Wearable Tech – Will It Ever Be Fashionable?

Wearable Tech – Will It Ever Be Fashionable?

Wearable Tech – Will It Ever Be Fashionable?

Wearable tech is taking over the world, and in that sense, it’s already fashionable. As we noted last week, the sector is expected to grow from $14 billion in 2014 to $70+ billion in 2024. But what about ‘high-fashion’? The catwalks and runways of London, Paris, and Milan? Can wearable tech ever merge with traditional designer clothing? Will we ever see a pair of Gucci Google Glasses or Paul Smith fitness bands?

The idea of fashion collaborations is nothing new. Licensing deals which allow two companies to share and integrate their expertise, brand imagery, and audiences automatically create a high level of public interest, grab the newspaper headlines and, most importantly for those involved, give the companies the opportunity to sell products to customers who might not ordinarily purchase them.

Yet so far, wearable tech designers and globally recognised fashion houses haven’t made easy bedfellows. At the time of publication, there hasn’t been one serious and lengthy collaboration by companies on either side of the fence – why not?

Nina Garcia, creative director for international fashion magazine Marie Claire, believes the problem derives from a lack of innovation. “Some [tech companies] have tried to move closer into the fashion camp by borrowing the credibility of high-end and established designers through partnerships and special editions of their products,” she said. “The true marriage of fashion and technology is not just going to come from the established fashion houses and tech giants, but through the creativity of innovators and a new brand of designers”.

This a damning critique coming from a person who is well-known as a very public and high-profile ambassador for Google Glass. To construct her argument, she uses the example of several recent fashion shows and the ‘Dr Dre Beats’ headphones. Last week, Fendi displayed their Spring 2015 collection in a menswear show, going as far to dress some models in red leather-clad Beats headphones. Great – except Alexander Wang did a show a couple of weeks prior to Fendi’s where they also used Beats headphones and  Oscar de la Renta did the same more than two years ago. As Garcia suggested – there is clear evidence of an ingrained and long-term lack of innovation.

Of course – this is not genuine wearable tech, Beats headphones are merely stylish headphones dressed up with fashion. Contrast that with Withings smart-watch, for which the company invested in their own product team (rather than relying on outside fashion designers), then sent them to Baselworld (a globally renowned watch and jewelry show) where they posed as undercover fashion bloggers. It is people and companies like this that Nina Garcia believes will see most success; they are cross-pollinating creators that make useful, desirable, and beautiful accessories—rather than co-branded ‘here today, gone tomorrow’ products.

For example, Apple’s new iWatch could have changeable designer wrist straps, but they are just dressing – the device itself must be designed to be desirable if it is to be a success. For wearable tech to become truly fashionable, the most important stakeholders must realise that the key to a successful piece of wearable tech is perfect form and perfect functionality. Nothing else will work.

What do you think? Let us know in the comments below.

(Image Source: Nina Garcia 2012 Shankbone” by David Shankbone - Own work. Licensed under CC BY 3.0 via Wikimedia Commons.)

By Daniel Price

Follow Me!

Daniel Price

Daniel is a Manchester-born UK native who has abandoned cold and wet Northern Europe and currently lives on the Caribbean coast of Mexico. A former Financial Consultant, he now balances his time between writing articles for several industry-leading tech (CloudTweaks.com & MakeUseOf.com), sports, and travel sites and looking after his three dogs.
Follow Me!

Sorry, comments are closed for this post.


CloudTweaks Sponsors - Find out more!


Popular

Top Viral Impact

Using Big Data To Make Cities Smarter

Using Big Data To Make Cities Smarter

Using Big Data To Make Cities Smarter The city of the future is impeccably documented. Sensors are used to measure air quality, traffic patterns, and crowd movement. Emerging neighborhoods are quickly recognized, public safety threats are found via social networks, and emergencies are dealt with quicklier. Crowdsourcing reduces commuting times, provides people with better transportation…

Cloud Infographic – The Internet Of Things In 2020

Cloud Infographic – The Internet Of Things In 2020

Cloud Infographic –  The Internet Of Things In 2020 The growing interest in the Internet of Things is amongst us and there is much discussion. Attached is an archived but still relevant infographic by Intel which has produced a memorizing snapshot at how the number of connected devices have exploded since the birth of the…

Cloud Infographic: Cloud Public, Private & Hybrid Differences

Cloud Infographic: Cloud Public, Private & Hybrid Differences

Many people have heard of cloud computing. There is however a tremendous number of people who still cannot differentiate between Public, Private & Hybrid cloud offerings.  Here is an excellent infographic provided by the group at iWeb which goes into greater detail on this subject. Infographic source: iWeb About Latest Posts Follow Me!Daniel PriceDaniel is…

Cloud Infographic – The Future Of Big Data

Cloud Infographic – The Future Of Big Data

Cloud Infographic – The Future Of Big Data Big Data is BIG business and will continue to be one of the more predominant areas of focus in the coming years from small startups to large scale corporations. We’ve already covered on CloudTweaks how Big Data can be utilized in a number of interesting ways from preventing world hunger to…


Established in 2009, CloudTweaks is recognized as one of the leading influencers in cloud computing, big data and internet of things (IoT) information. Our goal is to continue to build our growing information portal, by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

You can help continue to support our community by social sharing, sponsoring, partnering or contributing to this great educational resource.

Contact

CloudTweaks Media
Phone: 1 (212) 763-0021
contact@cloudtweaks.com

Join our newsletter