The Lighter Side Of The Cloud – Google It
The Lighter Side Of The Cloud – Hair Loss
The Lighter Side Of The Cloud – Clandestine
The Lighter Side Of The Cloud – Piggybacking
Twitter Responds To Slowing Growth With Dramatic Redesign

Twitter Responds To Slowing Growth With Dramatic Redesign

Twitter has responded to its recent disappointing news by testing a major design overhaul of its site.

Last week the company released its first earnings report as a public company, with results that were considerably worse than analysts’ predictions. The report showed 39% slowdown in user growth and a net loss of $511.5 million, leading to a 19 percent drop in share price in the immediate aftermath of the announcement. Worryingly for Twitter, the results undoubtedly give credence to the opinion that it is finding it increasingly difficult to justify its £37.4 billion market capitalisation.

twitter-headquarters

It is against this backdrop that Twitter has started to roll out its first major redesign in several years. The news is not unexpected. Upon the release of last week’s results their CEO Dick Costolo outlined plans to improve the site’s topic-based discovery and further integrate Twitter’s cloud-based photos, videos and other rich media elements into the user experience. Costello said, “We know from our research that these are the kinds of things that cause users to become more engaged and to stick with the product. We don’t need to change anything about the characteristics of our platform. We just need to make Twitter a better Twitter”.

What is more unexpected is the actual design itself. Twitter appears to be moving away from its famous and simplistic text-orientated layout, instead moving towards a more engaging profile-centric style. The redesign has an emphasis on photos and videos that is highly reminiscent of Facebook, Instagram and Google Plus. The design sees a user’s header photo and profile photos increase in size, a card design approach applied to the ‘followers’ and ‘following’ screens, and more prominence given to the cloud content that each individual user will be interested in.

The racial overhaul of the site’s design is almost certainly an attempt to make Twitter’s vast catalogue of user-generated media more accessible. While power-users are known to love the minimalist look, its style is believed to be off-putting to new users who Twitter believes want quick access to the profile and photos of celebrities and sports personalities.

The new layout is not yet available to everyone. Historically Twitter test new features and designs on a small number of users before rolling them out to its full user-base. The company is also known to A/B test features that it is considering, therefore, it’s unclear if this redesign will eventually be available to all users or will be abandoned by its engineers.

Twitter declined to specifically comment on the redesign, merely saying that it is constantly testing changes to its website on select groups of users.

By Daniel Price

Daniel Price
Follow Me!

Daniel Price

Daniel is a Manchester-born UK native who has abandoned cold and wet Northern Europe and currently lives on the Caribbean coast of Mexico. A former Financial Consultant, he now balances his time between writing articles for several industry-leading tech (CloudTweaks.com & MakeUseOf.com), sports, and travel sites and looking after his three dogs.
Daniel Price
Follow Me!

Sorry, comments are closed for this post.

FREE! POPULAR RESEARCH TOOLS

Popular Archives

Wearable Tech – Will It Ever Be Fashionable?

Wearable Tech – Will It Ever Be Fashionable?

Wearable Tech – Will It Ever Be Fashionable? Wearable tech is taking over the world, and in that sense, it’s already fashionable. As we noted last week, the sector is expected to grow from $14 billion in 2014 to $70+ billion in 2024. But what about ‘high-fashion’? The catwalks and runways of London, Paris, and Milan? Can…

The Growth Of Rampant Digital Diseases

The Growth Of Rampant Digital Diseases

Rampant Digital Diseases Keeping ‘Rombertik’ at Bay – The New Malware that Destroys Hard-Drives A new form of malware is still on the loose, and this one takes malicious to a whole new level. Nicknamed ‘Rombertik’ by Cisco Systems, the malware attempts to infiltrate the victim’s browser to procure confidential information; fairly standard operating procedure…

Recent

Cloud Infographic – Top Vulnerable Applications

Cloud Infographic – Top Vulnerable Applications

Top Vulnerable Applications  As you use the Internet on a daily basis, you probably come across cyber security topics, but rarely glance at them twice. After all, cyber security threats don’t concern you, right? Well, that’s not exactly true. Cyber attacks are more widespread than you can imagine and they may be targeting your devices as…

The Lighter Side Of The Cloud – Whatever Happened To Alone Time?

The Lighter Side Of The Cloud – Whatever Happened To Alone Time?

By David Fletcher Are you looking to supercharge your Newsletter, Powerpoint presentation, Social media campaign or Website? Our universally recognized tech related comics can help you. Contact us for information on our commercial licensing rates.  About Latest Posts Follow Me!Daniel PriceDaniel is a Manchester-born UK native who has abandoned cold and wet Northern Europe and…

MOST RECENT - Posted by
New Trends In Cloud Based Education

New Trends In Cloud Based Education

Cloud Based Education With technological progress accelerating and users’ computer experience becoming richer and increasingly complex, the future developments in education technology is very exciting. Students are now able to attend demonstration sessions on how to handle technology through remote laboratories using advanced applications in a truly interactive environment. One of these exciting areas is in telemedicine.…

The Many Hats Of Today’s IT Managers

The Many Hats Of Today’s IT Managers

The Many Hats of IT Managers In years past, the IT department of most large organizations was much like a version of Middle Earth: a mysterious nether world where people who seemed infinitely smarter than the rest of us bustled around, speaking and typing languages that appeared indecipherable, yet, which made our world work. They…

Selling Your Business To Your Employees

Selling Your Business To Your Employees

Mobility For Your Employees It may seem a radical notion, the idea of selling your business to the people who work for you, but this is the era in which we now work. Employees of all levels are all incredibly aware of their options when it comes to mobility and employability. This doesn’t mean that…

Technology Sponsors

hp Logo CityCloud-PoweredByOpenstack-Bluesquare_logo_100x100-01
cisco_logo_100x100 vmware citrix100
Site 24x7 200px-KPMG
Advertising ROI Plans

Established in 2009

CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

CloudTweaks Comic Library

Advertising