The Lighter Side Of The Cloud: Disaster Recovery Plan
The Lighter Side Of The Cloud – Smoke Free Office
The Lighter Side Of The Cloud: Someday
The Lighter Side Of The Cloud – 7:24 AM
The Lighter Side Of The Cloud – Progress
Big Data Privacy In Europe And North America

Big Data Privacy In Europe And North America

Big Data Privacy in Europe and North America

As we have frequently discussed here on CloudTweaks, the usage of big data around the world is growing exponentially. Businesses, individuals, and governments are all increasingly reliant on the insights it provides, and are progressively basing decisions, policy, and strategy on the output they receive.

Nonetheless, big data is still a source of controversy for a lot of people. One particular area in which it has recently come under the spotlight is in the field of user privacy. Especially noteworthy is the differences in attitude and policy towards privacy between Europe and North America.

fail-safe_security_low_res

The US is still dealing with the fallout from last year’s NSA spying scandal and recently published a Federal Trade Commission paper on how the big data industry could be reformed. However, despite the publishing of the paper and the public’s concern there still hasn’t been any legislation specifically restricting, regulating or moderating the use of users’ data.

In practice, big data in the USA can currently affect your life in a very significant way. For example, if big data identifies a user as a motorcycle enthusiast, the user may get offers for cheaper motorcycles but might also be paying premiums on your insurance just for having an interest in motorcycles – insurance companies think that the user’s particular demographic have a riskier attitude. Worryingly for American citizens, there is no way for them to tell if they are included in such a group or not.

The FTC paper has proposed greater transparency. They want to introduce a central hub that people can use to see the information that has been collected about them, and through which they can then potentially edit or delete data altogether if they don’t like or agree with it.

In contrast, Europe has just seen the Court of Human Rights and the Court of Justice of the European Union say individuals have the right to have personal information taken off Google – termed ‘the right to be forgotten’. The ruling means that Google (and other search engines) must now remove information deemed “inadequate, irrelevant or no longer relevant.” Failure to do so can result in large fines for the search providers.

The reason for the change is due to a businessman who went bankrupt ten years ago, and despite bouncing back and becoming successful once again, links to his bankruptcy remained the top hits on when searching for his name.

The new ‘right to be forgotten’ policy is popular; after launching a page that enabled users to request links be removed from results, Google has now revealed they are receiving a ‘takedown request’ every seven seconds. It remains to be seen how easily Google will be able to manage the flow of requests – though with the threat of fines it seems they are more like to err on the side of caution and delete links rather than argue their case.

The new policy raises an ethical dilemma. For example, does a criminal have the right to be forgotten? Critics say that some information is in the public interest regardless of the affected person’s thoughts and should remain online. Until we get a serious test case we won’t know how robust the European Court’s policy really is.

What do you think? Is big data privacy an important issue? Is the American or the European method the better solution? Let us know in the comments below.

By Daniel Price

Daniel Price
Follow Me!

Daniel Price

Daniel is a Manchester-born UK native who has abandoned cold and wet Northern Europe and currently lives on the Caribbean coast of Mexico. A former Financial Consultant, he now balances his time between writing articles for several industry-leading tech (CloudTweaks.com & MakeUseOf.com), sports, and travel sites and looking after his three dogs.
Daniel Price
Follow Me!

Sorry, comments are closed for this post.

Recent

Mobile Connectivity Rises – 24 Billion Networked Devices By 2019

Mobile Connectivity Rises – 24 Billion Networked Devices By 2019

Mobile Connectivity Rises Mobile Technologies such as BYOD, Wearable Technology and Internet of Things are the cornerstone to strong cloud computing adoption and will continue to be the case as the number of connected devices continue to climb. In May 2015, Cisco released the complete VNI Global IP Traffic Forecast, 2014 – 2019. Global highlights…

9 Pitfalls of Providing Cloud-Based Online Government Services

9 Pitfalls of Providing Cloud-Based Online Government Services

Cloud-Based Online Government Services Pitfalls When the US government designed the Affordable Care Act, a key part of the program was to encourage enrollment through the Healthcare.gov website. This online service was supposed to make it easier for citizens to learn about the ACA, compare their health insurance options, and take full advantage of this…

IOT, Intelligent Sensors, And The Change That Is Coming…

IOT, Intelligent Sensors, And The Change That Is Coming…

Intelligent Sensors And The Future What is or isn’t connected: In the end, that is the internet of things. They, the things, represent stuff that has been around for the past 30 years. It was only recently that we have developed a way to consistently connect those devices. Despite the increasing awareness of IoT, it…

Popular Archives

Unusual Clandestine Cloud Data Centre Service Locations

Unusual Clandestine Cloud Data Centre Service Locations

Unusual Clandestine Cloud Data Centre Service Locations Everyone knows what the cloud is, but does everybody know where the cloud is? We try to answer that as we look at some of the most unusual data centre locations in the world. Under the Eyes of a Deity Deep beneath the famous Uspenski Cathedral in the…

Cloud Infographic – The Future (IoT)

Cloud Infographic – The Future (IoT)

The Future (IoT) By the year 2020, it is being predicted that 40 to 80 billion connected devices will be in use. The Internet of Things or IoT will transform your business and home in many truly unbelievable ways. The types of products and services that we can expect to see in the next decade…

Sponsors

The Many Hats Of Today’s IT Managers

The Many Hats Of Today’s IT Managers

The Many Hats of IT Managers In years past, the IT department of most large organizations was much like a version of Middle Earth: a mysterious nether world where people who seemed infinitely smarter than the rest of us bustled around, speaking and typing languages that appeared indecipherable, yet, which made our world work. They…

Selling Your Business To Your Employees

Selling Your Business To Your Employees

Mobility For Your Employees It may seem a radical notion, the idea of selling your business to the people who work for you, but this is the era in which we now work. Employees of all levels are all incredibly aware of their options when it comes to mobility and employability. This doesn’t mean that…

Established in 2009

CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

CloudTweaks Comic Library

Advertising