2015 Advertising Opportunities - Find Out More!

Can Big Data Help Your Team Win The Championship?

Can Big Data Help Your Team Win The Championship?

Can Big Data Help Your Team Win The Championship?

Whilst big data and cloud computing has unquestionably helped streamline and improve business operations, it also has huge potential in the field of elite sport. In sport, just as in business, an increasing volume of information is now being captured and collected, which provides ever-deeper insight and intelligence for owners, coaches, and players.

Big-Data

Application

Elite sport has always adopted new ideas and technologies to gain a competitive advantage, and sports teams of today have access to a wealth of big data in a way that wasn’t possible only five years ago. It can help coaches produce winning tactics, players understand what is required of them, and sports medical staff reduce injuries through improved analysis of their programmes and treatments.

The NBA is now using a player tracking system that is capable of capturing 25 data measures per second for each player, providing data about player positioning, possession of the ball, and opposition tactics. In the UK, soccer players now wear sensors that record real-time information about distances run, when they kick or head the ball, where they are on the pitch, and the performance of their biometrics.

To truly take advantage of the benefits teams need to be able to effectively manage their data, and software providers certainly aren’t missing the opportunity to get involved. With huge amounts of data about every player and tens of thousands of participants, SAP have recently created applications for the sport industry. The program uses powerful, real-time, cloud-based technologies to enable users to instantly learn from the numbers available.

Over-Reliance Leads to Failure

Michael Lewis’ popular 2003 book ‘Moneyball’ was the first attempt to familiarise the general public with the idea of using numbers to win championships, yet the approach requires caution and does not guarantee success.

Liverpool Football Club was bought in 2010 by the owners of Boston Red Sox, Fenway Sports Group. The American group tried to replicate their baseball methodology in soccer, yet took a $60 million loss on just two players in their first two years of ownership.

The English cricket team fared no better. The sport’s Baseball-esque production of statistics appears to suggest it is tailor-made for a Moneyball approach, yet a recent 5-0 series defeat to Australia has raised serious questions about its application.

In fact, the problem with both of these examples in not the data itself, but the way in which it is applied. Reports suggest the cricket team’s head coach allowed big data to pick the team, choose the tactics and direct training, whilst the Fenway Sports Group tried to purchase players based on stats alone, giving no regard to player’s form or existing strengths in the Liverpool squad.

There has to be an understanding that while big data can assist coaches and owners it still has to be used correctly. Although big data can support decisions it cannot make decisions – a failure to recognise this will result in sub-standard on-pitch performances. Teams that prosper will not be the ones who use the most data, but those that use the most relevant data.

What do you think? Can big data help you side win their elusive first title, or will its effects be negated if all teams use the same approach? Let us know in the comments below.

By Daniel Price

Follow Me!

Daniel Price

Daniel is a Manchester-born UK native who has abandoned cold and wet Northern Europe and currently lives on the Caribbean coast of Mexico. A former Financial Consultant, he now balances his time between writing articles for several industry-leading tech (CloudTweaks.com & MakeUseOf.com), sports, and travel sites and looking after his three dogs.
Follow Me!

Latest posts by Daniel Price (see all)

Sorry, comments are closed for this post.

Comics

At CloudTweaks, we're plugged into the cloud, the internet of things and all that the web has to offer. From wearable technology, to mobile computing, cloud computing and big data, CloudTweaks is your source for updates and news on the most innovative technology.

Popular

Top Viral Impact

IBM and SAP Announce Industry’s Largest Cloud Deal

IBM and SAP Announce Industry’s Largest Cloud Deal

IBM and SAP Announce Industry’s Largest Cloud Deal IBM and SAP have shaken the cloud computing world this afternoon with the announcement of one of the largest cloud deals in the industry’s history – bringing together two of the largest technology companies in a bid to offer a more holistic service to their clients. SAP…

Cloud Infographic – The Future Of Big Data

Cloud Infographic – The Future Of Big Data

The Future Of Big Data Big Data is BIG business and will continue to be one of the more predominant areas of focus in the coming years from small startups to large scale corporations. We’ve already covered on CloudTweaks how Big Data can be utilized in a number of interesting ways from preventing world hunger to helping teams win…

The Business Benefits of Cloud CRM

The Business Benefits of Cloud CRM

The Business Benefits of Cloud CRM From software deployment, to mobility, to wearable technology, cloud computing has transformed seemingly every aspect of modern business. Research indicates cloud applications and platforms will be at the forefront of IT spending by 2016, with half of all enterprises implementing cloud solutions by 2017. One of the quickest markets…

Cloud Infographic: Most Used Cloud Apps

Cloud Infographic: Most Used Cloud Apps

Cloud app and analytics company, Netskope released its quarterly Cloud Report. The new report reveals that enterprise employees are using an average of 397 different cloud apps (most of which are unsanctioned), when IT estimated they have 40-50 — that’s a tenfold underestimation. Below is an infographic provided courtesy of the group at Netskope which goes into further detail.…

Big Data Analytics Adoption

Big Data Analytics Adoption

Big Data Analytics Adoption Big Data is an emerging phenomenon. Nowadays, many organizations have adopted information technology (IT) and information systems (IS) in business to handle huge amounts of data and gain better insights into their business. Many scholars believe that Business Intelligence (BI), solutions with Analytics capabilities, offer benefits to companies to achieve competitive…

Featured Sponsors

Cloud Logo Sponsors

hp Logo CityCloud-PoweredByOpenstack-Blue square_logo_100x100-01
cisco_logo_100x100 vmware citrix100

2015 Advertising Opportunities - Find Out More!

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

Contact

CloudTweaks Media
Phone: 1 (212) 763-0021

Join Our Newsletter