2015 Advertising Opportunities - Find Out More!

Collaborative Economy – The Death Of “Death By Meeting”

Collaborative Economy – The Death Of “Death By Meeting”

Collaborative Economy

This is part 1 of a 2 part post on disruptive technologies and the collaborative economy.

For decades now, busy working people have struggled with time and tasks in the workplace. Meetings have been especially difficult, in that for all their great intentions, they are still identified as one of the greatest time wasters of all (followed closely by email). Consequently there is a strong economic incentive to refine the way meetings are run. However up until recently, there existed no practical alternative to the act of stuffing a collection of people in a room with the goal of having them emerge with some level of consensus.

zero-distance-breakdown-graph

(Image Source: ZeroDistace)

But now the age of ZeroDistance has arrived, and disruptive technologies are challenging the way things are done, breaking down the walls of a long-established status quo and replacing them with more productive alternatives. Perhaps there is no better example of this than the very common scenario known as the “meeting.”

Imagine for a moment that you are the chairperson of your team’s meeting. Last week your assistant scoured the online calendars of your team and pounced on the first mutually available spot: Thursday afternoon from 2:00 to 4:00. Regardless whether that time was already informally earmarked by each of the invitees for other work, the space was there, defenceless. Invites were sent out electronically and the first available room was booked. Decline at your peril.

Now it is 2:15 Thursday afternoon. The meeting started late, as usual, as stragglers arrived, some still talking on their phones. You start by passing around printouts of the agenda and the PowerPoint slide deck, and as you survey the group assembled around the boardroom table, you notice half of them are typing away on their laptops, phones and tablets, and are not looking at you. “How rude,” you think to yourself, and immediately the tension reflects in your voice.

But these attendees, who may at first glance be considered to be just employees or colleagues, are in fact customers. You expect them to buy what you are selling (in terms of the meeting’s structure) in the same manner that their predecessors always did, but strangely they demand more. Welcome to the age of ZeroDistance, where the customer has become the company, even internally. Disruptive technology has started to break through and has injected change and improvement into the established meeting tradition delivering numerous possibilities, such as:

  • The objectives and agenda of the meeting distributed in advance in the form of a 60-second YouTube-style video, posted in a collaborative workspace alongside a comment page, where meeting participants – whether available to attend or not – contribute their ideas to the agenda in a cascading FaceBook-style comment page. The meeting time is cut down to one-half or one quarter.
  • A clear meeting policy is introduced company-wide; one that that allows participants to use their devices in the room: to take notes, to research additional support material, to silently text other participants, to silently text the chairperson, to capture the meeting on Skype for the invitees who cannot attend, to record the meeting’s action items to a meeting wiki, to put out other fires and answer emails that would have otherwise necessitated their absence from the meeting, or simply to doodle. Yes, doodle. Some people learn better when their hands and eyes are occupied with mindless tasks, and people have been doing this on actual paper for as long as meetings have existed.

Bear in mind the objective of a meeting has always been to move an idea forward; and the dollar value of a meeting should always exceed the individual per-hour value of each attendee – otherwise they should be doing something else with their time. And with ZeroDistance, technology has finally caught up to a point where the educational, intellectual and ergonomic needs of any meeting can be fully addressed. With a little training in these new techniques a company can vastly improve the results and simultaneously reduce the costs of its meeting culture.

ZeroDistance technology is both an economic disruptor and workplace disruptor. It changes the ways things are done, and it changes them for the better. BYOD technologies that conform to an individual’s personal style (you love your iPad, I love my Android) meet up in the shared data space of the cloud, and team members simultaneously edit and adjust documents in a collaborative workroom. Attendees interact rather than merely react.

Just as the customers outside the walls of the office demand higher levels of attention and care, so, too, do the customers inside; for these are, for the most part ambitious, motivated professionals who understand that meetings do not need to be run like grade-school classes (eyes front, no doodling and NO passing notes). Meetings are supposed to be dynamic environments where the term itself, meeting, refers to the bringing together of minds, experience and ideas, rather than just warm bodies. If these internal customers’ expectations are not met, they will vote with their feet, just as retail customers do.

Collaboration brings with it great payoff, not only in immediate synergy and creativity, but longer-term through employee engagement and loyalty. ZeroDistance is transforming the workplace from a box in which people are kept, to a point in space and time around which they may orbit, contributing more of their skills and energy through the flexibilities afforded by disruptive technology.

By Steve Prentice

Sponsored by T-Systems and the Zero Distance community

Follow us

Steve Prentice

Steve Prentice is a project manager, writer, speaker and expert on productivity in the workplace, specifically the juncture where people and technology intersect. He is a senior writer for CloudTweaks.
Follow us

Sorry, comments are closed for this post.

Comics

At CloudTweaks, we're plugged into the cloud, the internet of things and all that the web has to offer. From wearable technology, to mobile computing, cloud computing and big data, CloudTweaks is your source for updates and news on the most innovative technology.

Popular

Top Viral Impact

Cloud Infographic: Cloud Apps (A Buyers Guide)

Cloud Infographic: Cloud Apps (A Buyers Guide)

Cloud Apps (A Buyers Guide) SaaS has gained huge popularity over the last few years, with an increasing number of enterprises adopting it mainly due to the benefits like pay per use and on demand service. Cloud applications entail thorough testing for their integrity, different from that of on-premise applications. This involves testing of business…

Cloud Infographic: Cloud Computing Growth

Cloud Infographic: Cloud Computing Growth

An excellent infographic provided by AwesomeCloud which predicts a continued high level of growth in the cloud computing industry. Potentially staggering numbers for Public Cloud IT Services of $100 Billion by 2016. Infographic Source: AwesomeCloud About Latest Posts Follow usSteve PrenticeSteve Prentice is a project manager, writer, speaker and expert on productivity in the workplace, specifically the juncture…

Monetization of the Internet of Things – Q&A With Brendan O’Brien

Monetization of the Internet of Things – Q&A With Brendan O’Brien

Q&A With Brendan O’Brien, Co-Founder of Aria Systems (Part 1) Monetization of the internet of things (IoT) is one of the most exciting and challenging issues facing the industry today, so we spoke with Brendan O’Brien to learn more. Brendan is the Co-Founder of Aria Systems, who are one of the leading innovators in recurring…

IBM and SAP Announce Industry’s Largest Cloud Deal

IBM and SAP Announce Industry’s Largest Cloud Deal

IBM and SAP Announce Industry’s Largest Cloud Deal IBM and SAP have shaken the cloud computing world this afternoon with the announcement of one of the largest cloud deals in the industry’s history – bringing together two of the largest technology companies in a bid to offer a more holistic service to their clients. SAP…

Cloud Infographic: Disaster Recovery

Cloud Infographic: Disaster Recovery

Cloud Infographic: Disaster Recovery  Business downtime can be detrimental without a proper disaster recovery plan in place. Only 6% of businesses that experience downtime without a plan will survive long term. Less than half of all businesses that experience a disaster are likely to reopen their doors. There are many causes of data loss and…

Featured Sponsors

Watching You Shop: Stores And Mannequins “Read” Their Customers And Respond

Watching You Shop: Stores And Mannequins “Read” Their Customers And Respond

Watching You Shop The mannequin in the store window stares blankly ahead as shoppers look at the clothes it is dressed in and contemplate a purchase. One shopper makes some comments. “It’s nice. I wonder if they have my size.” Another takes a few steps inside the store to see where these particular clothes might…

Cloud Logo Sponsors

hp Logo CityCloud-PoweredByOpenstack-Blue square_logo_100x100-01
cisco_logo_100x100 vmware citrix100

2015 Advertising Opportunities - Find Out More!

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

Contact

CloudTweaks Media
Phone: 1 (212) 763-0021

Join Our Newsletter