2016 Mobile Marketing Tips For Cloud Services

2016 Mobile Marketing Tips For Cloud Services

Mobile Marketing Tips

Mobile marketing is continually evolving and at such a fast pace, if you are not currently using mobile marketing in your advertising strategies, then you have already been left behind. Why? Because 70 percent of all Smartphone users consider SMS marketing to be the best way to grab their attention. And, 50% of buyers in the U.S. will make a direct purchase after they’ve received an SMS branded text, QR code, discount or coupon. So what does that mean for you? Well, it means if you are not using SMS as part of your marketing strategy, you are most definitely losing sales to your competitors who are.

desktop-vs-mobile-most-popular-devices

Here are seven of the most popular mobile marketing techniques that have been wildly successful in 2016.

1. Social Shopping

Social shopping is the combining of the mobile, social and shopping experiences into one. You use your social media platforms to encourage just the right balance of browsing, socializing and buying. Facebook has been doing this for years by matching their targeted consumer data with sellers who offer goods and services that particular consumer might be interested in.

2. Wearable Technology Marketing

wearable-tech-glass

Wearable technology, also known as smart jewelry among other things, is growing more and more popular and affordable every day. Your job is to learn and understand how to use this technology to your advantage. For example, is your message glanceable? Can it be easily consumed in less than two seconds? Are the visual elements of your message easy to see when looking down or straight ahead at a wearable device? These are the types of questions that need to be answered, if you want your customers’ to respond positively to your mobile messages.

3. Mobile Loyalty

You should consider adding a mobile loyalty program to your mobile marketing strategy. This will help you create customized experiences for your customers while building your brand and your brand’s reputation. Customers are extremely devoted to their favorite loyalty clubs and a loyalty program will allow you to reward those repeat customers who will in turn continue to buy from you, which will dramatically increase your revenue with very little effort on your part.

4. Mobile Marketing Automation (MMA)

MMA is basically leveraging mobile behaviors and using them to encourage user engagement throughout the entire sales funnel. For example, if a customer doesn’t complete a purchase after beginning the process via your company’s mobile app, you can later send that customer a customized message based on the product or service they were interested in buying through the use of MMA. You could send a message telling your customer the product or service they were interested in is now on sale, back in stock or reference other items he or she might be interested in. These abandoned shopping cart notifications are great for increasing revenue and guiding your customer back into your sales funnel to complete a transaction.

5. Mobile Payments

credit-payment

(Image Source: Shutterstock)

Providing a mobile payment option as part of your mobile marketing campaign will significantly boost your income. Allowing your customers to pay for the goods and services they want via a mobile wallet will have them buying more often because you are giving them a way to pay you via the tools they use most often, their mobile devices.

6. Integrated Lifestyle Apps

An integrated lifestyle app combines several apps with similar functions into one, which is then referred to as a “lifestyle app.” If your customers use your company’s app for one resource, it only stands to reason that they would love to access several of their other interests on the same app versus having to switch between several apps to do the same thing. For example, if your business sells baby food, wouldn’t you expect the parent of that baby to be interested in other baby related items, such as: baby carriers, baby toys, baby health, etc.? Yes, they would, and you are going to make it easier for them to access those items through the use of your integrated lifestyle app.

7. Vertical Video

Vertical videos are the next big thing. You have seen traditional video sales messages for years. However, by providing your customers the same video message they love, but in a different format is the best way to grab their attention. In fact, Snapchat has said that vertical video ads are watched to the end nine times more often than the same videos that were shot horizontally. And that is huge!

The Bottom Line

The mobile marketing trends for 2016 are still evolving, but these hot trends are helping many companies take their businesses to the next level. It’s time to get on board with a winning mobile marketing strategy that will take you through 2016 and beyond. Mobile marketing is here to stay and the sooner you get started, the sooner you will enjoy the increased revenue.

By Sophorn Chhay

Sophorn is a marketing specialist at Trumpia which provides SMS software with mass text messaging, smart targeting and automation.

About CloudTweaks

Established in 2009, CloudTweaks is recognized as one of the leading authorities in connected technology information and services.

We embrace and instill thought leadership insights, relevant and timely news related stories, unbiased benchmark reporting as well as offer green/cleantech learning and consultive services around the world.

Our vision is to create awareness and to help find innovative ways to connect our planet in a positive eco-friendly manner.

In the meantime, you may connect with CloudTweaks by following and sharing our resources.

View All Articles

Sorry, comments are closed for this post.

Jargon Free: The Three Real Main Benefits of Cloud IAM Solutions

Jargon Free: The Three Real Main Benefits of Cloud IAM Solutions

Main Benefits of Cloud IAM Solutions There are significant discussions concerning cloud applications and software solutions, such as identity and access management (IAM) solutions, which are used in conjunction with them. These articles often discuss complex technical reasons and benefits, which may be difficult for a non-technical person to understand. Cloud applications and cloud IAM…

The Cloud Is Not Enough! Why Businesses Need Hybrid Solutions

The Cloud Is Not Enough! Why Businesses Need Hybrid Solutions

Why Businesses Need Hybrid Solutions Running a cloud server is no longer the novel trend it once was. Now, the cloud is a necessary data tier that allows employees to access vital company data and maintain productivity from anywhere in the world. But it isn’t a perfect system — security and performance issues can quickly…

It’s Not Delivery, Its Cloud

It’s Not Delivery, Its Cloud

It’s Not Delivery, Its Cloud Earlier in the month I talked about Bouillabaisse a fish stew or as I called it Cloud Bouillabaisse both are heavily reliant on what you put in it. Building on that food theme (I have to stop writing these blogs at dinner time…) I would like to talk about cloud…

Cloud Computing: On The Fringe or Mainstream?

Cloud Computing: On The Fringe or Mainstream?

Cloud Computing Revenue Numbers Imagine that your viewpoint is shared by 5% of people. You’d be in a fringe political party, perhaps, or share a fondness for some obscure sport or hobby. Or you’d be a proponent of Cloud Computing. Because the reality is that after many years of technical development, entrepreneurial freneticism, and big-company marketing,…

Cloud as Our Children’s Playground

Cloud as Our Children’s Playground

Cloud as Our Children’s Playground We read everyday about the fast pace of business adoption of the cloud.  But children are adopting the cloud at just as an aggressive pace.  The Cloud is changing our children’s lives – the way they play, learn, and interact with others and the world around them.  I see children…

How Successful Businesses Ensure Quality Team Communication

How Successful Businesses Ensure Quality Team Communication

Quality Team Communication  (Sponsored post courtesy of Hubgets) Successful team communication and collaboration are as vital to project and overall business success as the quality of products and services an organization develops. We rely on a host of business tools to ensure appropriate customer interactions, sound product manufacturing, and smooth back-end operations. However, the interpersonal relationships…

Featured Sponsored Articles
How To Develop A Business Continuity Plan Using Internet Performance Management

How To Develop A Business Continuity Plan Using Internet Performance Management

Internet Performance Management Planning CDN Performance Series Provided By Dyn In our previous post, we laid out the problems of business continuity and Internet Performance Management in today’s online environment.  In this article, we will take a look at some of the ways you can use traffic steering capabilities to execute business continuity planning and…

Featured Sponsored Articles
Optimizing Digital Marketing Through Accessibility & Aesthetics

Optimizing Digital Marketing Through Accessibility & Aesthetics

Optimizing Digital Marketing In The Cloud Marketers are constantly looking for better ways to tantalize and engage customers, and there’s no space more competitive than the digital universe. Deliberating over pleasing layouts, effective calls to action, site responsiveness, and much more, digital marketers have more than enough to keep themselves busy without understanding the intricacies…

Featured Sponsored Articles

CloudTweaks is recognized as one of the leading influencers in cloud computing, infosec, big data and the internet of things (IoT) information. Our goal is to continue to build our growing information portal by providing the best in-depth articles, interviews, event listings, whitepapers, infographics and much more.

Sponsor