How Companies Are Cleaning Up The Cloud And The Earth

How Companies Are Cleaning Up The Cloud And The Earth

Over the past decade, our use of the Internet has increased dramatically. Once used just for information, the Internet is now the primary source of entertainment. While most still use it to look up information, we also use the Internet to watch the latest movies and television shows through Netflix, we play games online through Steam, XBox Live, and PlayStation Network, and we stream music through Pandora and Spotify. Because of this, many companies have resorted to storing almost all of their information in the cloud. The biggest users of the cloud are exactly the companies you might expect: Amazon, Google, Facebook, Microsoft, Yahoo, and Apple. But what exactly are they doing to clean up the cloud?

data-centers

They’re Using Renewable Energy

The statistics don’t lie: By 2020, there’s going to be an estimated 50-fold increase in the amount of information we access digitally. Because these data centers need to be up constantly, they use a tremendous amount of energy. Some data centers even consume the equivalent energy use of 180,000 homes!

Three companies have started to take a stand against the massive amount of data consumed. Google and Yahoo are the first companies to take a stand and use renewable energy as they expand their reach via the cloud. Facebook, now with more than 700 million users, has also realized the importance of using renewable energy, and their data center in Sweden is powered only by renewable energy.

On the other hand, Amazon, Microsoft, and Apple are all using “dirty energy“, which is essentially electrical pollution. They have no plans to switch to renewable energy anytime soon, and are all expanding with complete disregard to electricity usage. In fact, they market the cloud as “green“, which is incorrect. It may be a “green” concept for individual consumers, but that impact is just transferred over to the corporations.

Of the largest tech based companies, Dell, Yahoo, and Facebook have the highest energy index, while Apple, Amazon, Oracle, and Salesforce have the lowest.

They’re Strategically Placing Their Data Centers

When it comes to installing data centers, location matters. For companies like Microsoft, Apple, and Amazon, they’re not worried about where they expand to. For companies like Google and Yahoo, however, they take the availability of renewable energy into account. In addition, some companies are also looking at “free cooling” as an important factor. This technique allows the outside air to cool off the data center instead of wasting more energy on energy-intensive chillers.

The projected prevalence of renewable energy makes Sweden and Germany attractive to certain companies, like Facebook, Spotify, AT&T and IBM. Meanwhile, Microsoft is in the Netherlands, which has very little renewable energy.

In order to make a quick dollar, many companies are utilizing low-cost dirty energy, which increases the demand for coal, as well as the associated pollution.

Chicago has one of the top five largest data center markets in North America, even though renewable energy use is less than ten percent of all energy used in Illinois. As more companies move to Chicago, this will only get worse as more choose to use the low-cost option. Should Microsoft start a push for renewable energy use, they could make it a trend in the area, with the majority of companies switching to either renewable energy or wind power.

As most people browse the net, they most likely don’t take into account just how much data their both sending and receiving to the cloud. However, the energy is transferred to a data center, which may or may not be using renewable energy. As we continue to utilize the Internet in our day to day lives, think of the data centers that are processing this information and how they’re powered. Do you want to financially support a company that doesn’t care about the earth and utilizes dirty energy, or would you rather support a company that’s using innovative techniques to clean up the air and create a better future? The next time you have the opportunity, support the company that cares about the world that we all share.

By Miles Young

Miles is a freelance writer, tech geek and world traveler. He’s currently interested in mobile devices and satellite Internet technology. Follow him @MrMilesYoung on Twitter.

Follow Us!

CloudTweaks

Established in 2009, CloudTweaks.com is recognized as one of the leading authorities in cloud computing information. Most of the excellent CloudTweaks articles are provided by our own paid writers, with a small percentage provided by guest authors from around the globe, including CEOs, CIOs, Technology bloggers and Cloud enthusiasts. Our goal is to continue to build a growing community offering the best in-depth articles, interviews, event listings, whitepapers, infographics and much more...
Follow Us!

One Response to How Companies Are Cleaning Up The Cloud And The Earth

Comics

At CloudTweaks, we're plugged into the cloud, the internet of things and all that the web has to offer. From wearable technology, to mobile computing, cloud computing and big data, CloudTweaks is your source for updates and news on the most innovative technology.

Popular

Top Viral Impact

Cloud Infographic: Disaster Recovery

Cloud Infographic: Disaster Recovery

Cloud Infographic: Disaster Recovery  Business downtime can be detrimental without a proper disaster recovery plan in place. Only 6% of businesses that experience downtime without a plan will survive long term. Less than half of all businesses that experience a disaster are likely to reopen their doors. There are many causes of data loss and…

Cloud Infographic – Cyber Security And The New Frontier

Cloud Infographic – Cyber Security And The New Frontier

Cyber Security: The New Frontier The security environment of the 21st century is constantly evolving, and it’s difficult to predict where the next threats and dangers will come from. But one thing is clear: the ever-expanding frontier of digital space will continue to present firms and governments with security challenges. From politically-motivated Denial-of-Service attacks to…

5 Ways The Internet of Things Will Drive Cloud Growth

5 Ways The Internet of Things Will Drive Cloud Growth

5 Ways The Internet of Things Will Drive Cloud Growth The Internet of Things is the latest term to describe the interconnectivity of all our devices and home appliances. The goal of the internet of things is to create universal applications that are connected to all of the lights, TVs, door locks, air conditioning, and…

Cloud Computing Offers Key Benefits For Small, Medium Businesses

Cloud Computing Offers Key Benefits For Small, Medium Businesses

A growing number of small and medium businesses in the United States rely on as a means of deploying mission-critical software products. Prior to the advent of cloud-based products — software solutions delivered over the Internet – companies were often forced to invest in servers and other products to run software and store data. The…

Featured Sponsors

Watching You Shop: Stores And Mannequins “Read” Their Customers And Respond

Watching You Shop: Stores And Mannequins “Read” Their Customers And Respond

Watching You Shop The mannequin in the store window stares blankly ahead as shoppers look at the clothes it is dressed in and contemplate a purchase. One shopper makes some comments. “It’s nice. I wonder if they have my size.” Another takes a few steps inside the store to see where these particular clothes might…

Sponsors

Is SaaS For You? Three Questions To Ask

Is SaaS For You? Three Questions To Ask

The idea of providing software to customers for a fee without the need for investments in IT infrastructure or staff has been around for decades. In the 1970s it was called Timesharing. Back then, companies utilized Timesharing services as their primary source of IT applications or as an extension of in-house IT applications, thereby avoiding…

Placement Opportunities - Find Out!

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

You can help continue to support our community by social sharing, sponsoring, partnering or contributing to this great educational resource.

Contact

CloudTweaks Media
Phone: 1 (212) 763-0021

Join Our Newsletter