering what big data is (I know I was….a few years back) so let’s get the definitions out of the way so we’re on the same page, okay? Big data is A LOT of data – really, it is. It is a…

5 Predictions For Education Technology

5 Predictions For Education Technology

Education Technology Although technology has fast influenced most sectors of our world, education is an area that’s lagged behind. Many classrooms still employ the one-to-many lecturing model wherein the average student is catered for while a few are left behind, and others bored. Recently, there’s been a drive to uncover how to use technology successfully…

Infographic: IoT Programming Essential Job Skills

Infographic: IoT Programming Essential Job Skills

Learning To Code As many readers may or may not know we cover a fair number of topics surrounding new technologies such as Big data, Cloud computing , IoT and one of the most critical areas at the moment – Information Security. The trends continue to dictate that there is a huge shortage of unfilled…

Disaster Recovery – A Thing Of The Past!

Disaster Recovery – A Thing Of The Past!

Disaster Recovery  Ok, ok – I understand most of you are saying disaster recovery (DR) is still a critical aspect of running any type of operations. After all – we need to secure our future operations in case of disaster. Sure – that is still the case but things are changing – fast. There are…