Cloud Startup: Pure Storage

Cloud Startup: Pure Storage

Cloud Startup: Pure Storage

purestorage-cloud

Pure Storage: The Difference between High Processing Flash and Conventional Disk Storage on the Cloud

With its headquarters in the United States, Pure Storage has already broken several records as far as cloud transformative practices are concerned. Sources reveal that the startup has managed to get 150 million dollars worth of finances from a funding drive that has no equal in cloud annals. This fundraising acumen had begun 12 months earlier when the company had managed to rake some 40 million dollars. All these funds, according to the management, are going into a good cause of upgrading the flash technology that the company currently employs for its storage function. With this in mind, here are the major features that especially show why the company has done some ‘firsts’ that are not so easy for a startup, not just in the cloud but in every niche.

The Modernized Storage Features at a glance

In order to comprehend the way Pure Storage does just what its title implies, it is essential to present the main features of its work. These include:

  • Flash technology as its storage medium.
  • Storage on a solid cloud environment. This implies a combination of hardware and software applications.
  • Migration of data through compression and other hitherto hard means from the disk to the flash.

With regard to the first point, Pure Storage uses flash as the express storage medium because of the latter being cheap to manage, not mentioning modern. The medium ensures that a company can come to grips with the surge of video and graphical interfaces. Indeed, it is hard to imagine an enterprise operating on its own sphere without using the graphical features of flash.

With regard to the next point, the transformative nature of Pure Storage lies in the solid operational and assistance premises. Via CloudAssist, clients with software problems can get instantaneous fixes on their lax systems through a FlashArray account. The latter allows the bots or remote experts to penetrate the user’s account and thus fix the hitch, sometimes even before the client cranks an alarm. On hardware points of view, currently the company uses technicians on the ground to come and overhaul machines. Whether this will work for all users across the globe or it will wait until the company expands remains as a challenge for future assessment.

On the final point, above, Pure Storage is committed to bringing data from the original disk environment to that of flash using hitherto unsuccessful technologies. One of these is ‘inline data reduction’ which cuts the expense of upgrading storage equipment.

The Enterprise Solutions of the Company

One of the thorns in the sides of the majority of enterprises around the globe is the lack of instantaneous solutions, sometimes unprompted. This is how Pure Storage comes in with the following major mentions:

  • There are legacy storage solutions. These include receiving particular hitches from the clientele and addressing them remotely. This can occur via traditional media like email correspondences or coercion with ground hardware experts from the company.
  • CloudAssist is an automated system that remains active throughout the lifecycle of the client’s account. It moves the data of the user to the cloud, where it assesses all the weak points, hardware and software-related, each half a minute. Where feedback is negative, the technicians fix the problem remotely or on the ground.
  • 24-hour support. The company also excels as far as providing round the clock assistance is concerned. Because automatic technological health reports come each few seconds, it becomes possible for the technical staff to anticipate responses even before the customer calls.

The Pricing Criteria

For a company that has had such a successful fundraising and venture capital drive, Pure Storage has also proven as the magic wand in the pricing department for end-users. Details include:

  • While its top competitors, including EMC Corp charge as high as $20 or $50 for every GB of storage, this company charges at a lower rate, and per use.
  • The pricing margin is worthwhile for the customer because it increases the storage speed to more than 10 times that of normal disk storage.

Thus, Pure Storage lives up to its name as a great choice for keeping data within bounds in two ways: it reduces the huddles of disk storage and transfers data to a legacy storage medium, flash technology. Thus, it does this upgrade at a cost-effective scope and increases the efficiency or convenience of using the startup’s solutions. In a world where companies operate almost wholly on the e-platform, instantaneous remote support even before the customer prompts of something wrong would be quite a worthwhile prospect. This is why the company ranks as one of the undisputed champions in the North America cloud storage arena.

By John Omwamba

About John

John posses over five years experience in professional writing; with special interests in business, technology and general media. Driven by passion and 'glowing' enthusiasm, he has covered topics cutting across diverse industries with key target audiences including corporates, marketing executives, researchers and global business leaders. John currently freelances for CloudTweaks as a frequent writer.

View All Articles

Sorry, comments are closed for this post.

E-Commerce Advances For Savvy Marketers

E-Commerce Advances For Savvy Marketers

Digital Marketing Platforms Advertising and marketing techniques have progressed rapidly in the last decade with both channel focus and the direction of content shifting considerably due primarily to advances in cloud technology. Gartner’s Magic Quadrant for Digital Commerce 2016 singles out a few ecommerce providers who are topping their sector in both ability to execute…

The Lighter Side Of The Cloud – Energy Battle

The Lighter Side Of The Cloud – Energy Battle

By David Fletcher Please feel free to share our comics via social media networks such as Twitter, Facebook, LinkedIn, Instagram, Pinterest. Clear attribution (Twitter example: via@cloudtweaks) to our original comic sources is greatly appreciated.

Recent Articles - Posted by
Cloud Comings and Goings

Cloud Comings and Goings

Cloud Power Amazon Web Services – the giant of cloud computing – is on track to do $10 Billion in revenue this year. Yet, rumors swirl that Apple may take a huge chunk of business away from them and Dropbox has definitely left AWS. Is something wrong at AWS? Wait, Salesforce.com (SFDC) – the granddaddy of…

Digital Transformation: Not Just For Large Enterprises Anymore

Digital Transformation: Not Just For Large Enterprises Anymore

Digital Transformation Digital transformation is the acceleration of business activities, processes, and operational models to fully embrace the changes and opportunities of digital technologies. The concept is not new; we’ve been talking about it in one way or another for decades: paperless office, BYOD, user experience, consumerization of IT – all of these were stepping…

Connecting the Digital Dots with the Internet of Things

Connecting the Digital Dots with the Internet of Things

The IoT Explosion In The Cross-Industry Category Gartner estimates that 6.4 billion Internet of Things (IoT) devices will be in use in 2016, nearly a third more than last year, and with attentive patrons such as Samsung, recently committing to invest $1.2 billion into IoT research in the US over four years, we can happily…

Cloud Infographic – Cloud Public, Private & Hybrid Differences

Cloud Infographic – Cloud Public, Private & Hybrid Differences

Cloud Public, Private & Hybrid Differences Many people have heard of cloud computing. There is however a tremendous number of people who still cannot differentiate between Public, Private & Hybrid cloud offerings.  Here is an excellent infographic provided by the group at iWeb which goes into greater detail on this subject. Infographic source: iWeb

Shadow IT To Remain A Focus For Both Cloud Vendors And CIOs

Shadow IT To Remain A Focus For Both Cloud Vendors And CIOs

Shadow IT To Remain A Focus Shadow IT, a phenomenon defined as building internal IT systems without the official organizational approval has been a growing concern for CIOs over the last few years. In 2015, it climbed to the top of the list of the emerging IT threats, with as much as 83% CIOs reporting…

Low Cost Cloud Computing Gives Rise To Startups

Low Cost Cloud Computing Gives Rise To Startups

Balancing The Playing Field For Startups According to a Goldman Sachs report, cloud infrastructure and platform spending could reach $43 billion by 2018, which is up $16 billion from last year, representing a growth of around 30% from 2013 said the analyst. This phenomenal growth is laying the foundation for a new breed of startup…

Cloud Computing Offers Key Benefits For Small, Medium Businesses

Cloud Computing Offers Key Benefits For Small, Medium Businesses

Cloud Computing Benefits A growing number of small and medium businesses in the United States rely on as a means of deploying mission-critical software products. Prior to the advent of cloud-based products — software solutions delivered over the Internet – companies were often forced to invest in servers and other products to run software and…

Why Small Businesses Need A Business Intelligence Dashboard

Why Small Businesses Need A Business Intelligence Dashboard

The Business Intelligence Dashboard As a small business owner you would certainly know the importance of collecting and analyzing data pertaining to your business and transactions. Business Intelligence dashboards allow not only experts but you also to access information generated by analysis of data through a convenient display. Anyone in the company can have access…

How Big Data Is Influencing Web Design

How Big Data Is Influencing Web Design

How Big Data Is Influencing Web Design For all you non-techies… You’re probably wondering what big data is (I know I was….a few years back) so let’s get the definitions out of the way so we’re on the same page, okay? Big data is A LOT of data – really, it is. It is a…

The Cloud Above Our Home

The Cloud Above Our Home

Our Home – Moving All Things Into The Cloud The promise of a smart home had excited the imagination of the movie makers long ago. If you have seen any TV shows in the nineties or before, the interpretation presented itself to us as a computerized personal assistant or a robot housekeeper. It was smart,…