The Lighter Side Of The Cloud – Google Takes The Wheel
The Lighter Side Of The Cloud – Global Warming
The Lighter Side Of The Cloud – The Restroom
Cloud Startup: Message Bus

Cloud Startup: Message Bus

Cloud Startup: Message Bus

Message Bus: Secure Cloud-based Messaging Service for Scaling Business Correspondence

logo-message-bus

Once in a while, a giant comes from the gamut of reigning monsters of technology. One such entity is Message Bus, a cloud startup that has taken North America by storm in 2013. The messaging company emerged as one of this year’s top nominees in the cloud category by a leading journal in the United States. Its glory lies in the ability to offer clients messaging freedom over a range of platforms, ranging from the basic email to tablet and phone clients. Its features include web protocols that improve communication over secure infrastructure. The following is a display of the features and other characteristics that define the startup.

Relay Format: SDK, SMTP or REST API?

There are three protocol standards that Message Bus employs when transferring information between the various servers it has to pass, per the client’s request. One of these is Software Development Kit (SDK) where the business or client appropriates messaging to pass through paths that the client can validate locally. It provides nodes and programming languages, such as, Java that the message will use when it is transferring to recipients over the secure SDK path.

The SMTP standard, on the other hand, acts as the universal transfer tool for most of the emails that the company remits on behalf of the users. Its security lies in the fact that it is compatible with most protocols in use in the world today. This is because it was one of the first to set messaging standards, dating back to the early 1980s. However, it acts as a relay or go-between from the source to the client’s server before it can reach the recipient, which adds a level of encryption.

SDK-SMTP

The third way is to use the Rest API relay which is open source and conforms to most protocols on devices today. It is also great because of its integrity with many applications, where the message needs to penetrate different software clients.

The Scaling Premise

If the merit of a cloud service lies in its ability to attract more customers for a company, then Message Bus is the knight in shining armor for users. It features a scaling provision on the number of messages that the clientele can remit. If its word is anything to go by, the cloud startup offers “endless capacity, 70% cheaper.” This is when it commits to a comparison with existing rivals.

Scaling can also mean to improve the way one monitors missives as they transit through the cloud infrastructure. For this, the company provides diverse metrics that can assist to track down which area needs scaling. One of these is showing the real response of the fan base through its instantaneous feedback, if any. Another way is using all departments of a business and assessing how each is performing in the messaging dispensation before increasing its output, thereof. In this way, users can easily create parts to an email that is outbound by any of the metrics above.

Native to the Cloud

Another qualification that makes Message Bus an attractive prospect for delivery of missives through the web or on devices is the fact that it is one of the few such providers that did not start in the traditional emailing niche. Rather, it is native to the cloud. This means that the features of its messaging technology are meant to operate inside huge relay environments like that of the cloud rather than merely the web where the email transits.

An attestation to the above assessment is that the level of privacy is enhanced when using Message Bus because of its ISP conformance. The company asserts that its novel set of apps can stem any brand disrepute that emanates from email interception. The company employs dedicated Internet Protocol with all relevant encryption details.

The Pricing

The basic structure of pricing for Message Bus is rather simple. It has these three ingredients:

  • 10 to 100 million messages each 30 days attract $1000 and an extra fee of $0.10, per copy.
  • 100 to a billion messages include the same details as above with half the fee, per copy, as the above figures.
  • Messages that have hit the 1-billion mark attract $1000 and a $0.03 fee.

Whether that meets the pricing standards of the niche or not is up to the client but one thing is for sure: there is unlimited scalability. The higher the message count, the lower the fee per copy. There is also the assurance that the pricing is 70 percent below that of the market.

In short, Message Bus has come strong as one of the truly native startups in the cloud niche providing messaging support. From API-based communication to SDK relays and from cross-platform compatibility involving mobile devices and computers to secure communication, this company has it all. This is why it manages to be one of the top North American cloud startups for the current year.

By John Omwamba

John

John posses over five years experience in professional writing; with special interests in business, technology and general media. Driven by passion and 'glowing' enthusiasm, he has covered topics cutting across diverse industries with key target audiences including corporates, marketing executives, researchers and global business leaders. John currently freelances for CloudTweaks as a frequent writer.

Latest posts by John (see all)

Sorry, comments are closed for this post.

Support

Recent

The E-Learning Market – Cloud Computing Adoption

The E-Learning Market – Cloud Computing Adoption

The E-Learning Market  We’ve talked a fair bit about e-Learning and MOOCs (Massive Open Online Courses) technologies here on CloudTweaks over the past number of years. The industry is expected to continue to grow at a brisk pace as more and more firms and educational institutions start to adopt cloud based services.  Docebo has an excellent…

Big Data, Business Intelligence And The Programming Language “R”

Big Data, Business Intelligence And The Programming Language “R”

Why Your Next Business Intelligence Hire Will Use R As anyone working in the field knows, business intelligence is an evolving landscape. New technologies, combined with a rapidly expanding marketplace, are disrupting legacy solutions and established platforms. Despite such growth, however, there have been a few constants, such as the R programming language. As other…

Beyond Gaming: Three Practical Applications For Oculus Rift

Beyond Gaming: Three Practical Applications For Oculus Rift

Three Practical Applications For Oculus Rift  Since the announcement of the Oculus Rift in 2012 gamers and game developers alike have been frenzied trying to both get their hands on the unit or build their own proprietary VR machine. The VR gold rush has since lead to the announcement of Project Morpheus from Sony and…

Popular

Surprising Facts and Stats About The Big Data Industry

Surprising Facts and Stats About The Big Data Industry

Facts and Stats About The Big Data Industry If you start talking about big data to someone who is not in the industry, they immediately conjure up images of giant warehouses full of servers, staff poring over page after page of numbers and statistics, and some big brother-esque official sat in a huge government building…

5 Mistakes That Adversely Impact Seamless Cloud Migration

5 Mistakes That Adversely Impact Seamless Cloud Migration

There is absolutely no doubt migrating a section of your IT assets, non-core business processes or the entire spectrum of business systems to the cloud makes immense sense. There are plenty of business benefits linked to cloud computing; most astute businesses are using cloud computing in some capacity or other and if you aren’t doing…

5 Ways CIOs Can Tackle Cloud Fears

5 Ways CIOs Can Tackle Cloud Fears

5 Ways CIOs Can Tackle Cloud Fears  CIOs are tired of hearing about cloud computing concerns. They’ve spent years reading about how cloud resources are subject to risks, and wonder – what can they do to help people trust the cloud?  The truth is that despite being a hot issue for years, the topic of…

2014 Future Of Cloud Computing Survey Results

2014 Future Of Cloud Computing Survey Results

Engine Yard Joins North Bridge Venture Partners, Gigaom Research and Industry Collaborators to Unveil 2014 Future of Cloud Computing Survey Results SAN FRANCISCO, CA–(Marketwired – Jun 25, 2014) – Engine Yard, the leading cloud application management platform, today announced its role as a collaborator in releasing the results of the fourth annual Future of Cloud Computing Survey,…

Public vs. Private vs. Hybrid: Which Cloud Is Right for Your Business?

Public vs. Private vs. Hybrid: Which Cloud Is Right for Your Business?

Public vs. Private vs. Hybrid The debate surrounding the deliverability of cloud computing is coming to a close. Businesses have begun to rapidly adopt the use of cloud services, courtesy the ROI this disruptive technology brings to the table. They have finally realized they cannot afford to ignore the cloud. A Forrester study found that…

Sponsored Posts

The Value of Hybrid Cloud

The Value of Hybrid Cloud

The Value of Hybrid Cloud As the “cloud” continues to exert its dominance as the IT technology of the day, the question for many companies focuses on what type of cloud to choose: public, private, or a combination of the two, known as hybrid. Each has its advantages. Private cloud – owned and maintained by…

Cloud Logo Sponsors

hp Logo CityCloud-PoweredByOpenstack-Bluesquare_logo_100x100-01
cisco_logo_100x100 vmware citrix100
Site 24x7


Contributor Spotlight

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

Branded Content Programs

Advertising