The Lighter Side Of The Cloud – Elastic Clouds
The Lighter Side Of The Cloud – Holiday Photos
The Lighter Side Of The Cloud – The Name Game
Cloud Startup: Message Bus

Cloud Startup: Message Bus

Cloud Startup: Message Bus

Message Bus: Secure Cloud-based Messaging Service for Scaling Business Correspondence

logo-message-bus

Once in a while, a giant comes from the gamut of reigning monsters of technology. One such entity is Message Bus, a cloud startup that has taken North America by storm in 2013. The messaging company emerged as one of this year’s top nominees in the cloud category by a leading journal in the United States. Its glory lies in the ability to offer clients messaging freedom over a range of platforms, ranging from the basic email to tablet and phone clients. Its features include web protocols that improve communication over secure infrastructure. The following is a display of the features and other characteristics that define the startup.

Relay Format: SDK, SMTP or REST API?

There are three protocol standards that Message Bus employs when transferring information between the various servers it has to pass, per the client’s request. One of these is Software Development Kit (SDK) where the business or client appropriates messaging to pass through paths that the client can validate locally. It provides nodes and programming languages, such as, Java that the message will use when it is transferring to recipients over the secure SDK path.

The SMTP standard, on the other hand, acts as the universal transfer tool for most of the emails that the company remits on behalf of the users. Its security lies in the fact that it is compatible with most protocols in use in the world today. This is because it was one of the first to set messaging standards, dating back to the early 1980s. However, it acts as a relay or go-between from the source to the client’s server before it can reach the recipient, which adds a level of encryption.

SDK-SMTP

The third way is to use the Rest API relay which is open source and conforms to most protocols on devices today. It is also great because of its integrity with many applications, where the message needs to penetrate different software clients.

The Scaling Premise

If the merit of a cloud service lies in its ability to attract more customers for a company, then Message Bus is the knight in shining armor for users. It features a scaling provision on the number of messages that the clientele can remit. If its word is anything to go by, the cloud startup offers “endless capacity, 70% cheaper.” This is when it commits to a comparison with existing rivals.

Scaling can also mean to improve the way one monitors missives as they transit through the cloud infrastructure. For this, the company provides diverse metrics that can assist to track down which area needs scaling. One of these is showing the real response of the fan base through its instantaneous feedback, if any. Another way is using all departments of a business and assessing how each is performing in the messaging dispensation before increasing its output, thereof. In this way, users can easily create parts to an email that is outbound by any of the metrics above.

Native to the Cloud

Another qualification that makes Message Bus an attractive prospect for delivery of missives through the web or on devices is the fact that it is one of the few such providers that did not start in the traditional emailing niche. Rather, it is native to the cloud. This means that the features of its messaging technology are meant to operate inside huge relay environments like that of the cloud rather than merely the web where the email transits.

An attestation to the above assessment is that the level of privacy is enhanced when using Message Bus because of its ISP conformance. The company asserts that its novel set of apps can stem any brand disrepute that emanates from email interception. The company employs dedicated Internet Protocol with all relevant encryption details.

The Pricing

The basic structure of pricing for Message Bus is rather simple. It has these three ingredients:

  • 10 to 100 million messages each 30 days attract $1000 and an extra fee of $0.10, per copy.
  • 100 to a billion messages include the same details as above with half the fee, per copy, as the above figures.
  • Messages that have hit the 1-billion mark attract $1000 and a $0.03 fee.

Whether that meets the pricing standards of the niche or not is up to the client but one thing is for sure: there is unlimited scalability. The higher the message count, the lower the fee per copy. There is also the assurance that the pricing is 70 percent below that of the market.

In short, Message Bus has come strong as one of the truly native startups in the cloud niche providing messaging support. From API-based communication to SDK relays and from cross-platform compatibility involving mobile devices and computers to secure communication, this company has it all. This is why it manages to be one of the top North American cloud startups for the current year.

By John Omwamba

John

John posses over five years experience in professional writing; with special interests in business, technology and general media. Driven by passion and 'glowing' enthusiasm, he has covered topics cutting across diverse industries with key target audiences including corporates, marketing executives, researchers and global business leaders. John currently freelances for CloudTweaks as a frequent writer.

Latest posts by John (see all)

Sorry, comments are closed for this post.

Popular Archives

Cloud Infographic – What Is The Internet of Things?

Cloud Infographic – What Is The Internet of Things?

What Is The Internet of Things? “We’re still in the first minutes of the first day of the Internet revolution.”  – Scott Cook The Internet of Things (IOT) and Smart Systems are based on the notions of Sensors, Connectivity, People and Processes. We are creating a new world to view and measure anything around us through…

Forrester Releases Its “15 Emerging Technologies To Watch Before 2020” Report

Forrester Releases Its “15 Emerging Technologies To Watch Before 2020” Report

15 Emerging Technologies To Watch Before 2020 The cloud, big data, the internet of things, and wearable technology have all featured heavily in Forrester’s latest list of fifteen technologies to watch before 2020. It is becoming a reality for businesses that they need to adapt and change to an increasingly technologically-minded customer base. Traditional marketing…

Public vs. Private vs. Hybrid: Which Cloud Is Right for Your Business?

Public vs. Private vs. Hybrid: Which Cloud Is Right for Your Business?

Public vs. Private vs. Hybrid The debate surrounding the deliverability of cloud computing is coming to a close. Businesses have begun to rapidly adopt the use of cloud services, courtesy the ROI this disruptive technology brings to the table. They have finally realized they cannot afford to ignore the cloud. A Forrester study found that…

Cloud Infographic – Interesting Big Data Facts

Cloud Infographic – Interesting Big Data Facts

Big Data Facts You Didn’t Know The term Big Data has been buzzing around tech circles for a few years now. So much, in fact, that you’re probably getting sick of hearing about it. Here are some interesting facts you might not know about big data via The Visual Capitalist: Big Data got its start in the…

Cloud-Based VOIP – 4 Alternatives To Skype

Cloud-Based VOIP – 4 Alternatives To Skype

Cloud-Based VOIP – 4 Alternatives To Skype Skype is the most popular cloud-based VOIP service. Since being bought out by Microsoft for $8.5 billion in 2011 the company has grown to more than 300 million users and now accounts for 34% of all international calls. Some people don’t want to use Skype though. Reports of…

Recent

Cloud Security Hottest Issue At RSA

Cloud Security Hottest Issue At RSA

Cloud Security Hottest Issue The integral integration of cyber security and cloud technology seemed to be the hottest issue at the busy RSA 2015 Conference in San Francisco. Interested parties packed security and cloud service booths for the duration of the conference. Several prominent publications covered the increased importance of securing their private information that’s…

Imperfect Security: The RSA Conference And The Illusion Of Safety

Imperfect Security: The RSA Conference And The Illusion Of Safety

The RSA Conference And The Illusion Of Safety This year’s 2015 RSA Conference is taking place from April 20th to 24th, in San Francisco, California. Here, security leaders from across the vast expanse of tech, politics, and more will gather to discuss the past, present, and future of security. From application security to technology infrastructure,…

The Lighter Side Of The Cloud – Day 5

The Lighter Side Of The Cloud – Day 5

By David Fletcher Are you looking to supercharge your Newsletter, Powerpoint presentation, Social media campaign or Website? Our universally recognized tech related comics can help you. Contact us for information on our commercial licensing rates. About Latest Posts JohnJohn posses over five years experience in professional writing; with special interests in business, technology and general…

Contact Us

Sending

Technology Sponsors

hp Logo CityCloud-PoweredByOpenstack-Bluesquare_logo_100x100-01
cisco_logo_100x100 vmware citrix100
Site 24x7 200px-KPMG

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

CloudTweaks Comic Library

Advertising