2015 Advertising Opportunities - Find Out More!

What The Gartner Big Data 2013 Report Means For The Industry

What The Gartner Big Data 2013 Report Means For The Industry

What The Gartner Big Data 2013 Report Means For The Industry

Gartner’s 2013 Big Data survey was recently released and has highlighted some of the long held beliefs in Big Data with survey evidence to prove it.

The survey itself was primarily focused on companies currently working with Gartner. Despite this, due to the numbers and varieties, this is still a broad and impressive number who can realistically give accurate results.

One of the most striking results to come out of the survey was that 64% of companies were planning or have already implemented Big Data systems. This is a significant number as it show that there is a genuine drive within companies to adopt the system. That more than half of companies are looking at the ways they are using data and looking at new data initiatives is only going to be a positive for industry growth.

Big-Data-Movement

(Image Source: Shutterstock)

This is especially pertinent when discussing the future of the industry, as this 64% represents overall plans or implementations, but only 8% of those who are planning on implementing have actually made moves towards it. The 92% gap represents a large list of potential clients for consultants, cloud database products and technology providers.

The 92% potential growth shows not only the willingness of companies to implement, but the future business that will create longevity for Big Data in the next decade. Far from a flash in the pan, with this kind of demand and potential revenue, investments become safer and therefore the industry has a better foundation to grow.

Banking and media are the industries that have made the biggest strides in this area. That these are also two of the traditionally rich industries is unsurprising, but especially with the banking sector, shows that there is a business case for utilising this technology and a definite profit to be made from it.

So why are these companies looking to implement? 

There have been countless success stories of companies using Big Data to make billions, the Facebooks, Googles and YouTubes of this world have set a strong precedent for how correct data usage can have a significant impact on revenues. Therefore, it is unsurprising that many companies are looking at the ways that these behemoths have used their data.

In each of these cases it has been about customer experience, putting the correct information in front of them at the correct time to create money making situations. This aligns with the survey findings, where the most important reason for wanting to implement Big Data systems is the improvement of customer experience.

According to the survey though, organisations struggle most with knowing how to get value from Big Data. This means that although the merits of a successful implementation are evident from the success of several companies, the individual company rewards from this are difficult to find.

A lack of knowledge in value creation is fed by one of main stumbling blocks for new data implementations; talent acquisition. This is a key concern for many companies as the conversion of meaningful data analysis to actionable business strategies is difficult and requires the kind of skills that are difficult to find in such a new and quickly growing industry.

Gartner have found through discussions with companies who are looking at implementation that despite the drive towards new data initiatives, within the experimentation stage trends are found, but the skills are not available to use these for significant business gains. Therefore leaders become reluctant to move forward when the tentative steps promised much but delivered little.

What are people doing with data? 

Despite the hype around new types of data such as text analysis, image analysis and sensor data, the vast bulk collected is still transactional in nature. This is testament to the customer experience focus of many companies today who can associate certain individual actions to viable business processes.

Gartner’s studies have revealed that there is an increase in the use of machine gathered information such as sensor fed data collection. With the increased use of sensors within electronic devices this is likely to only increase in future.

Overall the Gartner report gives backing to many of the widely held beliefs within the industry. As the famous saying goes ‘if it cannot be measured it cannot exist‘ and this report puts numbers behind assumptions and gives genuine weight to what industry insiders have been saying for a relatively long time.

The report overall will give companies looking to implement a real drive to put some real investment behind Big Data service initiatives whilst also giving practitioners the confidence to expand. We are told that one of the main reasons that startups fail is due to aggressive expansion too quickly, creating unsustainable business models with no genuine numbers behind future business. This report will hopefully give these companies the confidence to go ahead and expand to fill what will be a shortfall in the market within the next decade.

By Gil Allouche

Gil Allouche is the Vice President of Marketing at Qubole. Gil began his marketing career as a product strategist at SAP while earning his MBA at Babson College and is a former software engineer.

Follow Us!

CloudTweaks

Established in 2009, CloudTweaks.com is recognized as one of the leading authorities in cloud computing information. Most of the excellent CloudTweaks articles are provided by our own paid writers, with a small percentage provided by guest authors from around the globe, including CEOs, CIOs, Technology bloggers and Cloud enthusiasts. Our goal is to continue to build a growing community offering the best in-depth articles, interviews, event listings, whitepapers, infographics and much more...
Follow Us!

Sorry, comments are closed for this post.

Comics

At CloudTweaks, we're plugged into the cloud, the internet of things and all that the web has to offer. From wearable technology, to mobile computing, cloud computing and big data, CloudTweaks is your source for updates and news on the most innovative technology.

Popular

Top Viral Impact

Cloud Infographic – The Internet Of Things In 2020

Cloud Infographic – The Internet Of Things In 2020

The Internet Of Things In 2020 The growing interest in the Internet of Things is amongst us and there is much discussion. Attached is an archived but still relevant infographic by Intel which has produced a memorizing snapshot at how the number of connected devices have exploded since the birth of the Internet and PC.…

Cloud Infographic: The Education Of Tomorrow

Cloud Infographic: The Education Of Tomorrow

Cloud Infographic: The Education Of Tomorrow  Online Education is a very exciting topic for many as it opens up many new doors and opportunities. We’ve touched on areas such as Massive Open Online Sources (MOOC) which provides tremendous levels of cloud based interconnectivity. We’ve taken a look into higher education,  the increased demand for online courses as well as…

2014 Future Of Cloud Computing Survey Results

2014 Future Of Cloud Computing Survey Results

Engine Yard Joins North Bridge Venture Partners, Gigaom Research and Industry Collaborators to Unveil 2014 Future of Cloud Computing Survey Results SAN FRANCISCO, CA–(Marketwired – Jun 25, 2014) – Engine Yard, the leading cloud application management platform, today announced its role as a collaborator in releasing the results of the fourth annual Future of Cloud Computing Survey,…

Cloud Infographic – Cyber Security And The New Frontier

Cloud Infographic – Cyber Security And The New Frontier

Cyber Security: The New Frontier The security environment of the 21st century is constantly evolving, and it’s difficult to predict where the next threats and dangers will come from. But one thing is clear: the ever-expanding frontier of digital space will continue to present firms and governments with security challenges. From politically-motivated Denial-of-Service attacks to…

Five Signs The Internet of Things Is About To Explode

Five Signs The Internet of Things Is About To Explode

The Internet of Things Is About To Explode By 2020, Gartner estimates that the Internet of Things (IoT) will generate incremental revenue exceeding $300 billion worldwide. It’s an astoundingly large figure given that the sector barely existed three years ago. We are now rapidly evolving toward a world in which just about everything will become…

Featured Sponsors

Salesforce Service Cloud: Air Traffic Control For Your Customer

Salesforce Service Cloud: Air Traffic Control For Your Customer

Salesforce Service Cloud One of the greatest benefits of the increasingly reliable and ubiquitous state of cloud technology is the removal of business silos and the consolidation of information flow, both in-house and on the road. This is of particular importance to the many different types of professionals whose work involves customer relationship management (CRM).…

Moving From Email Into The Cloud

Moving From Email Into The Cloud

Mobile Collaboration In The Cloud Imagine that you, as a manager, are told by the powers that be that you have to find “efficiencies” within your department that will result in one million dollars of savings annually. You struggle with this. You send an email to everyone on your senior team. “Where can we save…

Cloud Logo Sponsors

hp Logo CityCloud-PoweredByOpenstack-Blue square_logo_100x100-01
cisco_logo_100x100 vmware citrix100

2015 Advertising Opportunities - Find Out More!

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

Contact

CloudTweaks Media
Phone: 1 (212) 763-0021

Join Our Newsletter