The Litmus Test For Internet Of Things

The Litmus Test For Internet Of Things

The Litmus Test For Internet Of Things

A Swiss customer of ours recently harnessed the power of machine-to-machine communications by hooking up one of its customers – the largest Brewery in Switzerland – with intelligent beer tanks. Patrons no longer have to worry about running dry of their favorite brew, as the kegs now automatically order a refill once at the peril of running empty.

Meanwhile, I also spent some time going through Cisco System’s vision on Internet of Things (IoT). Although I may be cutting a few corners here, the gist of the matter is that by 2020 or so, pretty much everything that can be connected will be. The only limitation is our imagination.

But is it really so?

Although intelligent beer tanks do sound imaginative for a layman like me, that may not not hold true for someone who has been responsible for the associated logistics. If you were running a chain of bars, the downside of being left with empty tanks is very real. So although the solution in itself was creative for sure, the underlying problem that the technology solves is very concrete. I bet they even made a business case.

A common phenomena in the technology industry is that even if something is technically possible, there are no guarantees that the concept would ever be adopted by users. Developing new technology concepts tends to be costly, and most things we use in our daily life do not really produce that much value. With this in mind, even if you furnish something that creates only little value with a chip and hook it to the cloud, it is by no means certain there will be any meaningful utility even if imagination was at play.

Rather than winging it on imagination, I have come to realize that there is a simple litmus test for identifying the feasibility of various IoT concepts. It goes like this:

Does my IoT concept provide machine-aided anticipation?

In the beer tank example, the answer would most definitely be an unequivocal yes. The intelligent beer tank is not only capable of anticipating the risk of running empty, but autonomously saves the day by ordering a refill. Some variation of this same theme would also seem to apply to most of the 10 Cool Companies That are Monetizing Internet Of Things published in CloudTweaks on July 21 st 2014.

Posing this question to test imaginative concepts is important because it reveals how much utility the application is likely to create. Technologies that improve our lives in some concrete way are usually the ones that resonate with the buying public.

The future for IoT is certainly bright, as long we get past the ”anything is possible” hubris. Instead, we must focus on applications that produce concrete value. Where there is value, there is a way.

By Juha Holkkola

juha-holkkola

Juha Holkkola is managing director of Nixu Software Oy Ltd, the cloud application deployment company, an affiliate of Nixu. He joined Nixu in early 2000 and has since held various business and sales management positions. Before Nixu, Juha worked for Nokia Networks and financial services company Danske Bank in marketing and treasury positions.

About CloudTweaks

Established in 2009, CloudTweaks is recognized as one of the leading authorities in connected technology information and services.

We embrace and instill thought leadership insights, relevant and timely news related stories, unbiased benchmark reporting as well as offer green/cleantech learning and consultive services around the world.

Our vision is to create awareness and to help find innovative ways to connect our planet in a positive eco-friendly manner.

In the meantime, you may connect with CloudTweaks by following and sharing our resources.

View All Articles

Sorry, comments are closed for this post.

Comic
Tesla Solar Plan Would Cost Billions To Implement

Tesla Solar Plan Would Cost Billions To Implement

A 1,500-word manifesto that Elon Musk unveiled last week, outlining his plan to expand Tesla Motors Inc.’s electric-vehicle line and to build “stunning solar roofs,” may end up costing the company tens of billions of dollars to carry out. Musk, Tesla’s chairman and chief executive officer, gave the estimate on Tuesday after a tour of the…

Healthcare IoT Security To Grow To $47 Billion In 2021

Healthcare IoT Security To Grow To $47 Billion In 2021

Healthcare IoT Security It’s obvious that IoT can make the entire healthcare industry more efficient. The kind of data involved can be used to save time, physical energy and operating costs. Because of this, devices that facilitate medical data are becoming more commonplace in the industry. This includes things such as wearables that can track…

Zoho Announces Industry’s First Multichannel CRM Service

Zoho Announces Industry’s First Multichannel CRM Service

Zoho News According to Gartner, the Customer Relationship Management (CRM) software market grew by 12.3% from $23.4 billion in 2014 to $26.3 billion in 2015. Suggests Julian Poulter, research director at Gartner, “The merger and acquisition activity that began flowing through the market in 2009 continued in 2015, with more than 30 notable acquisitions. This…

How The Cloud Is Changing Online Education

How The Cloud Is Changing Online Education

Online Education Growth There’s no doubt that the internet has changed the face of education over the last two decades. In fact, by some estimates more than 80 percent of college students expect to take at least some — if not all of their courses — online. Thousands of people have earned degrees without ever…

Investing In The Future With The Introduction of Sage Cloud

Investing In The Future With The Introduction of Sage Cloud

CHICAGO, IL–(Marketwired – Jul 26, 2016) – Sage, a market leader in cloud accounting software, announced today at Sage Summit 2016 its strong commitment to future technologies, with a focus on new and existing partnerships that power business growth. Revealed during CEO Stephen Kelly’s keynote address, which opened the world’s largest gathering of entrepreneurs and…

How You Can Improve Customer Experience With Fast Data Analytics

How You Can Improve Customer Experience With Fast Data Analytics

Fast Data Analytics In today’s constantly connected world, customers expect more than ever before from the companies they do business with. With the emergence of big data, businesses have been able to better meet and exceed customer expectations thanks to analytics and data science. However, the role of data in your business’ success doesn’t end…

Cloud And The Military – In The US

Cloud And The Military – In The US

Cloud And The Military Scandalous cost overruns; the newest high tech doesn’t work any better than very old tech; sweetheart monopoly deals with favorite defense contractors; sole sourcing key components from our enemies – the litany just goes on and on. The military’s relationship with technology always seems to be like watching a slow motion…

5 Ways To Ensure Your Cloud Solution Is Always Operational

5 Ways To Ensure Your Cloud Solution Is Always Operational

Ensure Your Cloud Is Always Operational We have become so accustomed to being online that we take for granted the technological advances that enable us to have instant access to everything and anything on the internet, wherever we are. In fact, it would likely be a little disconcerting if we really mapped out all that…

How To Humanize Your Data (And Why You Need To)

How To Humanize Your Data (And Why You Need To)

How To Humanize Your Data The modern enterprise is digital. It relies on accurate and timely data to support the information and process needs of its workforce and its customers. However, data suffers from a likability crisis. It’s as essential to us as oxygen, but because we don’t see it, we take it for granted.…

The Rise Of BI Data And How To Use It Effectively

The Rise Of BI Data And How To Use It Effectively

The Rise of BI Data Every few years, a new concept or technological development is introduced that drastically improves the business world as a whole. In 1983, the first commercially handheld mobile phone debuted and provided workers with an unprecedented amount of availability, leading to more productivity and profits. More recently, the Cloud has taken…

Cloud Infographic: IoT For Automotive Deconstructed

Cloud Infographic: IoT For Automotive Deconstructed

IoT For Automotive Deconstructed The IoT automotive industry is moving rapidly with many exciting growth opportunities available. We’ve written about some of the risks and benefits as well as some of the players involved. One thing for certain as that the auto industry is starting to take notice and we can expect the implementation of a…

Surprising Facts and Stats About The Big Data Industry

Surprising Facts and Stats About The Big Data Industry

Facts and Stats About The Big Data Industry If you start talking about big data to someone who is not in the industry, they immediately conjure up images of giant warehouses full of servers, staff poring over page after page of numbers and statistics, and some big brother-esque official sat in a huge government building…

12 Promising Business Intelligence (BI) Services For Your Company

12 Promising Business Intelligence (BI) Services For Your Company

12 Promising Business Intelligence (BI) Services Business Intelligence (BI) services have recently seen an explosion of innovation and choices for business owners and entrepreneurs. So many choices, in fact, that many companies aren’t sure which business intelligence company to use. To help offer you a solution, we’ve compiled a list of 12 Business Intelligence companies…

4 Different Types of Attacks – Understanding the “Insider Threat”

4 Different Types of Attacks – Understanding the “Insider Threat”

Understanding the “Insider Threat”  The revelations that last month’s Sony hack was likely caused by a disgruntled former employee have put a renewed spotlight on the insider threat. The insider threat first received attention after Edward Snowden began to release all sorts of confidential information regarding national security. While many called him a hero, what…

Cost of the Cloud: Is It Really Worth It?

Cost of the Cloud: Is It Really Worth It?

Cost of the Cloud Cloud computing is more than just another storage tier. Imagine if you’re able to scale up 10x just to handle seasonal volumes or rely on a true disaster-recovery solution without upfront capital. Although the pay-as-you-go pricing model of cloud computing makes it a noticeable expense, it’s the only solution for many…

Infographic: The Evolving Internet of Things

Infographic: The Evolving Internet of Things

Evolving Internet of Things  The Internet of Things, or IoT, a term devised in 1999 by British entrepreneur Kevin Ashton, represents the connection of physical devices, systems and services via the internet, and Gartner and Lucas Blake’s new infographic (below) explores the evolution of the IoT industry, investigating its potential impact across just about every…