Free To Play: One Of The Hottest Gaming Formats For Cloud Gaming

Free To Play: One Of The Hottest Gaming Formats For Cloud Gaming

Free To Play: One Of The Hottest Gaming Formats For Cloud Gaming

As cloud gaming comes into its own, something that most industry experts agree is coming down the pike in 2014, the search for the most effective way to market these games successfully becomes one of the most important activities around. Cloud gaming has effectively leveled the playing field, making the scramble for market share more important than ever before.

One of the more unique methods of marketing that has come down the pike in recent year is the free-to-play model. As opposed to actually purchasing a game, with the free-to-play model players can play a significant portion of the game for free.


(Image Source: Team Fortress)

Advantages of Free-to-Play

Many industry experts agree that the free-to-play model is not only here to stay, but could also signal the death knell of retail purchasing in the near future. The psychology behind this is simple: people like free stuff. So when a game that is comparable in graphic, sound and content quality to its paid counterparts comes into play, approximately ten times more people are expected to try it out.

While having a stable full of customers ten times the size of your competitors is good, how do you get them to pay? Given that free-to-play games are, well, free as the name indicates, no upfront payment exists to cover costs and profits for the developer. The answer to this quandary comes in the form of a relatively new form of payment called the microtransaction.

Microtransactions, also known as micropayments, are pretty much exactly what they sound like: a financial transaction involving extremely small amounts of money. These microtransactions are used to purchase additional content in the game, further enhancing play by an order of magnitude.

Disadvantages to Free-to-Play

Surprisingly enough, one of the biggest arguments against the free-to-play is ethics. The reasoning behind this is that given how small the transactions are in free-to-play video games, people will do them more often. In turn, this can lead to an excessive amount of spending money on game items, to the point where it has been equated to gambling addiction.

Actual gameplay is another area that can suffer under the free-to-play model. This occurs when paid players are awarded with special items and additional content in exchange for their payment. Since non-paying players do not receive these extras, the board is severely tipped in the favor of the payer.

The Future of Free-to-Play

If there is one thing that virtually every industry insider can agree on, it is that free-to-play is here to stay. In fact, it is already one of the primary methods of video gaming in many other parts of the world. For example, China has over 100 million online gamers, with actual game consoles being comparatively nonexistent. As you can imagine, free-to-play is already a huge industry over there.

Having a model like free-to-play is key in developing online and cloud-gaming audiences to their full potential. Do you like the free-to-play game model? Let us know in the Comments section below!  

By Joe Pellicone


Joe Pellicone

In 2011, Joe launched his writing career, dealing primarily with the tech topics he is so familiar with (Tech & Gaming). Today, Joe uses his experience and talent to create quality and enjoyable pieces on everything from gaming hardware and software, to individual games and gaming companies.

Sorry, comments are closed for this post.

Cloud Infographic: Most Used Cloud Apps

Cloud Infographic: Most Used Cloud Apps

Cloud app and analytics company, Netskope released its quarterly Cloud Report. The new report reveals that enterprise employees are using an average of 397 different cloud apps (most of which are unsanctioned), when IT estimated they have 40-50 — that’s a tenfold underestimation. Below is an infographic provided courtesy of the group at Netskope which goes into further detail.…

Cloud Infographic – The Future Of Big Data

Cloud Infographic – The Future Of Big Data

The Future Of Big Data Big Data is BIG business and will continue to be one of the more predominant areas of focus in the coming years from small startups to large scale corporations. We’ve already covered on CloudTweaks how Big Data can be utilized in a number of interesting ways from preventing world hunger to helping teams win…

Five Signs The Internet of Things Is About To Explode

Five Signs The Internet of Things Is About To Explode

The Internet of Things Is About To Explode By 2020, Gartner estimates that the Internet of Things (IoT) will generate incremental revenue exceeding $300 billion worldwide. It’s an astoundingly large figure given that the sector barely existed three years ago. We are now rapidly evolving toward a world in which just about everything will become…

Cloud Infographic: Corporate IT Security Stats

Cloud Infographic: Corporate IT Security Stats

Cloud Infographic: Corporate IT Security Stats Each week on CloudTweaks we provide a few shoutouts to companies who provide engaging and interesting infographics that reflect our readers interests.  In this case, we have an excellent infographic provided by the team at which takes a closer look at cyber-security and some of the biggest malware threats…

Cloud Infographic: Disaster Recovery

Cloud Infographic: Disaster Recovery

Cloud Infographic: Disaster Recovery  Business downtime can be detrimental without a proper disaster recovery plan in place. Only 6% of businesses that experience downtime without a plan will survive long term. Less than half of all businesses that experience a disaster are likely to reopen their doors. There are many causes of data loss and…



Cloud Logo Sponsors

hp Logo CityCloud-PoweredByOpenstack-Bluesquare_logo_100x100-01
cisco_logo_100x100 vmware citrix100
Site 24x7

Contributor Spotlight

Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.


CloudTweaks Media
Phone: 1 (212) 763-0021

Branded Content Programs