Whitepaper Friday: PaaS – The Next Cloud-Based Battlefield

Whitepaper Friday: PaaS – The Next Cloud-Based Battlefield

Whitepaper Friday: PaaS – The Next Cloud-Based Battlefield

Readers who subscribe to our newsletters will know that we always recommend a whitepaper that is related to one of the big news stories of the week. These whitepapers have proved to be very popular, with several subscribers sending us feedback to comment on how useful they found our recommendations.

With this is mind, we have decided to add this as regular feature on the main site each Friday.

The new feature will give a brief summary of one news story of the week, before suggesting three whitepapers for you to enjoy over the weekend that will help further your understanding of the story in question. As always, we welcome your feedback while we fine-tune this feature over the coming weeks.

PaaS – The Next Cloud-Based Battlefield

March 2014 saw Google slash the prices of its IaaS offering. Prices dropped by 32 percent for Google’s cloud services in all regions, and storage now costs just 2.6 cents per gigabyte. Just a day after Google cut prices, market leader Amazon Web Services made a similar move. It was the 42nd price cut that the company has made to its services since launch. The cost of the S3 object-storage service went down 51 percent, RDS, went down 28 percent, and the Elasticache caching service dropped 34 percent. Not to be out-done, Microsoft dropped the price of its Azure services as well.

The question is, now that IaaS providers like Amazon, Google and Microsoft have cut prices considerably, will PaaS providers pass on the cost savings on infrastructure to PaaS customers?

For a reliable PaaS provider, IaaS is a considerable portion of their pricing. Cloudways co-founder Aaqib Gadit claims that “[The IaaS] price war will surely lower PaaS overheads, the benefits of which should be forwarded to customers”. Whilst Aaqib is good to his word – Cloudways slashed its prices last month – it remains to be seen if all PaaS providers will take the same approach.

Of course, competition also plays an important role. With an ever-increasing number of PaaS providers in the marketplace, competitive and clearly structured pricing models will become increasingly important. Many experts feel a PaaS price war is certain to follow the IaaS price war.

Not everyone agrees though. Apprenda’s Chief Executive Sinclair Schuller believes that, “More realistically [than a price war], these services will plough added savings back into R&D or other parts of their businesses”, while Appirio’s Co-Founder Narinder Singh wrote, “Given how small a percentage of the cost IaaS is of PaaS providers, I expect we will not see any substantial drop on public pricing”.

What do you think? Are PaaS prices due a drop, or will good PaaS plans continue to charge the $60 to $100 average?


Whitepaper One: ‘PaaS – Powering a New Era of Business IT

This whitepaper is published by PaaS provider OutSystems. It will answer your questions regarding why PaaS has become so popular, what the opportunities and considerations of using PaaS from an application development and deployment perspective are, and how PaaS can help enhance developer productivity at your organisation.

Whitepaper Two: ‘Different PaaS for Different Players

This comprehensive analysis includes a seven-point comparison of architecture, performance, ease of use, fitness for purpose, stability, support, and value. The paper provides enough information to help IT executives determine which product matches their needs and requirements.

Whitepaper Three: ‘Coming to Terms with Platform as a Service

This paper explores some of the practices most relevant to achieving success with PaaS, focusing on ways to identify how PaaS can be best utilized within an organisation’s overall IT needs. Topics covered include understanding scalability and infrastructure aspects of PaaS deployment, the need for coding wisdom in otherwise “codeless” environments, and integration with on-premise systems.

By Daniel Price

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Daniel Price

Daniel is a Manchester-born UK native who has abandoned cold and wet Northern Europe and currently lives on the Caribbean coast of Mexico. A former Financial Consultant, he now balances his time between writing articles for several industry-leading tech (CloudTweaks.com & MakeUseOf.com), sports, and travel sites and looking after his three dogs.
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