Zero Distance: Getting Closer To The Customer

Zero Distance: Getting Closer To The Customer

Zero Distance: Getting Closer to the Customer

Airport Info

With Cloud technology becoming more and more central and critical to the day-to-day operations of business, the need for clear guidance and understanding, both in technical terminology and customer service strategy is becoming greater than ever. Decision-makers are no longer allowed the time to review and digest new developments and trends over days and weeks, or to turn to focus groups for answers. Change happens now, and if a company is not fully on-board, a customer might just leave for the more up-to-date competitor across the street.

This is the reason for a new solution centre called ZeroDistance – a collaboration between CIO.com magazine and technology experts T-Systems. Making reference to the Gartner Group’s principle of disruptive technologies, ZeroDistance highlights the reality of today’s marketplace, that “while established retailers file for bankruptcy, newcomers [have] generated billions of dollars in revenue.” The reality behind such a statement is that agility, innovation and real-time connection to the marketplace are essential. In other words, there must be zero distance between you and your customer.

Nested within the CIO.com family of web pages, ZeroDistance offers white papers, infographics and expert commentary on how any organization can completely eliminate the gap between themselves and their clients through careful and strategic use of cloud technologies. Information is divided into three key silos: Cloud/Big Data, Collaboration and Mobility, each of which offers insights into concepts such as “Bring Your Own Device” (BYOD) and collaboration tools in the workplace, as well as larger concepts such as how big data can hep retailers take advantage of mobile technologies that customers hold in their hands.

One of its most intriguing showcases is the “Total Airport Management” concept, presented as a large infographic, which highlights the need for companies to react quickly to be able to offer their customers superior service. The infographic demonstrates how multiple stakeholders can be connected by the IT system to share important information such as flight delays, quickly and unambiguously. This is obviously a common concern in the airport management business, and the infographic demonstrates just how possible it is to become more successful by improving the communications and decision-making processes, and by establishing ‘zero distance’ between customers and employees.

The Learning Center provides case studies and interviews with organizations that have already embraced both a zero-distance customer philosophy and a close relationship with IT, such as the German bank ING-DiBa. According to Marketing Head Birgit Spors, the ING-DiBa business model is so simple it can fit “on a beer coaster.” The bank maintains a highly symbiotic relationship between marketing and IT, which allows for a greater degree of automation and technical excellence that is completely customer-focused.

The ZeroDistance website demonstrates very clearly the major sea-change that has happened in the business world, where the IT department now becomes a key strategic enabler, rather than just the mechanics who lurk in the back rooms; and how real-time acceptance of change and continuous improvement are at the heart of any company’s future.

Sponsored by T-Systems and the Zero Distance community

By Steve Prentice

Steve Prentice

Steve Prentice has dedicated his career and energies to pinpointing the perfect juncture of productivity between humans and technology in the workplace.

Steve is an acclaimed author and professional speaker who delivers timely, relevant, entertaining and informative keynotes dealing with technology, people and productivity in the workplace. As a mentor, he works with executives in one-on-one discussions, delivering answers and guidance to issues dealing with technology, personal time management and other practical skills. In addition, Steve is also a technology writer and consultant for CloudTweaks Media.
FacebookTwitterLinkedInGoogle+Share

Sorry, comments are closed for this post.

Join Our Newsletter

Receive updates each week on news, tips, events, comics and much more...

Advertising Programs

Click To Find Out!

Sponsored Posts

Sponsored Posts

CloudTweaks has enjoyed a great relationship with many businesses, influencers and readers over the years, and it is one that we are interested in continuing. When we meet up with prospective clients, our intent is to establish a more solid relationship in which our clients invest in a campaign that consists of a number of

Popular

Top Viral Impact

The Future Of Work: What Cloud Technology Has Allowed Us To Do Better

The Future Of Work: What Cloud Technology Has Allowed Us To Do Better

The Future of Work: What Cloud Technology Has Allowed Us to Do Better The cloud has made our working lives easier, with everything from virtually unlimited email storage to access-from-anywhere enterprise resource planning (ERP) systems. It’s no wonder the 2013 cloud computing research IDG survey revealed at least 84 percent of the companies surveyed run at

Cloud Infographic: Cloud Computing Growth

Cloud Infographic: Cloud Computing Growth

An excellent infographic provided by AwesomeCloud which predicts a continued high level of growth in the cloud computing industry. Potentially staggering numbers for Public Cloud IT Services of $100 Billion by 2016. Infographic Source: AwesomeCloud About Latest Posts Steve PrenticeSteve Prentice has dedicated his career and energies to pinpointing the perfect juncture of productivity between humans and technology

Cloud Infographic: Most Used Cloud Apps

Cloud Infographic: Most Used Cloud Apps

Cloud app and analytics company, Netskope released its quarterly Cloud Report. The new report reveals that enterprise employees are using an average of 397 different cloud apps (most of which are unsanctioned), when IT estimated they have 40-50 — that’s a tenfold underestimation. Below is an infographic provided courtesy of the group at Netskope which goes into further detail.

Can I Contribute To CloudTweaks?

Yes, much of our focus in 2015 will be on working with other influencers in a collaborative manner. If you're a technology influencer looking to collaborate long term with CloudTweaks – a globally recognized leader in cloud computing information – drop us an email with “tech influencer” in the subject line.

Please review the guidelines before applying.

Whitepapers

Top Research Assets

HP OpenStack® Technology Breaking the Enterprise Barrier

HP OpenStack® Technology Breaking the Enterprise Barrier

Explore how cloud computing is a solution to the problems facing data centers today and highlights the cutting-edge technology (including OpenStack cloud computing) that HP is bringing to the current stage. If you are a CTO, data center administrator, systems architect, or an IT professional looking for an enterprise-grade, hybrid delivery cloud computing solution that’s open,

Public Cloud Flexibility, Private Cloud Security

Public Cloud Flexibility, Private Cloud Security

Public Cloud Flexibility, Private Cloud Security Cloud applications are a priority for every business – the technology is flexible, easy-to-use, and offers compelling economic benefits to the enterprise. The challenge is that cloud applications increase the potential for corporate data to leak, raising compliance and security concerns for IT. A primary security concern facing organizations moving