Using Big Data To Steer A Big Ship

Using Big Data To Steer A Big Ship

Using Big Data to Steer a Big Ship

One of the major challenges facing any organization of any size is the need to deal with change. In centuries and decades past, the need to adapt to changing market conditions has always existed, but there has usually also been reasonably sufficient time for senior officials to assess the situation, mull over and discuss options and then design and implement a plan.

But no more.

Not only are times changing, but they are changing incredibly fast. The age of the cloud has demonstrated that companies must now exist second-by-second, rather than quarter-by-quarter, and that sustainable decisions require data – Big Data – that reflects what is happening right now and what that means to the future.

A simple, fast example: web page load speed. Industry online commerce leaders such as Amazon, Google and eBay generate hundreds or even thousands of dollars of revenue per second, which means that a simple delay in page-load speed due to an overloaded cloud sever somewhere in the world, translates into immediate lost revenue, as consumers move quickly to the competition to satisfy their needs-of-the-moment.

A simple, less-fast, but still fast example: reputation and brand defense. A badly spoken word by a company representative at a press conference, or an ill-advised turn-of-phrase or marketing stunt made by a company or one of its ad agencies turns into horror as a carefully-crafted brand becomes the victim of viral outrage.

A simple, but longer-term example: confidence in a company’s market-leading product creates a five-year plan based on outdated marketing approaches that calculate consumer loyalty in pre-cloud-era terms.

It happens all the time, and much of the reason for this has to do with the mindset of decision-makers. For as educated as they are, and as intelligent as they are, no human-being can escape the influence of their formative years – way back when they were young, when things were done differently and at a different pace. All corporate activities, from the way meetings are run, to the preference for email over collaborative environments, to the attitudes towards hiring, flex-hours or working from home, are influenced in great measure by personal human experience that predates education and work experience. That’s a huge influential factor on decision-making.

To counter these long-conditioned attitudes, decision-makers need to swallow a dose of new medicine. They must recognize that agility and market-readiness in the cloud era requires both a communication structure and a corporate mindset that is open to real-time awareness and fleetness of foot based on big data.

An excellent illustration of the challenges that even the most tuned-in executive or strategist might feel when trying to convey the urgency of this need can be seen in the infographic prepared by CIO and T-Systems as part of the ZeroDistance solution system. This infographic, which can be seen in larger detail here.

That is why to tomorrow’s webinar is crucial. Entitled Big Data: A Real Game-Changer In Decision-Making, and produced jointly by ComputerWorld, IDG and T-Systems, the session pulls together four highly regarded experts:

  • Phil Carter, Associate Vice President, IDC European Software;
  • Christian Wirth, Vice President responsible for T-Systems’ Business Intelligence and Big Data business;
  • Matt Elson, Vice President of Technology Alliances at Cloudera, Inc.; and
  • Detlef Korus (Moderator), Editor for Computerworld;

to discuss how best to generate a culture in which decision-making at the speed of thought is enabled within an organization, and how it can be trusted to deliver true competitive advantage, given that it is so heavily based on algorithms. As Phil Carter sums it up:: “New decision making, based on the fast integration of Big Data technologies, is a necessity for every company aiming at growth as a condition for survival in future.

The webinar happens Tuesday, 19th November, 4.00 p.m., and registration details can be found here.

Sponsored by T-Systems and the Zero Distance community

By Steve Prentice

Follow us

Steve Prentice

Steve Prentice is a project manager, writer, speaker and expert on productivity in the workplace, specifically the juncture where people and technology intersect. He is a senior writer for CloudTweaks.
Follow us

Sorry, comments are closed for this post.


CloudTweaks Sponsors - Find out more!


Popular

Top Viral Impact

Cloud Computing Adoption Continues

Cloud Computing Adoption Continues

Cloud Computing Adoption Continues Nowadays, many companies are changing their overall information technology strategies to embrace cloud computing in order to open up business opportunities.  There are numerous definitions of cloud computing. Simply speaking, the term “cloud computing” comes from network diagrams in which cloud shapes are  used to describe certain types of networks. All…

Cloud Infographic: Disaster Recovery

Cloud Infographic: Disaster Recovery

Cloud Infographic: Disaster Recovery  Business downtime can be detrimental without a proper disaster recovery plan in place. Only 6% of businesses that experience downtime without a plan will survive long term. Less than half of all businesses that experience a disaster are likely to reopen their doors. There are many causes of data loss and…

5 Considerations You Need To Review Before Investing In Data Analytics

5 Considerations You Need To Review Before Investing In Data Analytics

Review Before Investing In Data Analytics Big data, when handled properly, can lead to big change. Companies in a wide variety of industries are partnering with data analytics companies to increase operational efficiency and make evidence-based business decisions. From Kraft Foods using business intelligence (BI) to cut customer satisfaction analysis time in half, to a…

The Future Of Work: What Cloud Technology Has Allowed Us To Do Better

The Future Of Work: What Cloud Technology Has Allowed Us To Do Better

The Future of Work: What Cloud Technology Has Allowed Us to Do Better The cloud has made our working lives easier, with everything from virtually unlimited email storage to access-from-anywhere enterprise resource planning (ERP) systems. It’s no wonder the 2013 cloud computing research IDG survey revealed at least 84 percent of the companies surveyed run at…

Using Big Data To Make Cities Smarter

Using Big Data To Make Cities Smarter

Using Big Data To Make Cities Smarter The city of the future is impeccably documented. Sensors are used to measure air quality, traffic patterns, and crowd movement. Emerging neighborhoods are quickly recognized, public safety threats are found via social networks, and emergencies are dealt with quicklier. Crowdsourcing reduces commuting times, provides people with better transportation…


Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

You can help continue to support our community by social sharing, sponsoring, partnering or contributing to this great educational resource.

Contact

CloudTweaks Media
Phone: 1 (212) 763-0021
contact@cloudtweaks.com

Join our newsletter