January 12, 2016

Traffic Growth And Content as a Service (CaaS)

By Jennifer Klostermann

Content as a Service (CaaS)

Content as a Service (CaaS) is a relatively new take on content management systems (CMS). While traditional web content management systems like Drupal and WordPress offer one-stop-shop solutions for both creating websites and managing content, CaaS service providers narrow their focus to pure content management, disregarding the output channels such as web, print or mobile application, any of which may be selected for use by the customer.

Content as a Service

Increasing Cloud Traffic

With projections of high increases in global cloud traffic, including Cisco Global’s forecast that cloud traffic in the Middle East and Africa will quadruple by the end of 2019, Vernon Thaver, CTO of Cisco South Africa, states that, “Cloud is moving well beyond a regional trend to becoming a mainstream solution, with cloud traffic expected to grow more than 30% in every worldwide region over the next five years.” Thaver further remarks that consumers expect “on-demand, anytime access to their content and services nearly everywhere”, and believes this creates a prime opportunity for every sphere of cloud operators. wordpress-as-a-Service is a formidable CMS with a high percentage of websites developed and managed using the open source WordPress platform, but CaaS vendors believe that solutions offering only content management, free of presentation control, will provide a simplified and superior solution that allows greater freedom.

CaaS vs. Traditional Web CMS

 

A few key details set CaaS and traditional web CMS apart:

  • Organized Content: CaaS encourages structured content operating in chunks instead of page blobs, shifting from page-centric web to content-centric web.
  • Detachment Tactics: CaaS separates content presentation from storage and delivery, simplifying the CMS construction so that each piece is responsible for one task.
  • Splitting Content & Presentation: CaaS is entirely separated from design, managing and delivering only the content. The channel and design choices are entirely unrestricted.
  • Cloud: A sub-group of the Software-as-a-Service (SaaS) approach, CaaS moves content from a user’s servers to the vendor’s cloud, and so CaaS users aren’t required to set up, maintain, or scale their own infrastructure.

When to Use CaaS

We’re unlikely to ever master the one-fits-all concept. CaaS performs well in some contexts, but not in others, and though not necessarily ideal for personal blogs or instances in which only a website will be required, the more complex and costlier CaaS CMS outstrips some of the earlier CMS solutions in a variety of situations.

  • Rich Web Apps: React, AngularJS, Ember, and other modern MVC front-end frameworks function well with structured content via APIs.
  • Scheduled Content Creation: With content arriving from multiple sources, uploading into a single unified repository is supported by creating content via API.
  • Content Backend for Mobile Apps: Dynamic in-app content delivery is best performed through CaaS CMS, making it unnecessary to resubmit an app to the marketplace. Moreover, repurposing an existing solution as a backend is often better than building your own.
  • Integration: CaaS CMS’ all provide an API and thus are extremely integration-friendly, thereby simplifying workflows.
  • Multi-Channel: Reusing content across different platforms is easy with CaaS CMS, allowing users to push matching content to mobile apps or a website.

The CaaS market is still fairly young, but a few vendors such as Cloud CMS, Contentful, Osmek, and Prismic are already making waves while open source CMS solutions including Drupal and WordPress have begun to move in the CaaS direction.

By Jennifer Klostermann

Jennifer Klostermann

Jennifer Klostermann is an experienced writer with a Bachelor of Arts degree majoring in writing and performance arts. She has studied further in both the design and mechanical engineering fields, and worked in a variety of areas including market research, business and IT management, and engineering. An avid technophile, Jen is intrigued by all the latest innovations and trending advances, and is happiest immersed in technology.
Andy Hilliard

Accelerance CEO Unveils the Future: AI’s Role in Software Development

In this edition of CloudTweaks, we feature an insightful discussion with Andy Hilliard, CEO of [...]
Read more
Nancy Zafrani

The Future of Relocation: AI-Powered Solutions

The Future of Relocation Artificial intelligence (AI) isn’t going anywhere — in fact, it seems [...]
Read more
finOps-tech

Cloud FinOps in the Age of AI: Key Trends

AI Era: Key Trends in Cloud FinOps Cloud FinOps goes beyond simply saving money on [...]
Read more
Daniel Barber

Q&A Daniel Barber – 2024 AI + Data Privacy Predictions

2024 AI + Data Privacy Predictions In a recent interview with CloudTweaks, Daniel Barber, Co-Founder [...]
Read more

Data Security in the Cloud: 5 Critical Best Practices

What Is Data Security in the Cloud? Data security in the cloud refers to the [...]
Read more
Bharti Patel

The Goldilocks Principle of Cloud Management: Striking the Ideal Balance

It’s not an all-or-nothing proposition: How to strike the right balance with cloud The pandemic [...]
Read more

SPONSOR PARTNER

Explore top-tier education with exclusive savings on online courses from MIT, Oxford, and Harvard through our e-learning sponsor. Elevate your career with world-class knowledge. Start now!
© 2024 CloudTweaks. All rights reserved.