Zero Distance: Getting Closer To The Customer

Zero Distance: Getting Closer To The Customer

Zero Distance: Getting Closer to the Customer

Airport Info

With Cloud technology becoming more and more central and critical to the day-to-day operations of business, the need for clear guidance and understanding, both in technical terminology and customer service strategy is becoming greater than ever. Decision-makers are no longer allowed the time to review and digest new developments and trends over days and weeks, or to turn to focus groups for answers. Change happens now, and if a company is not fully on-board, a customer might just leave for the more up-to-date competitor across the street.

This is the reason for a new solution centre called ZeroDistance – a collaboration between CIO.com magazine and technology experts T-Systems. Making reference to the Gartner Group’s principle of disruptive technologies, ZeroDistance highlights the reality of today’s marketplace, that “while established retailers file for bankruptcy, newcomers [have] generated billions of dollars in revenue.” The reality behind such a statement is that agility, innovation and real-time connection to the marketplace are essential. In other words, there must be zero distance between you and your customer.

Nested within the CIO.com family of web pages, ZeroDistance offers white papers, infographics and expert commentary on how any organization can completely eliminate the gap between themselves and their clients through careful and strategic use of cloud technologies. Information is divided into three key silos: Cloud/Big Data, Collaboration and Mobility, each of which offers insights into concepts such as “Bring Your Own Device” (BYOD) and collaboration tools in the workplace, as well as larger concepts such as how big data can hep retailers take advantage of mobile technologies that customers hold in their hands.

One of its most intriguing showcases is the “Total Airport Management” concept, presented as a large infographic, which highlights the need for companies to react quickly to be able to offer their customers superior service. The infographic demonstrates how multiple stakeholders can be connected by the IT system to share important information such as flight delays, quickly and unambiguously. This is obviously a common concern in the airport management business, and the infographic demonstrates just how possible it is to become more successful by improving the communications and decision-making processes, and by establishing ‘zero distance’ between customers and employees.

The Learning Center provides case studies and interviews with organizations that have already embraced both a zero-distance customer philosophy and a close relationship with IT, such as the German bank ING-DiBa. According to Marketing Head Birgit Spors, the ING-DiBa business model is so simple it can fit “on a beer coaster.” The bank maintains a highly symbiotic relationship between marketing and IT, which allows for a greater degree of automation and technical excellence that is completely customer-focused.

The ZeroDistance website demonstrates very clearly the major sea-change that has happened in the business world, where the IT department now becomes a key strategic enabler, rather than just the mechanics who lurk in the back rooms; and how real-time acceptance of change and continuous improvement are at the heart of any company’s future.

Sponsored by T-Systems and the Zero Distance community

By Steve Prentice

Follow us

Steve Prentice

Steve Prentice is a project manager, writer, speaker and expert on productivity in the workplace, specifically the juncture where people and technology intersect. He is a senior writer for CloudTweaks.
Follow us

Sorry, comments are closed for this post.

Comics

At CloudTweaks, we're plugged into the cloud, the internet of things and all that the web has to offer. From wearable technology, to mobile computing, cloud computing and big data, CloudTweaks is your source for updates and news on the most innovative technology.

Popular

Top Viral Impact

Five Signs The Internet of Things Is About To Explode

Five Signs The Internet of Things Is About To Explode

The Internet of Things Is About To Explode By 2020, Gartner estimates that the Internet of Things (IoT) will generate incremental revenue exceeding $300 billion worldwide. It’s an astoundingly large figure given that the sector barely existed three years ago. We are now rapidly evolving toward a world in which just about everything will become…

Cloud Infographic – Monetizing Internet Of Things

Cloud Infographic – Monetizing Internet Of Things

Cloud Infographic – Monetizing Internet Of Things There are many interesting ways in which companies are looking to connect devices to the cloud. From the vehicles to kitchen appliances the internet of things is already a $1.9 trillion dollar market based on research estimates from IDC. Included is a fascinating infographic provided by AriaSystems which shows us some…

IBM and SAP Announce Industry’s Largest Cloud Deal

IBM and SAP Announce Industry’s Largest Cloud Deal

IBM and SAP Announce Industry’s Largest Cloud Deal IBM and SAP have shaken the cloud computing world this afternoon with the announcement of one of the largest cloud deals in the industry’s history – bringing together two of the largest technology companies in a bid to offer a more holistic service to their clients. SAP…

The Lighter Side Of The Cloud – Holiday Photos

The Lighter Side Of The Cloud – Holiday Photos

The Lighter Side Of The Cloud – Holiday Photos Enjoy our weekly comics provided by our talented cartoonists. By David Fletcher About Latest Posts Follow usSteve PrenticeSteve Prentice is a project manager, writer, speaker and expert on productivity in the workplace, specifically the juncture where people and technology intersect. He is a senior writer for…

Featured Sponsors

The Internet of Everything Opens Up The World

The Internet of Everything Opens Up The World

Shaping The World With New Technologies As a connected collection of intelligent objects, the Internet of Everything promises to open up those areas of the world hardest hit by economic, political and agricultural blights. Relatively inexpensive devices, paired with revolutionary energy sources and unprecedented access to information offer great promise to farmers and workers in…

Sponsors

Built For The Cloud vs. Adapting To The Cloud

Built For The Cloud vs. Adapting To The Cloud

Built For The Cloud vs. Adapting To The Cloud It may just sound like semantics, but there is a real difference between something that was “built for” versus “adapted to.” Would you rather buy a house that was “designed for” energy efficiency or one that was “adapted to” be energy efficient? “Built for” describes a…

Placement Opportunities - Find Out!

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

You can help continue to support our community by social sharing, sponsoring, partnering or contributing to this great educational resource.

Contact

CloudTweaks Media
Phone: 1 (212) 763-0021

Join Our Newsletter