Zero Distance: Getting Closer To The Customer

Zero Distance: Getting Closer To The Customer

Zero Distance: Getting Closer to the Customer

Airport Info

With Cloud technology becoming more and more central and critical to the day-to-day operations of business, the need for clear guidance and understanding, both in technical terminology and customer service strategy is becoming greater than ever. Decision-makers are no longer allowed the time to review and digest new developments and trends over days and weeks, or to turn to focus groups for answers. Change happens now, and if a company is not fully on-board, a customer might just leave for the more up-to-date competitor across the street.

This is the reason for a new solution centre called ZeroDistance – a collaboration between CIO.com magazine and technology experts T-Systems. Making reference to the Gartner Group’s principle of disruptive technologies, ZeroDistance highlights the reality of today’s marketplace, that “while established retailers file for bankruptcy, newcomers [have] generated billions of dollars in revenue.” The reality behind such a statement is that agility, innovation and real-time connection to the marketplace are essential. In other words, there must be zero distance between you and your customer.

Nested within the CIO.com family of web pages, ZeroDistance offers white papers, infographics and expert commentary on how any organization can completely eliminate the gap between themselves and their clients through careful and strategic use of cloud technologies. Information is divided into three key silos: Cloud/Big Data, Collaboration and Mobility, each of which offers insights into concepts such as “Bring Your Own Device” (BYOD) and collaboration tools in the workplace, as well as larger concepts such as how big data can hep retailers take advantage of mobile technologies that customers hold in their hands.

One of its most intriguing showcases is the “Total Airport Management” concept, presented as a large infographic, which highlights the need for companies to react quickly to be able to offer their customers superior service. The infographic demonstrates how multiple stakeholders can be connected by the IT system to share important information such as flight delays, quickly and unambiguously. This is obviously a common concern in the airport management business, and the infographic demonstrates just how possible it is to become more successful by improving the communications and decision-making processes, and by establishing ‘zero distance’ between customers and employees.

The Learning Center provides case studies and interviews with organizations that have already embraced both a zero-distance customer philosophy and a close relationship with IT, such as the German bank ING-DiBa. According to Marketing Head Birgit Spors, the ING-DiBa business model is so simple it can fit “on a beer coaster.” The bank maintains a highly symbiotic relationship between marketing and IT, which allows for a greater degree of automation and technical excellence that is completely customer-focused.

The ZeroDistance website demonstrates very clearly the major sea-change that has happened in the business world, where the IT department now becomes a key strategic enabler, rather than just the mechanics who lurk in the back rooms; and how real-time acceptance of change and continuous improvement are at the heart of any company’s future.

Sponsored by T-Systems and the Zero Distance community

By Steve Prentice

About Steve Prentice

Steve Prentice is a project manager, writer, speaker and expert on productivity in the workplace, specifically the juncture where people and technology intersect. He is a senior writer for CloudTweaks.

View Website
View All Articles

Sorry, comments are closed for this post.

Protecting Devices From Data Breach: Identity of Things (IDoT)

Protecting Devices From Data Breach: Identity of Things (IDoT)

How to Identify and Authenticate in the Expanding IoT Ecosystem It is a necessity to protect IoT devices and their associated data. As the IoT ecosystem continues to expand, the need to create an identity to newly-connected things is becoming increasingly crucial. These ‘things’ can include anything from basic sensors and gateways to industrial controls…

3 Keys To Keeping Your Online Data Accessible

3 Keys To Keeping Your Online Data Accessible

Online Data Data storage is often a real headache for businesses. Additionally, the shift to the cloud in response to storage challenges has caused security teams to struggle to reorient, leaving 49 percent of organizations doubting their experts’ ability to adapt. Even so, decision makers should not put off moving from old legacy systems to…

Ending The Great Enterprise Disconnect

Ending The Great Enterprise Disconnect

Five Requirements for Supporting a Connected Workforce It used to be that enterprises dictated how workers spent their day: stuck in a cubicle, tied to an enterprise-mandated computer, an enterprise-mandated desk phone with mysterious buttons, and perhaps an enterprise-mandated mobile phone if they traveled. All that is history. Today, a modern workforce is dictating how…

5% Of Companies Have Embraced The Digital Innovation Fostered By Cloud Computing

5% Of Companies Have Embraced The Digital Innovation Fostered By Cloud Computing

Embracing The Cloud We love the stories of big complacent industry leaders having their positions sledge hammered by nimble cloud-based competitors. Saleforce.com chews up Oracle’s CRM business. Airbnb has a bigger market cap than Marriott. Amazon crushes Walmart (and pretty much every other retailer). We say: “How could they have not seen this coming?” But, more…

Staying on Top of Your Infrastructure-as-a-Service Security Responsibilities

Staying on Top of Your Infrastructure-as-a-Service Security Responsibilities

Infrastructure-as-a-Service Security It’s no secret many organizations rely on popular cloud providers like Amazon and Microsoft for access to computing infrastructure. The many perks of cloud services, such as the ability to quickly scale resources without the upfront cost of buying physical servers, have helped build a multibillion-dollar cloud industry that continues to grow each…

Three Tips To Simplify Governance, Risk and Compliance

Three Tips To Simplify Governance, Risk and Compliance

Governance, Risk and Compliance Businesses are under pressure to deliver against a backdrop of evolving regulations and security threats. In the face of such challenges they strive to perform better, be leaner, cut costs and be more efficient. Effective governance, risk and compliance (GRC) can help preserve the business’ corporate integrity and protect the brand,…

The Cloud Is Not Enough! Why Businesses Need Hybrid Solutions

The Cloud Is Not Enough! Why Businesses Need Hybrid Solutions

Why Businesses Need Hybrid Solutions Running a cloud server is no longer the novel trend it once was. Now, the cloud is a necessary data tier that allows employees to access vital company data and maintain productivity from anywhere in the world. But it isn’t a perfect system — security and performance issues can quickly…

The Rise Of BI Data And How To Use It Effectively

The Rise Of BI Data And How To Use It Effectively

The Rise of BI Data Every few years, a new concept or technological development is introduced that drastically improves the business world as a whole. In 1983, the first commercially handheld mobile phone debuted and provided workers with an unprecedented amount of availability, leading to more productivity and profits. More recently, the Cloud has taken…