Dreamforce13: A Heavyweight Event For CRM And The Cloud
San Francisco’s Moscone Centre is rocking again this week with a huge meeting of minds and talents hosted by Salesforce.com. The event, called Dreamforce13 features keynotes from industry heavyweights such as SalesForce CEO Marc Benioff, FaceBook COO Sheryl Sandberg, Yahoo CEO Marissa Mayer, and evangelists such as Deepak Chopra and Wayne Dyer.
With entertainment and general fascination being provided by legends such as Greenday, Neil Young, MC Hammer, Huey Lewis, and Peter Gabriel, the event just seems to ooze cool. Who woulda thunk it? Music legends hanging out at tech conventions dedicated to sales reps! Even Bono is here.
Sheltered from the occasionally rainy streets of downtown SanFran, the theme is “the internet of the customer,” referring to SalesForce1, whose mandate is simplification of the sales process, both inside and outside: more sales and listening, less administration.
Major cloud providers and suppliers are present, of course, including, @HP, @HubSpot, @Accenture, @dimensiondata, and many more, and the thousands upon thousands of attendees are carefully assessing the evidence of a changing business world, in which apps and the cloud are being touted as the shortest path to customers and sales. @Salesforce, of course intends to ensure that its reputation as one of the world’s largest and most versatile CRM solutions continues to assist organizations both large and small, as they migrate to the cloud.
Attendees at this event are once again amazed at the size and organization of the DreamForce event, as well as the leading edge thinking – no, not just thinking, but actual doing and achievement – that its speakers and experts are sharing with the huge crowds: take Brian Walker, CEO office furniture giant @hermanmiller, stating how his company holds no inventory – their business is 100% build to order; or Meg Whitman of @HP, describing “marketing” as now a “technology business,” or the Prime Minister of Haiti, Laurent Lamothe, describing the ways in which his country is transforming through the use of technology, and even a little help from Sean Penn. (Photo credit: @zissimos)
The Dreamforce13 event continues to demonstrate how high-tech is no longer the domain of just the people in IT, but instead that the worlds of business are truly starting to meld as the the interactive nature of the cloud gains strength. Dreamforce13 runs through November 21. Details are available here: https://www.salesforce.com/
By Steve Prentice
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