What The Gartner Big Data 2013 Report Means For The Industry

What The Gartner Big Data 2013 Report Means For The Industry

What The Gartner Big Data 2013 Report Means For The Industry

Gartner’s 2013 Big Data survey was recently released and has highlighted some of the long held beliefs in Big Data with survey evidence to prove it.

The survey itself was primarily focused on companies currently working with Gartner. Despite this, due to the numbers and varieties, this is still a broad and impressive number who can realistically give accurate results.

One of the most striking results to come out of the survey was that 64% of companies were planning or have already implemented Big Data systems. This is a significant number as it show that there is a genuine drive within companies to adopt the system. That more than half of companies are looking at the ways they are using data and looking at new data initiatives is only going to be a positive for industry growth.

Big-Data-Movement

(Image Source: Shutterstock)

This is especially pertinent when discussing the future of the industry, as this 64% represents overall plans or implementations, but only 8% of those who are planning on implementing have actually made moves towards it. The 92% gap represents a large list of potential clients for consultants, cloud database products and technology providers.

The 92% potential growth shows not only the willingness of companies to implement, but the future business that will create longevity for Big Data in the next decade. Far from a flash in the pan, with this kind of demand and potential revenue, investments become safer and therefore the industry has a better foundation to grow.

Banking and media are the industries that have made the biggest strides in this area. That these are also two of the traditionally rich industries is unsurprising, but especially with the banking sector, shows that there is a business case for utilising this technology and a definite profit to be made from it.

So why are these companies looking to implement? 

There have been countless success stories of companies using Big Data to make billions, the Facebooks, Googles and YouTubes of this world have set a strong precedent for how correct data usage can have a significant impact on revenues. Therefore, it is unsurprising that many companies are looking at the ways that these behemoths have used their data.

In each of these cases it has been about customer experience, putting the correct information in front of them at the correct time to create money making situations. This aligns with the survey findings, where the most important reason for wanting to implement Big Data systems is the improvement of customer experience.

According to the survey though, organisations struggle most with knowing how to get value from Big Data. This means that although the merits of a successful implementation are evident from the success of several companies, the individual company rewards from this are difficult to find.

A lack of knowledge in value creation is fed by one of main stumbling blocks for new data implementations; talent acquisition. This is a key concern for many companies as the conversion of meaningful data analysis to actionable business strategies is difficult and requires the kind of skills that are difficult to find in such a new and quickly growing industry.

Gartner have found through discussions with companies who are looking at implementation that despite the drive towards new data initiatives, within the experimentation stage trends are found, but the skills are not available to use these for significant business gains. Therefore leaders become reluctant to move forward when the tentative steps promised much but delivered little.

What are people doing with data? 

Despite the hype around new types of data such as text analysis, image analysis and sensor data, the vast bulk collected is still transactional in nature. This is testament to the customer experience focus of many companies today who can associate certain individual actions to viable business processes.

Gartner’s studies have revealed that there is an increase in the use of machine gathered information such as sensor fed data collection. With the increased use of sensors within electronic devices this is likely to only increase in future.

Overall the Gartner report gives backing to many of the widely held beliefs within the industry. As the famous saying goes ‘if it cannot be measured it cannot exist‘ and this report puts numbers behind assumptions and gives genuine weight to what industry insiders have been saying for a relatively long time.

The report overall will give companies looking to implement a real drive to put some real investment behind Big Data service initiatives whilst also giving practitioners the confidence to expand. We are told that one of the main reasons that startups fail is due to aggressive expansion too quickly, creating unsustainable business models with no genuine numbers behind future business. This report will hopefully give these companies the confidence to go ahead and expand to fill what will be a shortfall in the market within the next decade.

By Gil Allouche

Gil Allouche is the Vice President of Marketing at Qubole. Gil began his marketing career as a product strategist at SAP while earning his MBA at Babson College and is a former software engineer.

About CloudTweaks

Established in 2009, CloudTweaks is recognized as one of the leading authorities in connected technology information and services.

We embrace and instill thought leadership insights, relevant and timely news related stories, unbiased benchmark reporting as well as offer green/cleantech learning and consultive services around the world.

Our vision is to create awareness and to help find innovative ways to connect our planet in a positive eco-friendly manner.

In the meantime, you may connect with CloudTweaks by following and sharing our resources.

View All Articles

Sorry, comments are closed for this post.

7 Common Cloud Security Missteps

7 Common Cloud Security Missteps

Cloud Security Missteps Cloud computing remains shrouded in mystery for the average American. The most common sentiment is, “It’s not secure.” Few realize how many cloud applications they access every day: Facebook, Gmail, Uber, Evernote, Venmo, and the list goes on and on… People flock to cloud services for convenient solutions to everyday tasks. They…

Cloud Computing: On The Fringe or Mainstream?

Cloud Computing: On The Fringe or Mainstream?

Cloud Computing Revenue Numbers Imagine that your viewpoint is shared by 5% of people. You’d be in a fringe political party, perhaps, or share a fondness for some obscure sport or hobby. Or you’d be a proponent of Cloud Computing. Because the reality is that after many years of technical development, entrepreneurial freneticism, and big-company marketing,…

AWS re:Invent: Billions & Billions of Dollars

AWS re:Invent: Billions & Billions of Dollars

AWS re:Invent The massive AWS re:Invent show this week in Las Vegas is a celebration of cloud computing. What was formerly debatable is now inevitable: the world is moving to cloud. Amazon’s annual cloud revenues of about $7 billion, combined with an estimated $5 billion annual run rate by competitor Microsoft Azure, and the odd…

Hoarders And Data Collectors:  On The Brink Of Unmanageability

Hoarders And Data Collectors: On The Brink Of Unmanageability

Hoarders and Data Collectors In our physical world, hoarders are deemed “out of control” when they collect too much.  Surely the same analogy applies in our online world.  When providers collect realms of data from us, it seems they lose control of that too?  In the last months it’s not just the frequency of data…

The Conflict Of Net Neutrality And DDoS-Attacks!

The Conflict Of Net Neutrality And DDoS-Attacks!

The Conflict Of Net Neutrality And DDoS-Attacks! So we are all cheering as the FCC last week made the right choice in upholding the principle of net neutrality! For the general public it is a given that an ISP should be allowed to charge for bandwidth and Internet access but never to block or somehow…

How IRM Makes Cloud-Based File Collaboration “Security-Aware”

How IRM Makes Cloud-Based File Collaboration “Security-Aware”

IRM Cloud-Based File Collaboration  Data breaches and data loss due to insider threats, including malicious insiders stealing, manipulating or destroying data, are the fastest-growing risks that keep managers up at night, according to new research by Ernst & Young. How can we ensure that the right people in an organization have the right access to…

The Meaning Of Secure Business Agility In The Cloud

The Meaning Of Secure Business Agility In The Cloud

Secure Business Agility In The Cloud As cloud continues to accelerate business delivery and shift away the balance of power from IT and InfoSec to business users, organizations need to find ways to ensure that security is part of a business process rather than an afterthought. Today’s organizations are transacting some of their most valuable…

CloudTweaks is recognized as one of the leading influencers in cloud computing, infosec, big data and the internet of things (IoT) information. Our goal is to continue to build our growing information portal by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

Advertising