What The Gartner Big Data 2013 Report Means For The Industry

What The Gartner Big Data 2013 Report Means For The Industry

What The Gartner Big Data 2013 Report Means For The Industry

Gartner’s 2013 Big Data survey was recently released and has highlighted some of the long held beliefs in Big Data with survey evidence to prove it.

The survey itself was primarily focused on companies currently working with Gartner. Despite this, due to the numbers and varieties, this is still a broad and impressive number who can realistically give accurate results.

One of the most striking results to come out of the survey was that 64% of companies were planning or have already implemented Big Data systems. This is a significant number as it show that there is a genuine drive within companies to adopt the system. That more than half of companies are looking at the ways they are using data and looking at new data initiatives is only going to be a positive for industry growth.

Big-Data-Movement

(Image Source: Shutterstock)

This is especially pertinent when discussing the future of the industry, as this 64% represents overall plans or implementations, but only 8% of those who are planning on implementing have actually made moves towards it. The 92% gap represents a large list of potential clients for consultants, cloud database products and technology providers.

The 92% potential growth shows not only the willingness of companies to implement, but the future business that will create longevity for Big Data in the next decade. Far from a flash in the pan, with this kind of demand and potential revenue, investments become safer and therefore the industry has a better foundation to grow.

Banking and media are the industries that have made the biggest strides in this area. That these are also two of the traditionally rich industries is unsurprising, but especially with the banking sector, shows that there is a business case for utilising this technology and a definite profit to be made from it.

So why are these companies looking to implement? 

There have been countless success stories of companies using Big Data to make billions, the Facebooks, Googles and YouTubes of this world have set a strong precedent for how correct data usage can have a significant impact on revenues. Therefore, it is unsurprising that many companies are looking at the ways that these behemoths have used their data.

In each of these cases it has been about customer experience, putting the correct information in front of them at the correct time to create money making situations. This aligns with the survey findings, where the most important reason for wanting to implement Big Data systems is the improvement of customer experience.

According to the survey though, organisations struggle most with knowing how to get value from Big Data. This means that although the merits of a successful implementation are evident from the success of several companies, the individual company rewards from this are difficult to find.

A lack of knowledge in value creation is fed by one of main stumbling blocks for new data implementations; talent acquisition. This is a key concern for many companies as the conversion of meaningful data analysis to actionable business strategies is difficult and requires the kind of skills that are difficult to find in such a new and quickly growing industry.

Gartner have found through discussions with companies who are looking at implementation that despite the drive towards new data initiatives, within the experimentation stage trends are found, but the skills are not available to use these for significant business gains. Therefore leaders become reluctant to move forward when the tentative steps promised much but delivered little.

What are people doing with data? 

Despite the hype around new types of data such as text analysis, image analysis and sensor data, the vast bulk collected is still transactional in nature. This is testament to the customer experience focus of many companies today who can associate certain individual actions to viable business processes.

Gartner’s studies have revealed that there is an increase in the use of machine gathered information such as sensor fed data collection. With the increased use of sensors within electronic devices this is likely to only increase in future.

Overall the Gartner report gives backing to many of the widely held beliefs within the industry. As the famous saying goes ‘if it cannot be measured it cannot exist‘ and this report puts numbers behind assumptions and gives genuine weight to what industry insiders have been saying for a relatively long time.

The report overall will give companies looking to implement a real drive to put some real investment behind Big Data service initiatives whilst also giving practitioners the confidence to expand. We are told that one of the main reasons that startups fail is due to aggressive expansion too quickly, creating unsustainable business models with no genuine numbers behind future business. This report will hopefully give these companies the confidence to go ahead and expand to fill what will be a shortfall in the market within the next decade.

By Gil Allouche

Gil Allouche is the Vice President of Marketing at Qubole. Gil began his marketing career as a product strategist at SAP while earning his MBA at Babson College and is a former software engineer.

About CloudTweaks

Established in 2009, CloudTweaks is recognized as one of the leading authorities in connected technology information and services.

We embrace and instill thought leadership insights, relevant and timely news related stories, unbiased benchmark reporting as well as offer green/cleantech learning and consultive services around the world.

Our vision is to create awareness and to help find innovative ways to connect our planet in a positive eco-friendly manner.

In the meantime, you may connect with CloudTweaks by following and sharing our resources.

View All Articles

Sorry, comments are closed for this post.

Comic
Fully Autonomous Cars: How’s It REALLY Going To Work?

Fully Autonomous Cars: How’s It REALLY Going To Work?

Pros and Cons and What the Experts Think Science fiction meets reality, and modern civilization is excitedly looking forward to the ubiquity of self-driving cars. However, an omnipresence of fully autonomous cars won’t happen as quickly as even some hopeful experts anticipate. While the autonomous car pros versus the cons race (See infographic discovered via…

The Lighter Side Of The Cloud – Bottlenecking

The Lighter Side Of The Cloud – Bottlenecking

By David Fletcher Please feel free to share our comics via social media networks such as Twitter, Facebook, LinkedIn, Instagram, Pinterest. Clear attribution (Twitter example: via @cloudtweaks) to our original comic sources is greatly appreciated.

Recent Articles - Posted by
Fintech Systems, Advancements and Investments

Fintech Systems, Advancements and Investments

Fintech Growth According to a recent report, global investment in fintech companies including both venture-backed and non-venture-backed businesses reached $9.4 billion in the second quarter of 2016; investment in venture capital-backed fintech startups, however, fell by 49%. Nevertheless, the Pulse of Fintech, published jointly by KPMG International and CB Insights, suggests venture capital investment in…

How Identity Governance Can Secure The Cloud Enterprise

How Identity Governance Can Secure The Cloud Enterprise

Securing The Cloud Enterprise Cloud adoption is accelerating for most enterprises, and cloud computing is becoming an integral part of enterprise IT and security infrastructure. Based on current adoption trends, it’s clear that the vast majority of new applications purchased by organizations will be SaaS applications. The allure is evident, from cost savings to speed…

Why Security Practitioners Need To Apply The 80-20 Rules To Data Security

Why Security Practitioners Need To Apply The 80-20 Rules To Data Security

The 80-20 Rule For Security Practitioners  Everyday we learn about yet another egregious data security breach, exposure of customer data or misuse of data. It begs the question why in this 21st century, as a security industry we cannot seem to secure our most valuable data assets when technology has surpassed our expectations in other regards.…

Which Is Better For Your Company: Cloud-Based or On-Premise ERP Deployment?

Which Is Better For Your Company: Cloud-Based or On-Premise ERP Deployment?

Cloud-Based or On-Premise ERP Deployment? You know how enterprise resource management (ERP) can improve processes within your supply chain, and the things to keep in mind when implementing an ERP system. But do you know if cloud-based or on-premise ERP deployment is better for your company or industry? While cloud computing is becoming more and…

5% Of Companies Have Embraced The Digital Innovation Fostered By Cloud Computing

5% Of Companies Have Embraced The Digital Innovation Fostered By Cloud Computing

Embracing The Cloud We love the stories of big complacent industry leaders having their positions sledge hammered by nimble cloud-based competitors. Saleforce.com chews up Oracle’s CRM business. Airbnb has a bigger market cap than Marriott. Amazon crushes Walmart (and pretty much every other retailer). We say: “How could they have not seen this coming?” But, more…

Cloud Services Providers – Learning To Keep The Lights On

The True Meaning of Availability What is real availability? In our line of work, cloud service providers approach availability from the inside out. And in many cases, some never make it past their own front door given how challenging it is to keep the lights on at home let alone factors that are out of…

Digital Transformation: Not Just For Large Enterprises Anymore

Digital Transformation: Not Just For Large Enterprises Anymore

Digital Transformation Digital transformation is the acceleration of business activities, processes, and operational models to fully embrace the changes and opportunities of digital technologies. The concept is not new; we’ve been talking about it in one way or another for decades: paperless office, BYOD, user experience, consumerization of IT – all of these were stepping…

Cloud Computing – A Requirement For Greater Innovation

Cloud Computing – A Requirement For Greater Innovation

Cloud Computing Innovation Sao Paulo, Brazil has had trouble with both energy and water supplies as of late. Despite it is the rainy period. Unfortunately Sao Paulo is very dependent on its rain as a majority of its power is generated from large dams. No water, no energy. Difficult situation for a city of some…

Five Signs The Internet of Things Is About To Explode

Five Signs The Internet of Things Is About To Explode

The Internet of Things Is About To Explode By 2020, Gartner estimates that the Internet of Things (IoT) will generate incremental revenue exceeding $300 billion worldwide. It’s an astoundingly large figure given that the sector barely existed three years ago. We are now rapidly evolving toward a world in which just about everything will become…

Is The Fintech Industry The Next Tech Bubble?

Is The Fintech Industry The Next Tech Bubble?

The Fintech Industry Banks offered a wide variety of services such as payments, money transfers, wealth management, selling insurance, etc. over the years. While banks have expanded the number of services they offer, their core still remains credit and interest. Many experts believe that since banks offered such a wide multitude of services, they have…

The Internet of Things Lifts Off To The Cloud

The Internet of Things Lifts Off To The Cloud

The Staggering Size And Potential Of The Internet of Things Here’s a quick statistic that will blow your mind and give you a glimpse into the future. When you break that down, it translates to 127 new devices online every second. In only a decade from now, every single vehicle on earth will be connected…

Protecting Devices From Data Breach: Identity of Things (IDoT)

Protecting Devices From Data Breach: Identity of Things (IDoT)

How to Identify and Authenticate in the Expanding IoT Ecosystem It is a necessity to protect IoT devices and their associated data. As the IoT ecosystem continues to expand, the need to create an identity to newly-connected things is becoming increasingly crucial. These ‘things’ can include anything from basic sensors and gateways to industrial controls…

Cloud Computing Then & Now

Cloud Computing Then & Now

The Evolving Cloud  From as early as the onset of modern computing, the possibility of resource distribution has been explored. Today’s cloud computing environment goes well beyond what most could even have imagined at the birth of modern computing and innovation in the field isn’t slowing. A Brief History Matillion’s interactive timeline of cloud begins…