How Companies Are Cleaning Up The Cloud And The Earth

How Companies Are Cleaning Up The Cloud And The Earth

Over the past decade, our use of the Internet has increased dramatically. Once used just for information, the Internet is now the primary source of entertainment. While most still use it to look up information, we also use the Internet to watch the latest movies and television shows through Netflix, we play games online through Steam, XBox Live, and PlayStation Network, and we stream music through Pandora and Spotify. Because of this, many companies have resorted to storing almost all of their information in the cloud. The biggest users of the cloud are exactly the companies you might expect: Amazon, Google, Facebook, Microsoft, Yahoo, and Apple. But what exactly are they doing to clean up the cloud?

data-centers

They’re Using Renewable Energy

The statistics don’t lie: By 2020, there’s going to be an estimated 50-fold increase in the amount of information we access digitally. Because these data centers need to be up constantly, they use a tremendous amount of energy. Some data centers even consume the equivalent energy use of 180,000 homes!

Three companies have started to take a stand against the massive amount of data consumed. Google and Yahoo are the first companies to take a stand and use renewable energy as they expand their reach via the cloud. Facebook, now with more than 700 million users, has also realized the importance of using renewable energy, and their data center in Sweden is powered only by renewable energy.

On the other hand, Amazon, Microsoft, and Apple are all using “dirty energy“, which is essentially electrical pollution. They have no plans to switch to renewable energy anytime soon, and are all expanding with complete disregard to electricity usage. In fact, they market the cloud as “green“, which is incorrect. It may be a “green” concept for individual consumers, but that impact is just transferred over to the corporations.

Of the largest tech based companies, Dell, Yahoo, and Facebook have the highest energy index, while Apple, Amazon, Oracle, and Salesforce have the lowest.

They’re Strategically Placing Their Data Centers

When it comes to installing data centers, location matters. For companies like Microsoft, Apple, and Amazon, they’re not worried about where they expand to. For companies like Google and Yahoo, however, they take the availability of renewable energy into account. In addition, some companies are also looking at “free cooling” as an important factor. This technique allows the outside air to cool off the data center instead of wasting more energy on energy-intensive chillers.

The projected prevalence of renewable energy makes Sweden and Germany attractive to certain companies, like Facebook, Spotify, AT&T and IBM. Meanwhile, Microsoft is in the Netherlands, which has very little renewable energy.

In order to make a quick dollar, many companies are utilizing low-cost dirty energy, which increases the demand for coal, as well as the associated pollution.

Chicago has one of the top five largest data center markets in North America, even though renewable energy use is less than ten percent of all energy used in Illinois. As more companies move to Chicago, this will only get worse as more choose to use the low-cost option. Should Microsoft start a push for renewable energy use, they could make it a trend in the area, with the majority of companies switching to either renewable energy or wind power.

As most people browse the net, they most likely don’t take into account just how much data their both sending and receiving to the cloud. However, the energy is transferred to a data center, which may or may not be using renewable energy. As we continue to utilize the Internet in our day to day lives, think of the data centers that are processing this information and how they’re powered. Do you want to financially support a company that doesn’t care about the earth and utilizes dirty energy, or would you rather support a company that’s using innovative techniques to clean up the air and create a better future? The next time you have the opportunity, support the company that cares about the world that we all share.

By Miles Young

Miles is a freelance writer, tech geek and world traveler. He’s currently interested in mobile devices and satellite Internet technology. Follow him @MrMilesYoung on Twitter.

About CloudTweaks

Established in 2009, CloudTweaks is recognized as one of the leading authorities in connected technology information and services.

We embrace and instill thought leadership insights, relevant and timely news related stories, unbiased benchmark reporting as well as offer green/cleantech learning and consultive services around the world.

Our vision is to create awareness and to help find innovative ways to connect our planet in a positive eco-friendly manner.

In the meantime, you may connect with CloudTweaks by following and sharing our resources.

View All Articles

One Response to How Companies Are Cleaning Up The Cloud And The Earth

Comic
Fully Autonomous Cars: How’s It REALLY Going To Work?

Fully Autonomous Cars: How’s It REALLY Going To Work?

Pros and Cons and What the Experts Think Science fiction meets reality, and modern civilization is excitedly looking forward to the ubiquity of self-driving cars. However, an omnipresence of fully autonomous cars won’t happen as quickly as even some hopeful experts anticipate. While the autonomous car pros versus the cons race (See infographic discovered via…

The Lighter Side Of The Cloud – Bottlenecking

The Lighter Side Of The Cloud – Bottlenecking

By David Fletcher Please feel free to share our comics via social media networks such as Twitter, Facebook, LinkedIn, Instagram, Pinterest. Clear attribution (Twitter example: via @cloudtweaks) to our original comic sources is greatly appreciated.

Recent Articles - Posted by
Fintech Systems, Advancements and Investments

Fintech Systems, Advancements and Investments

Fintech Growth According to a recent report, global investment in fintech companies including both venture-backed and non-venture-backed businesses reached $9.4 billion in the second quarter of 2016; investment in venture capital-backed fintech startups, however, fell by 49%. Nevertheless, the Pulse of Fintech, published jointly by KPMG International and CB Insights, suggests venture capital investment in…

How Identity Governance Can Secure The Cloud Enterprise

How Identity Governance Can Secure The Cloud Enterprise

Securing The Cloud Enterprise Cloud adoption is accelerating for most enterprises, and cloud computing is becoming an integral part of enterprise IT and security infrastructure. Based on current adoption trends, it’s clear that the vast majority of new applications purchased by organizations will be SaaS applications. The allure is evident, from cost savings to speed…

Don’t Be Intimidated By Data Governance

Don’t Be Intimidated By Data Governance

Data Governance Data governance, the understanding of the raw data of an organization is an area IT departments have historically viewed as a lose-lose proposition. Not doing anything means organizations run the risk of data loss, data breaches and data anarchy – no control, no oversight – the Wild West with IT is just hoping…

The Cancer Moonshot: Collaboration Is Key

The Cancer Moonshot: Collaboration Is Key

Cancer Moonshot In his final State of the Union address in January 2016, President Obama announced a new American “moonshot” effort: finding a cure for cancer. The term “moonshot” comes from one of America’s greatest achievements, the moon landing. If the scientific community can achieve that kind of feat, then surely it can rally around…

5% Of Companies Have Embraced The Digital Innovation Fostered By Cloud Computing

5% Of Companies Have Embraced The Digital Innovation Fostered By Cloud Computing

Embracing The Cloud We love the stories of big complacent industry leaders having their positions sledge hammered by nimble cloud-based competitors. Saleforce.com chews up Oracle’s CRM business. Airbnb has a bigger market cap than Marriott. Amazon crushes Walmart (and pretty much every other retailer). We say: “How could they have not seen this coming?” But, more…

Digital Transformation: Not Just For Large Enterprises Anymore

Digital Transformation: Not Just For Large Enterprises Anymore

Digital Transformation Digital transformation is the acceleration of business activities, processes, and operational models to fully embrace the changes and opportunities of digital technologies. The concept is not new; we’ve been talking about it in one way or another for decades: paperless office, BYOD, user experience, consumerization of IT – all of these were stepping…

Five Signs The Internet of Things Is About To Explode

Five Signs The Internet of Things Is About To Explode

The Internet of Things Is About To Explode By 2020, Gartner estimates that the Internet of Things (IoT) will generate incremental revenue exceeding $300 billion worldwide. It’s an astoundingly large figure given that the sector barely existed three years ago. We are now rapidly evolving toward a world in which just about everything will become…

Disaster Recovery – A Thing Of The Past!

Disaster Recovery – A Thing Of The Past!

Disaster Recovery  Ok, ok – I understand most of you are saying disaster recovery (DR) is still a critical aspect of running any type of operations. After all – we need to secure our future operations in case of disaster. Sure – that is still the case but things are changing – fast. There are…

The Business of Security: Avoiding Risks

The Business of Security: Avoiding Risks

The Business of Security Security is one of those IT concerns that aren’t problematic until disaster strikes. It might be tomorrow, it could be next week or next year. The fact is that poor security leaves businesses wide open for data loss and theft. News outlets just skim the surface, but hackers cost business up…

4 Industries Being Transformed By The Internet of Things

4 Industries Being Transformed By The Internet of Things

Compelling IoT Industries Every year, more and more media organizations race to predict the trends that will come to shape the online landscape over the next twelve months. Many of these are wild and outlandish and should be consumed with a pinch of salt, yet others stand out for their sober and well-researched judgements. Online…

Cloud Infographic – The Internet Of Things In 2020

Cloud Infographic – The Internet Of Things In 2020

The Internet Of Things In 2020 The growing interest in the Internet of Things is amongst us and there is much discussion. Attached is an archived but still relevant infographic by Intel which has produced a memorizing snapshot at how the number of connected devices have exploded since the birth of the Internet and PC.…

Cloud Computing – A Requirement For Greater Innovation

Cloud Computing – A Requirement For Greater Innovation

Cloud Computing Innovation Sao Paulo, Brazil has had trouble with both energy and water supplies as of late. Despite it is the rainy period. Unfortunately Sao Paulo is very dependent on its rain as a majority of its power is generated from large dams. No water, no energy. Difficult situation for a city of some…