Whitepaper Friday: Making The Cloud Successful In Europe
According to Gartner, Europe trails North America by a factor of 2.4 in public cloud adoption. The commonly held belief is that Europeans are more cautious about long-term service contracts, costly capital outlays and expensive software licensing fees than their North American counterparts. Of course, the recent security revelations around Heartbleed, the NSA, and Edward Snowden have not helped.
Amazon’s Chief Technology Officer Werner Vogels used an interview this week to claim that giving cloud customers more power and control, freeing them from supplier lock-in, and “democratising the technology” would help ensure the cloud’s mainstream success in Europe.
Vogels says that Amazon’s European customers were among the first to adopt AWS cloud technologies when it launched in 2006, but without transposing the core European value of customers before companies widespread success will never be achieved.
There is good reason for Vogels to ensure that mainstream adoption of the cloud in Europe is successful – cloud computing is considered a key enabler of economic growth, productivity and job creation. The Centre for Economic and Business Research (CEBR) recently published research which suggested that between 2010 and 2015 the cloud was worth £623 billion ($1.1 trillion) to the five largest European economies of the UK, Germany, France, Italy and Spain. Market research firm IDC states that the European cloud market is now growing by twenty percent per year and should add another £820 billion ($1.3 trillion) to the continent’s GDP by 2020.
“[The cloud should have] customers’ needs at the centre and should give users more control”, said Vogels. “This means they have the freedom to walk away at any time if they don’t get the service that they expect. They also have the freedom to use as much or as little of the cloud services they want. Everyone should have access to the same technology and it will not be a privilege of just the world’s largest companies”.
With such clear economic benefits, the European Commission has taken the lead in the discussion. It set up the European Cloud Partnership (ECP) to provide strategic options to turn cloud computing into an engine for sustainable economic growth and innovation. Some of its key recommendations so far include helping the emerging tech hotspots of London, Barcelona and Berlin continue to rival Silicon Valley by lowering the barrier of entry and cost of failure. And putting data protection, ownership, and control in the hands of cloud users with the belief that the customers own the data and they can choose when and how it is used.
Whitepaper One: Convincing Decision Makers to Move to the Cloud
Some people in industry have serious concerns about migrating some or all of their current, on-premise solutions to the cloud. This paper seeks to allay their fears by investigating the myths of cloud computing, looking at convincing arguments to sway decision makers, and things to consider that will bolster an argument for cloud computing.
Whitepaper Two: The Secure Cloud: Best Practices for Cloud Adoption
Many businesses are reluctant to fully adopt the cloud because they are worried about security. The report aims to help organisations understand the best practices for managing who has access to their data, how they can control it, and how they can establish trust between users and themselves.
Whitepaper Three: Clouds on the Horizon – The Ultimate Migration Checklist
Download this checklist to learn the right questions to ask before migrating your business to the cloud.
By Daniel Price
Latest posts by Daniel Price (see all)
- Should The Cloud Be To Blame Or The App Invasion? – Part 2: The Reality - September 4, 2014
- Should The Cloud Be To Blame Or The App Invasion? – Part 1: The Fallout - September 3, 2014
- Powering Wearable Tech With Your Body - August 28, 2014