Pinup: Datadog Offers Monitoring Service For Cloud Solutions

Pinup: Datadog Offers Monitoring Service For Cloud Solutions

Datadog Offers Monitoring Service for Cloud Solutions


A monitoring service designed initially to promote oversight of cloud solutions, Datadog offers users real-time metrics and analytics via a subscription-based software-as-a-service product.

Developed by Olivier Pomel and Alexis Lê-Quôc, Datadog provides a unified picture of the infrastructure of cloud-based and physical servers, tools, applications, databases, and other services. The partners conceived the idea for Datadog while working at Wireless Generation; Pomel led the education technology firm’s engineering department and Lê-Quôc ran its operations unit. Because each of their teams employed different systems, they experienced considerable difficulties when attempting to cooperatively troubleshoot issues related to technology infrastructure and performance. Moreover, these endeavors became increasingly difficult to accomplish when the company opted to migrate infrastructure to the cloud.

Although Datadog was initially conceived as a monitoring platform for cloud servers, the solution is equally adept at overseeing on-premise servers. In fact, many of the company’s clients use a combination of physical and cloud servers. The Datadog product enables development and operations staff to collaborate on maintenance and upgrade efforts while helping them avoid downtime, correct inefficiencies and redundancies, and improve deployment and development projects.

Although the product is proficient at meeting monitoring requirements for on-premise servers, Datadog was designed specifically to address issues unique to infrastructure based in the cloud. Cloud servers are automatically deployed or removed according to demand for computing and data resources. Because these shifts occur spontaneously, information technology and other dedicated staff often find it difficult to monitor all servers. To prevent this problem, Datadog includes all auto-deployed servers in its monitoring system, ensuring that these resources constantly appear on its dashboard and alert systems. Moreover, the product compiles data from all servers into a unified key performance indicator report, making it easier to identify issues.


In addition, companies often fail to effectively monitor cloud-based and open source services because of diverse performance data metrics. Datadog circumvents problems created by a proliferation of infrastructure components with more than 50 integrations that standardize metrics for each service, allowing them to be monitored and tracked more efficiently. The product also meets challenges caused by acceleration in release cycles for applications that may occur spontaneously or without adequate forewarning with automatic tracking and tagging or each event related to applications and other services.

Released from Beta testing in June of 2012, Datadog currently serves hundreds of customers ranging from tech startups to fortune 500 companies. Today, Datadog monitors approximately 20,000 cloud servers and about 20,000 on-premise servers. On a daily basis, the platform absorbs nearly 30 billion records per day; each record is deposited, graphed, and scrutinized in real-time. The capabilities of Datadog reduce monitoring time while improving monitoring function, allowing information technology staff to focus on forward-looking projects and programs.

Delivered to clients via subscription, Datadog boasts rates as low as $15 per month for each monitored server. In addition to this service, the company will monitor clients’ temporary servers for an hourly fee. The company, which has offices in Boston and New York City, expects to continue its growth to meet the demands of businesses that exclusively utilize cloud servers as well as those that use a combination of cloud and on-premise servers.

By Mary Elizabeth

Mary Elizabeth

A communications professional with more than 20 years of experience in advertising, branding, finance, and technology, Mary Elizabeth Johnson strives to identify disruptive and innovative trends in these fields. In addition to her reporting for, Mary Elizabeth serves as a consultant for organizations in the real estate, banking, technology, and manufacturing industries.

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