Cloud Computing Helps Reduce Costs For Media Producers

Cloud Computing Helps Reduce Costs For Media Producers

Cloud Computing Helps Reduce Costs For Media Producers

Cloud computing is having a huge impact on media post-production workflows. We take a look at how cloud computing lowers costs for production companies.

video-production

Modern multimedia production and delivery is heavily dependent on computational power and data storage. For media producers and post-production companies, whether they work with video, audio, or both, efficient workflows require massive amounts of processing power and the efficient storage, movement, and delivery of multi-terabyte files. Until the advent of cloud computing and Infrastructure as a Service, that meant there was a huge barrier to entry into the media production business. If a company wanted to compete with other production houses or agencies, they had to make huge investments in infrastructure. However, the days of the massively expensive server farm are rapidly approaching their end. Infrastructure as a Service solutions that are specifically tailored to the media creation industry are rapidly making the old approach obsolete.

Media production is more complex today than it has ever been, with media data increasing in complexity and size to a level that would have been hard to imagine just a few years ago. Traditional infrastructure provisioning strategies no longer provide sufficiently flexible and scalable solutions. The cloud is the solution and will help media producers create better content more quickly.

A few examples of flexible and scalable ways to access the benefits that cloud computing brings to media production:

Low Initial Capital Expenditure

Media production at a professional level used to require an enormous upfront investment in technology infrastructure and the technical staff to manage it. A major benefit of cloud computing technology is that the creative industries are alleviated of the need to invest heavily in technology that would rapidly become obsolete. Cloud computing allows the media production industry to provision only the technology they need, when they need it, avoiding excessive CAPEX.

Flexible Infrastructure Deployment

As anyone who has worked in the media industry knows, sometimes work outstrips available resources and other times there is insufficient work to pay for the upkeep of existing infrastructure. Cloud computing helps production houses take advantage of the best times while avoiding the crippling costs associated with fallow periods. Media production companies can quickly provision servers to meet the demands of specific projects and shut them down when they are no longer needed.

Predictable Costs

Infrastructure as a service pricing is granular and predictable. It allows for precise cost analysis and prediction on a per project basis. Each resource used in a media production workflow is metered, and companies pay only for what they use.

If you work in media production, your company can take advantage of cloud computing media services for:

  • Media asset management
  • Cloud transcoding
  • High-speed file transfer
  • Automated content verification
  • Video quality control

With Cloud computing, you can expect increased performance, lowered costs and improved collaboration.

By Ted Navarro,

Ted is the technical writer and inbound marketer for ComputeNext, an innovative cloud marketplace company. Check out the ComputeNext blog for the latest in cloud computing and IaaS technology. https://www.computenext.com/blog/

(Image Source: Shutterstock)

Follow Us!

CloudTweaks

Established in 2009, CloudTweaks.com is recognized as one of the leading authorities in cloud computing information. Most of the excellent CloudTweaks articles are provided by our own paid writers, with a small percentage provided by guest authors from around the globe, including CEOs, CIOs, Technology bloggers and Cloud enthusiasts. Our goal is to continue to build a growing community offering the best in-depth articles, interviews, event listings, whitepapers, infographics and much more...
Follow Us!
FacebookTwitterLinkedInGoogle+Share

Sorry, comments are closed for this post.

Join Our Newsletter

Receive updates each week on news, tips, events, comics and much more...

Advertising Programs

Click To Find Out!

Sponsored Posts

Sponsored Posts

CloudTweaks has enjoyed a great relationship with many businesses, influencers and readers over the years, and it is one that we are interested in continuing. When we meet up with prospective clients, our intent is to establish a more solid relationship in which our clients invest in a campaign that consists of a number of

Popular

Top Viral Impact

Are Cloud Servers The Right Choice For Your Business?

Are Cloud Servers The Right Choice For Your Business?

Cloud servers offer power, flexibility, reliability, and client friendly hosting for small and medium businesses that have outgrown shared hosting. New business hosting clients are bombarded with an incredible diversity of different choices for their site’s hosting. It can be a challenge to negotiate the range of platforms and the marketing hype that many hosting

Using Big Data To Make Cities Smarter

Using Big Data To Make Cities Smarter

Using Big Data To Make Cities Smarter The city of the future is impeccably documented. Sensors are used to measure air quality, traffic patterns, and crowd movement. Emerging neighborhoods are quickly recognized, public safety threats are found via social networks, and emergencies are dealt with quicklier. Crowdsourcing reduces commuting times, provides people with better transportation

2014 Future Of Cloud Computing Survey Results

2014 Future Of Cloud Computing Survey Results

Engine Yard Joins North Bridge Venture Partners, Gigaom Research and Industry Collaborators to Unveil 2014 Future of Cloud Computing Survey Results SAN FRANCISCO, CA–(Marketwired – Jun 25, 2014) – Engine Yard, the leading cloud application management platform, today announced its role as a collaborator in releasing the results of the fourth annual Future of Cloud Computing Survey,

Can I Contribute To CloudTweaks?

Yes, much of our focus in 2015 will be on working with other influencers in a collaborative manner. If you're a technology influencer looking to collaborate long term with CloudTweaks – a globally recognized leader in cloud computing information – drop us an email with “tech influencer” in the subject line.

Please review the guidelines before applying.

Whitepapers

Top Research Assets

HP OpenStack® Technology Breaking the Enterprise Barrier

HP OpenStack® Technology Breaking the Enterprise Barrier

Explore how cloud computing is a solution to the problems facing data centers today and highlights the cutting-edge technology (including OpenStack cloud computing) that HP is bringing to the current stage. If you are a CTO, data center administrator, systems architect, or an IT professional looking for an enterprise-grade, hybrid delivery cloud computing solution that’s open,

Public Cloud Flexibility, Private Cloud Security

Public Cloud Flexibility, Private Cloud Security

Public Cloud Flexibility, Private Cloud Security Cloud applications are a priority for every business – the technology is flexible, easy-to-use, and offers compelling economic benefits to the enterprise. The challenge is that cloud applications increase the potential for corporate data to leak, raising compliance and security concerns for IT. A primary security concern facing organizations moving