2016 Mobile Marketing Tips For Cloud Services

2016 Mobile Marketing Tips For Cloud Services

Mobile Marketing Tips

Mobile marketing is continually evolving and at such a fast pace, if you are not currently using mobile marketing in your advertising strategies, then you have already been left behind. Why? Because 70 percent of all Smartphone users consider SMS marketing to be the best way to grab their attention. And, 50% of buyers in the U.S. will make a direct purchase after they’ve received an SMS branded text, QR code, discount or coupon. So what does that mean for you? Well, it means if you are not using SMS as part of your marketing strategy, you are most definitely losing sales to your competitors who are.

desktop-vs-mobile-most-popular-devices

Here are seven of the most popular mobile marketing techniques that have been wildly successful in 2016.

1. Social Shopping

Social shopping is the combining of the mobile, social and shopping experiences into one. You use your social media platforms to encourage just the right balance of browsing, socializing and buying. Facebook has been doing this for years by matching their targeted consumer data with sellers who offer goods and services that particular consumer might be interested in.

2. Wearable Technology Marketing

wearable-tech-glass

Wearable technology, also known as smart jewelry among other things, is growing more and more popular and affordable every day. Your job is to learn and understand how to use this technology to your advantage. For example, is your message glanceable? Can it be easily consumed in less than two seconds? Are the visual elements of your message easy to see when looking down or straight ahead at a wearable device? These are the types of questions that need to be answered, if you want your customers’ to respond positively to your mobile messages.

3. Mobile Loyalty

You should consider adding a mobile loyalty program to your mobile marketing strategy. This will help you create customized experiences for your customers while building your brand and your brand’s reputation. Customers are extremely devoted to their favorite loyalty clubs and a loyalty program will allow you to reward those repeat customers who will in turn continue to buy from you, which will dramatically increase your revenue with very little effort on your part.

4. Mobile Marketing Automation (MMA)

MMA is basically leveraging mobile behaviors and using them to encourage user engagement throughout the entire sales funnel. For example, if a customer doesn’t complete a purchase after beginning the process via your company’s mobile app, you can later send that customer a customized message based on the product or service they were interested in buying through the use of MMA. You could send a message telling your customer the product or service they were interested in is now on sale, back in stock or reference other items he or she might be interested in. These abandoned shopping cart notifications are great for increasing revenue and guiding your customer back into your sales funnel to complete a transaction.

5. Mobile Payments

credit-payment

(Image Source: Shutterstock)

Providing a mobile payment option as part of your mobile marketing campaign will significantly boost your income. Allowing your customers to pay for the goods and services they want via a mobile wallet will have them buying more often because you are giving them a way to pay you via the tools they use most often, their mobile devices.

6. Integrated Lifestyle Apps

An integrated lifestyle app combines several apps with similar functions into one, which is then referred to as a “lifestyle app.” If your customers use your company’s app for one resource, it only stands to reason that they would love to access several of their other interests on the same app versus having to switch between several apps to do the same thing. For example, if your business sells baby food, wouldn’t you expect the parent of that baby to be interested in other baby related items, such as: baby carriers, baby toys, baby health, etc.? Yes, they would, and you are going to make it easier for them to access those items through the use of your integrated lifestyle app.

7. Vertical Video

Vertical videos are the next big thing. You have seen traditional video sales messages for years. However, by providing your customers the same video message they love, but in a different format is the best way to grab their attention. In fact, Snapchat has said that vertical video ads are watched to the end nine times more often than the same videos that were shot horizontally. And that is huge!

The Bottom Line

The mobile marketing trends for 2016 are still evolving, but these hot trends are helping many companies take their businesses to the next level. It’s time to get on board with a winning mobile marketing strategy that will take you through 2016 and beyond. Mobile marketing is here to stay and the sooner you get started, the sooner you will enjoy the increased revenue.

By Sophorn Chhay

Sophorn is a marketing specialist at Trumpia which provides SMS software with mass text messaging, smart targeting and automation.

About CloudTweaks

Established in 2009, CloudTweaks is recognized as one of the leading authorities in connected technology information and services.

We embrace and instill thought leadership insights, relevant and timely news related stories, unbiased benchmark reporting as well as offer green/cleantech learning and consultive services around the world.

Our vision is to create awareness and to help find innovative ways to connect our planet in a positive eco-friendly manner.

In the meantime, you may connect with CloudTweaks by following and sharing our resources.

View All Articles

Sorry, comments are closed for this post.

Comic
Part 1 – Connected Vehicles: Paving The Way For IoT On Wheels

Part 1 – Connected Vehicles: Paving The Way For IoT On Wheels

Connected Vehicles From cars to combines, the IoT market potential of connected vehicles is so expansive that it will even eclipse that of the mobile phone. Connected personal vehicles will be the final link in a fully connected IoT ecosystem. This is an incredibly important moment to capitalize on given how much time people spend…

Embedded Sensors and the Wearable Personal Cloud

Embedded Sensors and the Wearable Personal Cloud

The Wearable Personal Cloud Wearable tech is one avenue of technology that’s encouraging cloud connections and getting us all onto interconnected networks, and with the continued miniaturization and advancement of computing the types of wearable tech are always expanding and providing us with new opportunities. A few years ago, smartwatches were rather clunky devices with…

SWIFT Says Bank Hacks Set To Increase

SWIFT Says Bank Hacks Set To Increase

Bank Hacks Set To Increase SWIFT, whose messaging network is used by banks to send payment instructions worth trillions of dollars each day, said three clients were hacked over the summer and cyber attacks on banks are set to increase. The theft of $81 million in February from Bangladesh’s central bank using SWIFT messages rocked…

Security: Avoiding A Hatton Garden-Style Data Center Heist

Security: Avoiding A Hatton Garden-Style Data Center Heist

Data Center Protection In April 2015, one of the world’s biggest jewelry heists occurred at the Hatton Garden Safe Deposit Company in London. Posing as workmen, the criminals entered the building through a lift shaft and cut through a 50cm-thick concrete wall with an industrial power drill. Once inside, the criminals had free and unlimited…

Automated Application Discovery Introduced By Savision At Microsoft Ignite 2016

Automated Application Discovery Introduced By Savision At Microsoft Ignite 2016

Automated Application Discovery ATLANTA, GEORGIA – September 26, 2016 – Savision, a market leader in service-oriented monitoring solutions that unify IT operations with IT service management, today announced the release of its automated application discovery module for Unity iQ. Savision’s automated application discovery module offers an agentless, trigger-based discovery method that captures infrastructure elements, application dependencies, as well…

What You Need To Know About Choosing A Cloud Service Provider

What You Need To Know About Choosing A Cloud Service Provider

Selecting The Right Cloud Services Provider How to find the right partner for cloud adoption on an enterprise scale The cloud is capable of delivering many benefits, enabling greater collaboration, business agility, and speed to market. Cloud adoption in the enterprise has been growing fast. Worldwide spending on public cloud services will grow at a…

Moving Your Email To The Cloud? Beware Of Unintentional Data Spoliation!

Moving Your Email To The Cloud? Beware Of Unintentional Data Spoliation!

Cloud Email Migration In today’s litigious society, preserving your company’s data is a must if you (and your legal team) want to avoid hefty fines for data spoliation. But what about when you move to the cloud? Of course, you’ve probably thought of this already. You’ll have a migration strategy in place and you’ll carefully…

Data Breaches: Incident Response Planning – Part 1

Data Breaches: Incident Response Planning – Part 1

Incident Response Planning – Part 1 The topic of cybersecurity has become part of the boardroom agendas in the last couple of years, and not surprisingly — these days, it’s almost impossible to read news headlines without noticing yet another story about a data breach. As cybersecurity shifts from being a strictly IT issue to…

The Importance of Cloud Backups: Guarding Your Data Against Hackers

The Importance of Cloud Backups: Guarding Your Data Against Hackers

The Importance of Cloud Backups Cloud platforms have become a necessary part of modern business with the benefits far outweighing the risks. However, the risks are real and account for billions of dollars in losses across the globe per year. If you’ve been hacked, you’re not alone. Here are some other companies in the past…

Utilizing Digital Marketing Techniques Via The Cloud

Utilizing Digital Marketing Techniques Via The Cloud

Digital Marketing Trends In the past, trends in the exceptionally fast-paced digital marketing arena have been quickly adopted or abandoned, keeping marketers and consumers on their toes. 2016 promises a similarly expeditious temperament, with a few new digital marketing offerings taking center stage. According to Gartner’s recent research into Digital Marketing Hubs, brands plan to…

Cloud Computing Myths That SMBs Should Know

Cloud Computing Myths That SMBs Should Know

Cloud Computing and SMBs Cloud Computing is the hottest issue among IT intellects of Small and Medium Businesses (SMBs). Like any other computer-orientated technology, Cloud Computing has some misconceptions and myths that often kick-start arguments among the two opposing groups: Cloud Supporters and Cloud Opponents. Both of these groups have their own ideology and reasons…

5 Essential Cloud Skills That Could Make Or Break Your IT Career

5 Essential Cloud Skills That Could Make Or Break Your IT Career

5 Essential Cloud Skills Cloud technology has completely changed the infrastructure and internal landscape of both small businesses and large corporations alike. No professionals in any industry understand this better than IT pros. In a cutthroat field like IT, candidates have to be multi-faceted and well-versed in the cloud universe. Employers want to know that…

6 Tech Predictions To Have A Major Impact In 2016

6 Tech Predictions To Have A Major Impact In 2016

6 Tech Predictions To Have A Major Impact The technology industry moves at a relentless pace, making it both exhilarating and unforgiving. For those at the forefront of innovation it is an incredibly exciting place to be, but what trends are we likely to see coming to the fore in 2016? Below are six predictions…

Cloud Computing – The Game Changer

Cloud Computing – The Game Changer

Global Cloud Index In October, Cisco released its Global Cloud Index (GCI) report for 2014-2019, projecting a near 3-fold growth of global data center traffic, with predictions that this traffic will reach 8.6 zettabytes (cloud data center traffic) and 10.4 zettabytes (total data center traffic) per year in 2019 and 80% of it will come…