The Lighter Side Of The Cloud – Learning To Cook
The Lighter Side Of The Cloud – The iCloud
The Lighter Side Of The Cloud – Cost Savings
While Not Completely Cloud – Can You Stretch Innovation Too Far?

While Not Completely Cloud – Can You Stretch Innovation Too Far?

While Not Completely Cloud – Can You Stretch Innovation Too Far?

First let me begin by backpedalling. I am a huge Kickstarter and Indiegogo supporter. I believe in the push away from traditional innovation to this newer innovation model. My initial premise is that in fact you have to be careful about the concept of spreading innovation to thin.

There was a time, not that long ago when innovation came from large companies. The market moved slowly but, as many great business books explain if you didn’t watch the trends you would eventually fall out of market leadership and in many cases never rise again. There were of course small companies that burst onto the scene becoming large companies as well. It was a market that was stable to a degree with only the birth and death of some players marking change. It was stable as well in that there was the broad ability to hone and refine core and specific skills working for one of the small startups or for a larger company.

cloud-innovation

Today you can take that great idea and instead of learning the craft, you can now post it on Kickstarter and get your idea funded. This is intriguing in the broadest sense, spreading innovation out beyond the artificial barriers that were created in the past. But I still have to ask that question that bugs me, can you stretch innovation too far?

First of course you have to buy into a concept, that innovation is finite. If you had asked me two or three years ago, I probably would have said yes it is. But I am beginning to wonder about that. I’ve seen 10 different watches on the two funding sites in the past 12 months. Each of them has unique and interesting features that weren’t available on or with watches in the past.

Back of course to my concept – can innovation be spread too thin, and my initial answer is no it cannot be. But there are other considerations.

Second thing to consider is the what of innovation. What you are innovating can limit the market. There are saturated markets to consider. I would figure after nearly 20 years of cellular phones that the case market would be pretty saturated. That in fact would be wrong, there are a growing number of cases on both funding sites. In fact it is a pretty consistent category month over month. I’ve seen a number of different USB charging solutions pop up recently as well. I would have assumed that USB charging was an area where innovation had been well, beyond saturated. However, in the end I have found net new charging solutions that were frankly quite impressive.

Back to the concept one more time, can what you are innovating in the end be in a saturated market? I would go with No again here, as the two examples show innovation can exceed even in a saturated market if your idea is good. But there are other considerations.

The third and last thing to consider is the market (Total Addressable Market (TAM)) for the product. There have been a number of projects on Kickstarter that have exceeded their funding goals by a significant amount. There are a number of projects that have run afoul of both legal rules (patent and other issues including name infringement) and financial issues (funding acquired but just not allowing for significant change in the manufacturing process). You can search for data on TAM and how to calculate it fairly quickly on the internet.

In the end, innovation is a pretty deep pool. In fact I am happy to say that I would have been wrong in the past believing that the amount of innovation could be limited. It seems to be an ever expanding pool with lots of interesting new products popping up all the time.  I would however love to hear from the readers of this piece – what do you think?

By Scott Andersen

Scott works as a software architect and has been involved in IT projects over the past 17 years. Before that, Scott was a public school teacher in Bloomington Indiana.

Follow Me

Scott Andersen

Director of Consulting Services at CGI
Scott is the Director of Consulting Services CGI. Scott’s role is focused on building solutions that augment and support the missions of US Federal Agencies. Scott has been an IT professional for more than 20 years. He has also worked as the Director Cloud Strategy at Lockheed Martin, Chairman IASA Board Of Education at International Association of Software Architects (IASA) and worked as the Senior Enterprise Architect at Microsoft. Scott's articles can periodically be seen on CloudTweaks as well as a number of other sites he has helped contribute to.
Follow Me

Latest posts by Scott Andersen (see all)

Sorry, comments are closed for this post.

Support

Recent

Beyond Gaming: Three Practical Applications For Oculus Rift

Beyond Gaming: Three Practical Applications For Oculus Rift

Three Practical Applications For Oculus Rift  Since the announcement of the Oculus Rift in 2012 gamers and game developers alike have been frenzied trying to both get their hands on the unit or build their own proprietary VR machine. The VR gold rush has since lead to the announcement of Project Morpheus from Sony and…

The Lighter Side Of The Cloud – Due Diligence

The Lighter Side Of The Cloud – Due Diligence

By David Fletcher Please support our comics by sharing, licensing or visiting our cloud sponsors (Below). Your support goes a long way in allowing us to continue to produce our lighthearted comics each week.   About Latest Posts Follow MeScott AndersenDirector of Consulting Services at CGIScott is the Director of Consulting Services CGI. Scott’s role…

Popular

Cloud Infographic – The Future Of Big Data

Cloud Infographic – The Future Of Big Data

The Future Of Big Data Big Data is BIG business and will continue to be one of the more predominant areas of focus in the coming years from small startups to large scale corporations. We’ve already covered on CloudTweaks how Big Data can be utilized in a number of interesting ways from preventing world hunger to helping teams win…

Cloud-Based VOIP – 4 Alternatives To Skype

Cloud-Based VOIP – 4 Alternatives To Skype

Cloud-Based VOIP – 4 Alternatives To Skype Skype is the most popular cloud-based VOIP service. Since being bought out by Microsoft for $8.5 billion in 2011 the company has grown to more than 300 million users and now accounts for 34% of all international calls. Some people don’t want to use Skype though. Reports of…

Three Factors for Choosing Your Long-term Cloud Strategy

Three Factors for Choosing Your Long-term Cloud Strategy

Choosing Your Long-term Cloud Strategy A few weeks ago I visited the global headquarters of a large multi-national company to discuss cloud strategy with the CIO. I arrived 30 minutes early and took a tour of the area where the marketing team showcased their award winning brands. I was impressed by the digital marketing strategy…

The History Of Back-Ups

The History Of Back-Ups

The History of Back-Ups There’s no doubt about it – we are spoilt. With external hard-drives, CDs, USB memory sticks, SD cards, online storage and multiple devices with vast memories we can save, access and back up our data more easily and more efficiently than ever before. (Image Source: Maxim Yurin, SoftLogica)  It’s not always been…

Cloud Infographic – The Internet Of Things In 2020

Cloud Infographic – The Internet Of Things In 2020

The Internet Of Things In 2020 The growing interest in the Internet of Things is amongst us and there is much discussion. Attached is an archived but still relevant infographic by Intel which has produced a memorizing snapshot at how the number of connected devices have exploded since the birth of the Internet and PC.…

Sponsored Posts

How CYOD Helps Make Hybrid Cloud More Productive And More Secure

How CYOD Helps Make Hybrid Cloud More Productive And More Secure

How CYOD Helps Make Hybrid Cloud More Productive and More Secure Recent analysis by IDG/DELL has found that companies are expecting “increased IT efficiencies” and “lowering total cost of ownership (TCO) with optimized application delivery” as they move toward hybrid cloud and private cloud deployment. In short, they expect things to work better and cost…

Cloud Logo Sponsors

hp Logo CityCloud-PoweredByOpenstack-Bluesquare_logo_100x100-01
cisco_logo_100x100 vmware citrix100
Site 24x7


Contributor Spotlight

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

Branded Content Programs

Advertising