Would You Like ‘Gravy’ With Your Cloud Monitoring?

Would You Like ‘Gravy’ With Your Cloud Monitoring?

Would You Like ‘Gravy’ With Your Cloud Monitoring?

The Hyperlocal antidote to FOLO (the fear of losing out)

CopperEgg and GravyA timely addition to the acronym-laden family tree of modern language, right up there with YOLO (you only live once), and many evolutionary steps beyond the great-grandparents OMG and ROTFL, comes the wonderful term FOLO. This stands for “fear of losing out,” and quite concisely reflects the attitude of many millions of busy and connected people of all ages, for whom 24/7 access to Internet-based information remains a necessity – multidimensional and ever-expanding, with data both incoming and outgoing across a range of social media platforms. For these types of people there exists an appetite for knowledge and awareness that cannot be satiated.

The need to know is a very human one, and hence FOLO, the fear of losing out, of not knowing about every activity or item of knowledge that is out there, is a natural outcome. This desire, at least on the entertainment and leisure side is being answered by increasingly sophisticated hyperlocal mobile apps such as Gravy, which shows its customers every event happening nearby, and which can find solutions for their entertainment wanderlust by using their phone’s geolocation features combined with a smart recommendation algorithm.

Gravy is an aggregator, pulling together more than 1 million events per day from over 100 sources, providing nationwide coverage and presenting them to the viewer in a highly personalized, intuitive and easy-to-use palette. During its infancy, the company was called timeRAZOR. Its dynamic collection of events and opportunities included personalized events such as 15-minute beauty consultations in New York City for its client L’Oreal, who wished to generate greater awareness of its new Vichy beauty line by inviting people to come in and try it out, on their own schedule. Hyperlocal mobile apps such as Gravy thus represent an even fresher approach to the personalization of customer experience, and consequently are an excellent opportunity for retailers and sellers of any type of product or experience to get right in front of individual consumers with tailored suggestions and special promotions.

The data for all these events and opportunities, stored on a number of virtual servers and cloud-based databases, needed a highly dynamic approach to monitoring – one that can spin up rapidly to match demand without manual onboarding of servers, which is why, after assessing several providers, Gravy’s Cloud Hosting Administrator, Ed Ritter, turned to Austin, Texas based CopperEgg to manage the demand.

The behind-the-scenes work provided by CopperEgg represents a type of dynamic and specialized support that is essential for any organization contemplating a move to the cloud, and/or who is looking to partner up with a managed resource provider (MSP) to offload the heavy lifting of data management. There exist a great number of MSPs across the globe who are ready to host, of course, but as CopperEgg’s VP of Customer Service, Mike Raab points out, few major cloud providers offer a whole package. “Niche specialists such as CopperEgg fit into the ecosystem by providing software-as-a-service (SaaS) amenities such as cloud sizing, used by the MSP on behalf of a customer, as well as high resolution Hybrid and Cloud performance monitoring.”

For Ed Ritter’s timeRAZOR/Gravy configuration, CopperEgg’s integration with Amazon EC2 (Elastic Compute Cloud) allowed for the gathering of granular data with real‐time monitoring, and required a simple and quick setup procedure. This allows Ritter to monitor multiple servers at the same time and drill down to high-resolution details of Processes, Disk IO, CPU and Network stats, from the same interface, while knowing he can receive health reports and alerts via email.

The Gravy interface represents a customizable user experience, one which reacts in real time both to the demands of its users as well as to the information being supplied by its clients, either by widget or API. It also represents the complexity of cloud-based data management by highlighting the dynamic, second-by-second nature of information demand – something that needs to be factored in to any cloud strategy: awareness, diagnostics and system alerts – these are subsets that may best be left to niche players such as CopperEgg.

CopperEgg offers a free trial of their monitoring and optimization solutions here.

By Steve Prentice

Post Sponsored By CopperEgg

About Steve Prentice

Steve Prentice is a project manager, writer, speaker and expert on productivity in the workplace, specifically the juncture where people and technology intersect. He is a senior writer for CloudTweaks.

Find out more
View All Articles

Sorry, comments are closed for this post.

Comic
Cloud Computing – The Good and the Bad

Cloud Computing – The Good and the Bad

The Cloud Movement Like it or not, cloud computing permeates many aspects of our lives, and it’s going to be a big part of our future in both business and personal spheres. The current and future possibilities of global access to files and data, remote working opportunities, improved storage structures, and greater solution distribution have…

The FTC, Data Privacy and Facebook

The FTC, Data Privacy and Facebook

Data Protection Facebook is in deep water over their recent decision to start harvesting phone numbers from one of the apps they own, called WhatsApp. WhatsApp is a mobile phone app that allows people to place long distance phone calls and send SMS messages for free. A complaint was filed with the Federal Trade Commission…

Three Tips To Simplify Governance, Risk And Compliance

Three Tips To Simplify Governance, Risk And Compliance

Governance, Risk and Compliance Businesses are under pressure to deliver against a backdrop of evolving regulations and security threats. In the face of such challenges they strive to perform better, be leaner, cut costs and be more efficient. Effective governance, risk and compliance (GRC) can help preserve the business’ corporate integrity and protect the brand,…

The Annual Compliance & Ethics Institute:  Hot Topics – Cyber Security, Big Data, Privacy Breach Response

The Annual Compliance & Ethics Institute: Hot Topics – Cyber Security, Big Data, Privacy Breach Response

Cyber Security, Big Data, Privacy Breach Response MINNEAPOLIS, Aug. 30, 2016 /PRNewswire-USNewswire/ — Cyber security, social media, modern slavery, anti-corruption, export controls and sanctions, and privacy top the list of “Hot Issues” compliance and ethics professionals face each day. These and many other compliance and ethics concerns will be addressed at the 2016 Compliance & Ethics…

Top 5 Digital Health Trends

Top 5 Digital Health Trends

Digital Health Trends It is very important to keep up with the changing technology. However, it is also just as important to advance the consumer experience, care delivery methods and create opportunities for career development for the healthcare workforce. Five trends that are proven to be effective in winning in the digital age have been…

Four Keys For Telecoms Competing In A Digital World

Four Keys For Telecoms Competing In A Digital World

Competing in a Digital World Telecoms, otherwise largely known as Communications Service Providers (CSPs), have traditionally made the lion’s share of their revenue from providing pipes and infrastructure. Now CSPs face increased competition, not so much from each other, but with digital service providers (DSPs) like Netflix, Google, Amazon, Facebook, and Apple, all of whom…

Having Your Cybersecurity And Eating It Too

Having Your Cybersecurity And Eating It Too

The Catch 22 The very same year Marc Andreessen famously said that software was eating the world, the Chief Information Officer of the United States was announcing a major Cloud First goal. That was 2011. Five years later, as both the private and public sectors continue to adopt cloud-based software services, we’re interested in this…

Despite Record Breaches, Secure Third Party Access Still Not An IT Priority

Despite Record Breaches, Secure Third Party Access Still Not An IT Priority

Secure Third Party Access Still Not An IT Priority Research has revealed that third parties cause 63 percent of all data breaches. From HVAC contractors, to IT consultants, to supply chain analysts and beyond, the threats posed by third parties are real and growing. Deloitte, in its Global Survey 2016 of third party risk, reported…

Don’t Be Intimidated By Data Governance

Don’t Be Intimidated By Data Governance

Data Governance Data governance, the understanding of the raw data of an organization is an area IT departments have historically viewed as a lose-lose proposition. Not doing anything means organizations run the risk of data loss, data breaches and data anarchy – no control, no oversight – the Wild West with IT is just hoping…

Are CEO’s Missing Out On Big Data’s Big Picture?

Are CEO’s Missing Out On Big Data’s Big Picture?

Big Data’s Big Picture Big data allows marketing and production strategists to see where their efforts are succeeding and where they need some work. With big data analytics, every move you make for your company can be backed by data and analytics. While every business venture involves some level of risk, with big data, that risk…

Cloud Infographic – The Internet Of Things In 2020

Cloud Infographic – The Internet Of Things In 2020

The Internet Of Things In 2020 The growing interest in the Internet of Things is amongst us and there is much discussion. Attached is an archived but still relevant infographic by Intel which has produced a memorizing snapshot at how the number of connected devices have exploded since the birth of the Internet and PC.…

6 Tech Predictions To Have A Major Impact In 2016

6 Tech Predictions To Have A Major Impact In 2016

6 Tech Predictions To Have A Major Impact The technology industry moves at a relentless pace, making it both exhilarating and unforgiving. For those at the forefront of innovation it is an incredibly exciting place to be, but what trends are we likely to see coming to the fore in 2016? Below are six predictions…

Cloud Infographic – The Data Scientist

Cloud Infographic – The Data Scientist

Data Scientist Report The amount of data in our world has been exploding in recent years. Managing big data has become an integral part of many businesses, generating billions of dollars of competitive innovations, productivity and job growth. Forecasting where the big data industry is going has become vital to corporate strategy. Enter the Data…

Do Small Businesses Need Cloud Storage Service?

Do Small Businesses Need Cloud Storage Service?

Cloud Storage Services Not using cloud storage for your business yet? Cloud storage provides small businesses like yours with several advantages. Start using one now and look forward to the following benefits: Easy back-up of files According to Practicalecommerce, it provides small businesses with a way to back up their documents and files. No need…

Fintech Investments Are Seeing Consistent Growth

Fintech Investments Are Seeing Consistent Growth

The Financial Services Cloud Fintech investment has been seeing consistent growth in 2015, with some large moves being made this year. The infographic (Courtesy of Venturescanner) below shows the top Fintech investors and the amount of companies they’re currently funding: Just this week, a financial data startup known as Orchard Platform raised $30 million in…

Low Cost Cloud Computing Gives Rise To Startups

Low Cost Cloud Computing Gives Rise To Startups

Balancing The Playing Field For Startups According to a Goldman Sachs report, cloud infrastructure and platform spending could reach $43 billion by 2018, which is up $16 billion from last year, representing a growth of around 30% from 2013 said the analyst. This phenomenal growth is laying the foundation for a new breed of startup…