How Your Startup Can Benefit From Cloud Computing And Growth Hacking

How Your Startup Can Benefit From Cloud Computing And Growth Hacking

Ambitious Startups

An oft-quoted statistic, 50% of new businesses fail within five years. And the culling of startups is even more dramatic, with an estimated nine out of ten folding. But to quote Steve Jobs, “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.” So while there are a few must-have ingredients such as products that work as they should, products that perform as they’re required to, products that people want, and businesses that are able to deliver, there are also a few generic tricks that every business can use to aid and promote success.

startup-success

Take Advantage of the Cloud

Cloud computing enables startups to scale and grow easily, providing access to services and products previously in reach and budget only of well-established businesses.

  • Save Money: With the cloud, you can do more for less and spend the money you’ve saved on licensing fees developing your business.
  • Flexibility & Scalability: Start small to keep down costs, and when necessary, add required services or rescale appropriately. Cloud computing not only makes this possible but seamlessly so.
  • Reliability & Support: Top cloud computing providers offer user-friendly interfaces and reliable infrastructure providing startups with professional systems that would otherwise take years to develop and implement.
  • Go Mobile: No one said entrepreneurship was a walk in the park. Cloud services keep you mobile, so you’ve got access to your startup 24/7. Weddings, family holidays, and New Year’s Eve Parties: Prime time to check your mail, address customer concerns, and fine tune your product.

Go Viral

comic-viral-activity

Once you’ve scrounged every last cent, carefully streamlined your business processes, and developed the perfect product, you need to get it to market. And not just any market either. Precisely targeting potential users and getting known can be cheaply, often freely, achieved with a few simple growth hacks.

  • Referral Programs: Offering product upgrades or exclusive content to users who encourage others to take up your product creates a base of cheap and impartial sales reps who actually believe in the product they’re selling.
  • Exclusivity: Everyone wants what they can’t have. Pinterest took advantage of this fact by starting out as an invitation-only platform, and creating a buzz with a waiting list for access which led to prospective users believing they needed to be part of the trend. Exclusivity effectively hacks human nature to drive growth.
  • Free Stuff: Human nature is, of course, irrational. We also all love free stuff. Giving users something for free is a quick way of both increasing product usage and improving popularity.

There is a range of tools available for startups, including free services and funding foundations. A few providers also offer incubator programs that encourage and facilitate startups with free infrastructure and tools. For more, take a look at SoftLayer’s Catalyst Startup Program, MassChallenge’s Startup Accelerator, or Boston’s startup incubator Blade.

By Jennifer Klostermann

About Jennifer Klostermann

Jennifer Klostermann is an experienced writer with a Bachelor of Arts degree majoring in writing and performance arts. She has studied further in both the design and mechanical engineering fields, and worked in a variety of areas including market research, business and IT management, and engineering. An avid technophile, Jen is intrigued by all the latest innovations and trending advances, and is happiest immersed in technology.

View All Articles

Sorry, comments are closed for this post.

Comics
Cloud Security Risks: The Top 8 According To ENISA

Cloud Security Risks: The Top 8 According To ENISA

Cloud Security Risks Does cloud security risks ever bother you? It would be weird if it didn’t. Cloud computing has a lot of benefits, but also a lot of risks if done in the wrong way. So what are the most important risks? The European Network Information Security Agency did extensive research on that, and…

The Rise Of BI Data And How To Use It Effectively

The Rise Of BI Data And How To Use It Effectively

The Rise of BI Data Every few years, a new concept or technological development is introduced that drastically improves the business world as a whole. In 1983, the first commercially handheld mobile phone debuted and provided workers with an unprecedented amount of availability, leading to more productivity and profits. More recently, the Cloud has taken…

Three Factors For Choosing Your Long-term Cloud Strategy

Three Factors For Choosing Your Long-term Cloud Strategy

Choosing Your Long-term Cloud Strategy A few weeks ago I visited the global headquarters of a large multi-national company to discuss cloud strategy with the CIO. I arrived 30 minutes early and took a tour of the area where the marketing team showcased their award winning brands. I was impressed by the digital marketing strategy…

Three Reasons Cloud Adoption Can Close The Federal Government’s Tech Gap

Three Reasons Cloud Adoption Can Close The Federal Government’s Tech Gap

Federal Government Cloud Adoption No one has ever accused the U.S. government of being technologically savvy. Aging software, systems and processes, internal politics, restricted budgets and a cultural resistance to change have set the federal sector years behind its private sector counterparts. Data and information security concerns have also been a major contributing factor inhibiting the…

The Fully Aware, Hybrid-Cloud Approach

The Fully Aware, Hybrid-Cloud Approach

Hybrid-Cloud Approach For over 20 years, organizations have been attempting to secure their networks and protect their data. However, have any of their efforts really improved security? Today we hear journalists and industry experts talk about the erosion of the perimeter. Some say it’s squishy, others say it’s spongy, and yet another claims it crunchy.…

Maintaining Network Performance And Security In Hybrid Cloud Environments

Maintaining Network Performance And Security In Hybrid Cloud Environments

Hybrid Cloud Environments After several years of steady cloud adoption in the enterprise, an interesting trend has emerged: More companies are retaining their existing, on-premise IT infrastructures while also embracing the latest cloud technologies. In fact, IDC predicts markets for such hybrid cloud environments will grow from the over $25 billion global market we saw…

Cloud-Based or On-Premise ERP Deployment? Find Out

Cloud-Based or On-Premise ERP Deployment? Find Out

ERP Deployment You know how ERP deployment can improve processes within your supply chain, and the things to keep in mind when implementing an ERP system. But do you know if cloud-based or on-premise ERP deployment is better for your company or industry? While cloud computing is becoming more and more popular, it is worth…

Using Private Cloud Architecture For Multi-Tier Applications

Using Private Cloud Architecture For Multi-Tier Applications

Cloud Architecture These days, Multi-Tier Applications are the norm. From SharePoint’s front-end/back-end configuration, to LAMP-based websites using multiple servers to handle different functions, a multitude of apps require public and private-facing components to work in tandem. Placing these apps in entirely public-facing platforms and networks simplifies the process, but at the cost of security vulnerabilities. Locating everything…

Beacons Flopped, But They’re About to Flourish in the Future

Beacons Flopped, But They’re About to Flourish in the Future

Cloud Beacons Flying High When Apple debuted cloud beacons in 2013, analysts predicted 250 million devices capable of serving as iBeacons would be found in the wild within weeks. A few months later, estimates put the figure at just 64,000, with 15 percent confined to Apple stores. Beacons didn’t proliferate as expected, but a few…