Big Data Analytics And The Cloud: A Perfect Match?

Big Data Analytics And The Cloud: A Perfect Match?

Big Data Analytics And The Cloud: A Perfect Match?

Big data analytics can create significant value for businesses. The cloud is the perfect platform to economically generate insights from big data.

Apple’s recent purchase of Topsy, a Twitter analytics platform, stirred up a storm of speculation as to Apple’s motivation for the acquisition. To the casual observer, Topsy and Apple would appear to be strange bedfellows. But for anyone with an understanding of how big data analytics can impact revenue, help businesses understand their customer base, and find new business opportunities, the acquisition seems like a very shrewd move. Apple’s purchase of Topsy gives it access to two potentially lucrative assets: a huge amount of data in the form of Twitter’s firehose, and employees with the expertise to use that information to Apple’s advantage.

How Can Big Data Analytics Support Business Intent?

Big data has brought business intelligence into the 21st century. In 2013, we stand on the cusp of a revolution in our ability to gather data, analyze it, and integrate the insights it brings into decision-making processes. There is a torrent of potentially useful and exploitable data created every day. Twitter’s data is just one example, but it’s an example that Apple thought it worth paying $200 million for.

In a recent study from Bain & Company that surveyed 400 companies with revenues largely in excess of $1 billion, those companies that demonstrated big data analytics expertise were twice as likely to be in the top quartile of financial performance within their industry, three times more likely to execute decisions as intended, and five times more likely to make decisions quickly.

However, as has often been said, big data is the name of a problem, not a solution. Within the petabytes of existing data, there are insights to be gleaned that can guide almost every aspect of business development. But, the vast mass of data is practically useless. To make use of it, businesses need to collect it, filter it for relevance, analyze it with the application of sentiment analysis, geolocation tools, and other techniques, and generate information that usefully contributes to furthering the goals of the business.

The Cloud As An Enabler Of Big Data Analytics

Forrester has defined big data as “Technologies and techniques that make capturing value from data at an extreme scale economical.” The key word here is economical. If the costs of extracting, processing, and making use of data exceed the advantages to be gleaned, then it’s a pointless exercise. Fortunately, as data volumes have grown, so has a technology that helps bring its use into the ambit of most businesses. Cloud technology, whether public, private, or some combination of the two, is an essential component in enabling businesses to generate a substantial ROI from big data analytics.

Collection And Filtration

As I said earlier, most data out there is useless, but the mass of data still needs to be filtered for relevance and stored in a form that’s useful. There’s very little benefit in investing in huge amounts in in-house or collocated infrastructure to temporarily store data, the vast majority of which will be discarded. There is also nothing to be gained from bringing the data behind a company’s firewalls and into their internal network, with all the IT management headaches that entails.

This stage of the big data funnel is a perfect application of public cloud platforms, which can provide scalable on-demand compute and storage resources.

Analysis

Once data has been rendered into a usable form, it has to be analysed to generate actionable information. It is rarely necessary to keep the raw data that is fed to analytics applications over the long term, but what is usefully stored is the results of the analytics process. Public or hybrid cloud technology can be used for the analytics phase, employing Hadoop or an alternative for the storage and processing of data sets. In the case of hybrid cloud users, the raw analytics phase can be carried out with public cloud infrastructure, and the processed and actionable information brought in-house with a private cloud component.

Visualization, Integration, And Collaboration

This is the stage at which we actually have useful information that can be used to guide decision making, but it still has to be made available to users in a form that is interpretable and integrated into existing business systems, such as enterprise resource planning and customer resource management applications. Software as a Service applications running in the cloud and taking advantage of the data developed in earlier stages powerfully enables integration and allows users to collaborate.

Apple’s purchase of Topsy is simply a logical consequence of a recognition of the benefits big data – in this case of social media derived insights – can provide to business. The cloud is the perfect platform for making economical use of that data.

By Moazzam Adnan,

Moazzam Adnan joined Atlantic.Net in December 2000 as a Product Manager. He currently holds the position of Director of Business Development. His approach to business development is innovative and active, and he is always looking for pioneering strategies to grow the business via novel partnerships and revenue opportunities.  Google + Moazzam Adnan

(Image Source: Shutterstock)

Follow Us!

CloudTweaks

Established in 2009, CloudTweaks.com is recognized as one of the leading authorities in cloud computing information. Most of the excellent CloudTweaks articles are provided by our own paid writers, with a small percentage provided by guest authors from around the globe, including CEOs, CIOs, Technology bloggers and Cloud enthusiasts. Our goal is to continue to build a growing community offering the best in-depth articles, interviews, event listings, whitepapers, infographics and much more...
Follow Us!

One Response to Big Data Analytics And The Cloud: A Perfect Match?

  1. Adding in mobile access and utilization complete the perfect storm – creating an environment for information users to work seamlessly with customer to innovate while leveraging meaningful data mobility. T-Systems calls this Zero Distance. 

    Peter Fretty

Join Our Newsletter

Receive updates each week on news, tips, events, comics and much more...

Can I Contribute To CloudTweaks?

Yes, much of our focus in 2015 will be on working with other influencers in a collaborative manner. If you're a technology influencer looking to collaborate long term with CloudTweaks – a globally recognized leader in cloud computing information – drop us an email with “tech influencer” in the subject line.

Please review the guidelines before applying.

Contributors

Cloud Infographic – Wearable Tech And Preventative Healthcare

Cloud Infographic – Wearable Tech And Preventative Healthcare

Wearable Tech And Preventative Healthcare There are so many exciting new opportunities available to utilize wearable technology in the future.  Areas such as nanotechnology disease monitoring, crowdfunding to wearable accessories are some excellent examples of the potential. Estimates vary, but appear to suggest that the market will produce between $14-50 Billion over the next few years. Included below

Ten Tips For Successful Business Intelligence Implementation

Ten Tips For Successful Business Intelligence Implementation

Ten Tips for Successful Business Intelligence Implementation The cost of Business Intelligence (BI) software goes far beyond the purchase price. Time spent researching, implementing, and maintaining your BI investment can snowball quickly and mistakes are often expensive. Your time is valuable – save it by learning from other businesses’ experiences. We’ve compiled the top ten

Knots And Cloud Service Providers

Knots And Cloud Service Providers

How Do These Two Compare? In Boy Scouts, I learned how to tie knots. The quickest knot you can tie is the slipknot. It’s very effective for connecting one thing to another via the rope you have. It was used in setting up tents, mooring boats to docks temporarily and lifting your food up into

Big Data

To Have and Have Not: Big Data Initiatives In Developing Countries

To Have and Have Not: Big Data Initiatives In Developing Countries

Big Data Initiatives In Developing Countries The poor of the developing countries are becoming increasingly connected, to the point where they too are part of the Big Data revolution that’s happening across the globe. It didn’t come with laptops, though, as some supposed it would. Whereas it costs a fortune to connect broadband to a

Big Data In Your Garden: Initiatives For Better Understanding Nature

Big Data In Your Garden: Initiatives For Better Understanding Nature

Big Data in Your Garden Big Data and IoT initiatives are springing up all across the globe, making cities, protesters–and just about everything else–smarter. However, thus far there’s been little attention paid to the interactions between these bizarre technologies and living things other than humans. Biology, that is, human biology is one field where Big

Who Holds the Key to the City: Big Data and City Management

Who Holds the Key to the City: Big Data and City Management

Big Data and City Management Cities like New York, Madrid, and especially Rio de Janeiro are augmented with Big Data-powered initiatives that range from combating crime with predictive analytics (New York & Madrid) to providing real-time data for improved management. Although Big Data is no panacea and is mainly used in conjunction with a greater

Internet of Things

Gartner Research – Homes In 2022 Will Contain Hundreds Of Smart Objects

Gartner Research – Homes In 2022 Will Contain Hundreds Of Smart Objects

How the Internet of Things is Saving Lives Just hearing the phrase ‘internet of things’ is enough to strike fear into the hearts of many elderly people. As the world’s economy shifts increasingly towards online-only, the oldest people among us often feel left behind, confused that the ‘way things used to be done’ – the

Where’s the Capital of the Internet of Things?

Where’s the Capital of the Internet of Things?

Where’s the Capital? We all know the capitals of fashion are London, New York and Paris, while the capital of film is Hollywood (or Bollywood!) – but what’s the new capital of the internet? Specifically, the internet of things? The answer – according to new research by Ozy – might surprise you. It’s not Tokyo, Seoul,

Aggregated News

Popular News Sources

Security Startup – Illumio, Is Winning Big Contracts

Security Startup – Illumio, Is Winning Big Contracts

Security Startup – Illumio A hot new security startup called Illumio has launched today with a repertoire of highly coveted businesses as part of their client portfolio. Illumio today publicly unveiled its Adaptive Security Platform (ASP), the first-ever software platform that provides granular visibility and security for all data center and cloud computing environments. Global

Bits Blog: Coming of Age in Cloud Computing

Bits Blog: Coming of Age in Cloud Computing

Cloud computing has been criticized as undependable and tough to manage. A number of recent announcements suggest that some companies are trying to address the issue. Read the source article at NY Times About Latest Posts Follow Us!CloudTweaksEstablished in 2009, CloudTweaks.com is recognized as one of the leading authorities in cloud computing information. Most of

Bitcasa Partners With Hutchison Telecommunications Hong Kong

Bitcasa Partners With Hutchison Telecommunications Hong Kong

Bitcasa Partners With Hutchison Telecommunications Hong Kong 3 Hong Kong, the mobile operation of Hutchison Telecommunications Hong Kong Holdings Limited today announced the launch of 3 Super Cloud, a multi-platform cloud storage service, powered by Bitcasa, the … Read the source article at Yahoo Finance About Latest Posts Follow Us!CloudTweaksEstablished in 2009, CloudTweaks.com is recognized as