The Litmus Test For Internet Of Things

The Litmus Test For Internet Of Things

The Litmus Test For Internet Of Things

A Swiss customer of ours recently harnessed the power of machine-to-machine communications by hooking up one of its customers – the largest Brewery in Switzerland – with intelligent beer tanks. Patrons no longer have to worry about running dry of their favorite brew, as the kegs now automatically order a refill once at the peril of running empty.

Meanwhile, I also spent some time going through Cisco System’s vision on Internet of Things (IoT). Although I may be cutting a few corners here, the gist of the matter is that by 2020 or so, pretty much everything that can be connected will be. The only limitation is our imagination.

But is it really so?

Although intelligent beer tanks do sound imaginative for a layman like me, that may not not hold true for someone who has been responsible for the associated logistics. If you were running a chain of bars, the downside of being left with empty tanks is very real. So although the solution in itself was creative for sure, the underlying problem that the technology solves is very concrete. I bet they even made a business case.

A common phenomena in the technology industry is that even if something is technically possible, there are no guarantees that the concept would ever be adopted by users. Developing new technology concepts tends to be costly, and most things we use in our daily life do not really produce that much value. With this in mind, even if you furnish something that creates only little value with a chip and hook it to the cloud, it is by no means certain there will be any meaningful utility even if imagination was at play.

Rather than winging it on imagination, I have come to realize that there is a simple litmus test for identifying the feasibility of various IoT concepts. It goes like this:

Does my IoT concept provide machine-aided anticipation?

In the beer tank example, the answer would most definitely be an unequivocal yes. The intelligent beer tank is not only capable of anticipating the risk of running empty, but autonomously saves the day by ordering a refill. Some variation of this same theme would also seem to apply to most of the 10 Cool Companies That are Monetizing Internet Of Things published in CloudTweaks on July 21 st 2014.

Posing this question to test imaginative concepts is important because it reveals how much utility the application is likely to create. Technologies that improve our lives in some concrete way are usually the ones that resonate with the buying public.

The future for IoT is certainly bright, as long we get past the ”anything is possible” hubris. Instead, we must focus on applications that produce concrete value. Where there is value, there is a way.

By Juha Holkkola

juha-holkkola

Juha Holkkola is managing director of Nixu Software Oy Ltd, the cloud application deployment company, an affiliate of Nixu. He joined Nixu in early 2000 and has since held various business and sales management positions. Before Nixu, Juha worked for Nokia Networks and financial services company Danske Bank in marketing and treasury positions.

About CloudTweaks

Established in 2009, CloudTweaks is recognized as one of the leading authorities in connected technology information and services.

We embrace and instill thought leadership insights, relevant and timely news related stories, unbiased benchmark reporting as well as offer green/cleantech learning and consultive services around the world.

Our vision is to create awareness and to help find innovative ways to connect our planet in a positive eco-friendly manner.

In the meantime, you may connect with CloudTweaks by following and sharing our resources.

View All Articles

Sorry, comments are closed for this post.

Comics
The Cloud Is Not Enough! Why Businesses Need Hybrid Solutions

The Cloud Is Not Enough! Why Businesses Need Hybrid Solutions

Why Businesses Need Hybrid Solutions Running a cloud server is no longer the novel trend it once was. Now, the cloud is a necessary data tier that allows employees to access vital company data and maintain productivity from anywhere in the world. But it isn’t a perfect system — security and performance issues can quickly…

Why Security Practitioners Need To Apply The 80-20 Rules To Data Security

Why Security Practitioners Need To Apply The 80-20 Rules To Data Security

The 80-20 Rule For Security Practitioners  Everyday we learn about yet another egregious data security breach, exposure of customer data or misuse of data. It begs the question why in this 21st century, as a security industry we cannot seem to secure our most valuable data assets when technology has surpassed our expectations in other regards.…

The Cancer Moonshot: Collaboration Is Key

The Cancer Moonshot: Collaboration Is Key

Cancer Moonshot In his final State of the Union address in January 2016, President Obama announced a new American “moonshot” effort: finding a cure for cancer. The term “moonshot” comes from one of America’s greatest achievements, the moon landing. If the scientific community can achieve that kind of feat, then surely it can rally around…

Protecting Devices From Data Breach: Identity of Things (IDoT)

Protecting Devices From Data Breach: Identity of Things (IDoT)

How to Identify and Authenticate in the Expanding IoT Ecosystem It is a necessity to protect IoT devices and their associated data. As the IoT ecosystem continues to expand, the need to create an identity to newly-connected things is becoming increasingly crucial. These ‘things’ can include anything from basic sensors and gateways to industrial controls…

Connecting With Customers In The Cloud

Connecting With Customers In The Cloud

Customers in the Cloud Global enterprises in every industry are increasingly turning to cloud-based innovators like Salesforce, ServiceNow, WorkDay and Aria, to handle critical systems like billing, IT services, HCM and CRM. One need look no further than Salesforce’s and Amazon’s most recent earnings report, to see this indeed is not a passing fad, but…

Cloud Services Providers – Learning To Keep The Lights On

Cloud Services Providers – Learning To Keep The Lights On

The True Meaning of Availability What is real availability? In our line of work, cloud service providers approach availability from the inside out. And in many cases, some never make it past their own front door given how challenging it is to keep the lights on at home let alone factors that are out of…

Maintaining Network Performance And Security In Hybrid Cloud Environments

Maintaining Network Performance And Security In Hybrid Cloud Environments

Hybrid Cloud Environments After several years of steady cloud adoption in the enterprise, an interesting trend has emerged: More companies are retaining their existing, on-premise IT infrastructures while also embracing the latest cloud technologies. In fact, IDC predicts markets for such hybrid cloud environments will grow from the over $25 billion global market we saw…

Four Recurring Revenue Imperatives

Four Recurring Revenue Imperatives

Revenue Imperatives “Follow the money” is always a good piece of advice, but in today’s recurring revenue-driven market, “follow the customer” may be more powerful. Two recurring revenue imperatives highlight the importance of responding to, and cherishing customer interactions. Technology and competitive advantage influence the final two. If you’re part of the movement towards recurring…